{"id":83027,"date":"2025-08-26T13:00:50","date_gmt":"2025-08-26T11:00:50","guid":{"rendered":"https:\/\/www.munique.blog\/?p=83027"},"modified":"2025-09-01T12:38:13","modified_gmt":"2025-09-01T10:38:13","slug":"plantfur-by-studio-ifocus","status":"publish","type":"post","link":"https:\/\/www.munique.blog\/en\/plantfur-by-studio-ifocus\/","title":{"rendered":"Plantfur \u2013 by Studio iFOCUS"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading uncode_shortcode_id=”147127″]<\/p>\n

Plantfur \u2013 by Studio iFocus\u00a0<\/strong><\/h1>\n

SUSTAINABLE INNOVATIONS<\/strong><\/h3>\n

[\/vc_custom_heading][uncode_info_box items=”Date”][uncode_socials][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”106109″][vc_column_text uncode_shortcode_id=”497897″]Peatlands, which are often called the “lungs of the earth,”, are delicate ecosystems that are under a lot of stress. These carbon-rich soils in the Netherlands are at risk of collapsing because of centuries of draining and intensive farming. When they do, they release emissions into the air. This environmental crisis is not only a call to fix things, for designer Iris Veentjer; it is also a chance to rethink the future of materials.<\/p>\n

Veentjer\u2019s practice has turned her attention to cattails, a plant that grows well in waterlogged soils and has the potential to change both landscapes and textiles. Plantfur, a surface material made from the cigar-shaped seed heads of the cattail, is the main focus of this research. These spikes are usually thrown away as agricultural waste, but they are collected before they spread too much and turned into panels that look like fur. Each cigar has its own size, so when they are put together, they make striated surfaces that are naturally beautiful. Not only is the material a more environmentally friendly alternative to animal fur and petroleum-based synthetics, but it also gives farmers a crop that helps reduce emissions.[\/vc_column_text][vc_column_text uncode_shortcode_id=”127865″]<\/p>\n

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\u201c<\/strong>Harvesting cattail cigars earlier prevents their invasive spread and transforms waste into value.<\/strong>\u201d<\/strong> <\/em><\/p>\n

Iris Veentjer<\/p>\n<\/blockquote>\n

[\/vc_column_text][vc_column_text uncode_shortcode_id=”855163″]The fact that SUSTAINABLE INNOVATIONS forum is featuring the project this season shows how important it is. Plantfur shows that sustainability can mean more than just doing less harm. Plantfur makes important points for the fashion and textile industries. What if wetlands were used to grow fur instead of factory farms? What if farming worked with climate resilience instead of against it?<\/p>\n

Plantfur doesn’t just replace old materials; it makes a new way to use them based on ecological reciprocity. This is a very important lesson to learn. People won’t just judge the textiles of the future by how they feel on the skin; they’ll also judge them by how they work in ecosystems. Veentjer’s work shows that luxury and sustainability don’t have to be at odds with each other. They can be redefined together with materials that are both beautiful and good for the environment.<\/p>\n

H2 | SI<\/strong>[\/vc_column_text][vc_button button_color=”color-jevc” border_width=”0″ button_color_type=”uncode-palette” uncode_shortcode_id=”174470″ link=”url:https%3A%2F%2Fwww.studioifocus.nl%2F”]STUDIO iFOCUS[\/vc_button][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”83034″ media_width_percent=”100″ alignment=”center” media_link=”url:https%3A%2F%2Fwww.munichfabricstart.com%2F” uncode_shortcode_id=”146349″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”331046″][vc_single_image media=”83036″ media_width_percent=”100″ media_ratio=”one-one” alignment=”center” uncode_shortcode_id=”176798″][\/vc_column][vc_column width=”1\/4″][vc_single_image media=”83030″ media_width_percent=”100″ media_ratio=”one-one” alignment=”center” media_link=”url:https%3A%2F%2Fwww.munichfabricstart.com%2F” uncode_shortcode_id=”984506″][\/vc_column][vc_column width=”1\/4″][vc_single_image media=”83032″ media_width_percent=”100″ media_ratio=”one-one” alignment=”center” media_link=”url:https%3A%2F%2Fwww.munichfabricstart.com%2F” uncode_shortcode_id=”162722″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_separator sep_color=”color-dfgh” type=”dashed” uncode_shortcode_id=”136228″ sep_color_type=”uncode-palette” el_width=”70%”][vc_custom_heading uncode_shortcode_id=”126923″]<\/p>\n

THIS MIGHT BE ALSO INTERESTING FOR YOU:<\/h4>\n

[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_index el_id=”index-192284″ index_type=”carousel” loop=”size:all|order_by:date|post_type:post|taxonomy_count:10″ carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ thumb_size=”sixteen-nine” gutter_size=”3″ post_items=”media|featured|onpost|original,title,date,text|excerpt,sep-one|full” carousel_interval=”3000″ carousel_navspeed=”400″ stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ uncode_shortcode_id=”893510″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Veentjer\u2019s practice has turned her attention to cattails, a plant that grows well in waterlogged soils and has the potential to change both landscapes and textiles.<\/p>\n","protected":false},"author":7,"featured_media":83032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735,170],"tags":[282,597,633,679,1015,1254,1879,2110,2111,2112,2130],"class_list":["post-83027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-en","category-sustainable-innovations-en","tag-munich-fabric-start-en","tag-create-future","tag-new-materials","tag-interview-en","tag-fabric-trade-show","tag-future-trends","tag-munique-magazine-en","tag-zeitgeist","tag-outlook","tag-intuition","tag-autumn-winter-26-27"],"yoast_head":"\nPlantfur \u2013 by Studio iFOCUS - Munique - Unique Textiles Insights<\/title>\n<meta name=\"description\" content=\"Veentjer\u2019s practice has turned her attention to cattails, a plant that grows well in waterlogged soils and has the potential to change both landscapes and textiles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munique.blog\/en\/plantfur-by-studio-ifocus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plantfur \u2013 by Studio iFOCUS - 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