HOW DO WE PACKAGE PEOPLE? – A RESET IN FASHION
A contribution by DMI trend analyst Carl Tillessen
about the new essence of existence and fashion
We were so looking forward to the time after the pandemic and now this: war in Europe, bottlenecks in the energy supply and the highest inflation in 71 years. We all feel like we are out of luck and ill-fated. And that for a very long time.
Of course, the world wasn’t any better in former times. But it seems so to us. And because we experience the present as so troubled, we try to return to the light-heartedness we felt in the past. “I have decided to go back to my roots in fashion as well as to the roots of Balenciaga, which is making quality clothes – not making image or buzz,” explains Demna. “Fashion has become a kind of entertainment, but often that part overshadows the essence of it, which lays in the way we create relationships between body and fabric,” state his show notes for Balenciaga.
Yes, in essence that’s it: “body and fabric”. JW Anderson sends these two basic ingredients, from which all fashion is created, down the catwalk before he starts his actual show. A naked body and a fresh roll of fabric – that is the tabula rasa, the blank slate on which fashion can reinvent itself once again. “How do we package people?” asks JW Anderson, as if all that were completely open-ended again.
Carl Tillessen
Summarizing the development, Mark Holgate of Vogue said:
“We’re heading into a reset, where all the din and clamor and sheer noise of fashion today doesn’t matter a jot if the clothes aren’t exceptional in their thought and craft. In other words: focus on design, not creating distraction!”
All this refocusing – on the essence of fashion, on the material as a starting point, on the product itself – is reminiscing. This is what fashion is all about right now: taking people on a journey through time to phases of our lives and theirs when we, and everyone around us, were so much more carefree than we are today.
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