Chandra Prakash Jha from COCCCON pleads for a future with and from nature. In the following interview, he explains what this project looks like in concrete terms, what measures need to be taken and what this means for the future of the fashion and textile industry, but also for the people who work in it.

Bio-based and bio-technical materials are traded as relevant topics with a future. Which is your focus regarding these developments?

Excess use of synthetic fibers has created havoc in our ecology. Micro-fibers released from polyester based textile has made unrepairable damage to both of Earth´s marine ecosystems and freshwater ecosystems. Bio-based and bio-technical materials which are biodegradable can still save our ecology. That is why we must turn towards fashion from nature. But smartness is not to go back to nature, but to go forward with the nature. Textiles from COCCCON has shown how future fabrics can also be made by generating immense employment in the poorest part of the world and respecting nature & ecology. Cocccon has developed a range of organic luxury textiles without using harsh toxins. Herbal alternatives have been developed to replace chemical fertilizers, insecticides, fungicides etc. If humans wish to have a future on Earth, we must turn to Bio.

How do you define transparency in your process solutions?

Lack of transparency has been a major issue within the textile and fashion industry since the beginning, which unfortunately still continues. There is less control over the role of unaudited subcontracts in the chain. Project COCCCON is one of the first social enterprises to have received GOTS (The Global Organic Textile Standard). GOTS has been developed through a collaboration with leading standard agencies to define requirements which are globally recognized and ensure the environmental status of textiles – from the harvesting of the raw materials through environmentally and socially responsible manufacturing all the way to labelling in order to provide credible assurance to the consumer. GOTS performs various declared or undeclared auditing of social and ecological aspects of our entire chain. Because this is a decentralized business model, there is no wall behind which to hide anything and we invite our clients to visit us. They have access to every part of our business.

Which developments or processes will change the fashion industry in the long term?

When it comes to the future of the fashion industry, this is called Industry 4.0. The use of artificial intelligence is thought out loud and concrete. It is possible in the near future. Our concern is more on the social aspect in the textile industry. The textile industry is also central to the development of poor regions of the world. The bestexample is Bangladesh which has made huge economic success because of the textile and fashion industry. Revenue generated from the textile industry has been used extensively for the development of education and infrastructure sectors. Use of AI by already developed countries can slow down the development progress of these under developed countries, perhaps causing civil unrest and an outflow of populations. For sustainable growth of the international economy and ecology, the fashion industry must continue to support the creation of jobs. Recent developments in sustainable cellulose, organically produced cotton, silk, linen, hemp, wool etc. has already shown positive impact on the future of the textile industry, one which is in harmony with nature. Textiles developed from unconventional sources such as peat or waste of harvest & agriculture will bring a long-term change in future of textiles.


Drawn by the urge to make an ethical fashion company, COCCCON UG was founded in 2012 in Hagen, by Germany based fashion designer, Prakash, a qualified designer from the National Institute of Fashion Technology, New Delhi.
COCCCON UG presented their first exclusive collection at Berlin Fashion Week, Green Showroom, in July 2012 and received overwhelming support from customers around the world.