The latest MUNICH FABRIC START from 29 to 31 January made it clear how important an operational and perfectly equipped business platform is in view of current market challenges.

The possibilities for direct exchange and in-depth networking were used more than ever both on the part of the over 1,000 exhibitors and on the part of the designers and buyers from leading international brands. After three busy days the latest MUNICH FABRIC START drew to a close with the first ever 3% decrease in visitor attendance against the previous year’s event in January 2018.

Despite the current tight, in part explosive market situation 19,800 international trade visitors in total travelled from German-speaking and European countries to Munich. The percentage of visitors from European countries remained unchanged at 38%.

Strikingly positive, however, was the atmosphere on site: for the whole duration of the trade fair an optimistic and hopeful anticipation of the summer 2020 could be felt.

The all-encompassing theme of sustainability, technology and digitalisation were predominant subjects for discussion – both at the stands and in the discussions and round tables with high-calibre panellists at the KEYHOUSE FORUM as well as in the DENIM DOCK at BLUEZONE.

Orientation, in-depth information and concrete possible applications are also the central theme in the ReSOURCE Area. In this zone newly designed two seasons ago sustainable textile solutions are categorised and presented by product themes from organic, regenerative raw materials to recycled products and textile innovations.

Also attracting a great deal of attention was the exhibitive offer of sustainable materials and alternative processes at the KEYHOUSE. Especially, the curated area SUSTAINABLE INNOVATIONS Forum succeeded in attracting an open-minded and highly interested audience with its particular focus on the visionary spectrum of fabric innovations and future oriented sourcing concepts.

Another highlight at KEYHOUSE, the Innovation and Competence Centre of MUNICH FABRIC START, was the presentation of the HIGH TEX AWARD. The winner of this year’s innovation award was Becker Tuche from Aachen in Germany. The runner up was Soorty Enterprises and in third place came Mectex by Manifatture Italiane Scudieri. The award-winning innovations are presented in detail in our PRESS RELEASE.

The current MUNICH FARBIC START has thus flagged up the strongly symbiotic relationship between fashion and technology. It has shown that new thinking is required for many processes and that it is no longer sufficient to think of fashion in terms of the finished product but rather from the start of the process – beginning with raw material production.