Rivet’s Influential 50 is an index of the most creative and forward-thinking leaders, driving the global jeans industry. The Influential 50 represent the upward direction, the denim community strives for with each new collection: innovation and technology.

We are proud to announce that our very own denim legend, Panos Sofianos has been recognised for his outstanding contributions to the denim industry. During his three years as the denim and innovation curator for BLUEZONE for MUNICH FABRIC START, Panos Sofianos has contributed to an industry event that honours denim’s heritage, while embracing its future. Read the full article about Panos here.

His passion for denim began as a teenager when he bought a pair of flare jeans made with Cone Denim’s Pinto denim, quickly falling in love with the unusual look of the fabric. He explains “I supposed denim is in my genes. My mother’s hobby to customize used clothing made me sensitive about circular fashion.

After years of working in product development, Panos realized the mistakes made by ignoring environmental issues and so now he dedicates himself to helping the industry become less polluting and less reliant on over consuming resources, he reveals “I am obsessed with working on sustainable projects.”

With years of experience in the denim industry, Panos has worked closely with many key players including Diesel, Replay, Hellenic Fabrics and Tejidos Royo. Projects, he developed among others for G-Star, Hugo Boss, Brax, Gardeur, Tommy Hilfiger Europe and Scotch & Soda.

‘The future of denim has already begun. Instead of short-term trends, function and performance are taking over. Retailers are looking for reliable and high-quality products. Denim can be the answer here. At the same time, there is a slowdown in consumption. Consuming responsibly is the new black.’

It is easy to see, Panos’ passion and knowledge of denim runs deep, when asked about the future of denim just as sales began to stagnate, Panos offers the following words of wisdom:

I am convinced that denim and jeans will once again be among the consumers’ favourites. The denim business has recently picked up in the USA again, slowly but surely. The rest of the market is moving on the same stable level.  There seems to be an unwritten law that denim always positions itself strongly whenever economic and geopolitical turmoil cause uncertainty and concern. Denim as a familiar and reliable product with an enormous long-term value seems to be a conscious investment.


Panos is the Curator of the denim dedicated trade show, Bluezone, meaning he is responsible for connecting with denim suppliers and manufacturers from all over the world, as they come together in Munich to present their latest innovations and new collections. He facilitates the efforts of the Munich Fabric Start team, the project managers and trend forecasters to deliver a show, seminars and trend forums which closely aligns with the movements and direction of the denim industry in real time.

Through this kind of collaboration and passion within the team, Bluezone has further established itself as one of the world’s most important denim fairs as well as the initiator of a strong industry community that stands for the future-oriented reorganisation of the denim market. For transparency, environmentally friendly production, innovative products and conscious consumption.

Note: Discover more about the work Panos does in a recent interview with Carved in Blue here.

The next MUNICH FABRIC START will be held from 4 to 6 February 2020BLUEZONE opens on 4 and 5 February 2020.