Spring.Summer 21 is all about a paradigm shift towards HOLISTIC SUSTAINABILITY. This is associated with a changed awareness and a growing sensibility for a shifting understanding of values, a future-oriented entrepreneurial spirit, contemporary market needs and a rethinking of general standards – all this supported by an optimistic basic attitude, the willingness and the joy to create new possibilities for a sustainable future. THRIVABILITY, the lead theme of the season, is a strong synonym for a wave of enthusiasm that inspires, motivates and thus pursues a common goal. Thereby, sustainability is the strongest movement. In this sense, THRIVABILITY deconstructs our understanding of fashion based on transparency, information, responsibility and communication.

Spring.Summer 21 is forcing the use of natural materials such as cotton, hemp and linen, supplemented by new raw materials such as orange peels, coffee beans, banana leaves, coconut fibres and bio-based synthetic materials. State-of-the-art innovation technologies are used to avoid overproduction and waste as well as for real-time material controls. The basis for an ecological future of the textile and fashion industry is built on comprehensive information tools and a transparent communication.

Sustainability is an investment, a generation project with a tremendous dynamic and the committed support of the society. The wide range of MUNICH FABRIC START, the different trend installations, exciting interactions, as well as numerous seminars and panels reflect this lively and strong initiative.

With THRIVABILITY, we go beyond pure preservation. We rethink ecology – holistic, optimistic. It is the chance to design with awareness and enthusiasm! ‘Sustainability’ is the strongest movement in the season Spring.Summer 21. And thus, the most important and also the most complex topic. Only sustainability brings the desired modernity into the collections. For all of us who deal with fashion, this macro trend is a challenge – a paradigm shift. It is complex, diverse and leads us in terms of price to a new way of thinking and acting. The higher price, the information transfer, to redefine oneself – all this is the creative art of being ‘en vogue’.
Jo Baumgartner, Fabrics & Trends MUNICH FABRIC START

The following trend directions develop under the main topic THRIVABILITY:

CIELO DRIVE
THE OPTIMISTIC OUTLOOK ON THE FUTURE OF THE 60S IS EXPERIENCING A RENAISSANCE. On the one hand with a positive, politically motivated view of the possibilities that lie ahead, on the other hand with the minimalistic-futuristic language of form, which despite all reduction plays with innovative forms and materials.

HOMME FATAL
LESBIAN, GAY, BISEXUAL, TRANSGENDER, TRANSSEXUAL, QUEER, QUESTIONING, INTERSEX, ASEXUAL, ALLY, PANSEXUAL OR IN SHORT LGBTTQQIAAP. The longer this initial chain becomes, the closer we get to the total dissolution and insignificance of gender and sexual orientation. It becomes evident in ambivalent looks and provoking stylings that transgress common gender classification.

SO ROMANTIC!
EMPATHIC COMMUNITIES FULFIL OUR LONGING FOR AN EASY ROMANTICISM THAT ALLOWS US TO ESCAPE EVERYDAY LIFE. Spiritual experiences let us enjoy nature and daydream and fade out reality: sensual pleasures are only truly celebrated through intensive, meditative experience within a group of kindred spirits.

SATURDAY NIGHT PLEASURE
FASHION IS EXPERIENCED ENTHUSIASTICALLY. A GENDERLESS, STRONG COMMUNITY RISES FROM EXPRESSIVE POWER SILHOUETTES, AS A STRONG SHIELD AGAINST THE REST OF THE WORLD. A boom of feudal disco looks, dyed with a luxurious vintage feeling, drives this trend story forward.

CROSS CULTURE
WE WATCH THE EXCITING CREATIONS ARISE IN A MIX OF MUSIC, FASHION AND ART FROM DIFFERENT CULTURES WITH INTERCULTURAL CURIOSITY. At the same time, we focus more and more on historical cultural connection.

RE-ORIGINATE
FUNCTIONALITY, SUSTAINABILITY AND NEW TECHNICAL SOLUTIONS ARE ARRANGED INTO A MINIMALISTIC AESTHETIC. Hemp and cork mutate into highperformance materials, while traditional embroidery is abstractedand modernised. Classic silhouettes are redesigned with modular elements and combined with modern accessories.

SUPREME GODS
WE SHOW OUR TRUE ENSIGN OR OUR BRAND AGAIN. ONLY ACT OUT OF INNER CONVICTION? MUCH TOO MODEST. Fashion disciples display their attitude in the shape of logos and branding, united in elaborate street-style looks. “Of course, I’m vegan. You can tell by my Stella McCartney scarf.”

PARADIGM SHIFT
SOME THINGS DEVELOP SLOWLY, FOR OTHERS YOU HAVE TO FLIP A SWITCH AND RADICALLY RETHINK COMMON DEMEANOURS. That is the only way to reinvent basic concepts and in experiment completely revise them. For example, when a waste incineration plant becomes an urban ski slope or when flexible circuits open up new applications fortextiles. Technical sustainability becomes a new form of hedonism.