AW 21/22 Denim Trend Analysis: Slow

14. December 2020

The latest developments in the world of denim can be found at BLUEZONE. For the first time our denim suppliers and manufacturers showcased directly alongside all product sections in the main halls of the MOC at FABRIC DAYS, 1-3 September 2020.

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.


Slow is nice, but less is better than ever

Consumption is ok, but not a craving need

Quality and durability are executed with great care

Timeless jeans and a new take on heritage denim

Timeless design, fit and fabrics

Immunized shoppers demand higher levels of “eco-ethics” and sustainability

Local manufacturing is key as less distance equals less CO2

Global becomes local with new manufacturing concepts

Slow also stands for products which are always changing

Think of new and exciting reasons to morph, up-cycle and customise your denim

From inventory to hype, in fabrics and finalised garments

We see new takes on traditional techniques

Benchmark: Levis Re/Done provides inspiration for customisation and creativity

Fabric combinations: Tweed, fleece, and flannel meet denim

The life span of products are lengthened in the manufacturing stages

Sustainability is achieved through mixing and morphing trend relevant denims

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here. Take a look through the latest denim colours, finishings and shapes highlighted in the SLOW trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.


2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00


MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich