CARVED IN BLUE/ BLUE LENZ
The winners of the second BLUE LENZ DENIM VIDEO AWARDS are out now!
Beginning back in 2021, the BLUE LENZ DENIM VIDEO AWARDS is an annual celebration of creativity, technical excellence and innovation in the denim industry.
The Awards take place at Bluezone, the Munich Fabric Start international trade show for denim, street and sportswear.
The BLUE LENZ YouTube channel was launched in January 2020 with the aim to capture and curate all the latest original video content cover stories, education, sustainability initiatives, fabric innovations and trends from the denim community.
Currently hosting more than 430 videos and with upwards of 1,000 followers, the aim is to shine the spotlight on the best and the brightest blue videos, and recognize the best ones with an awards competition in collaboration with Bluezone.
For those of us who grew up in the era of MTV we recall the launch of music videos. It was at that time that music and videos came to life and that eventually led onto the birth of the MTV Music Video Awards in 1984.
We asked ourselves “Why can’t the denim industry have the same?”
As a category of textiles that boasts some of the deepest roots and richest of histories, denim has been an influential component of popular culture and fashion for centuries. denim is ubiquitous. Denim has impacted music, art, politics, culture – and that is what we hope is reflected in the content of the Blue Lenz Denim Video Awards.
In an effort to highlight and champion the best in our industry, as well as to credit people and teams behind each of the denim videos, we nominated videos in 8 categories. We enlisted a group of esteemed judges from around the world to debate and deliberate the winners, and it was those winners that were recognized today at the Bluezone/ Munich Fabric Start event.
Our judging panel consisted of:
Margherita Verlicchi
Menabo
(ITALY)
Michelle Branch
Markt & Twigs
(USA)
Wouter Munnichs
Long John Denim (NETHERLANDS)
Panos Sofianos
Bluezone
(GERMANY / GREECE)
Kara Nicholas
Denim Expert
(USA)
Best Educational Video/ Series
WINNER
Transformers ED Series by Transformers Foundation
2nd place: Kingston University MA Fashion – Denim Project
3rd place: Ever Evolving Talks by Calik Denim
Best Denim Design/ Collection
WINNER
2nd place: WASSSH! SPAIN IS DIFFERENT by Jose Medina
3rd place: “NAVEENA DENIM MIILLS X ENDRIME® X OFFICINA + 39 “FUTURE CELLULOSIC COLLECTION””
Best Sustainability - Connection to the UN SDGs
WINNER
2nd place: Blackhorse Lane Ateliers – ‘Community Membership’ APRIL 2022
3rd place tie: Celebrating Women at AGI – Women’s Day
3rd place tie: Collaboration with the Textile Institute of Pakistan
Future Forward
WINNER
2nd place: ORTA – ALWAYS TAKE THE SCENIC ROUTE
3rd place: Advance Denim – Jeans Redesgin
Honorable Mention
WINNER
NAVEENA DENIM LTD ( NDL) X
SALLI CONSIDERED FIBRE TO FINISH
Best Overall Video
WINNER
2nd: Hempy Colleciton by Bossa
3rd : NDM X OfficinaX Endrime
We also want to thank our hosts, Blue Zone at Munich Fabric Start.
Photo images available upon request from the live presentation.
