Meat: a delight for some, disgusting for others. With her project “Meat Factory” Israeli designer Shahar Livne wants to highlight these two contradictory feelings associated with meat.

A vegetarian for 15 years now as a designer she often faces choices when it comes to material. And she attaches particular attention to taking environmentally conscious decisions. Despite her emotional conflict with animal products she dealt with a waste product of the meat industry as part of her project “Meat Factory”: she experiments with blood as a material and dyestuff trying to find a way to also use this part of the animal for a respectful approach to nature.

When animals are slaughtered on an industrial scale plenty of blood is produced. Draining blood changes the colour of the meat, which takes on a grey shade. Industrial food additives increase the outward appeal of the meat, influence its texture, colour, smell and taste. Most of the time there is no further use for blood – a by-product of the slaughtering process.

With “Meat Factory” Shahar Livne leaves her comfort zone and develops a “blood ink” that she uses for screen-printing posters that feature meat cuts.

The pigment consists of 100% dried blood and is adapted for various dyeing techniques such as screen-printing with the help of additives.

In a second experiment she works with organic plastics of food additives whose texture and colour imitates meat. Her vision is to turn blood and food additives into artificial, sustainable meat and leather alternatives.