AW 21/22 Denim Trend Analysis: New Commuters

18. December 2020

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.


A new world of urban and interurban travellers

A gritty “survivalism” feel

New options for design

Utility pockets fulfil a real need, for masks, gel, gloves…

Make way for useful utility denim product designs

Think commuting in the subway, bus, train, plane…

Smart & trend related utility clothing shopping & popular gatherings

Leisure utility & sartorial utility

Required in Universities & office spaces

Commuting requires us to use fabrics which protect us against microbial and viruses

No gimmicks, only reliable innovation

ACME R&D, legitimate certified results

Anti-microbia innovation – Think PG DENIM > Fuck Microbia or TONELLO > Sanicare

Protective coatings

Protection through innovation in fibers

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the NEW COMMUTERS trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!