International
BLUEZONE – Reject egoism. Create Ecoism
Transparency, environmentally friendly production and innovative textiles: The denim industry faces new challenges – standing together as an optimistic and strong, international blue community at BLUEZONE.
With over 100 major international brands, BLUEZONE has positioned itself as the initiator of an outstandingly strong and innovative denim community. Answering to new conscious consumerism behaviour and a growing interest for ready-made solutions, offering future oriented products, state-of-the-art manufacturing processes and complex technology solutions.
Reject egoism. Create ECOISM. Rewrite your future
BLUEZONE stands for a call for togetherness and collaboration for the good of our planet. With our ECOISM movement, we as a blue community are highlighting the upheavals in the industry and solutions related to climate change. These and other critical themes unique to the denim market will be tackled in depth across numerous lectures and international panel discussions taking place at the long table in the centre of BLUEZONE, encouraging direct exchanges and exclusive dialogue.
“In a world that is struggling with overproduction, we believe that “less is more, when less is better”.
And there is no better way to express this way of thinking than to follow ECOISM and collaborate with like-minded people and brands in order to
get the message across: Today, fashion CAN already be produced and consumed responsibly.
Hence our motto: Act now! While everyone else is still talking.”
Simon Giuliani, Global Marketing Director Candiani Denim
“To us, ECOISM means that we should all be part of an extensive network, in which each of us should contribute equal consciousness.
Good practices are not sufficient enough to serve as the decisive solutions to our urgent problems.
A harmonious connection between all players and stakeholders is the current global mission.”
Andrea Venier, Managing Director Officina+39-Italy
BLUEZONE HIGHLIGHTS
HARDWEAR: THE SUSTAINABLE DENIM WARDROBE COLLAB PROJECT. This unique collaborative project between TENCEL™ X JEANOLOGIA® X ENDRIME® made at Blackhorse Lane Ateliers focused on creating a truly sustainable workwear wardrobe. The brief was to design an authentic denim collection, inspired by vintage garments from the ENDRIME® archive, using only the latest commercial TENCEL™ Lyocell fabrics, complimented by the application of the latest laundry technologies from Jeanologia®. The Hardwear project, as well as how collaboration will bring denim into the next decade will be discussed by the initiators Carme Santacruz, Mohsin Sajid, Sadia Rafique and Tricia Carey on Tuesday, 4th of February 2020 from 5.15pm – 6pm.
CIRCULART. The project CirculART is the result of cooperative work by 10 companies who are representatives of the sustainable textile production chain, from yarns to the final product and accessories. Four invited artists have metaphorically inserted themselves between the warp and weft of the life cycle of clothing to be an intersection point through which the public can observe the textile production processes, creating different attitudes towards the products we buy. The aim of the project is to bring artistic research to question the different processes constituting the textile production chain.
KG DENIM LIMITED, LYCRA, STYLERS INTERNATIONAL and BERTO are pursuing the goal of conserving natural resources and chemicals – through cotton free or post-consumer cotton collections (KG Denim Limited), a collection of EcoMade products which recycles waste for a more circular business (Lycra), a Wardrobe Essentials collection focusing on timeless pieces (Stylers) or the development of new indigo tones which uses far less water and chemicals (Berto).
The DENIM HOUSE has invested in a biological water treatment station to reach their goal of recycling more than 80% of the water usage by June 2020. The collection is influenced by the 90s comeback with straight cuts, comfortable and rough styles.
CALIK DENIM presents ‘Gravity’, a collection focused on taking a sustainable approach throughout the whole supply chain. By applying the ‘Denethic’ product concept and its new laundry technologies, it is possible to create targeted authentic looks, where clean look garments or heavy wash effects can be achieved using remarkable less water, chemicals and energy.
At LDM, eco practices and developing new techniques for denim production are in their DNA. To achieve the desired denim look, LDM uses either a wet process which uses simple enzymes to reduce water wastage or a new drying process which uses vegetable dye instead of chemical dyes.
After 11 years of research, TEJIDOS ROYO developed the Dry Indigo® technology, successfully changing the conventional Indigo dyeing process by eliminating water consumption. Dry Indigo® uses foam application, using no water in the process thus totally eliminating the discharge of wastewater, reducing energy usage by 65% and 89% of chemical products. Thanks to this innovation, the “One Million Liters” project has been launched: the company donates every year one million litres of water saved to social causes that need this resource to live like UNICEF. Rocio Perez de los Cobos, Marketing Director at Tejidos Royo, will give further insights into Dry Indigo® and the One Million Liters project in his keynote on Wednesday, 5th of February 2020, 3pm – 4pm.
SAAT X CANDIANI DENIM FOR BLUEZONE ECOISM
The hostess outfits for the new edition of BLUEZONE featuring ECOISM have been created by SAAT in cooperation with Candiani Denim. Consulting & Design Studio, SAAT, creates concepts and collections based on ‘NO WASTE PRODUCTS’ with a focus on reducing the amount of waste during production, emphasizing the value of each individual product. To underpin the ECOISM theme, SAAT created a ‘PURE’ workwear capsule collection in virgin ecru cotton together with Candiani Denim, known as the greenest textile company in the blue world.
TALKS AND PANEL DISCUSSIONS
Panel discussion “The ultimate sustainable standard for the denim industry” – Tuesday, 4th Feb, 11.30am – 1pm
Eco Intelligent Growths, partner of C2C institute, and Rajby Industries will lead the discussion between five key denim insiders: Claudia Szerakowski, Aglaia Gomez d’Alessandro, Kursad, Zaki Saleemi, Tony Tonnaer and Panos Sofianos.
Rivet 50‘s 2020 Vision – Tue, 4th Feb, 3pm – 4pm
What will the new decade bring for the denim industry and community? Rivet 50 will lead a discussion between some of the world’s most influential denim characters – Alberto Candiani, Tricia Carey, Jordan Nodarse, Ebru Qzaydin, Mohsin Sajid, Andrea Venier, Tilmann Wröbel, Panos Sofianos, Paolo Gnutti & Angela Velasquez – to discuss their predictions for business, technology and fashion.
BLUEZONE trend direction by Tilmann Wröbel, Tue, 4th Feb, 4pm – 4.30pm & Wed, 5th Feb, 12pm – 1pm
Tilmann Wröbel, the founder of Monsieur-T, explains the 8 essential trend directions currently taking shape in the denim industry which will influence the upcoming seasons.
“Recreating fades the sustainable way” by Soorty – Tue, 4th Feb, 4.30pm – 5.15pm
Thomas Stege-Bojer, Wouter Munnichs and Eda Dikmen give insights into “Recreating fades the sustainable way at Soorty’s Nasda Lab”.
Panel Discussion about “Hemp history and challenges going forward for the denim industry” – Wed, 5th Feb, 11am – 12am
Mohsin Sajid, Founder of Denim History, hosts the panel discussion with the speakers Jean Pierre Inchauspe, Eric Sun and Rashid Iqbal.
Panel discussion about “RMG & the future of fashion” – Wed, 5th Feb, 1pm – 2pm
The discussion between the three industry insiders Rocio Perez de los Cobos, Chesi and Denise Sakuma revolves around the topic “How to find the right balance for an ecoist future”.
Keynote about “Breaking Bad: How the denim industry can end its wasteful habits—from fibre to marketing” – Wed, 5th Feb, 2pm – 3pm
Anne Oudard leads the keynote answering the questions how the fashion industry ended up generating a huge amount of waste and what solutions the denim industry possesses to reduce this waste. She explains strategies to increase jeans lifespan and the optimisation of the production chain.
Strong Themes, Progressive Formats & New Areas
MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual presentations of over 1,000 international suppliers of fabrics and additionals once again sets new standards in concept forecasting. The current format has been expanded, complemented and deepened in terms of both quality and quantity. On September 3-5 2019, a broad spectrum of fabrics, additionals, prints or denim, manufacturing services and a supporting programme will be on offer to the 20,000 trade visitors expected in Munich, offering unprecedented dimensions of information and inspiration.
‘Over the last few years we have successively expanded the exhibition space. We have supplemented BLUEZONE with the CATALYZER, the KEYHOUSE is successfully established as a think tank and now, we will relaunch the ever essential area of SOURCING. With this evolved structure we are focused on the strategic approach of showcasing new fields of inspiration in a unique, exclusive and appropriate setting. We look forward to presenting three trade fair days with an unparalleled range of products and topics, offering the industry many new products, innovative process solutions and cutting-edge material resources.’
Sebastian Klinder, Managing Director MUNICH FABRIC START
HIGHLIGHTS at MUNICH FABRIC START
- – Trend Presentations take on a brand new form in the MOC.
- – The ReSOURCE Area in front of Hall 4, Area K4, has once again been extended and establishes itself as the centre for sustainable fabrics and additionals with proven expertise and know-how.
- – A special opening will be the SOURCING Area in the newly opened Hall 8, directly opposite the MOC.
- – The KEYHOUSE, as a think tank of MUNICH FABRIC START, spans the fashion spectrum from technology to sustainability, from digitalisation to new material resources and manufacturing processes, offering a wealth of cutting-edge research projects, inspiring collaborations and high-tech product and process developments.
- – Future-oriented: the new SUSTAINABLE INNOVATIONS Forum at KEYHOUSE, curated by Simon Angel.
- – The ALL RELATED COLLAB PROJECT by BLUEZONE is an innovative concept for future collaborations and network cooperation.
- – The HighTex Award will be presented for the 7th time. The MUNICH FABRIC START Innovation Prize honours outstanding initiatives and commitment in the fields of intelligent process solutions, innovative highlights, biotech, digitalisation and sustainable innovations.
- – The start of the side event program will mark the start of the fair on Tuesday 3rd of September, SusTECHability – HOW TRENDS & TECHNOLOGY INFLUENCE SUSTAINABILITY IN FASHION with an expert panel.
- – In the afternoon on the 3rd of September Li Edelkoort will introduce the latest shapes, textiles and colours for Autumn Winter 20/21 in an exclusive trend presentation. Providing the first glimpse of the colours for Spring Summer 21 and point to the comeback of Casual Wear with Recreation.
BEYOND AWARE – Global trend
BEYOND AWARE, the overarching trend theme for Autumn 20/21 analyses the multi-layered levels of awareness on different planes of perception – personal, global, regional, mental, rational, emotional and transcendental. It’s all about self-awareness and contemplating the status quo. BEYOND AWARE stands for a new way of thinking and rethinking that goes far beyond our previous understanding of fashion.
It’s about more than just fashion!
BEYOND AWARE calls for the observation and very responsive reaction to the changes in consumer and clothing habits – one that is dynamic, attentive and bold. Combined with the demand for change in trends as well as values, which is currently manifested in two ideological concepts. On one hand is Bold Expressions presents an individual, very enthusiastic lifestyle and fashion style. On the other hand is Forward Ethics for conscious, responsible consumption. Two very different concepts that polarise and attract attention. The affirmation of BEYOND AWARE.
SECTIONS
Fabrics
Winter fabrics will feature woolly, new-twist classics, comfort and aesthetics coupled with modern casualness. Most manufacturers are now focusing their collections on sustainably produced goods and processes. Sustainability has become a natural part of the upstream stage. New consumer awareness and transparency have led to fundamental shifts. Both in fabrics as well as colours trends, not least in the styles expected. More than 800 international fabric suppliers hosted in the FABRICS areas at MUNICH FABRIC START will demonstrate the versatile and individual ways this trend can be understood and translated. Sometimes progressive, classic or sporty, sometimes masculine or with new femininity. Often with a voluminous, soft finish. But always with the greatest possible lightness.
Additionals
Perfectly coordinated buttons, striking zippers, decorative rhinestone appliqués, individually designed labelling. The latest creations for buttons, ribbons, decorative stones, fasteners, lace, embroidery and labels will be presented by over 200 leading international suppliers of additionals and accessories for Autumn Winter 20/21 in the ADDITIONALS Area of MUNICH FABRIC START.
Design Studios
Inspiring print designs and creative energy are provided by the most important international textile designers and trend agencies hosted in the DESIGN STUDIOS at MUNICH FABRIC START on the firstFLOOR. Setting impulses for future prints, always in search of the special and truly unique.
SOURCING Area
The launch of the SOURCING Area in the new Hall 8 of the recently opened Business Club Munich opposite the MOC provides direct connection to MUNICH FABRIC START and BLUEZONE. Over 80 international apparel manufacturers and producers will be showcasing their services for womenswear, menswear, accessories, corporate, couture and tailored segments among others, at this independent and suitable space thus meeting the growing demand for manufacturing services.
‘The idea of this new segment is based on creating an inspiring and efficient atmosphere in a contemporary and high-quality setting. And thus also a unique environment for network communication and work. With the new SOURCING area we can now map the textile supply chain at one location in Munich.’
Frank Junker, Creative Director MUNICH FABRIC START
The exhibiting companies include established manufacturers from Portugal, Tunisia, Morocco, Italy, Macedonia, Greece, Turkey, Bosnia and Herzegovina and Hong Kong among others.
ReSOURCE
Awareness of ecologically sustainable certificates and seals of quality is on the rise. With ReSOURCE, MUNICH FABRIC START has established a broad sourcing platform that provides sustainable solutions for innovative and future-oriented production processes. Supported and established by experts, the forum offers concrete solutions informing visitors about relevant developments and the latest standards through a series of seminars and lectures, in a bid to bring together potential cooperation partners. In Area K3/4 of Hall 4, ReSOURCE will be showcasing over 600 innovative articles certified and/or produced in an environmentally friendly way.
In the emerging circular economy of the future, nothing is treated as waste. What is left over from one process becomes input to another, so keeping it circualting. Refibra technology gives a second life to pre-consumer cotton waste from garment manufacturing – which would otherwise be sent to landfills or incinerated – by upcycling it into brand new cellulosic fiber materials for clothing and home products. In a special installation, Lenzing will showcase closed-loop recycling with its complete production process for TENCEL™ x REFIBRA™ at the ReSOURCE area.
Through personal discussions on site, visitors can learn key details about the respective certificates and seals directly from the responsible certification organisations and institutes. The entire portfolio of innovations shown in the ReSOURCE Area is available all year round on the new website: