{"id":83614,"date":"2026-01-30T10:00:57","date_gmt":"2026-01-30T09:00:57","guid":{"rendered":"https:\/\/www.munique.blog\/?p=83614"},"modified":"2026-02-05T08:54:10","modified_gmt":"2026-02-05T07:54:10","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/www.munique.blog\/en\/__trashed\/","title":{"rendered":"MUNICH FABRIC START – January 26 closing report"},"content":{"rendered":"

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MUNICH FABRIC START\u00a0<\/strong>
\nSolid Trade Show. Optimistic Mindset.\u00a0<\/strong><\/h1>\n

CLOSING REPORT
\nMUNICH FABRIC START | BLUEZONE | KEYHOUSE | THE SOURCE<\/h3>\n

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A solid trade show. An optimistic mindset. That sums up the outcome of MUNICH FABRIC START. After three days, the Munich textile fair came to an end yesterday, Thursday, with the integrated show-in-shows BLUEZONE<\/a>, KEYHOUSE<\/a> and THE SOURCE<\/a>. MUNICH FABRIC START<\/a> concluded with a stable visitor frequency compared to the previous event. Around 1,000 collections from international fabric and accessory manufacturers showcased their colour and material trends for Spring.Summer 27 at the MOC Munich. High-quality fabrics and accessories met international denim expertise and forward-looking innovations along the entire textile value chain.<\/p>\n

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“<\/strong><\/em>Conclusion? Solid! We are very satisfi<\/em>ed with this result. There is no denying that we are\u00a0<\/em><\/strong>operating under difficult economic conditions. In times like these, it is even more important to\u00a0<\/em><\/strong>be a reliable platform for exhibitors and visitors that brings together the key players in the market. We have succeeded in doing this. The main theme, PLEASURE, focuses on an optimistic mindset.\u00a0<\/em><\/strong>This was also clearly reflected at the trade show.”<\/strong><\/em><\/p>\n

Florian Klinder, Managing Director MUNICH FABRIC START Exhibitions GmbH<\/p>\n

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Trends Spring.Summer 27: Set Opposites<\/strong><\/h2>\n

\u2018It\u2019s a time of radical change. A lot of people are in a mood of pessimism. They want to stay at the status quo. Cowardness is our problem. \u2018Polite Fashion\u2019 is a result.\u2018\u00a0<\/em>trend forecaster\u00a0David Shah from View Publications<\/strong>\u00a0provokes the audience in front of packed stands on the STAGE. This makes it all the more important to take countermeasures.\u00a0\u2018We are operating in a difficult environment, in difficult times. In the fashion industry, this is currently unleashing an incredible amount of creative energy. It’s about creating a positive counterbalance,\u2019\u00a0<\/em>said MFS trend experts\u00a0Volker Orthmann and Katharina Majorek from o\/m Collective<\/strong>\u00a0as they began their trend presentation \u2019PLEASURE \u2013 Colours, Fabrics, Styling (Wo)mens Key Trends for Spring.Summer 27.\u2019 After a long period in which fashion trends were dominated by pragmatism and neutrality, the focus is now on the future. With the overarching theme of \u2018PLEASURE\u2019, MUNICH FABRIC START presented this trend development in a modern way and brought it to life for visitors. With themes such as Cinematic Colours, Every Day Pop, Cultural Power and Sunny Nonchalance,\u00a0Karin Schmitz from Peclers Paris<\/strong>\u00a0also focused on optimism, fun and confidence.<\/p>\n

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Colour, Prints and Textures as Fashion Drivers<\/strong><\/h2>\n

In terms of fashion, the new season marks a turning point towards conscious renewal. Optimism, pleasure and creativity are the prevailing themes. This is clearly reflected in the approximately 1,000 collections from international fabric and accessory manufacturers. Colour, prints and texture are the key drivers of the season.\u00a0\u2018We are in a phase of change. What will tomorrow bring? That is the overriding question. Colour is important here. There has been little colour on the market. That is now changing,\u2019\u00a0says Schmitz from Peclers Paris<\/strong>. Annette Schrewe, Head of Design at Betty Barclay,<\/strong>\u00a0observes\u00a0\u2018more courage in colour\u2019\u00a0in the collections, complemented by neutrals with interesting surface textures.\u00a0\u2018The new fluid, transparent, flowing fabrics are beautiful, especially for blouses. The season is fun,\u2018 Schrewe continues.\u00a0Eveline Rammler, Women’s Wear Purchasing at s.Oliver<\/strong>, describes:\u00a0\u2019Awnings, pinstripes, floral and naive paisley prints, alienated animals \u2013 these are emerging as the dominant themes in prints for us.\u2018\u00a0Gamze Camuzcuoglu, Sales Manager von A.P.C.<\/strong>\u00a0points out:\u00a0\u2018Bright blue and white, fluidy animal prints, blurry orientals, florals border designs, geometrical designs, irregular geometrics and pyjama stripes \u2013 these are the best in fashion trends for us.\u2018\u00a0\u201aWe are looking for new products that speak our language. We also see pastel colours and light prints for the evening. Light, transparent chiffons, structured organza, prints with picturesque flowers, bohemian \u2013 that’s new for us. Dark brown and burgundy remain. Brown was a huge hype. Now it’s all about toffee and camel combined with pink or light yellow\u2018, says\u00a0Heike Schaible, Product Management, Vera Mont.\u00a0<\/strong>In terms of surfaces, haptics and texture are coming to the fore.\u00a0\u2018The themes of the moment are materials that can be experienced haptically. Materials that appeal through tactile structures,\u2019<\/strong>\u00a0emphasises Majorek from o\/m Collective. Thoshikiko Kanatani from Stylem underlines:\u00a0\u2018The highlights of this season are special finishes, lots of textures and crease and pleat effects.\u2019\u00a0\u00a0For many visitors, MUNICH FABRIC START once again proved to be an important trend compass.\u00a0\u2018We were in Milan beforehand and saw a lot there. Now it’s time to finalise the colour concepts and developments for spring\/summer. In Munich, we can see where things are heading in just one or two days. We get a lot of inspiration here and the trade show is great for trend research. The trend areas are extremely beautiful. Simply superb!\u2019 said\u00a0Xenia Haumer, Creative Concept Lead, Riani.<\/strong><\/p>\n

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Price, Margin, Consumption<\/h2>\n

\u2018The magic word is margin. Issues such as hand feel, quality and finish are completely secondary for the German market at the moment. There is a lack of appreciation for high quality,\u2019 laments Mladen Pototschnik, Sales, Albini & Thomas Mason<\/strong>. He points to a further increase in price sensitivity and also sees the trade show development as an indicator that \u2018the German clothing industry is struggling.\u2019 Eser Kaygusuz, Sales Head at Y\u00fcnsa<\/strong>, takes a similar view: \u2018The mood in Germany is tense. Price sensitivity is high and consumer sentiment is poor. This is evident not only in the textile sector, but also in the figures for the automotive industry. Nevertheless, the first day of the trade show was not bad at all. Many important customers such as Seidensticker, Hugo Boss and Digel were already there.\u2018 Despite the challenging conditions, the trade show was used constructively by exhibitors and visitors alike. \u2019It went better than expected. Milan was so strong that we didn’t think it would be as good again in Munich. The quality of the customers was REALLY good. Toni Dress, Brax, Bugatti, Betty Barclay and Vera Mont \u2013 to name but a few,\u2018 says Thomas Buschjost, owner of the Fashion & Friends agency<\/strong>. Many customers would \u2019put the issue of price aside for the time being\u2018 and concentrate first on \u2019finding beautiful new things.\u2018<\/p>\n

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Compliance, AI and Circularity<\/h2>\n

In addition to trends, regulatory requirements such as the Digital Product Passport, digitalisation, AI and circular models were among the key topics covered in the extensive programme of presentations. \u2018It\u2019s not all about costs and optimizing. A major topic should be, how to translate policies into sourcing and how to achieve compliance with data consistency.\u2018 underlines political advisor Muchaneta ten Napel from Shape Innovate.<\/strong> During the three days of the trade show, she discussed topics such as these with numerous renowned experts on the panels. Round tables, talks and presentations highlighted the significant pressure for change that the industry will face from 2026 onwards. \u2018There is no playbook. Every brand is working differently. I don\u2019t have the feeling the industry is well prepared yet.\u2018 according to Leila Abu el Hawa, Advisor and Head of Product at Elizabeth Scarlett,<\/strong> when it comes to the Digital Product Passport.<\/p>\n

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KEYHOUSE<\/strong> presented new applied technology and system solutions. The focus was on transparency, trust and the transition to a circular economy \u2013 from strengthening resilient, circular processes to market ready innovations. Highlights included a new technology for smartphone-based authentication of fakes or originals from Original-ID,<\/strong> as well as Trove’s take-back system for resale and recycling, which was presented for the first time. \u2018This is our response to the scarcity of raw materials,\u2019 said Janis K\u00fcnkler, Managing Director of Trove Europe<\/strong>. Research-related projects that take a cultural, sensory and systemic approach to sustainability were once again curated in the SUSTAINABLE INNOVATIONS Forum. Participants included Marie Vilay<\/strong> with the projects \u2018To Read a Pattern\u2019 and \u2018A Bindle\u2019, Materia Futura by Alessia Pasquini and Beatriz Sandini,<\/strong> and \u2018Threaded Protocols\u2019 by Floor Berkhout<\/strong>. Another trade show innovation with the highest sustainability standards: the collaboration between Dirt and Loads Collection<\/strong> with the first Demeter-certified textile collection. This is the first time the Demeter standard has been applied to textiles \u2013 with the prospect of it also being used for clothing in the future. \u2018This is a real milestone,\u2019 emphasises Lea Mahlke from Dirt<\/strong>, a new exhibitor in the RESOURCE Area.<\/p>\n

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BLUEZONE: Imperfect \u2013 Perfect<\/h2>\n

For Spring.Summer 2027, BLUEZONE presented a multifaceted denim look combining urban austerity, functional minimalism and sensual opulence. Sustainable materials, handcrafted details and innovative surfaces highlight the value of the material as well as individuality and emotion. Denim expert Tilmann Wr\u00f6bel from Denim Lifestyle Studio Monsieur-T<\/strong>. describes a key trend in his lecture \u2018The perfect time
\nfor denim imperfection\u2019: \u201aFor the denim industry the actual trend embraces the opposite: the idea of imperfection. Not too polished, not too perfect. Isn\u2019t imperfection exactly what denim is about?\u2018<\/p>\n

Innovative material developments and resource-saving, circular production processes were also at the forefront of BLUEZONE. \u201aWe are introducing Evogeny \u2013 our supreme denim collection \u2013 and a special capsule we specifically developed for the German market with a focus on stretch technology and comfort. Revo-Su with a water-free approach and eco conscious innovations in general are very important for us. Re\/essence is all about natural colours.\u2018 Marketing Manager Selen Baltaci<\/strong> lists the new products for Spring.Summer 27 from Calik Denim<\/strong>. Whether Berto, Bossa, Calik, ISKO, Orta, Sharabati, Tejidos Royo or Troficolor Denim Makers<\/strong> \u2013 BLUEZONE once again brought together the majority of the most important international denim manufacturers. Philipp Walendy, Managing Director of Alberto<\/strong>, emphasises the clear advantage of BLUEZONE over other events: \u2018Everyone is here, around 95% of our suppliers. We don’t have that anywhere else. BLUEZONE no longer has the usual lifestyle feel and is now more of a working trade fair, \u2018but we are here to work,\u2019 says Walendy, speaking for many.<\/p>\n

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Room for New Solutions<\/h2>\n

Clearly structured and efficiently bundled: the new arrangement of the eight areas in the MOC strengthens exchange, creates greater visibility and promotes synergies. What has changed: sustainable sourcing with RESOURCE has been repositioned and is now located together with ADDITIONALS in Hall 1, in the immediate vicinity of THE SOURCE. At the interface of design, technology and sustainability \u2013 BLUEZONE and KEYHOUSE, including SUSTAINABLE INNOVATIONS, are located in the highly frequented area in Hall 2. The DESIGN STUDIOS are now even more centrally located in Hall 4. They are adjacent to the large FABRICS area, which continues to be spread across Halls 3, 4 and Atrium 3. The clear structures provide orientation and space for new solutions.<\/p>\n

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FURTHER QUOTES:<\/h2>\n

\u2018We are here for one day, mainly because summer is not as important to us as winter. We always <\/em>
\nspend two days there. We were also in Milan, but here in Munich we are now focusing on <\/em>
\nspecific commissions with European weavers.\u2018<\/em>
\nThomas Beller, Head of Design Sportswear, Digel<\/strong><\/p>\n

\u2018We are on the road purchasing fabrics for Drykorn and talking to our suppliers about orders<\/em>
\nand delivery dates. We discuss samples and check that everything is going smoothly. We are<\/em>
\ntravelling with a large team. By splitting up, we can attend lots of appointments and talk<\/em>
\nto lots of suppliers.\u2018<\/em>
\nKim Laura M\u00fcller, Purchasing Outer Fabrics, Drykorn<\/strong><\/p>\n

\u2018We are very satisfied. We always invest heavily in new projects, such as our current cross<\/em>
\nindustry collaboration with paper manufacturer Gmund. Innovation, circularity, sustainability and<\/em>
\nhigh quality \u2013 GMUND and Manteco share the same values. Last year, we collaborated with<\/em>
\nLiberty. Our customers really appreciate this. We are busy all day long.\u2018<\/em>
\nSimona Gonfiantini, Key Account Manager, Manteco<\/strong><\/p>\n

\u2018Yesterday was very good. We usually expect 25 to 30 customers at MUNICH FABRIC START.<\/em>
\nOn the first day alone, we had 20 appointments. Customers love our collection. We have been<\/em>
\ncoming here for many, many years. Even though things are going well, it would be nice to meet<\/em>
\nsome new customers as well.\u2018<\/em>
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Discover more industry-changing innovations at our upcoming trade shows:<\/h4>\n

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BLUEZONE<\/strong><\/p>\n

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14\/07 \u2013 16\/07\/2026<\/p>\n

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MUNICH FABRIC START<\/strong><\/p>\n

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14\/07 \u2013 16\/07\/2026<\/p>\n

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reVIEW<\/strong><\/p>\n

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08\/09 \u2013 09\/09\/2026<\/p>\n

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A solid trade show. An optimistic mindset. That sums up the outcome of MUNICH FABRIC START. After three days, the Munich textile fair came to an end yesterday, Thursday, with the integrated show-in-shows BLUEZONE, KEYHOUSE and THE SOURCE. MUNICH FABRIC START concluded with a stable visitor frequency compared to the previous event. <\/p>\n","protected":false},"author":7,"featured_media":83625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[193,322,332,442,2049,2142],"class_list":["post-83614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-munich-fabric-start","tag-munich-fabrich-start","tag-resource-en","tag-keyhouse-en","tag-bluezone-en","tag-thesource","tag-spring-summer-27-munich-fabric-start"],"yoast_head":"\nMUNICH FABRIC START - January 26 closing report - Munique - Unique Textiles Insights<\/title>\n<meta name=\"description\" content=\"A solid trade show. An optimistic mindset. That sums up the outcome of MUNICH FABRIC START. 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