DERA GİYİM, which was established in Izmir in 2013, is an international textile company focused on trousers, shorts, denim and skirts for men and women. With its innovative approach, Dera Giyim continues to focus on the vision of quality production and timely delivery in the domestic and foreign markets. Therefore, the latest technologies are used as automation and special machines.

The entire BLUEZONE team proudly invites all denim professionals to discover the BACK TO THE FUTURE trend forum, which returns us to a time when the future is free to be written – a future with a strong desire for blue denim trends, novelties and a feeling of freedom. Where sustainability goes beyond and against greenwashing to envision the denim of tomorrow. To get started, let us briefly introduce you to the 4 trend themes, which are also represented in the DIGITAL TREND SPACE as 4 distinct exhibition rooms: #1 BIG FUN; #2 GAME ON; #3 IN-FORMAL MUTANTS; #4 RE-TURN

As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.

The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.

Wild and crazy creative work

A new “creative exaltation”

An explosion of never before seen strong colours, hues and shapes

Key trends “disaster luxury” and “Rugged future” combines smooth designer looks with rebelious accents

It’s all in the creative contrasts

Rugged vs silky, sturdy vs soft, black vs bright colour

Nothing handsome, nothing 100% nice…

A punkish : “God save reality” attitude.

South London bring the new jazzy hipster vibe

A soft and warm theme (in shapes and colours)

World famous (NYC) “Blue note” music label, opens a new area of emotional acid-jazz vibes

Denim hats, ties, shirts, coloured jeans with draw strings…

Cultural mixes

Think artists like: Swindle, Ezra Collective, Corduroy & Nerija

High rises, balloon shaped bottoms

Softened earth tones, Black & White & soft pink for men

Softer & contoured gender neutral shapes & fit

Linen denim or the extreme opposite, “hairy” surface structure

Diehard revenge spenders continue to surprise the world

“I want everything and now”, no time to lose

The sky is the limit

I want “wow effects”… please entertain me

Me, myself and I,who knows what will happen after

A focus on luxury and its glamorous iconic logos

Bold statements about success in life

Fabrics blended with premium ingredients.

A new world of urban and interurban travellers

A gritty “survivalism” feel

New options for design

Utility pockets fulfil a real need, for masks, gel, gloves…

Make way for useful utility denim product designs

Think commuting in the subway, bus, train, plane…

Smart & trend related utility clothing shopping & popular gatherings

Leisure utility & sartorial utility

Required in Universities & office spaces

Commuting requires us to use fabrics which protect us against microbial and viruses

No gimmicks, only reliable innovation

ACME R&D, legitimate certified results

Anti-microbia innovation – Think PG DENIM > Fuck Microbia or TONELLO > Sanicare

Protective coatings

Protection through innovation in fibers

When feeling uncertain we used to call Superman, Batman, Gi-Joe and Arnold Schwazenegger

Doctors and nurses have become the new medical heroes for all

Key products: Aprons, blouses, pencil pockets

Security stitches, triple stitching, reinforcements and aeration holes

Keep it clean

White denim is key!

Slow is nice, but less is better than ever

Consumption is ok, but not a craving need

Quality and durability are executed with great care

Timeless jeans and a new take on heritage denim

Timeless design, fit and fabrics

Immunized shoppers demand higher levels of “eco-ethics” and sustainability

Local manufacturing is key as less distance equals less CO2

Global becomes local with new manufacturing concepts

Slow also stands for products which are always changing

Think of new and exciting reasons to morph, up-cycle and customise your denim

From inventory to hype, in fabrics and finalised garments

We see new takes on traditional techniques

Benchmark: Levis Re/Done provides inspiration for customisation and creativity

Fabric combinations: Tweed, fleece, and flannel meet denim

The life span of products are lengthened in the manufacturing stages

Sustainability is achieved through mixing and morphing trend relevant denims

Tejidos Royo is the engine of the current Industrial Textile Revolution with the development of Dry Indigo® technology. After 11 years of research, in collaboration with Gastón Systems Inc. and Indigo Mill Designs (IMD), they have managed to modify the conventional Indigo dyeing process, eliminating water consumption. Dry Indigo® uses foam for application. Thanks to this, they use 0% of water in the process, totally eliminating the discharge of wastewater, reduce energy use by 65% ​​and 89% of chemical products. An ECO-TECHNOLOGY certified by AITEX (2019AP0053).

Thanks to this innovation, Tejidos Royo was able to launch the One Million Liters project. A revolutionary initiative with a clear concept: donate 1 million liters of water saved thanks to the Dry Indigo system to social causes that need this resource to live. In 2019, the first million liters saved were delivered to UNICEF. For 2020 their goal was to involve the industry and consumers through an international competition, inviting them to choose the cause to donate the second million liters. In January 2020, the winner will be revealed.

One Million Liters Now Has a Beneficiary

Two months after its launch, the One Million Liters initiative now has a beneficiary, the Chakaka Primary School in Benga, Malawi. The school’s nearest well is 500 metres away, and the amount of water it provides is not enough for the more than 1,500 boys and girls at the school, as the well it is shared with a large local community.

The project aims to resolve these problems by drilling a new well and installing a pump that ensures a permanent supply of drinking water at the school. As a result, the school will have all the water it needs for drinking and cooking, as well as to clean the classrooms, toilets and kitchens, thereby improving hygiene and sanitation which is necessary in order to prevent the spread of diseases.

This is the culmination of Tejidos Royo’s first initiative to raise awareness of how changing one part of the manufacturing process not only makes a big difference to the industry but also contributes to a good cause. Dry Indigo® is a great milestone in this regard and Tejidos Royo hope that it will inspire both the sector and brands in the development of technologies that contribute to making our industry much more responsible with the environment.

Visit Tejidos Royo at BLUEZONE on February 4 – 5 2020 in Munich.

Spain – Hall 6 | C03

‘Hardwear’ The Sustainable Denim Wardrobe is the collaborative project between TENCEL™ X JEANOLOGIA® X ENDRIME®, made at BLACKHORSE LANE ATELIERS. This garment collection is the result of a unique project, whose focus was to create a true workwear wardrobe based on TENCEL™ Denim fabrics.

The TENCEL™ Denim Team and Jeanologia® Brainbox Team have worked in partnership on many previous projects. Following their attendance at a Denim History lecture at BLUEZONE by MUNICH FABRIC START, they were inspired to connect with the presenter to discuss the possibility of a collaboration. Following a subsequent visit to husband and wife team, Mohsin Sajid and Sadia Rafique from ENDRIME®, in their West Sussex design studio, the ‘Hardwear’ concept was born. Mohsin has garnered a solid reputation as a modern vintage denim designer, while Sadia has expertise in art direction and graphic design.

The brief was to design an authentic workwear collection, inspired by vintage garments from the ENDRIME® archive, using only the latest commercial TENCEL™ Lyocell fabrics, complimented by the application of the latest laundry technologies from Jeanologia®.

“This collection was a real challenge for us, but it was also great fun as we reached back into our own vintage collections and were able to apply all the learning that we amassed from our “Truth & Light” collections”, says Jeanologia® Brain Box Creative Director, Carme Santacruz Zaragozá.

Eight fabric mills were chosen to collaborate, A&A Textiles, Atlantic Mills, Blue Diamond, Kaihara, KG Denim, Orta Anadolu, Stella Blue and, last but not least Candiani, who agreed to supply their 2019 ITMA Sustainable Innovation award winning fabric which is a 50/50% blend of TENCEL™ x REFIBRA™ Lyocell and recycled cotton.

“This project was a real departure for us, because this denim category has historically been the domain of 100% cotton. We wanted to challenge that model and we did so by going to partners who are recognised for their expertise in this area” says Michael Kininmonth, Global Denim Development Manager for the Lenzing Group. “As always, we aim to work with what we believe are some of the best sustainably produced denim fabrics available in today’s market that combine the latest advancements in fibre and finish”.

The prototypes were pattern-cut and made-up at the ENDRIME® studio, using vintage machinery. Every detail was well considered and used iconic details from garments that dated from as early as the 1870s through to the 1940s. YKK manufactured and supplied custom designed period-correct inspired Carved in Blue buttons, with washer and burr rivets made in their most eco finishes. The prototypes were then reproduced at Blackhorse Lane Ateliers in East London, a maker of ready-to-wear selvedge & organic raw denim jeans renowned for their quality, community and eco-consciousness.

“Being asked to design an authentic denim collection using TENCEL™ Lyocell has been a dream project for Sadia and I. It has been a joy for us to create and has been a true collaborative project, it’s been a career highlight”, concluded Mohsin Sajid.

For more information about the HARDWEAR capsule collection from the Sustainable Denim Wardrobe, contact denim@lenzing.com

Ruedi Karrer, also known as the Swiss Jeans Freak is the founder of the world’s first independent Jeans Museum and a prominent member of the denim community.

Ruedi has partnered with Candiani Denim to realize a lifelong dream of creating a limited-edition collection of 60 pieces. A special collaboration and passion project to commemorate his 60th Birthday, the jeans were unveiled at BLUEZONE during the current MUNICH FABRIC START in September along with a promotional short film celebrating Ruedi’s unwavering passion and devotion to denim.

The limited-edition collection was designed by Ruedi, engineered by Candiani and manufactured 100% in Italy by IMJIT. The revenue from sales will contribute to the development of the Jeans Museum in Zurich.

Watch the short video to learn more about this project: