Autumn.Winter 25/26

The Power of Data: Understanding How Data Tackles Challenges in the Textile Industry

The Power of Data:

Understanding How Data Tackles Challenges in the Textile Industry

by Muchaneta ten Napel

31. January 2025

Data might feel intimidating for the fashion and textile industry, but it holds the power to unlock transparency, boost efficiency, and spark innovation. Traci Kinden, Director at TEXroad Foundation, shares her insights in an interview with Muchaneta ten Napel from Shape Innovate on how small, strategic steps and collaboration can transform data into a force for positive change.

Muchaneta: Let’s start with the big question: why does data seem so intimidating to people in the textile industry?
Traci: Data is such a small word with immense meaning, and everyone interprets it differently. If you don’t see yourself as a “numbers person,” it can feel overwhelming and even scary. A lot of the fear stems from misconceptions about what data is and how it can be used. But I’m determined to change that perspective and show that data can be accessible – and even exciting!

Muchaneta: That’s a great goal. Can you explain what TEXroad does with data to bridge these gaps?
Traci: At TEXroad, we work primarily in post-consumer textile flows. We partner with municipalities and their collection and sorting teams to gather data at every stage – collection, sorting, and processing. This data allows us to evaluate how systems are performing and measure the impact of changes over time. Additionally, we’re involved in EU-funded projects, like PESCO Up, where we develop minimum data requirements for textile recycling chains. Our goal is to make data a shared, standardized language that benefits the entire value chain.

Muchaneta: Speaking of EU-funded projects, what ensures the longevity of such initiatives after their official end?
Traci: EU-funded projects have defined start and end dates, but we strive to make their outcomes scalable and sustainable. For example, in PESCO Up, we’ve developed minimum data requirements for the recycling chain. These are shared across multiple projects to ensure consistency and long-term use. At TEXroad, we also focus on publishing non-sensitive datasets for open access, so the insights remain available to the industry even after the projects conclude.

Muchaneta: What are some of the biggest challenges you’ve faced in promoting data sharing and collaboration?
Traci: One major challenge is the lack of standardization in the industry. For instance, terms like “post-industrial waste” and “pre-consumer waste” are often used interchangeably, leading to confusion. Another hurdle is companies’ hesitancy to share data due to fears of exposing sensitive information. Building trust takes time – our sales cycles can span 12 to 24 months before concrete agreements are made.

Muchaneta: Do you think legislation could help push businesses to share and use data more effectively?
Traci: Legislation has potential, but it needs to be well-designed and adaptable to market realities. It’s crucial for businesses to align their data strategies with their priorities, whether it’s compliance with legislation or operational improvements. Taking small, strategic steps – like understanding what data you have and identifying gaps – can make navigating new policies manageable.

Muchaneta: Can you share a success story where data made a tangible impact?
Traci: Absolutely. I worked with a Dutch textile preprocessor that significantly reduced its material rejection rate – from 25–30% to under 5% – by using data to communicate clear expectations to suppliers. This kind of progress demonstrates how even small-scale data applications can lead to systemic improvements.

“At TEXroad, we aim to answer the “stupid” questions – like how much post-consumer textile waste exists – so businesses can focus on the smarter ones. By improving data quality and accessibility, we’re helping the industry take meaningful steps toward circularity and sustainability.” – Traci Kinden, TEXroad Director

Muchaneta: Transparency is a recurring theme. Why is it so important?
Traci: Transparency builds trust. For instance, many people hesitate to use textile collection bins because they don’t know where their clothing ends up. Data can illuminate these processes, giving people confidence in systems like extended producer responsibility (EPR) schemes. Transparency also enables companies to evaluate their impact and make informed decisions.

Muchaneta: What excites you most about the future of textile data?
Traci: The potential to transform the industry excites me. Better data can level the playing field for SMEs, drive innovation, and address global issues like waste mismanagement. The possibilities are endless if we can improve data quality, accessibility, and speed.

Muchaneta: Finally, what role does TEXroad play in this transformation?
Traci: At TEXroad, we aim to answer the “stupid” questions – like how much post-consumer textile waste exists – so businesses can focus on the smarter ones. By improving data quality and accessibility, we’re helping the industry take meaningful steps toward circularity and sustainability.

Follow along on TEXroad’s journey on data as a key for material use and lifecycle. Learn more on TEXroad’s mission here.

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by Claudia Mynott

MUNICH FABRIC START & BLUEZONE - Essence of Innovative Design & Smart Strategies in Challenging Times

Essence of Innovative Design & Smart Strategies

in Challenging Times

CLOSING REPORT

MUNICH FABRIC START | BLUEZONE | KEYHOUSE | THE SOURCE

24. January 2025

The international fabric trade show MUNICH FABRIC START came to a close. Together with THE SOURCE, BLUEZONE, and KEYHOUSE, it remains one of the most important fabric shows for the European fashion industry. In a challenging market environment, the organizers once again succeeded in bringing together key decision-makers and leading industry experts in Munich on January 21 and 22, 2025. 625 international exhibitors presented around 1,200 collections, showcasing the latest fabric trends and material innovations from the leading suppliers of fabrics and trims for SPRING.SUMMER 26.

MUNICH FABRIC START & THE SOURCE: “Highly Professional Research“

FLORESCENCE: The seasonal key theme of MUNICH FABRIC START describes the phase in which plants reach their full bloom and is used as a general metaphor for the process of blossoming. It can refer to new ideas, the unfolding of creativity, or even one’s own personality.

FLORESCENCE is divided into five trend themes: Betterverse, Unorthodox, Inventing Paradise, Fragile, and Lasting, which Volker Orthmann and Katharina Majorek as o/m collective and part of the MUNICH FABRIC START trend team, have described in their trend forecast for SPRING.SUMMER 2026 as follows:

 “The new trends address the courage for innovation while simultaneously celebrating the fascination with timeless beauty. They explore how artificial intelligence and new technologies can influence and improve our relationship with the body, nature, and fashion. At the same time, the associated impact on information and consumer behaviour is questioned and confronted with a critical attitude and individuality. The contrast between strength and fragility, romance and modernity forms another key focus, reflecting current moods and translating them into fashion aspects. The final concept emphasizes classic elements, which, through new interpretations, cleverly link the future and the past.”

“Two action-packed days of the trade show have come to an end, and we draw a cautiously positive conclusion. We received good feedback from both visitors and exhibitors: we are focusing on the right topics and, with our various show-in-show concepts, bringing together the key players to develop new market strategies and drive forward innovation topics.“

Sebastian Klinder, Managing Director MUNICH FABRIC START

 

“The market is ambivalent. There is a desire for something new, but not everyone is willing to take risks. With strong leading themes like FLORESCENCE, THE CORE, and TECHKNOWLEDGE, we aim to break through this hesitation, provide a pool of inspiration, and create impulses that encourage bold decisions.”

Frank Junker, Creative Director & Partner MUNICH FABRIC START

Ambivalent market: security mindset versus desire for new ideas 

In a price-sensitive, cautious environment, consumer behaviour resembles a careful blossoming: “Customers know exactly what they want—at what price and for which product. They are conducting highly professional research. Over the two days, they have a tight schedule, leaving little time to look around. Customers are focused on safety,” summarizes Oliver Schnitzler, Founder & CEO of LOOMSEVEN agency, with collections like Almodo, Eusebio, Pontetorto, SMI, and Tessilgodi, reflecting the current situation. Everything that is easy to understand and not too extravagant works, which is also confirmed by Michael Berner, CEO of Berner and Sohn & Fabric House agency, with collections like Altinyildiz, Arché, Infinity, Lanificio Fratelli Balli, and Pontoglio: “It’s moving away from plains and becoming more decorative again. Linen blends set the tone. Jerseys are also in demand for Summer 2026, but only if they are special. Customers are uncertain about prints: What is a modern pattern? Muted, washed-out, and delicate designs are currently doing well with us. The market is very tense and extremely price-sensitive. Therefore, one has to create attractive offers.” 

“We particularly liked the innovative fancy items with embroidery, eyelet embroidery and voile as well as shimmering effects on plain fabrics. Light, flowing, feminine fabrics in powder shades will also be important for summer,” says Annette Schrewe, Head of Design at Betty Barclay. Fancies were also the first step for Drykorn: “We started with the Fancies. I can already say something about that: we looked for modern florals and natures as well as graphic designs and have already found them. We have seen interesting new ideas. This is very important to us,” summarizes Angela Kunst, Head of Product and Design.

BLUEZONE: Love & Attention

The next evolution of denim: At BLUEZONE in the Zenith Area, around 70 international denim mills presented their latest developments for denim and sportswear. The key theme THE CORE focuses on trends such as Collab Now, Deconstruct & Reconstruct, Phat Flavour, Green Minimalists, and Second Hand Trends. We will delve into the fusion of tradition and technology of denim creativity and innovation. Here, a new energy of sustainability, fabric innovations, industry trends, insights into the ever-evolving denim market, and cutting-edge processes arise to shape denim’s next evolution techniques. “We live in an abundance market, which means, conversely, we must be braver than ever, instead of freezing in fear. Brands need to be desirable. They must evoke love. It’s all about love & attention. Creating Lovemarks is not just a task for brands, but for all players along the value chain,” said Tilmann Wröbel, BLUEZONE trend researcher and owner of Monsieur-T Denim Lifestyle Studio. Collaborations like ISKO x bluesign, Evlox x Lamosa, Lycra x C&A, and Sharabati x Sashiko Denim are just some of the many ways to evoke emotions. This focus on emotion was also emphasized by Hans-Peter Hiemer: “Technologies need emotion,” stressed the Style3D/Assyst CEO in his presentation. 3D and AI are the solution to translating ideas into consumer needs within a digital product cycle from design to distribution.

Join in, try out, inspire. This is what a successful collaboration looks like, and how to engage people, as demonstrated by the Denim Masterclasses of ENDRIME® X BROTHER X ISKO™ X COATS, led by denim designer and lecturer Mohsin Sajid, whose workshops were very well received.

When it comes to awakening and stirring emotions, David Shah is the one to do it. In his keynote “Quantum Fashion” about the philosophy of design, the trend forecaster and publisher created a bridge between political and economic constraints, rich and poor, old and young, as well as cultural clashes, design accidents, and highlights. He also misses the feel-good factor of fashion and warns against quantum fashion, which only speeds up the cycle even further. Innovations outpace themselves. Perhaps we should look more to the past than the future. Exnovation instead of innovation? Shah provided the fascinated audience with many thought-provoking insights.

Activator KEYHOUSE

“Good in talking, not in doing“, was David Shah’s harsh criticism of everything related to sustainability. And many market participants share this view. This makes what happened at KEYHOUSE all the more exciting: mass-market meets startups and innovators. Integrated into BLUEZONE, KEYHOUSE was not only a focal point but also an activator. Over the course of two days, exactly the right people came together here: large fashion brands with high volumes were engaged in intensive conversations with pioneers and innovators. How can textile-to-textile recycling become scalable for the mass market? Which sustainable material developments, processes, and techniques provide new alternatives? Which new technologies bring not only efficiency but also emotion? These were some of the central questions that exhibitors and visitors addressed, not only during the lectures but also at the exhibition stands.

“BLUEZONE and KEYHOUSE together in one hall is the perfect match. The synergies are amazing. From the core of BLUEZONE, the sustainable innovations spread out into the industry. We are the pearl with BLUEZONE as its shell, at the heart of the industry,” summarizes Simon Angel, the curator of the forum.

“As a denim designer, I visit BLUEZONE to look for the latest trends, fabrics, materials, and innovations. The trend areas are fantastic because they showcase how innovations like laser treatments, washes, and styles can be implemented. We always attend BLUEZONE, as the trade show is also important for networking.”

Anna Weber, Designerin Denim & Flats, Luisa Cerano (Visitor)

 “We have fixed appointments with ISKO and Bossa – everything else we do spontaneously. The Kesselhaus has always been nice. Now that all the companies are gathered in one hall, it feels like there’s more going on.”

Sabine Schweneker, Design HAKA, MAC (Visitor)

“The KEYHOUSE is the best. It’s great for the customers to get inspired and see lots of examples. We are doing our best to promote textile to textile recycling and encourage brands to get ready. The big players need to get more familiar and need to think in a bigger picture. We need to get beyond capsule collections to drive the infrastructure forward.“

Hélène Smits, Head of Business Development & Partnerships, LOOPER Textile Co. (Exhibitor)

Over the course of the two days, more than 50 high-profile trend forecasters, pioneers, and well-known industry experts discussed the central topics of the industry in around 50 talks and panels across three stages. The comprehensive trade show programme was rounded off by the MUNIQUE NIGHT. Approximately 1,200 guests ended the first day of the show with drinks, snacks, networking, and music.

After two days of the trade show, the textile exhibition closed with a 4% increase in visitors compared to the last MUNICH FABRIC START. Among the brands present on-site were designers, product managers, and buyers from adidas, Aigner, A Kind of Guise, Akris, Alberto, Alpha Jeans, Angels, Anna van Toor, Armedangels, Atelier Gardeur, Baldessarini, BASF, Best Secret, Betty Barclay, Black Palms The Label, Brax, BMW, Bogner, Bugatti, Burda, C&A, Calida, Calzedonia, Carhartt, Cecil, Ceres, Cinque, Comma, Coop, Digel, Drykorn, Escada, Gerry Weber, HEAD Sport, Herrlicher, Hessnatur, Holy Fashion Group, HSE, Hugo Boss, IB Company, Joop!, Lagerfeld, Lanius, Lodenfrey, Luisa Cerano, MAC, Marc Aurel, Marc Cain, Marc O’Polo, Mey, More&More, Olymp, Oui, Pangaia, Peek & Cloppenburg, Prada, Riani, s.Oliver, Schoeller, Schumacher, Seidensticker. The visitors came from 58 countries, with the majority located in Germany, Austria, and Switzerland, as well as Italy, the Netherlands, Czech Republic, Poland, Greece, the UK, and Portugal.

MORE QUOTES FROM VISITORS:

“For our collection, we are specifically looking for new denims at BLUEZONE and have found some great innovations. At MUNICH FABRIC START, we were inspired by prints for new basic items and jacquards to elevate our standards.”

Andrea Sefl, Product Management Womenswear, Atelier Gardeur 

“We’re looking for things that are innovative and will move us forward fashion-wise. The trade show here in Munich is one of the most important denim platforms for us. Here, we get a great cross-section of exhibitors we work with. MUNICH FABRIC START and BLUEZONE are important trade shows and a strong local institution.”

Michael Seiter, Head of Denim, Holy Fashion Group

“We were particularly impressed by the innovative fancy items with embroidery, eyelet stitching, voile, and shimmering effects on solids. For the summer, light, flowing, feminine qualities in powder tones will be important. We also really like vibrant royal blue. The colour worlds in the trend forums at MUNICH FABRIC START were really well executed. However, the prints are still not quite right for us. What we’ve seen so far was too light, too romantic, too playful, or childish. We need them to be clearer and more easily understandable.”

Annette Schrewe, Head of Design, Betty Barclay

“For Spring/Summer ’26, we are focusing on muted pastels and neutral tones. We are looking for new blends of viscose-Tencel-linen or viscose-linen. Many high-quality collections are not even available yet. The trade show scene is shifting more and more to Milan, which is unfortunate for us. In terms of timing in collection development, we are so early that we don’t even have the chance to go to Milan.”  

Birgit Kastner, Head of Design, Marc O‘Polo

MORE QUOTES FROM EXHIBITORS:

„All natural fibres like cotton-linen with viscose work really well. For the German market, with stretch – because they are still doing tight trousers. In this case it’s cotton-linen-nylon mixes. New and innovative are shiny laminées or lurex prints on linen. We had two successful days with clients like Hugo Boss, Windsor, Cambio, Luisa Cerano, Riani, Brax, MAC and Baldessarini, just to name a few.”

Simone Bellucci, CEO, Bellucci 

“Our customers value our product because it‘s from Europe. They are especially looking for organic and recycled qualities in cotton and polyester. We launched a new Beachwear and Sportswear collection. In these times, it is important to be able to offer the right qualities in combination with stock and service.”

Marc Puigderrajols Bassols, Sales Team, Tejidos Rebés

“How can materials be returned to the cycle, and how can they remain in the cycle? These are the central questions that many still lack answers to. With our rings, sliders, hooks, and buckles, we offer a solution. They are made from a sustainable bio-based material that is both compostable and recyclable. Despite this, the products are extremely durable and washable. Our modular, repairable buckles in neon yellow are a big hit, as well as our lingerie series.”

Sarah Jankowsky, COO & Co-Founder, Valupa

“We are pleased because important customers like Marc Cain, Gardeur, Peter Hahn, and the workwear provider S-Gard attended. However, it has been rather quite overall. Particularly in demand for SS 26 are silicone labels in neon pink and orange, neoprene emblems with embossing, and grosgrain straps with silicone lettering, preferably in a turquoise/blue palette.“

Heike Taubeneck, Sales Representative, Bornemann-Etiketten

“We offer a huge assortment, so picking out individual trends isn’t easy. If I have to choose, I’d highlight these three: tie-dye, purple as a strong trend color, and large-scale patterns. The first day of the trade show went very well, while the second was quieter. Overall, we’re satisfied. However, we would prefer if the trade show continued to run over three days.“

Dennis van Os, Sales Representative, Nooteboom Textiles

“The trends are diverse: Calm Minimals in shades of blue with a Riviera vibe – small-scale and easy to interpret – are a big hit. At the same time, oversized, colorful, arty prints with lots of yellow are in high demand. Stripes remain a key trend, now with a hand-painted, retro flair. We’re also showcasing animal prints in bold contrast colors as well as boho and

cowboy-inspired designs. There’s a lot of talk about florals, but the question is, which flower? Orchids? Abstract, brushed flowers with textured backgrounds? Multicolored or two-toned? Opinions on this vary quite a bit.”

Elisa Ostländer, Designerin / Inhaberin, Lica Design Studio

“Printed florals in great variety – that’s what Liberty is known for like no other. There isn’t a clear trend, but our theme ‘Floral Rebellion,’ featuring abstract floral prints from the 60s, 70s, and 80s, is gaining traction. These work best in bold colors, but also in more understated tones. Stripes remain important as well. All of our key customers were here, especially the classic shirt providers like Seidensticker and Olymp, as well as Drykorn.”

Mats Buschjost, Junior Sales Manager, Fashion & Friends für Liberty 

“We launched our new project ‘Manifattura Italia – where else’ here. This season was primarily about showcasing the collection for the first time, understanding what customers need, and assessing the project’s potential in the German market. Germany remains very price-sensitive, and customers are cautious when it comes to trying something new. The concept is solid, and the German market is tough – which is exactly why we wanted to kick things off together with MUNICH FABRIC START.”

Luca Balugani, Owner, Bureau 31 für Manifattura Italia – where else 

“The market is very tense and extremely price-sensitive, so you need to create tailored offers. For instance, we’ve included the Turkish manufacturer Palmiye for the third season now – highly innovative and super successful. We are incredibly satisfied with MUNICH FABRIC START – I can honestly say that everyone was here.”

Michael Berner, CEO, Agentur Berner und Sohn & Fabric House

THE NEXT TRADE SHOW DATES FOR AUTUMN.WINTER 26/27

VIEW PREMIUM SELECTION

24 + 25 JUNE 2025
Dampfdom Motorworld Munich

WWW.VIEWMUNICH.COM

MUNICH FABRIC START, BLUEZONE, KEYHOUSE & THE SOURCE

02 + 03 SEPTMEBR 2025
MOC & Zenith Area Munich

WWW.MUNICHFABRICSTART.COM

Discover more industry-changing innovations at our upcoming trade shows:

by Chantal Graeff

Curiosity, Courage and Craftmanship

Curiosity, Courage and Craftmanship

Interview with Simon Angel - Guest article by Muchaneta ten Napel

17. January 2025

Clothes Encounters and Warmly Related Relevance
With “FLORECSENCE” as the guiding principle of MUNICH FABRIC START and TECHKNOWLEDGE for the KEYHOUSE, Simon Angel, curator of Sustainable Innovations, highlights how the projects he has chosen can redefine what’s next in fashion by challenging us to think beyond quick fixes and instead embrace a deeper, more holistic approach to sustainability.

Simon, how did you approach curating this season’s Sustainable Innovations exhibit at Munich Fabric Start?

Simon Angel: Well, I wanted the projects included in the Sustainable Innovations exhibit to signal a major shift in the textile industry. The projects I selected this season challenge us to rethink everything from raw materials to end products and production processes, whilst emphasising on sustainability as an ongoing dialogue; it sparks a broader conversation about the future of our industry, urging everyone in the textile community to consider more responsible and imaginative approaches.

Could you elaborate on how year’s philosophy manifests in the exhibited projects?

Simon Angel: Certainly! This year’s philosophy is deeply embedded in each project I’ve selected for the exhibit, particularly emphasising sustainable practices that integrate seamlessly with innovative design. Take Shushanik Droshakiryan’s “PSYCHEDELIC TEXTILES.” Her work pushes the boundaries by harnessing techniques inspired by microbiology and chemistry. Her work serves as a powerful call to action for the industry to rethink the way materials are sourced, valued, and ultimately returned to the environment. By focusing on the end-of-life phase of materials, she underscores the necessity of designing within a circular economy framework, envisioning a future where environmental stewardship and fashion innovation are seamlessly integrated.

Milou – photo credit Lieke Bielderman

Studio Nicky Vollebregt’s “Pollia,” “HIGHLIGHT,” and “Uncover” projects are also featured. How do they fit into this narrative?

Simon Angel: Studio Nicky Vollebregt’s projects demonstrate a holistic approach to textile innovation by exploring colour reflection, material transparency, and transformative finishing techniques. The studio isn’t just making visually striking fabrics; it’s probing our concepts of light, colour, and texture, and questioning how small interventions in the material creation process can have far-reaching environmental and usability impacts. It’s a reminder that sustainability and aesthetic appeal aren’t mutually exclusive.

Can you discuss how Daan Sonnemans’s & Anabel Poh’s”Kantamanto Social Club” enhances the themes of this exhibit?

Simon Angel: Daan Sonnemans and Anabel Poh address a critical aspect of sustainability: the human and social dimension. With “Katamanto Social Club,” he focuses on community engagement and ethical labour practices, integrating cultural heritage with environmentally responsible production. I feel that this project goes beyond material innovation because it reminds us that sustainability isn’t just about new materials or recycling; its core is about the people and communities behind the products. In a way you can call his this project a sustainable process-intervention.

Can you tell us about Milou Voorwinden’s “Explorations in 3D weaving”?

Simon Angel: Milou’s work is an excellent example of how reimagining a fundamental technique can open up entirely new possibilities. In “Explorations in 3D weaving,” she looks at the loom not just as a tool for flat textiles but as a platform for sculptural, structural forms. By combining different fibres and experimenting with density, she creates fabrics with varying properties – some rigid, some flexible. These explorations challenge the binary thinking of “fabric vs. structure,” showing how textiles can be engineered in ways that minimise material waste while expanding design potential. Her design-principle brings a shift in the design-pattern-production cycle.

Shushanik

Oscar

Nicky – Pollia
credit Patty van den Elshout i.o.v. TextielMuseum

Wool matters” by Beatriz Isca is another project drawing attention. How does it fit into this year’s theme?

Simon Angel: Beatriz’s “Wool matters” project underscores the value of a raw material we often take for granted. By spotlighting the processes of sourcing, cleaning, and transforming wool, she shows how something as ancient as wool can be reinterpreted for modern, eco-conscious lifestyles. She not only showcases wool’s versatility; she reveals the stories, heritage, and communities behind the fibre. I am hopeful that her perspective will encourage us to consider the entire life cycle of our materials – and the people involved – before we even start to design.

Lastly, Oscar Wentz’s AFTERLIFE “REWORK AND RETHINK YOUR OWN TRASH” project stands out. Can you shed some light on this?

Simon Angel: Oscar’s AFTERLIFE project is a bold statement on waste and consumer culture. Through upcycling discarded clothes and materials, he creates street-style garments that demonstrate how a simple change in perspective can spark a larger conversation about responsibility and resource use. It’s the perfect example of how a hands-on, interventionist approach can galvanise people to embrace more circular practices.

Beatriz – Wool matters

How do you see these innovations in the exhibition influencing the future of the textile industry?

Simon Angel: These projects collectively represent a significant shift to question what’s possible and to look at sustainability as an ongoing dialogue rather than a final box to tick. Each project showcased in the Sustainable Innovation exhibit challenges existing paradigms, pushing us closer to a world where textiles are created with both people and the planet in mind.

Thank you for sharing these insights, Simon. It’s clear that this season’s Sustainable Innovation exhibit goes beyond showcasing new materials – it’s about sparking a broader conversation on the future of our industry.

Simon Angel: My pleasure. I’m thrilled for everyone to experience these projects and be part of the conversation. I believe that it is through collective curiosity and willingness to experiment that we’ll drive real, lasting sustainable innovation.

We look forward to seeing the exhibit and witnessing how these pioneering ideas will shape what’s next in textile design.

Simon Angel: Thank you. Don’t forget to visit us at the Keyhouse in Hall 7 – we can’t wait to show you how these interventions are rewriting the future of fashion and textiles.

About the author

Founding editor-in-chief of Shape Innovate, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology.

Muchaneta ten Napel | m@shapeinnovate.com

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by Chantal Graeff

Cartoon - Fashion for courage, joie de vivre and self-realisation

Cartoon – Fashion for courage, joie de vivre and self-realisation

Welcome to Cartoon - Wear your Optimism!

16. January 2025

Welcome to Cartoon– your invitation to a life full of courage, joie de vivre and self-realisation! Our fashion is not just clothes. It is a breeze of fresh, positive energy. ‘Wear your optimism’ is more than a motto – it’s a way of life. It means starting every day with a smile, always looking on the bright side and making the most of every situation. Our fashion is designed to help you live this attitude every day. It should accompany you, encourage you to pursue your dreams and tackle your goals with passion. Above all, it’s about celebrating life, being bold and wrapping yourself in positive energy and self-confidence every day. This is where fashion and optimism come together to create something unique. Welcome to the world of Cartoon, where you not only look good, but feel good too.

Life through rose-coloured glasses – everything looks better with them

Cartoon is more than just a label – it is an invitation to look at life through colourful glasses. In a world that is often far too serious, Cartoon brings a playful lightness and reminds us that we decide for ourselves how we see the day. Our fashion is designed to inspire you to go through life with a smile. The pink and red glasses are more than just an accessory – they are a window to a more positive outlook on life. They invite you to go through everyday life with a smile and discover new colours, unique patterns and high-quality materials that enrich not only your wardrobe but also your world. Put on your rose-coloured glasses and experience every moment more intensely. Every detail gains importance. With Cartoon, everything becomes a little more colourful, a little lighter and, above all, a little more beautiful. Start celebrating the small and big moments in life.

 

Rosy times ahead

At Cartoon, you’ll find clothing that flexibly adapts to your lifestyle. Our fashion is easy and uncomplicated to combine. At the same time, it always emphasises your personality and adds an individual touch. Our fashion is designed to help you express your optimism. It reminds you how important it is to believe in yourself and to recognise and use your own strengths. Cartoon lets your personality shine and gives other people a piece of your positive energy. It’s not just about looking good – it’s about putting your optimism out into the world!

 

Spring is in the air – where should the journey take you?

Our designs are inspired worldwide – by five unique fashion metropolises that couldn’t be more different, but each have a distinctive influence on the fashion world in their own way.

French dressing

Ibiza boho

French dressing: the epitome of nonchalance and elegance. Classic denim jeans, a white slogan shirt and a blouson that transforms into a cape. The look is rounded off with a colourful striped jumper as a belt replacement. Très chic!

Smart Brit chic look: always a good idea! A trench coat and an elegant hat – you’ll always look the part. After all, you never know if you’ll bump into a lord. This look exudes classic British elegance.

Cool Italian extravagance: colours, colours, colours! Italian charm meets unexpected breaks in style. Combine bright colours with extravagant details – and don’t forget to incorporate love and passion into your outfits. The perfect look for an evening that’s as lively as the Italian Riviera!

Enchanting Ibiza boho flair: carefree freedom, relaxed cuts and a laid-back colour palette. Ibiza is the island of freedom, and that’s exactly what this style reflects: uncomplicated, casual and yet absolutely stylish.

A romantic dose of the Orient: inspired by the magical and mysterious expanses of the Orient, we bring together details and patterns that are both classic and mystical.

“Our fashion is designed to inspire you to go through life with a smile. The pink and red glasses are more than just an accessory – they are a window to a more positive outlook on life. They invite you to go through everyday life with a smile and discover new colours, unique patterns and high-quality materials that enrich not only your wardrobe but also your world.”

The new mix and match concept
Our fashion is anything but monotonous – it thrives on the freedom to combine everything. The ability to combine is very important to us. With the new mix and match concept, you can mix and match across all styles and patterns. Bright colour codes meet a harmonious palette of neutrals, creating an exciting balance that offers endless combination possibilities. Everything can, nothing has to.

The world is your catwalk – so wear your optimism, creativity and courage proudly. Because life is far too beautiful to experience it in grey tones. So come on, let’s make the world a little more colourful together!

Brit chic look

Orient

Italo

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by Chantal Graeff

BLUEZONE NEWS FOR JANUARY 2025 - PART V

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

12. January 2025

At BLUEZONE, some 70 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.

ISKO

ISKO SS26: redefining denim through innovation and comfort, with responsibility at its core.

ISKO’s SS26 collection represents the next chapter in denim innovation, combining sustainability, performance, and creative versatility. This collection reaffirms ISKO’s commitment to circular fashion, introducing fabrics that challenge conventional boundaries while meeting the growing demand for responsible design.

The SS26 collection offers a range of advanced fabric technologies designed to cater to diverse needs with the highlight of the collection being ISKO Comfort2, a fabric designed for unparalleled comfort and versatility. By combining the softness and flexibility of knit fabrics with the durability of woven denim, Comfort2 introduces a weave, with stretch in the warp and in the weft, that moves effortlessly with the body. This technology ensures both freedom of movement and exceptional resilience, making it ideal for functional wear, everyday comfort, and forward-thinking design. Then, there is ISKO™ Multitouch, a single fabric offering multiple textures and styles, ideal for bold silhouettes like wide-leg and balloon designs and ISKO™ Iconic, a transformation of classic denim through washable finishes that amplify texture, shine, and contrast, ideal for modern and vintage-inspired designs.

At the heart of the collection is ISKO’s use of Next-Gen recycled materials powered by RE&UP. These materials, derived from textile waste, deliver the same performance, durability, and luxury feel as virgin fibers – showing that sustainability does not mean compromise.

With SS26, ISKO demonstrates how denim can continue to evolve, balancing innovation with sustainability and supporting a future where fabrics are both high-performing and responsible.

Türkiye – H7 | ST 06

“By combining the softness and flexibility of knit fabrics with the durability of woven denim, Comfort2 introduces a weave, with stretch in the warp and in the weft, that moves effortlessly with the body.”

VISIT ISKO AT H7 | ST 06

ISKO

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by Chantal Graeff

BLUEZONE NEWS FOR JANUARY 2025 - PART IV

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

11. January 2025

At BLUEZONE, some 70 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.

ISKO™ Luxury by PG Born to Amaze

ISKO™ Luxury by PG SS26: where denim artistry meets timeless innovation

The new BORN TO AMAZE SS26 collection by ISKO™ Luxury by PG pushes the boundaries of denim design, celebrating creativity, craftsmanship, and the pursuit of innovation. Designed with an eye for elegance and originality, this exclusive collection invites designers and brands to explore fabrics that tell stories through texture, technique, and artistry.

The collection unfolds through five distinct capsules, each one paying tribute to a unique era, material, or inspiration – yet all united by a desire to challenge conventions and redefine luxury.

GODMOTHER
A timeless capsule inspired by the 1950s that blends classicism and innovation. Lightweight indigo fabrics are elevated with glitter stripes and flock, offering endless possibilities for creative expression. With special treatments, GODMOTHER’s fabrics take on the allure of authentic second-hand pieces, telling stories of vintage charm and originality. Versatile and transformative, this capsule captures the spirit of enduring elegance.

TATTOO DENIM
Here, denim becomes more than fabric – it becomes art. TATTOO DENIM uses mixed-print techniques, such as corrosion, pigments, and more, to transform indigo, white, and sulfur-dyed bases into stunning works of art. Each fabric is a statement piece, narrating stories through intricate details and vibrant textures. This capsule is for those who see denim not just as fashion but as a medium of creativity.

AURUM DENIM
AURUM DENIM is a celebration of gold and silver yarns that bring radiance to everyday fabrics. Lightweight yet luxurious, these pieces are crafted with real silver-coated yarns, transforming denim into wearable jewels. AURUM DENIM is poetry in motion – elegant, refined, and designed to shine in both casual and elevated styles.

GOD MOTHER DENIM

THE ISKO LUXURY BY PG JACQUARD COLLECTION

NOBLE DENIM
Denim meets fine materials in this capsule, where linen, wool, and cashmere elevate the fabric to new heights. Wool provides functionality, adapting to temperatures; linen offers freshness and lightness; cashmere adds a caress-like softness. NOBLE DENIM is designed for those who value quality, refinement, and functionality in their fabrics – where the past meets the future in a seamless blend of luxury and practicality.

WRAP DENIM
Taking cues from high-end automotive workshops, WRAP DENIM explores the art of customization. With laminates, foils, and frostings, this capsule delivers luminescent and innovative fabrics designed for unique, tailored creations. WRAP DENIM is where craftsmanship and personalization converge, inviting designers to make each piece distinctly their own.

Through each capsule the BORN TO AMAZE SS26 collection by ISKO™ Luxury by PG reflects a deep understanding of artistry and textiles, offering fabrics that redefine the standards of denim. This collection is an invitation to explore, create, and push boundaries – offering materials that resonate with authenticity, elegance, and originality.

“Designed with an eye for elegance and originality, this exclusive collection invites designers and brands to explore fabrics that tell stories through texture, technique, and artistry.”

Each capsule captures the essence of storytelling through fabric, inviting the fashion industry to dream bigger, design bolder, and reimagine what denim can achieve. ISKO™ Luxury by PG remains committed to innovation, blending tradition with modern craftsmanship to inspire collections that stand the test of time.

Finally, the ISKO™ Luxury Jacquard Collection by PG represents a pivotal chapter in the evolution of ISKO™ Luxury by PG. This exclusive capsule draws inspiration from the craftsmanship of the early 1800s, celebrating the artistry of jacquard design with 10 unique fabrics featuring contemporary patterns. These fabrics showcase rich, vibrant indigo tones that redefine the concept of luxury and craftsmanship in denim. By merging traditional techniques with modern innovation, this collection elevates denim to an entirely new form of art.

The BORN TO AMAZE SS26 collection and the ISKO™ Luxury Jacquard Collection tell stories of art, culture, and timeless innovation, offering designers and brands versatile materials that inspire bold ideas and challenge conventions. ISKO™ Luxury by PG continues to redefine denim, blending artistry with refinement and inviting the industry to dream bigger.

TATOO DENIM

THE ISKO LUXURY BY PG JACQUARD COLLECTION

AURUM DENIM

THE ISKO LUXURY BY PG JACQUARD COLLECTION

THE ISKO LUXURY BY PG JACQUARD COLLECTION

VISIT ISKO™ Luxury by PG Born to Amaze H7 | ST 06

ISKO Luxury by PG

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by Chantal Graeff

BLUEZONE NEWS FOR JANUARY 2025 - PART III

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

EXPLORE THE NEW CONCEPT DEVELOPED BY TEJIDOS ROYO

10. January 2025

At BLUEZONE, some 70 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.

Tejidos Royo presents a new sustainable technology: DRY SUN

DRY SUN collection enhances the raw beauty of natural fibers like cotton and linen, and Lyocell (a sustainable fiber), capturing their rustic look and earthy tones though minimal processing.

DRY SUN applies the DRY Colors technique, reducing significantly the use of water, chemicals and energy in fabric dyeing and preparation, as well as eliminating wastewater discharge.

Inspired by the spirit of resilience, DRY SUN proves that even in the most adverse conditions and without the use of water we can obtain something truly beautiful, natural and sustainable.

“DRY SUN collection enhances the raw beauty of natural fibers like cotton and linen, and Lyocell (a sustainable fiber), capturing their rustic look and earthy tones though minimal processing.”

For SS26, linen has taken the spotlight. Inside Denim collection we find garments with linen blends, but Fashion presents a collection of its own: light summer fabrics with linen and cotton that offer comfort, freshness and breathability. Available in gray and ready to dye.

“Soft Comfort & Soft Rigid” are another leading collection presented by Tejidos Royo. In Denim and Fashion we find light fabrics with a nice drape, crafted with Tencel in combination with cotton or linen, providing exceptional softness and comfort.

COME AND VISIT TEJIDOS ROYO AT H7 | B 10

TEJIDOS ROYO

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by Chantal Graeff

BLUEZONE NEWS FOR JANUARY 2025 - PART II

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

CALIK DENIM

9. January 2025

At BLUEZONE, some 70 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.

Experience the Future of Denim with Calik Denim’s Spring.Summer 26 Collection

Calik Denim redefines sustainability and innovation with its groundbreaking Spring.Summer 26 collection. This season, cutting-edge concepts and technologies take center stage. Step into a new era of sustainable, stylish, and high-performance denim with Calik Denim’s latest collection.

B210 is a groundbreaking biodegradable product line specifically designed for environmentally conscious consumers. Rawtech embodies the iconic essence of Japanese denim while delivering unparalleled comfort through advanced modern manufacturing. Fix-Fit redefines performance with power stretch fabrics that offer exceptional elasticity and recovery.

Re/J champions sustainability by incorporating recycled cotton sourced from both pre- and post-consumer materials. D’enovated seamlessly blends timeless authenticity with cutting-edge technologies, while Denique stands as a symbol of premium denim, offering enduring style and unmatched longevity.

Gleam Weave brings a touch of elegance to denim, featuring a luxurious shimmering finish. Blue Voyager caters to the needs of modern travelers with thoughtfully tailored designs. Airy Luxe prioritizes comfort with its soft, cozy feel, and Maxymove introduces next-generation hyper-stretch technology for ultimate flexibility and freedom of movement.

“This season, cutting-edge concepts and technologies take center stage. Step into a new era of sustainable, stylish, and high-performance denim with Calik Denim’s latest collection.”

VISIT CALIK DENIM AT H7 | B 24

CALIK DENIM

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by Chantal Graeff

BLUEZONE NEWS FOR JANUARY 2025 - PART I

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

Sharabati

8. January 2025

At BLUEZONE, some 70 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.

Spring.Summer 26 is all about freshness, softness and blending with nature. Simplicity and purity drive silhouettes while comfort is stıll king. All new additions to the collections are in regenerative cotton for natural style!

VERSO
Casual can mean elegant. And elegant now means timeless with a soft touch. Comfort gets a new dimension with lightweight natural fibres. Their special techniques MaxSoft takes fabric softness to another level. Cotton and cotton blends, the natural fibres. TENCEL™ Lyocell/organic cotton fibre blends ensure coolness and maximum comfort. Their new Ever Sky blue colour is a fresh alternative to classic indigo blue and black that does not fade, thus keeping a rich, timeless look that is casual and elegant.

GOOD OLE
Nostalgia never fades except when we want it to! Slub effects, pure indigo dyes and washed-out looks are stronger than ever this season. They continue to look forward by looking back to the good old days. Characterful denim created by blending Tencel™ Lyocell with organic or recycled cotton for softness. Hemp fibres give the original denim look a decisive stamp that is both familiar and fresh offering a new twist to the vintage feel. New vertical slubs and crosshatch weaves build character into the fabric. Dynamic washes lend energy to the colour fades. 2/1 weaves bestow a papery touch to the vintage look. Their shirting fabrics bring back the diehard attitude of the frontier while a lighter version of our iconic Slouchy fabric offers flexible softness. Regenerative cotton and hemp blended fabrics give a napped weft.

RELIVE

VERSO

GOOD OLE 

“Keeping the planet in our hearts. Fabrics that are created using natural fibres and regenerative farming practices are the focus of the collection this season. This collection is made up of fabrics that are produced with special consideration for sustainable practices and enhanced with new items each season.”

COOLR
The future of denim is an art form. Prints that defy imagination & groundbreaking weaves rewrite the rules of what’s possible. An additional 100 new exclusive print designs dazzle on denim and flat fabric. Texture with an arty touch continues to be the protagonist of this season, too. Surprising new weaves, such as herringbone, canvas and ripstop, take the stage and new patterns like stripes make a bold entrance. This means that COOLR has all the looks for now and the future. Lightness is the key. COOLR’s distinctive colours offer a fresh take on denim and flat fabric. Different weaves allow greater flexibility and surprising versatility. Bold colour design are here! Loud and proud or subtle and sensuous to play with looks and blend reality and art. Splashes of colour bring the garments to life.

RELIVE
Keeping the planet in our hearts. Fabrics that are created using natural fibres and regenerative farming practices are the focus of the collection this season. This collection is made up of fabrics that are produced with special consideration for sustainable practices and enhanced with new items each season. Cellulosic fibres from certified and controlled sources and hemp as a cotton alternative are the basis of natural and man-made fibre blends that complement cotton. Traceable and 100% biodegradable, TENCEL™ Lyocell fibre gives a natural smoothness and absorbs twice as much moisture as cotton fibres, Allowing breathability and reducing bacterial growth.

Their denim and flat fabrics are produced from yarn that is blend of certified ecologically-grown Canalia hemp and regenerative cotton, which gives a durable, airy fabric that is ideal for summer. Hemp fibre can absorb moisture up to 30% of its weight. All their new articles are produced with regenerative cotton. This agricultural method preserves the land and provides a better life for farmers. Soil fertility is improved while carbon dioxide emissions are reduced and this method gives better water and energy management.

VISIT SHARABATI AT H7 | C 24

SHARABATI

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by Chantal Graeff

TEXroad: Putting the data in circular textiles

TEXroad: Putting the data in circular textiles

4. January 2025

What if data could be used as a common language to connect the public and private sectors and optimize the economics and carbon footprint of textile circulation? The Netherlands-based TEXroad Foundation is working on making this possible.

Their focus is on using data to improve textile management infrastructure, improve available data, statistics, and metrics for business and policy making and co-develop a network for B2G and B2B data exchanges.

TEXroad acts as a neutral party to network digital platforms and develop a flow of standardized data to match the flow of textiles through the reverse supply chain. This is used to produce statistics, metrics, best practices and reports that meet policy monitoring requirements, support impact assessments, highlight system inefficiencies and enable transparency.

TEXroad was founded by Traci Kinden, an innovator with over 10 years of experience in circular textiles.

“Good data helps companies in textiles and fashion be more efficient, identify new opportunities, and comply with regulations more easily. It should also be the basis for effective policy from the public sector. We’re not there yet, and everyone has a role to play in achieving good data.” – Traci Kinden, TEXroad Director

Credits: Humana Estonia 

Traci Kinden

TEXroad is currently developing a digital platform that aligns crucial textile data from different sources and makes it useful for public authorities, projects and circular value chains, due to go live in spring 2025.
Follow their Linkedin page for more information and updates on the launch.

“The Data Hub tackles challenges in the post-consumer value chain such as a lack of transparency in textile flows, inconsistent data shared between partners, and inefficient reporting to the public sector. It is currently being tested with municipalities and their textile partners and in projects addressing circular textiles, digitization, and data exchange,” Traci explains.

TEXroadLINKEDIN

On 22 January, Traci will debunk misconceptions about textile data and
share how industry actors can benefit from putting numbers into action.

Join the session moderated by Muchaneta ten Napel on the KEYHOUSE stage at 11:30 am.

LECTURE PROGRAM

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by Chantal Graeff