With the successful edition of MUNICH FABRIC START, we were able to organise a prime example of physical trade shows under the new conditions – with increased motivation and great anticipation, we have now started planning VIEW Premium Selection from 30 November – 1 December 2021.

Especially for our industry, personal exchange and the tactile experience of materials is essential. The Preview Textile Trade Show VIEW is particularly important for us: we can hardly wait to see the industry again soon in a productive, pleasant working atmosphere at the MVG Museum in Munich.

The VIEW sees itself as a high-quality fabric and ingredients fair, which is well ahead of the established textile fair MUNICH FABRIC START and other European fabric fairs. As a small, fine industry get-together, VIEW is aimed at creatives and buyers in the fashion industry who need or want to be informed about the latest trends and developments for material developments, colours trends and innovations in good time.

At VIEW you will find a strong portfolio of premium collections from trendy innovations to fine fabrics, from high-end sportswear fabrics to high-quality basics. Plus an informative selection of labels and buttons.

Be there at the next VIEW by MUNICH FABRIC START to see the first trends and developments well before the official trade show event, January 25-27, 2022. Visitor registration will open soon for the next VIEW Premium Selection. Until then, look forward to browsing the collections and new materials from the following exhibitors and more coming up at VIEW:

AGENTUR HORNUNG | AGENTUR KAREN GERKE | AGENTUR RONZANI | BUREAUX BO | CIRCLELINE DESIGN STUDIO | DEAVEAUX | DUTEL CREATION | FASHION & FRIENDS | GÜNTHER & ROTH  TEXTILAGENTUR | IPEKER TESKTIL | LANIFICIO FRATELLI BALLI | LIBERY FABRIC | LICA DESIGN STUDIO | MAX MÜLLER | PÜTTMAN TEXTILAGENTUR | SCHOTTE | SET | SHINDO TEXTILE EUROPE | SOFTWERT | STRÄHLE | STYLEM CO. | TEIJIN FRONTIER EUROPE | TEJIDOS ROYO | TEXTILAGENTUR KLINDER | TEXTILAGENTUR MICHAEL FELLER | TROUILLET

As in the recent past, the range of collections offered by printers, knitters, weavers and denim specialists is already clearly defined in many areas. In exchange with designers and product managers and taking into account current trends, the range will be extended and adapted accordingly until MUNICH FABRIC START, 4th – 6th February 2020.

It is already apparent that the range of colours is moving in the direction of brown, cognac and terracotta; that black and white combinations are becoming important; that red with a slight orange hue is gaining significance and blue in various shades is increasingly in demand.

 ‘Right at the beginning of the first day, we served numerous visitors from Germany and Austria. At the moment, we are already presenting up to 80 percent of the new collection. In the weeks after Christmas we will add an additional Capsule collection. There is great interest in sustainable articles. We will be developing further qualities for this in time for the main trade fair.‘

Ted Styliandis of Liberty London.

Florals and newly interpreted batiks continue to dominate the prints as striking all-overs. Digitally applied kaleidoscopic interpretations are just as convincing as large format graphics and panneaux prints. Structured effects and crepe yarns are important, even in plain colours. Linen is widely accepted in various interpretations. From irregular plain colours to woven stripes, checks and jacquards. The trend towards cotton and cotton blends in combination with Tencel is strong once again. In contrast to this are articles with a technical finish – now even extending into the classically oriented women’s and menswear.
The demand for comfortable textiles with some part stretch is also increasing among high-fashion producers or even couture suppliers.

 ‘This edition of VIEW was a very successful premiere for us. We will be back again in summer for the next VIEW event. The response to our wide range of print collections was pleasingly positive. In discussions with numerous customers, we received a lot of input about the future development of our collection in time for MUNICH FABRIC START.‘

Yesim Sezer, Ipeker

Many of the collections presented at VIEW will now be further revised in the coming weeks and presented at the MUNICH FABRIC START February 4^th-6^th 2020, at which a total of around 1,000 suppliers will present their Spring.Summer collections.

As anticipated, VIEW Premium Selection positioned itself strongly as an early trend-setting trade fair format for the new season. From December 3^rd to 4^th 2019, leading international suppliers from the Fabrics and Additionals segments presented around 360 refined collections for Spring.Summer 2021. All major German brands as well as numerous brands and designers from neighbouring countries were represented in Munich.

Among these were well-known brands: ALBERTO | ATELIER GARDEUR | BALDESSARINI | BOGNER | BRAX | BUGATTI | CINQUE | COMMA | ESCADA | ETIENNE AIGNER | HALLHUBER | HESS NATUR | HUGO BOSS | JOOP | LAGERFELD | LAURÈL | LODENFREY | LUISA CERANO | MAC | MARC CAIN | MARC O’POLO | OUI | PEEK & CLOPPENBURG | S.OLIVER | SCHUMACHER | SEIDENSTICKER | SET | STRENESSE | WESTWING

The overwhelming acceptance by high-quality visitors is once again a clear indication of this exclusive event with its very special flair.

Overall, the atmosphere at VIEW was efficient and positive, despite the challenging tasks in many areas of the industry. These were discussed in a committed and solution-oriented manner during intensive discussions. The very complex subject of sustainability and transparency in the production and logistics processes, the partly decreasing margins for the fabric manufacturers, the currently threatening or completed company insolvencies within the ready-made clothing sector were just some of the topics discussed.

’With great encouragement from the exhibitors and the continuously developing visitor frequency, especially on a heavily visited second day of the fair, the VIEW event as an early Fabric Trade Fair is the ideal preparation for the MUNICH FABRIC START in February. Despite the overlapping dates initiated by Milano Unica, we are convinced after discussions with exhibitors and visitors that we can expect three successful trade fair days in Munich with the usual strong international portfolio.’
Sebastian Klinder, Managing Director Munich Fabric Start

The need for early direction and information is great. Also against the background that leading ready-made clothing companies are reorganising their planning, rethinking their delivery and collection rhythms or have already redefined them for the future.

 ‘The VIEW event, as a business and communication platform is becoming increasingly important for us, as we will start the season even earlier in the future. All of our divisions were on site for the entire two days of the fair. We have already gained very good insights into the upcoming colour directions. Also with regards to the spectrum of innovative qualities. There have been very nice developments in the linen sector, for example in combination with Tencel.‘
Susanne Schwenger, Marc O’Polo

Manuel Höchel, Lanificio Fratelli Balli, also classifies VIEW as the ideal forum for the conceptual vote.

‘For us, VIEW is the perfect trade fair for planning discussions to explore what our partners are pursuing in order to offer them a timely and appropriate offer. Our customers love this fair. Here, they have the opportunity to work in a relaxed manner, to inform themselves and then proceed accordingly at MUNICH FABRIC START. At the moment, about 30 percent of our collection is for Spring.Summer 2021.‘

Similarly, the assessment of Ted Styliandis of Liberty London.

‘Right at the beginning of the first day, we served numerous visitors from Germany and Austria. At the moment, we are already presenting up to 80 percent of the new collection. In the weeks after Christmas we will add an additional Capsule collection. There is great interest in sustainable articles. We will be developing further qualities for this in time for the main trade fair.‘

Sonja Kiefer, designer from Munich, also used VIEW as the location for a TV programme and was equally impressed by the broad and fashionably sophisticated offer for the new summer season.

‘The VIEW event is the perfect source of inspiration for my next collection. I am particularly enthusiastic about the new developments shown here. The high quality and fashion competency of the fabrics here fit perfectly into the genre of my rather classic evening wear. Mainly these include satin, crepe, double face with even more stretch for greater comfort also within event fashion.‘