FUTURE EXHIBITION FORMATS – THE ORGANIZERS OF MUNICH FABRIC START IN CONVERSATION

With regards to future exhibition formats, the tension between poetry and problem solving as well as the possibilities of the digital fabric lab.

OVER THE PAST FEW SEASONS, MUNICH FABRIC START HAS GROWN ENORMOUSLY IN TERMS OF SIZE AND SCALE. IN SEPTEMBER, YOU WILL OPEN WITH THE RELAUNCH OF THE SOURCING AREA IN HALL 8.

Sebastian Klinder: Yes, that’s right. Over the last four years, we have gradually expanded the exhibition space. We have added the CATALYZER to BLUEZONE. The KEYHOUSE is successfully established as a think tank and now, we will redesign the ever essential area of SOURCING. Throughout this continuous development, the focus is never solely on expanding the space but instead it is primarily on the strategic approach of mapping new and relevant fields in an individual, exclusive and sufficient framework. So far we have succeeded in doing this and are motivated to focus on further relevant market developments and added value for the industry

IS THAT THE DEFINITION OF FUTURE TRADE FAIR FORMAT?

Frank Junker: Yes, to our understanding. Our task and responsibility is to observe and listen very carefully. To question, how is the market developing? Where are the serious developments? What moves the industry? The logical and responsible result is to give answers, to set impulses. We do this with the utmost dedication. And with the support of established experts, not only in bilateral talks but also in our numerous panels, discussions and round tables, as well as through cooperation with established partners. We invite all exhibitors and visitors, designers, buyers and product managers to participate in these projects, to use the know-how for their daily processes and product developments. Meanwhile, cross-sector industries such as the automotive industry or the interior sector show increasing interest in these performances. Which, of course, we very much welcome.

YOU PRESENT THE RESPECTIVE SECTIONS IN A VERY SPECIAL SETTING, WITH A LOT OF ATTENTION TO ATMOSPHERE AND DE¬SIGN.

Frank Junker: We work in a very creative and emotional industry. This is no longer just about the one substance, the one colour, the one trend. It’s more than fashion. We would like to illustrate this awareness, make it tangible, concrete and understandable. For example, take sustainability: A polarizing, sensitive and demanding theme that as such, deserves all the attention as well as the correspondingly curated framework. This often creates new areas of significance such as the current presentation of Sustainable Innovations at KEYHOUSE. That is where poetry and problem solving meet. We create inspired connection tools in the form of pictures, objects and interactions. Thus, stories are told anew and lead to surprising results through immediate dialogue. To inspire. This is to live and experience creativity with the greatest possible efficiency.

WHAT IS THE CHALLENGING TOPIC OF THE FUTURE OF THE INDUSTRY?

Sebastian Klinder: We see future key issues in the digitization of fabrics and additionals. We are convinced that in the next few years there will be a ‘digital twin’ for every fabric or button presented. Through this analysis process, the speed in production can be increased many times over.
One scenario could be that standardized digital data with corresponding material parameters from the supplier industry will be made available to the fashion industry in the future in order to be able to transfer these quickly and efficiently into corresponding simulation software.
At the upcoming edition of MUNICH FABRIC START, we will present the first application of this technical opportunity in the form of a Digital Fabric Lab in the KEYHOUSE and thus demonstrate the process of fabric digitization with the aid of digital stations. This is a very exciting and in my view also challenging topic for the industry with a lot of potential. Starting here with competent partners early on, offering a public and media platform and initiating holistic cooperations are among our most basic tasks as trade fair organizers.

At this point in time, we would like to extend our deepest thanks to the many dedicated professionals we have been grateful to work with over the years – Thank you for your great commitment, your valuable input, your trust, your new and creative visions, your essential know-how and for your continued and valued support. With your cooperation, we have experienced overwhelming results and professional growth which motivates us and our team to continue this path together, courageous and determined.