Industry favourite VIEW: High visitor count at the season opener in Munich

It has become the favorite show of German and European buyers and designers: The preview fair, VIEW Premium Selection! On July 16th & 17th, visitors once again experienced an informative and inspiring introduction to the new Autumn.Winter 20/21 season in Munich.

With its’ sunny summer weather, the atmosphere in the light-flooded hall of the 1920’s industrial loft was noticeably positive. Already at the beginning of the fair on early Tuesday morning, the stands were packed – so that the fair could close after two show days with a high visitor count.

Due to the dynamics of collection creation, the preview event of the MUNICH FABRIC START with its strategically early date has become a fixture in the trade fair industry calendar. Many international brands and premium suppliers have already begun conceptualizing their collections and value this early date.

Other visitors appreciate the event, because about six weeks before the big textile fairs, the time and calm remains to sift through the collections, with the international designer Johnny Talbot of Talbot & Runhof saying:

“VIEW is a very charming staged event to start the new season. We are surprised by the extensive offer and how many ready-made collections we already see here.”

Like Talbot & Runhof, the designers and purchasing teams of many international brands were present in addition to the Grand of the German Confection, including representatives of Adidas, Cos, Lagerfeld and Tommy Hilfiger. Within the curated offer of the 400 exhibited collections there was a clear focus on exclusivity and individuality. Sustainability in all its complexity was one of the most important and intensively discussed topics between exhibitors and visitors. Overall, the orientation of the VIEW as an early format for new developments, initial color and material trends has again been confirmed.

VIEW is not least an industry event because the concept and ambience of the event promote creative exchange. The focus was on solution-oriented discussions for exclusive product and design developments. And even after the end of the fair, the discussions continued in a relaxed atmosphere in the lounge-like outdoor area for after work drinks and Bavarian food.