KEYHOUSE – From Poetry to Digitalisation

As a think tank for fashion tech, smart textiles, sustainability and innovation, KEYHOUSE offers concrete approaches for a future-oriented textile and fashion industry. It spans the spectrum from technology to sustainability, from digitalisation to new material resources and manufacturing processes. The mindset of ‘democratic’ research projects, inspiring collaborations and networks as well as high-tech product and process development reflects the pulsating mood of KEYHOUSE at MUNICH FABRIC START.

Those attending include:
Smart Textiles Pop-Up Lab by Holst Centre x Pauline van Dongen featuring interactive workshops on printing electronics on textiles. As a Dutch research hub, the Holst Centre specialises in the development of printed electronics. Unlike conventional electronics, these circuits are thin, lightweight, flexible and even stretchable. They make it possible to make all kinds of products and materials interactive. The material properties of these printed electronics make them particularly suitable for integration in textiles.

KNITCLOUD by N.I.O. combines sustainability and digitalisation with the launch of a personalised 3D knitwear-on-demand brand at the Keyhouse, which as a smart network offers a future-oriented, sustainable answer to today’s overconsumption of clothing. What began with initial tests by start-up company The Girl and The Machine has now developed into a market-ready brand for custom-made 3D knitwear on demand that will be scalable in the future. Knitcloud by N.I.O. (New Industrial Order) will allow brands, designers and web shops to connect virtual designs, body measurement apps, virtual fitting solutions and a digital tailor system (DTS) with a subsequent on-demand ordering system (ONOS). In future, this smart concept will make it possible to produce customised and personalised clothing – as the world’s first open ecosystem for 3D knitwear on demand.

KPMG, one of the leading auditing and consulting firms in Germany, will deliver a unique fusion of business, technology and fashion to the KEYHOUSE this season together with the global IT group Microsoft. This partnership is dedicated to business and technology systems for the fashion industry. The launch of disruptive technologies such as HoloLens, a new POS system, better process management tools and integrated social media engagement will satisfy the modern, demanding customer of the future, ensuring a new era for fashion retailing.

DIGITAL FABRIC LAB
As a joint showcase initiated by MUNICH FABRIC START, the leading specialist firms Assyst, Caddon, Vizoo, Triple Tree Solutions and the University of Dresden have joined forces to present a new type of digitalisation process for fabrics in a comprehensible and practical way through simulated digitalisation stations. The DIGITAL FABRIC LAB demonstrates a new form of analysis process that overhauls production and accelerates it many times over. Digital material parameters such as elasticity, flexibility, tension and rigidity are determined for the realistic use of textiles in product simulation. For these physical measurements, surfaces, colours and textures must be recorded and collated in a technologically presentable way.

 ‘Digitalisation 4.0 is certainly one of the key issues when it comes to future process controls. One of the essential building blocks within these major technical changes will be the digitalisation of fabrics and additionals. For each fabric and each button there will be a digital ‘twin’.’

Sebastian Klinder, Managing Director MUNICH FABRIC START

SUSTAINABLE INNOVATIONS
Creating alternative materials from unusual resources, instructions for a new approach to textiles and clothing and the rediscovery of traditional crafts – the SUSTAINABLE INNOVATIONS Forum will showcase it all, discover:

      • PHERES & AUXTEX by Eric Esser, with the creation of CAD files thanks to the 3D printing process FDM (Fused Deposition Modelling).
      • Atlas of Sustainable Colour(s) by JULIA KALETA as a sustainable colour compass.
      • LOOP.A.LIFE with a circular approach to extending the life cycle of textiles.
      • LOOP COLLABORATION STUDIO as an integrative movement of socially oriented resource exploitation.
      • WORN TO WEAR by Lena Winterink interprets the conscious handling of clothing through the use of copper wire in the yarn.
      • SWART LAEKEN by Lotte Gulpers present high-quality items made of premium wool as a sustainable raw material.
      • DYELUX by Nikolett Madai uses by-products from the food industry to produce dyestuffs for textiles.
      • KNOT by Sanne Visser looks at horn as a raw material from a new angle and creates yarns, ropes and nets from hair.

With these selected showcases at KEYHOUSE we give impulses and solutions for a future-oriented use of materials and marketable production processes. This offers great potential for synergies and collaborations, which – used at the right interface and linked together – will have a lasting impact on industry. This season we have once again succeeded in mapping out a broad range of relevant topics for the future.’

Claudia Mynott, Communications Director MUNICH FABRIC START

HIGHTEX AWARD

The HighTex Award will be presented for the 7th time. The MUNICH FABRIC START Innovation Prize honours outstanding initiatives and commitment in the fields of intelligent process solutions, innovative highlights, biotechnology, digitalisation and sustainable innovations.

‘We present the HighTex Award in recognition of outstanding achievements and, at the same time, as a motivation for innovative research projects and thus as a sustainable contribution to a clean future and conscious use of resources.’

Frank Junker, Creative Director, MUNICH FABRIC START

Candidates are assessed according to the following categories: High-Tex, Technology, Smart Fibres, Sustainability, Resource Efficiency, Finishing, Functionality, Health and Circularity Process. An essential principle here is process realisation and marketability. The award winning products and other innovations in the KEYHOUSE HighTex Award Forum will be on display for the entire duration of the trade fair. Supplemented by detailed information on the respective exhibited products including contact information.

SIDE EVENTS

Furthermore, KEYHOUSE offers a comprehensive and exclusive programme of side events throughout the duration of the trade fair. In addition to trend seminars, these include top-class workshops, talks and round table discussions.

The entire lecture programme can be found at >> events.munichfabricstart.com