Digitisation is more important than ever. Accelerated by the global pandemic, partnerships and workflows between suppliers and fashion brands have become increasingly more digital. Fabric mills focusing on digitisation will not only cater to a brand’s digital product creation but also greatly increase customer service, reduce costs and reduce resources.

In most cases, fashion brands would digitise their fabric swatches in-house, with the swatch ordered and shipped this is a process which can take as long as 4 weeks. To optimise this process, there is a greater push to move the digitisation of fabrics from brands to the suppliers. With this shift, designers can immediately begin their design process, allowing them to move up their ordering schedule for the collections accordingly.

In a move which we hope will encourage and support our exhibiting manufacturers in the potential advantages of fabric digitisation, we have digitised and showcased a selection of new material developments in the WE ARE ALL IN Digital Trend Space for the new Spring.Summer 22 season.

We first introduced the concept that fabric suppliers will offer a digital twin alongside physical swatches at our 2019 edition of Keyhouse. After successfully demonstrating the individual steps of fabric digitisation in the Digital Fabric Lab, we have now succeeded in creating a realistic image of digital fabric samples in cooperation with individual partners from this network.

The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.

GAMESHIFTER is a word play made up of Gamechanger and Shapeshifter. Existing realities are mixed with visionary prospects for the future. Gamechangers are changing the world and may be the ones to find the vaccine against Covid-19, while a Shapeshifter make sure of artifitial intelligence as a hybrid between a man and a machine.

With GAMESHIFTER, the combination of both these influences form a trend that awakens the desire for the right balance of consumption, that is both desired and allowed.

We dive into a world of dark colours, which also has something mystical and dystopian about it. The palette is energized by rich, silky, decorative baroque colours. The sporty mix of these colours creates an exciting colour palette.

For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.

GAMESHIFTER allows two different material worlds to meet. On the one hand that of stable and dramatic fabrics and trimmings, in which a functional approach determines the decorative material development. This is achieved with powerful synthetics, polyamide sportswear, structural volume, quilted and embossed textiles, jacquard, tech jersey or fly knit.

For accessories, the material mix combines lamé, lurex, glitter and dark metallic colours for buttons and ribbons.

Take a look through the fabric and accessories highlighted in the GAMESHIFTER trend theme showcased in the HOPETIMISM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.

OPENING TIMES

2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00

 LOCATION

MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich

The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.

Characteristic for the HAPPY CHAOS are the optimistic doers in the interplay of new digital and analogue realities and identities. Problems are mastered in a playful way, an open approach to the new family reality is cultivated.  Thanks to the influences of technology, real ideas in this field are served virtually – for example, through digital fashion collections on social media channels that are only shown online and are not available in reality.

We find ourselves between gaming, digital learning and working. HAPPY CHAOS is loud, exaggerated and excessive. This is also reflected in the HAPPY CHAOS colour palette:

Soft, natural basic colours such as neutral brown and khaki tones are contrasted with cheerful, bright Nintendo colours. Offwhite plays with intense colours like sporty fake neons in yellow and blue through brightness and depth.

For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.

HAPPY CHAOS uses a wild mix of materials; vinyl meets recycled polyester, cotton and unusual textiles. Transparency also plays a major role – in materials, finishes and accessories.Trims are often laser-cut or have metallic details. Patterns appear as if created by a random generator, with digital prints and unpredictable collages. Strong, intense colours are often used, but only subtly, and combined with natural elements.

Take a look through the fabric and accessories highlighted in the HAPPY CHAOS trend theme showcased in the HOPETIMISM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.

OPENING TIMES

2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00

 LOCATION

MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich

The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.

EARTHTOPIA is made up of EARTH and UTOPIA and deals with the desire and striving for a healthier world. We want to give something back to the earth, give it space to recover. But it is also about the human being who recovers in nature and recharges his resources.

Especially in challenging times such as the current situation, there are more people than ever drawn to nature to pursue the longing for silence and peace. But EARTHTOPIA also puts nature itself in a central light – gigantic and imposing. The power of the forest, of water, mountains and glaciers becomes tangible and visible here.

In keeping with the theme, the focus is on natural colour tones that especially appear through warm-cold-contrasts. The spectrum of colours ranges from coloured stone tones to warmer earthy, muddy and mossy nuances. Accents in this natural palette are set by a fiery rust tone and an icy glacial mint.

For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.

This trend is about traditional materials that have a technical function – often also in a material mix: for example, in the form of natural materials mixed with synthetics. At the same time, the search is on for recycled and innovative trimming materials.

The atmosphere of wilderness and adventure is created by faux fur and teddy plush, but also natural dyes and camouflage bacterial stains. The same applies to functional patching in muted earth colours and the use of wood, stone, nut and cotton linen as materials. Prints are mainly replicas of nature, while traditional checks and herringbone also set the tone for prints.

Take a look through the fabric and accessories highlighted in the EARTHTOPIA trend theme showcased in the HOPETIMISM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.

OPENING TIMES

2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00

 LOCATION

MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich

The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.

DREAMATIC is a word creation combining DREAM and DRAMATIC – the theme is characterised by longing and melancholy, merged with a positive outlook. Here you will find the progressive poets and visionaries who actively seek solutions to current challenges. These digital humanists are dreamy and imaginative, but always have a connection to reality. With this attitude, worlds can be moved.

Blue is the focus here and represents the fluidity and movement of water and air. Contrasted by delicate natural tones such as hibiscus or vicuna. The distinct look of this trend comes from the faded primary colours and degradé tones, which can be found in shades of blues and reds.

For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.

When it comes to fabrics and materials, we encounter provocative, punk batiks and pastel fades, which are combined with classics such as a simple herringbone coat or elegant pumps. Classic elements in delicate colours with highly technical 3D patterns are decorated in a charming way and produced with a high attention to detail and craftsmanship. Romantic floral prints are found in combination with shiny, reflective, technical or transparent materials.

Take a look through the fabric and accessories highlighted in the DREAMATIC trend theme showcased in the HOPETISIM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.

OPENING TIMES

2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00

 LOCATION

MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich

Taking into account the focus on sustainability and innovation driven by THRIVABILITY, a new information concept has been integrated into the Trend Forum at the MUNICH FABRIC START Spring.Summer 21. At various communication islands in the foyer of the MOC, industry experts have provided impulses and answers to current questions, from the origins of the material to exploring the diverse range of production processes and end garment recycling.

Through direct discussions, visitors gained valuable know-how, insights into topics and current solutions for both sustainable and innovative processes along the value chain:

CIRCULARITY // FIBERS & MATERIALS // MARKETING & COMMUNICATION

RECYCLING // RESPONSIBLE PROCESSING // SOCIAL RESPONSIBILITY // TRACEABILITY

We would like to thank all experts who shared their knowledge and experience with the visitors during the three days of the MUNICH FABRIC START: