We are happy to share with you the news that another sustainable innovation that we showcased at MUNICH FABRIC START’s KEYHOUSE got scalable with big names: Orange Fibre, the fabric made from citrus juice by-products, is one of many innovative and sustainable materials used in H&M’s annual Conscious Exclusive collection.

Every year, the Scandinavian brand unveils its Conscious Exclusive Collection, a concept which was launched in 2010 as a way of championing stylish designs with minimal environmental impact.

This year, H&M has taken things one step further with a range that, for the first time, uses two new unconventional materials so as to lower the carbon footprint of its clothes: These include Piñatex®, a leather alternative made from pineapple leaves and Orange Fiber, which is made from the citrus fruit’s peel.

Orange Fibre was presented during MUNICH FABRIC START’s Sustainable Innovations forum in 2017. The textile start up then had just won the The Global Change Award by H&M Foundation and soon entered the fashion market with their first collaboration. The very first fashion collection made with the exclusive Orange Fiber fabric was launched by Salvatore Ferragamo – one of Italy’s top fashion houses and a world leader in the luxury industry.

Orange Fiber is an Italian company that relies on innovation as well as on disruptive sustainable concepts. The company’s mission is to turn citrus juice by-products into exquisite, sustainable materials using hundreds of thousands of tons of valuable resources that would otherwise be thrown away. Orange Fiber transforms these biological fibers obtained in a special process into refined, ethereal fabrics that perfectly match the Italian tradition of high-quality fabrics and high fashion.

Photo Credits: H&M, Orange Fibre