Panel Discussions

Focus On Thrivability at MUNICH FABRIC START Spring.Summer 21


A new level of sustainability, digitalisation, transparency, a growing need for information and the desire to inspire - that's what the Spring.Summer 21 season stands for

The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals successfully introduced the Spring.Summer 21 season from 04 – 06 February in Munich. The approximately 18,400 international trade visitors were offered a broad spectrum of strongly positioned collections with innovative product and trend statements that demonstrated a new awareness of ecology and the increasing relevance of natural looks and resource-saving materials.

The MUNICH FABRIC START has shown very clearly that this fair format is convincing as a strong industry platform in times of changes and major challenges. Thanks to the professionalism and sovereignty of all those involved, the necessary responsibility to approach the reorientation of the market constructively and in a solution-oriented manner has been created. We have experienced this willingness in numerous discussions with exhibitors and visitors during the three intensively used days of the fair. We therefore feel confirmed in our current and future orientation.
Sebastian Klinder, Managing Director MUNICH FABRIC START

The design team of Boss Women emphasizes not only the good atmosphere but also the high-quality and quantitative offer:
We enjoy the relaxed atmosphere here in Munich. All the important suppliers are on-site, so we can work excellently. The main topic is of course sustainability and the correspondingly wide range of natural materials such as linen as one of the favourites for summer 21. There are also very innovative jerseys, bondings and neoprene knittings as new and exciting materials.

This was also confirmed by Theresa Austin, Advisor AKOJO MARKET, Co-founder Paris UIUX, LVMH Group Digital:
I thoroughly enjoyed my time at Munich Fabric Start. The Bluezone and Keyhouse, in particular, were eye-opening for me and I was very impressed at the number of suppliers working with innovative new technologies and methods to produce in more sustainable ways. It was a great showcase of sustainable innovation and it was very inspirational to speak with so many experts on such a key topic. I left both motivated and educated, with a lot to share back into my work.

Further background information on the main theme, the innovations of the season and the trade fair highlights can be found on our HOMEPAGE and in the PREVIEW PRESS RELEASE. High-resolution pictures can be found in the PRESS GALLERY.


The guiding theme THRIVABILITY met the current mood of the industry, in which future-oriented entrepreneurial spirit meets enthusiasm and a changing understanding of values.

In Munich, it became very clear that the era of sustainability is currently determining all talks and discussions in the textile industry. The tenor seems unanimous: The industry is on the right track and now it is time to take responsibility, turn information into action and create transparency.

Claudia Lanius, Lanius, highlighted the positive approach to a new form of open-mindedness:
The largest portfolio of sustainable products is on display here in Munich. Such a broad spectrum in this density cannot be found anywhere else. All major suppliers are on-site. In addition, there is an excellently staffed accompanying program of panels and discussion rounds. The acceptance of sustainable topics is increasing all the time, which is a very positive development overall. This is also reflected in the competent awards for articles in the ReSOURCE Area.

The increasing interest in sustainability, certifications and future-relevant topics confirms Franziska Dohrmann, GOTS:
Our contact to major brands is clearly increasing and the interest in certified articles is growing. Already on the first day of the fair, we recorded a strong visitor frequency with very good discussions. The increasing acceptance is also reflected in the highly attended lectures of the ReSOURCE Forum.


The different aspects, innovations, collaborations and communication concepts were also the focus of the numerous well-attended side events at KEYHOUSE, the ReSOURCE Area and BLUEZONE.

As a trade fair organiser, we also see ourselves in the role of an impulse generator that can generate a corresponding reach. Therefore, we attach particular importance to a qualitative and varied supporting programme which, thanks to international experts, offers an insight into current innovation topics, problems and solutions and thus forms the basis for transparent knowledge transfer.
Frank Junker, Creative Director MUNICH FABRIC START

Right at the start on Tuesday morning, trend forecaster David Shah addressed precisely these challenges in his enthusiastic Keynote „The 10 Design Pillars of Design“. The publisher and CEO of View Publications drew scenarios of new retreat possibilities and the search for structures and simplicity in times of digitalisation and diversification.

The panel discussion on the subject of “Future Textile Supply Chain” with international experts also provided new thought-provoking impulses on how the textile chain can be transformed through sustainable solutions and networking. In addition to transparency, intensive communication with consumers and the development of technologies, product development, quality and aesthetics should not be forgotten as indispensable criteria.

The textile value chain is currently being radically rethought. Every company has to deal with these impulses and develop individual concepts. One thing is certain: in the future, too, only those companies will be successful whose fashion fascinates and who act in an economically sensible manner. Digital processes, decentralized production, smaller batches, shorter lead times, comprehensive transparency and new circular business models – it remains exciting to see which of these developments are scalable and when. One thing is certain: now is the right time to develop principles for dealing with the new perspectives for your own company. In view of these fascinating prospects, a 90-minute expert panel on “Future Textile Supply Chain” is just enough to scratch the surface of the new possibilities.
Alexander Vogt, Kern. Consulting


Knowledge, transparency, quality, responsibility and communication influence the current multitude of product and process innovations.

Linen, both pure and blended with cotton, is the big favourite for the season Spring.Summer 21. Other material innovations were super-stretch silk, recycled polyester, Ecovero-Tencel linen, Naia and Cupro fibre blends or hemp textiles – the constant reference to natural fibres and surfaces was clearly visible.

The theme of Li Edelkoort’s exclusive trend seminar underlines this statement. In her two-hour “Green Wave” lecture, the internationally renowned trend expert presented her interpretations of Spring.Summer 21. Here, too, a rethinking of natural materials and looks was clearly evident. In her outlook on Autumn.Winter 21/22, she favours White as a global colour, on which new structures, styles and designs are based.

BLUEZONE – Reject egoism. Create ECOISM. Rewrite your future

The denim industry is facing new challenges, which the Blue Community faced as an optimistic and international community at BLUEZONE under the ECOISM theme.

The strong network of over 100 major international brands and numerous denim experts was looking for answers to a conscious consumer approach and a growing interest in ready-made solutions that offer future-oriented products, state-of-the-art technological processes and complex functionalities.

Current topics that determine the denim market were discussed in depth in lectures and international panel discussions. The Rivet 50 Talk on the topic of “2020 Vision” on the first morning of the fair gave an outlook on companies, technologies and fashion in the next decade. One of the key statements highlighted the changing demands of consumers – stationary retail can only survive with new concepts, such as offering sustainable fashion, vintage, and repair stores under one roof. This is precisely why the denim community must move closer together.

Alberto Candiani von Candiani confirms that the community spirit of the ECOISM guiding theme determines the future:
ECOISM – I love the concept, the slogan, the theme of this year’s BLUEZONE. It’s about green innovations, which must be visible and tangible, and about consumers who are better informed than ever before and are looking for a new way of consuming. We, as the Blue Community, are responsible for a massive change that will transform what is considered a “polluting” industry into a green model based on sustainable innovation and circularity. Denim can be seen as the most popular, “democratic” and perhaps “invasive” fabric ever made on the planet – and we, the Ecoists, want to change denim to become the representative flag for this revolution.


The think tank of MUNICH FABRIC START offered concrete approaches for a future-oriented textile and fashion industry. Information, transparency and interaction stand for an inspiring network of innovative projects and sustainable collaborations.

Munich Fabric Start’s advanced platform, KEYHOUSE, has been paving the way into the future for some time now, connecting innovators and the industry. The innovation space, which brings together game changers and pioneers, successfully gives traditionalists in the textile industry a glimpse of the future. KEYHOUSE provides the space for superstars of fashion technology to present new technologies, sustainable developments, expert workshops and trend seminars. I would easily describe KEYHOUSE as the “Department of Innovation” for fashion companies.
Muchaneta Kapfunde, Founding Editor-in-Chief

In her keynote speech “Rethinking the business of fashion”, Muchaneta Kapfunde called for a rethinking within the fashion industry. The change is possible and necessary due to the influence of digitalisation and technology. Examples of fundamental changes are block chain transparency, compostable packaging, on-demand solutions and the production of textiles based on dairy products.

In the panel discussion of Sportswear International, international experts discussed how automation, digitalisation and localisation will change the global fashion market and what impact these new standards will have on CSR issues and sourcing structures.

Once again, the SUSTAINABLE INNOVATIONS Area at KEYHOUSE, curated by Simon Angel, received great attention. He emphasized above all the openness of the visitors to the complex topics, to new materials and material extraction. He said that particularly pleasing was the willingness to exchange ideas, form networks and thus strengthen the community of all those involved within the textile and fashion industry.

 The Keyhouse has a unique energetic atmosphere with very inspiring visitors. Especially exciting was the great interest in holistic sustainable concepts that go into depth. So the industry is definitely on the right track
Chandra Prakash, Founder & CEO Cocccon

The future of the textile industry was not only discussed in the seminars and lectures – the MUNIQUE MOODS party on the first evening of the fair also provided an opportunity to strengthen the community and exchange information. Around 1,500 guests gathered in an elaborately staged and specially built palace tent.

An Introduction to the Events Program at MUNICH FABRIC START

The event program on offer at Munich Fabric Start is a reflection on the issues, strategies and common themes the industry as a collective are facing right now. Through a series of seminars, panel discussions and keynote talks, we are equipping our visitors with the necessary tools and know-how to grow their brand and business successfully during these times.

Discover the events which are tailor-made for your business, check out our complete event program and begin to plan your trade fair visit. Here are our highlights from each of our event platforms at Keyhouse, ReSource and Denim Dock.

Create Future at Keyhouse

TUESDAY 3rd of September

SusTECHability Panel Discussion
11.30am – 1.00pm
SusTECHability – How trends and technology influence sustainability in fashion.
With Li Edelkoort of Trend Union, Michael Stnaley-Jones of United Nations Environment Programme, Tricia Carey of Lenzing Fibers, Natasha Franck of EON Group Holdings and Erik Bang of H&M Foundation. Moderated by Jana Kern and Alex Vogt of KERN Consulting.

Swarovski Talk
2.00pm – 3.00pm
Trend Technik Design
With Dr Ralf Weinbeger and Christel Wickerath of Swarovski.

Li Edelkoort Trend Presentation
4.00pm – 6.30pm
BROWN AGE – Fashion, Shapes, Textiles and Colours for AUTUMN/WINTER 20/21
GREEN WAVE – New Colours for SPRING/SUMMER 2021
RECREATION – Casual Wear Trends and Colours
MEET & GREET – Drinks with Li Edelkoort

WEDNESDAY 4th of September
Fashnerd Panel
10.30am – 11.30am
Reshaping the Fashion Industry for good
With Muchaneta Kapfunde of FashNerd, Charney Magri of Fashion 4 Change and Do Epic Sh*t, Olivia Pinnock of The Fashion Debates and Abigail Morris of Compare Ethics.

EON Group
11.30am – 12.30pm
Circular ID – The Digital Foundation for Circular Economy
With Natasha Franck at EON Group Holdings and Maruschka Loubser of Brand Marketing and Partnerships Microsoft

5.00pm – 6.00pm
Break new ground with aniline-free indigo for denim
With Albert Llort of Global Competence Center Denim

THURSDAY 5th of September
FashNerd Keynote
11.00am – 12.00pm
From Seaweed to Fiber, Is Biology The Future of Fashion?
With Muchaneta Kapfunde of FashNerd

Taking place in the lecture area in Keyhouse, Hall 5.

Check out our event program for the full list of events taking place at Keyhouse

Let’s ReSource

TUESDAY 3rd of September
12.00pm – 1.00pm
Towards a circular economy – A fiber producer’s view
With Caroline Ledl of LENZING Group

WEDNESDAY 4th of September
1.00pm – 2.00pm
Sustainability leads to economic efficiency
With Dirk Schafer of Oeko-Tex

THURSDAY 5th of September
s.Oliver Group
1.00pm – 2.00pm
WE CARE – The Sustainable Program by s.Oliver Group
With Astrid Schodel of s.Oliver Group

Taking place in the lecture area in the MOC, ReSource k4 Area Foyer Hall 4.

Check out our event program for the full list of events taking place at ReSource

Let Them Know at Denim Dock

TUESDAY 3rd of September
Panel Discussion

11.00am – 12.00pm
The Greendigo REvolution Panel Discussion
With Albert Llort of Archroma, Alberto Guzzetti of Tejidos Royo and Panos Sofianos, Denim Curator at Bluezone

12.00pm – 1.00pm
Meet the makers behind the future-proof premiere of collaboration and learn about the ALL RELATED trends
With Lucie Germset and Tilmann Wrobel of Monsieur T

WEDNESDAY 4th of September
Sportswear International Talk
4.00pm – 5.00pm
WOMEN IN DENIM – How The Power of Woman Can Change The Denim World
With Sabine Kuhnl of Sportswear International, Lucie Germser of Monsieur T

2.00pm – 3.00pm
How to be yourself as a brand
With Tilmann Wrobel of Monsieur-T

Taking place in the elevated lecture area, Denim Dock, in the Bluezone Hall 7

Check out our event program for the full list of events taking place at Denim Dock

Get up close and personal with BLUEZONE, one of the world’s largest denim shows featuring over 100 leading international denim & sportswear suppliers for Fabrics and Additionals.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.

BLUEZONE: 3-4 of September 2019
MUNICH FABRIC START: 3-5 of September 2019