AW 21/22 Trend Analysis: HAPPY CHAOS
The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.
HOPETIMISM AW21/22 Trend Themes
FOREVER stands for semi-elegant, cosy and classic home & all day wear.
DREAMATIC creatively stages a progressive and urban casual fashion.
EARTHTOPIA shows a strong consciousness for function and tradition.
HAPPY CHAOS is an optimistic playground for sports, diy, craftsmanship and improvisation.
GAMESHIFTER combines futuristic high-tech innovation with flashy glamour.
Next we look at the trend theme HAPPY CHAOS:
HOPETIMISM TREND THEME #4: HAPPY CHAOS
Characteristic for the HAPPY CHAOS are the optimistic doers in the interplay of new digital and analogue realities and identities. Problems are mastered in a playful way, an open approach to the new family reality is cultivated. Thanks to the influences of technology, real ideas in this field are served virtually – for example, through digital fashion collections on social media channels that are only shown online and are not available in reality.
We find ourselves between gaming, digital learning and working. HAPPY CHAOS is loud, exaggerated and excessive. This is also reflected in the HAPPY CHAOS colour palette:
Soft, natural basic colours such as neutral brown and khaki tones are contrasted with cheerful, bright Nintendo colours. Offwhite plays with intense colours like sporty fake neons in yellow and blue through brightness and depth.
For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.
HAPPY CHAOS uses a wild mix of materials; vinyl meets recycled polyester, cotton and unusual textiles. Transparency also plays a major role – in materials, finishes and accessories.Trims are often laser-cut or have metallic details. Patterns appear as if created by a random generator, with digital prints and unpredictable collages. Strong, intense colours are often used, but only subtly, and combined with natural elements.
Take a look through the fabric and accessories highlighted in the HAPPY CHAOS trend theme showcased in the HOPETIMISM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.
The full Autumn.Winter 21/22 Trend Forecast is available to order from our website. For further trend information in the following categories:
Emotions and Moods
Fabrics and Materials
Fashion and Classic Styles
Technology and Science
Thrivability Values as innovative sustainable impulses
Covid-19 influences for a future in times of a pandemic
OPENING TIMES
2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00
LOCATION
MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich