SUSTAINABLE INNOVATIONS Autumn.Winter 21/22 #3

FABRIC DAYS presented futuristic innovations of international manufacturers. Besides, Sustainable Innovations curator Simon Angel introduced innovative developments of young designers in the SUSTAINABLE INNOVATIONS forum.

“Rethinking old traditions and adding a contemporary note to them can create innovation – sometimes you don’t have to come up with something entirely new to be innovative”, states Simon Angle in our interview with him.

An example of this “traditional innovation” is:

PERFECT IMPERFECTION BY STUDIO MEND

A new pair of jeans for 29,99€, a t-shirt for 7,99€. Constantly changing trends, synthetic fabrics and inferior quality: Since fast fashion conquered the world in the 1960’s, new clothes are available everywhere and at all times. What is broken is thrown away and what is no longer in fashion lies unused in the cupboard. More than two million tonnes of textile waste are generated annually in the European Union alone. When did our relationship to clothing change in such a way? This question was asked by the young fashion designer Sunniva Amber Flesland. She founded Studio Mend in 2019 to bring back the emotional and material value of what we wear.

 

“I am excited by raw material, old crafts and traditions, beauty, and looking for potential where it’s not easily seen.”

Sunniva Amber Flesland

Appreciate, repair, refine: At Studio Mend, traces of wear and tear from through the lifespan of the garments are repaired in a very special way. Island Weave, Edge Mend, Pinstripe Patch, Crossover Stitch: The customer can choose between these four carefully developed technical styles to make his or her damaged favourite piece whole again. In combination with individual colour designs, valued and unique pieces are created. The acceptance of transience and imperfection – this is the basic principle of the Japanese philosophy Wabi Sabi, which served as inspiration for Flesland. Instead of hiding faults, they are celebrated as signs of an eventful life. Visibly and ingeniously, the artist creates valuable, aesthetic and unique pieces as a statement for a better fashion world.