AW21/22

Denim Trend Analysis #6: Create

AW 21/22 Denim Trend Analysis: Create

11. January 2021

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #6: CREATE

Wild and crazy creative work

A new “creative exaltation”

An explosion of never before seen strong colours, hues and shapes

Key trends “disaster luxury” and “Rugged future” combines smooth designer looks with rebelious accents

It’s all in the creative contrasts

Rugged vs silky, sturdy vs soft, black vs bright colour

Nothing handsome, nothing 100% nice…

A punkish : “God save reality” attitude.

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the CREATE trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #5: London Acid Jazz

AW 21/22 Denim Trend Analysis: London Acid Jazz

5. January 2021

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #5: LONDON ACID JAZZ

South London bring the new jazzy hipster vibe

A soft and warm theme (in shapes and colours)

World famous (NYC) “Blue note” music label, opens a new area of emotional acid-jazz vibes

Denim hats, ties, shirts, coloured jeans with draw strings…

Cultural mixes

Think artists like: Swindle, Ezra Collective, Corduroy & Nerija

High rises, balloon shaped bottoms

Softened earth tones, Black & White & soft pink for men

Softer & contoured gender neutral shapes & fit

Linen denim or the extreme opposite, “hairy” surface structure

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the LONDON ACID JAZZ trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #4: Fast

AW 21/22 Denim Trend Analysis: Fast

22. December 2020

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #4: FAST

Diehard revenge spenders continue to surprise the world

“I want everything and now”, no time to lose

The sky is the limit

I want “wow effects”… please entertain me

Me, myself and I,who knows what will happen after

A focus on luxury and its glamorous iconic logos

Bold statements about success in life

Fabrics blended with premium ingredients.

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the FAST trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #3: New Commuters

AW 21/22 Denim Trend Analysis: New Commuters

18. December 2020

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #3: NEW COMMUTERS

A new world of urban and interurban travellers

A gritty “survivalism” feel

New options for design

Utility pockets fulfil a real need, for masks, gel, gloves…

Make way for useful utility denim product designs

Think commuting in the subway, bus, train, plane…

Smart & trend related utility clothing shopping & popular gatherings

Leisure utility & sartorial utility

Required in Universities & office spaces

Commuting requires us to use fabrics which protect us against microbial and viruses

No gimmicks, only reliable innovation

ACME R&D, legitimate certified results

Anti-microbia innovation – Think PG DENIM > Fuck Microbia or TONELLO > Sanicare

Protective coatings

Protection through innovation in fibers

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the NEW COMMUTERS trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #2: Medical Heroes

AW 21/22 Denim Trend Analysis: Medical Heroes

16. December 2020

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #2: MEDICAL HEROES

When feeling uncertain we used to call Superman, Batman, Gi-Joe and Arnold Schwazenegger

Doctors and nurses have become the new medical heroes for all

Key products: Aprons, blouses, pencil pockets

Security stitches, triple stitching, reinforcements and aeration holes

Keep it clean

White denim is key!

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the MEDICAL HEROES trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #1: Slow

AW 21/22 Denim Trend Analysis: Slow

14. December 2020

The latest developments in the world of denim can be found at BLUEZONE. For the first time our denim suppliers and manufacturers showcased directly alongside all product sections in the main halls of the MOC at FABRIC DAYS, 1-3 September 2020.

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #1: SLOW

Slow is nice, but less is better than ever

Consumption is ok, but not a craving need

Quality and durability are executed with great care

Timeless jeans and a new take on heritage denim

Timeless design, fit and fabrics

Immunized shoppers demand higher levels of “eco-ethics” and sustainability

Local manufacturing is key as less distance equals less CO2

Global becomes local with new manufacturing concepts

Slow also stands for products which are always changing

Think of new and exciting reasons to morph, up-cycle and customise your denim

From inventory to hype, in fabrics and finalised garments

We see new takes on traditional techniques

Benchmark: Levis Re/Done provides inspiration for customisation and creativity

Fabric combinations: Tweed, fleece, and flannel meet denim

The life span of products are lengthened in the manufacturing stages

Sustainability is achieved through mixing and morphing trend relevant denims

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here. Take a look through the latest denim colours, finishings and shapes highlighted in the SLOW trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.