From the 3^rd – 4^th December 2019, VIEW Premium Selection will showcase the first material developments, qualities and colour tendencies for the new SPRING.SUMMER 2021 season a few weeks prior to MUNICH FABRIC START. TEXCART, TEJIDOS ROYO, LANIFICIO ROMA, DUTEL CREATION and BORNEMANN ETIKETTEN are among our exhibitors who will join the expanded presentation of sustainable fabrics and accessories showcased at VIEW:

What does it mean to your company to take more responsibility in terms of micro plastic and overconsumption?

TEXCART: It has been our focus for the last 5 years, starting with the materials we use on a daily basis; boxes, envelopes, general use paper, collection boards, stickers, where possible these are made in recycled paper and recycled material. In terms of over consumption, we care about enacting change and so we typically produce our articles on demand to reduce leftovers.

TEJIDOS ROYO: With the pioneering DryIndigo® technology developed by Spanish manufacturer Tejidos Royo, it is now possible to use 0% water in the denim production process. This is a real milestone in the textile industry. It also reduces energy consumption by 65% during manufacture, uses 89% less chemical products, and completely eliminates waste water discharge. As a result of implementing DryIndigo® technology in 2019, Tejidos Royo has saved more than 1 million litres of water used in denim dyeing. The economic contribution from the first million litters saved has been donated to UNICEF for its water and sanitation programmes which improve the lives of thousands of children around the world.

DUTEL: For the last 2 years, Dutel has been developing a sustainable range called ‘PURE’ which uses recycled polyester warp and organic cotton weft yarns. We plan to swap all our polyester warps into recycled ones. The challenge is to make an entirely sustainable collection and to source the serious reliable suppliers with traceability. For years we have collected and recycled any waste in our factory. As well, a new air conditioning system has considerably reduced our electricity consumption.

BORNEMANN: Besides providing sustainable labelling solutions for our customers, we aim to optimize our internal processes as well. By digitalizing our documentation, working on rapid prototyping and investing an increasing amount of time and effort in digital sampling we are reducing input of resources on various levels.

Tell us about the latest collection you are exhibiting at VIEW?

TEXCART: Our collection, as usual, will be complex and composed of several articles produced in a variety of materials, techniques and designs. We have prepared different themes which follow the tendencies but also in sustainable and recycled materials and as always we will feature a range of denim accessories. We are continuously updated in terms of tendencies, new techniques and materials, especially in sustainable and eco-friendly news through our large network of professional partners.

LANIFICIO ROMA: At Lanificio Roma we are sensitive to the use of recycled yarns, many fabrics of the latest collection are eco-sustainable. The qualities in our eco-cotton and viscose ECOVERO are made with sustainable yarns.

DUTEL: Summer 2021 by this jacquard specialist makes the most of shiny effects on vibrant, crunchy surfaces. Taffeta and voile grounds are enriched with transparent shines with a cellophane crunch. The colour palette is built on whites and pearly whites. Surfaces are covered with iridescent yarns to create hairy effects. Lightweight, cotton-like jacquards are lit up with a pearly sheen, patterns resonate thanks to colourfully iridescent yarns. Filigree or bold florals paired with bright stripes are enhanced with a colourful gleam.

BORNEMANN: We present our latest developments for Women/Menswear Denim, Modern Casual and Workwear. The challenge of workwear lies in combining fashion and function, materials need to fulfil certain standard specifications. Among other items, we are showing several flame-retardant products, woven, printed and silicon that stand up to current norms.

Shop less, waste less, produce less. What are the biggest challenges for you to continue to be successful and sustainable?

TEJIDOS ROYO: In the textile industry, we need to rework our processes to become a much more sustainable industry. DryIndigo is a major milestone in this area, and we hope that it inspires both the sector and the brands to develop more technologies that contribute to making our industry a much more responsible one towards our surroundings. We are facing the sustainable denim revolution and, with One Million Liters, we want everyone to take part in it so that, together, we can meet the United Nations Sustainable Development Goals before 2030.

LANIFICIO ROMA: We produce recycled raw material fabrics to offer significant benefits to our planet. We have created a new product with reduced water consumption, in order to fight the effects of the increase in pollution and excessive consumption. Our aim is to waste less and re-use production and consumer waste as new resources.

DUTEL: Our target is to offer top quality which is lasting over the years, especially for our ‘ALLURE‘ range which offer timeless, subtle textures and enlarges our offer for different customers types such as accessories, scarves, shoes, hats, but also kidswear. Produce less? No! To guarantee our business’ survival, we cannot produce less, but more instead offer more variety. Not to produce less, but produce better!

BORNEMANN: Balancing creativity, sustainability and efficiency seems to be the biggest challenge. In our day to day, this means we have to cooperate closely with our customers to understand their priorities. And, in the long run, work towards a situation where none of the three aspects are in conflict with each other. Digitalisation has a big impact on this, so mastering the challenges of digitalisation is our priority as a company.

Discover the latest suppliers and manufacturers to join VIEW Premium Selection on December 3rd-4th 2019:

With over 20 years of experience they offer a wide variety of high quality fashion accessories from Italy. Their main goal is 100% customer satisfaction! Accompanying customers from concept, through implementation to the production for linings, shirts and blouses, from classic basics to fashionable prints and jacquards, buttons and closures, bands, labelling, hangtags and packaging plus rhinestones and metal applications for sewing, riveting or ironing with hot fix.

Stand A13

Founded in 2006, Argomenti Tessili is located in Bologna, the preeminent center for products ‘Made in Italy’, they work with printed fabrics, jacquard, silks, cotton, velvet, wool, stretch and consider their greatest feature is the hugely personalized service of custom prints.

Stand C06

Barth & Könenkamp Seiden GmbH & Co. KG has been established since 1954. They are exclusively engaged in the import and export of pure silk qualities and a few mixed fabrics mostly from China and India. As a specialist in the field of silk fabrics and because of regular visits in the manufacturing countries they are able to ensure the import of only the highest quality silks. With about 125 different silk qualities in more than 2000 colors, their range is the most exclusive in the whole of Europe. The majority of qualities are available immediately.

Stand C23

Founded in 1981 as an industrial serigraphy, Euromark stands out on the market for the high quality and variety of the produced goods. Since 2009, Euromark has innovated its products, increased their internal manufacturing to include a dyehouse and laundry departments for the special treatments of labels. As well as extended the range of printing labels with variable data such as size, length, washing and model, thanks to the use of digital printers which use printing inks that are resistant to industrial and domestic washings.

Stand A05

Ipeker is a family-owned vertical textile company, founded in 1930. The journey that initially started with silk weaving has today reached to a level of organization which delivers high-quality novelty fabrics globally. The wide assortment of dyed and printed fabrics have enriched the collections of many well-known designers and large retailers. Customers are regularly updated with new designs that are served with 4 main and 10 sub-collections every year backed by monthly fast-fashion additions.

Stand A14

Jayne Goulding Design is a creative studio which designs beautiful conceptual embroidery designs for both the fashion and interior markets. Designs are developed and created using the craft of both hand and machine processes alongside innovative, digital embroidery techniques. The studio welcomes commissions and unique design briefs from clients and collaborative work.

Stand A31

Könen Additionals Agency represents suppliers who are always up to date by combining technical innovations with the highest possible product quality. Customer satisfaction is an elementary component of their mission statement which is the focus of their corporate philosophy. Creating an environment of appreciation and mutual trust is particularly important here.

Stand A28

Committed to making the fashion industry less harmful to the environment and more socially responsible SchweigerTochtermann use combined expertise in sustainable solutions to help brands at all levels of their sustainable journey: from introducing the first more responsible fabrics, to developing full collections causing minimal harm or entirely prioritising a topic like minimising water or CO2.

Stand B08

Since 1946, a careful selection of the best raw materials is the first crucial step taken to achieve high-quality fabrics. TBM R&D Office is constantly looking for new solutions to offer customers new proposals on the latest fashion trends: this requires creativity, curiosity and timing. The world’s fashion capitals are visited many times every year, and the most important shops and stores are an inexhaustible source of ideas and inspiration.

Stand C12

Specialists in technical woven and knitted fabrics for outdoor sports and casuals. Certified BLUESIGN system partner, striving to provide safer and more sustainable environments for people to work in and everyone to live in.

Stand C36

It has become the favorite show of German and European buyers and designers: The preview fair, VIEW Premium Selection! On July 16th & 17th, visitors once again experienced an informative and inspiring introduction to the new Autumn.Winter 20/21 season in Munich.

With its’ sunny summer weather, the atmosphere in the light-flooded hall of the 1920’s industrial loft was noticeably positive. Already at the beginning of the fair on early Tuesday morning, the stands were packed – so that the fair could close after two show days with a high visitor count.

Due to the dynamics of collection creation, the preview event of the MUNICH FABRIC START with its strategically early date has become a fixture in the trade fair industry calendar. Many international brands and premium suppliers have already begun conceptualizing their collections and value this early date.

Other visitors appreciate the event, because about six weeks before the big textile fairs, the time and calm remains to sift through the collections, with the international designer Johnny Talbot of Talbot & Runhof saying:

“VIEW is a very charming staged event to start the new season. We are surprised by the extensive offer and how many ready-made collections we already see here.”

Like Talbot & Runhof, the designers and purchasing teams of many international brands were present in addition to the Grand of the German Confection, including representatives of Adidas, Cos, Lagerfeld and Tommy Hilfiger. Within the curated offer of the 400 exhibited collections there was a clear focus on exclusivity and individuality. Sustainability in all its complexity was one of the most important and intensively discussed topics between exhibitors and visitors. Overall, the orientation of the VIEW as an early format for new developments, initial color and material trends has again been confirmed.

VIEW is not least an industry event because the concept and ambience of the event promote creative exchange. The focus was on solution-oriented discussions for exclusive product and design developments. And even after the end of the fair, the discussions continued in a relaxed atmosphere in the lounge-like outdoor area for after work drinks and Bavarian food.