Denim Trends

Our New BLUEZONE Living Page is Live!

Discover & Contribute To Our Interactive Digital Platform!

23. February 2021

We, the BLUEZONE team, are proud to share our new digital home for the denim community with you: With the launch of the progressive BLUEZONE Living Page, we offer a completely new and surprising experience through an interactive and dynamic approach featuring exclusive insights for all denim lovers.

The idea behind the one-of-a-kind website is to constantly update and inspire the blue-blooded community through a “living” platform in between shows. Our next BLUEZONE show will take place in Munich from 31 August – 1 September 2021. Until then, everyone with a heart for denim is welcomed on to dive deeper into the blue world showcasing the stories, personalities and brands who are shaping this industry.

“We’ve always wanted to offer the denim community a special environment according to their needs – which is why we started to organise BLUEZONE as a dedicated denim show in the first place. In these challenging times, we felt like broadening this approach by offering the industry a new, exciting and vivid platform to share information, get inspired, collect futuristic ideas and stay connected throughout the year”, says Sebastian Klinder, Managing Director of BLUEZONE.

“We aimed to create something truly unique: a lively digital home where one could spend hours because the content never gets boring and is constantly updated. True to our motto ‘denim beyond the seasons’, our special BLUEZONE Living Page creates the perfect basis for the live talks and the development of innovative novelties which will be presented at our upcoming BLUEZONE show from 31 August to 1 September 2021”, adds Lucie Germser, Denim Creative Consultant for BLUEZONE.

Besides offering information about the key event BLUEZONE itself, the interactive Living Page presents “Unmissable Community News” as well as inspiring “Blue Trends, behind the scene shots, material news and fashion collections to be discovered by the blue community. Page visitors can share some “Hot Minutes With” industry insiders like Stephanie Micci, Global Creative Director of Roxy, or Ronnie Reyes, Global Head of Design of Quiksilver.

Further denim heads like Luca Braschi, CEO of Blue Alchemy, or Barbara Gnutti, CEO of Effe-Bi, answer unexpected questions in the “Who Really Is” series while denim manufacturer and mills showcase their most recent collection novelties and company values in the “Bluezone Speed Meeting” series.

Now it’s your turn: We invite you to share your most exciting novelties and ideas with our BLUEZONE team and therefore with the whole denim industry! We are looking forward to receiving your ideas via mail to

Stay healthy & hopetimistic and see you in the end of August at BLUEZONE,

Your BLUEZONE team