{"id":73375,"date":"2022-08-30T09:00:14","date_gmt":"2022-08-30T07:00:14","guid":{"rendered":"https:\/\/www.munique.blog\/?p=73375"},"modified":"2022-08-31T14:35:13","modified_gmt":"2022-08-31T12:35:13","slug":"the-twenties-are-taking-shape","status":"publish","type":"post","link":"https:\/\/www.munique.blog\/en\/the-twenties-are-taking-shape\/","title":{"rendered":"The twenties are taking shape"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_column_text]<\/p>\n

“The Twenties are taking shape”<\/strong><\/h1>\n

Trend analyst <\/span>Carl Tillessen<\/span> on the start of a new macro trend <\/span>and the new awareness of the clientele<\/span><\/h4>\n

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Trend analyst Carl Tillessen<\/a> not only observes; he anticipates. As a <\/span>member of the management and chief analyst of the Deutsches Modeinstitut<\/a>, <\/span>he knows the textile and fashion to the smallest detail. Here he reveals the <\/span>upheavals and trend changes that are in store for us.<\/span><\/p>\n

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How can you foresee which trends will develop? <\/span><\/strong>
What role does culture play, do current events play?<\/span><\/strong><\/p>\n

As part of an association of the most important trend institutions in the world, <\/span>DMI always sets the key directions for a season two and a half years in advance. <\/span>To think that far ahead, it is not enough to sell people something as a trend that <\/span>is already visible in Milan, Paris and New York. You have to recognise trends <\/span>before they become visible. Let me explain it this way: A bad trend analyst and <\/span>a good trend analyst go to a bar. They see that the guests are nibbling salty <\/span>biscuits. The bad trend analyst says: ‘People are eating savoury biscuits. We <\/span>need savoury biscuits.’ The good trend analyst says, ‘People will get thirsty <\/span>soon. We need drinks.’<\/span><\/p>\n


Are people consuming more again right now? If so, why? Does compensation <\/span><\/strong>(e.g. for the time lost during the pandemic years) play a role?<\/span><\/strong><\/p>\n

Yes and no: No, little is being consumed at the moment. Yes, compensation <\/span>plays a big role. Before the pandemic, people had increasingly spent money on <\/span>experiences and less on things. Then the pandemic came and many experiences <\/span>were not possible or not allowed. So people spent more money on things again. <\/span>Accordingly, retail sales in the last two years have been much higher than before <\/span>Corona. Now people are trying to make up in one summer for everything that <\/span>was cancelled in the last two summers – trips, weddings, festivals, concerts … <\/span>That costs a lot of money. And this money is missing from the shopping budget.<\/span><\/p>\n

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Carl Tillessen<\/b><\/p>\n

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In view of the very contradictory developments \u2013 sustainability and <\/span><\/strong>minimalism on the one hand, hedonism and expression through consumption <\/span><\/strong>on the other \u2013 what forecast would you make for the next few years?<\/span><\/strong><\/p>\n

The pandemic has polarised our society in this respect as well. While the <\/span>majority of people simply wanted their old lives back and to continue exactly <\/span>where they left off, it became apparent after only a few weeks that the powerful <\/span>cultural <\/span>elite <\/span>took <\/span>the <\/span>sitting-at-home-and-cleaning-out-the-closet <\/span>as <\/span>an <\/span>opportunity to rethink their overconsumption and to make a resolution to live <\/span>more frugally after the pandemic. This idea of consumerism is now in the world, <\/span>and it is only a matter of time before it becomes mainstream.<\/span><\/p>\n


What are the challenges and opportunities ahead for the industry?<\/span><\/strong><\/p>\n

So far, fashion companies have been able to answer the demand for more <\/span>sustainability with a more sustainable quality of their products. They replaced <\/span>cotton with organic cotton, for example, and customers simply bought the same <\/span>thing in green. But now customers are additionally questioning the quantities. <\/span>It is less and less about what they want to buy and more about how much they <\/span>want to buy. Adapting to this new situation is currently the big challenge and <\/span>opportunity for the industry.<\/span><\/p>\n

Do your trend analyses differ for the different price segments?<\/span><\/strong><\/p>\n

Yes, also. But due to people’s hybrid consumption, this is becoming less and <\/span>less important. Luxury fashion is increasingly being bought by people who can’t <\/span>actually afford it, and cheap fashion is also being bought by people who don’t <\/span>actually need it. In this respect, buying decisions are determined much less by <\/span>how much someone earns than by what style world they want to live in.<\/span><\/p>\n

What long-term changes do you see in the next few years?<\/span><\/strong><\/p>\n

We are actually just at the end of a macro trend and the beginning of a new <\/span>one. It’s about more than just a fashion variant. It’s about a new style, a new <\/span>music direction, a new attitude to life. The twenties are taking shape. But more <\/span>on that elsewhere.<\/span><\/p>\n

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\n

Get informed & inspired at the <\/span>MUNICH FABRIC START at DMI:<\/span><\/h4>\n<\/div>\n
\n
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[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_single_image media=”73378″ media_width_percent=”100″][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_column_text]<\/p>\n

TREND LECTURE: Should we slow down or speed up? <\/span><\/strong>
Wednesday, 31 August 2022 from 4:00 – 5:00 pm <\/span>
in room K1 in front of Hall 1, MOC<\/span><\/p>\n


TREND BRIEFING: <\/span><\/strong>
Ask our analysts in a personal conversation specifically <\/span>about impulses, colours and materials that are relevant for your products, <\/span>
your target group and your brand essence.
\n<\/span>
Tuesday, 30 August from 9:30 am to 6:30 pm <\/span>
Wednesday, 31 August from 9:30 am to 3:00 pm<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading]<\/p>\n

Discover further industry-disrupting innovations at our upcoming shows:<\/h4>\n

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BLUEZONE<\/strong><\/p>\n

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30\/08 \u2013 31\/08\/2022<\/p>\n

[\/vc_column_text][vc_button button_color=”color-wayh” radius=”btn-round” border_width=”0″ link=”url:https%3A%2F%2Fbluezone.show|target:_blank”]www.bluezone.show[\/vc_button][\/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″][vc_single_image media=”71218″ media_width_percent=”100″][vc_column_text]<\/p>\n

MUNICH FABRIC START<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

30\/08 \u2013 01\/09\/2022<\/p>\n

[\/vc_column_text][vc_button button_color=”color-wayh” radius=”btn-round” border_width=”0″ link=”url:https%3A%2F%2Fwww.munichfabricstart.com%2F|target:_blank”]www.munichfabricstart.com[\/vc_button][\/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″][vc_single_image media=”73284″ media_width_percent=”100″][vc_column_text]<\/p>\n

THE SOURCE<\/strong><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

30\/08 \u2013 01\/09\/2022<\/p>\n

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Trendanalyst Carl Tillessen not only observes; he anticipates. As a memberof the management and chief analyst of the of the Deutsches Modeinstitut …<\/p>\n","protected":false},"author":7,"featured_media":73376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1383,96,163],"tags":[282,597,633,679,1254,1879,1917],"class_list":["post-73375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend-forum-en","category-munich-fabric-start","category-keyhouse-en","tag-munich-fabric-start-en","tag-create-future","tag-new-materials","tag-interview-en","tag-future-trends","tag-munique-magazine-en","tag-autumn-winter-23-24-en"],"yoast_head":"\nThe twenties are taking shape - Munique - Unique Textiles Insights<\/title>\n<meta name=\"description\" content=\"Trendanalyst Carl Tillessen not only observes; he anticipates. 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