Denim Trend Analysis #6: Create


Denim gets a wild and crazy facelift, creative design and an explosion of inspirations transform this material with cuts, contrasts, texture and …

Denim Trend Analysis #5: London Acid Jazz


London’s Southside brings a vibrant mix of culture and experimental street styles where new shapes and textures emerge, often hairy or taking inspiration…

Denim Trend Analysis #4: Fast


These denim trends are helping to fill the void as our diehard revenge spenders cry out in one loud voice “I want everything and now”, there is no time to …

Denim Trend Analysis #3: New Commuters


A new world of interurban travellers show us a new way of thriving as we are put under new pressures, design is a form of protection and a way of survival…

Denim Trend Analysis #2: Medical Heroes


We idolise the new wave of heroes who are keeping us safe. Their workwear inspires us and reveals a new era of utility in denim…

Denim Trend Analysis #1: Slow


Timeless design and heritage denim are not the only ways to design denim to transcend the seasons. With SLOW, denim is created with durability and quality …

AW 21/22 Trend Analysis #5: Gameshifter


The final trend theme for Autumn.Winter 21/22, GAMESHIFTER, where our world is determined by game changers and shapeshifters using AI as a hybrid between man and machine...

AW 21/22 Trend Analysis #4: Happy Chaos


The fourth trend theme HAPPY CHAOS for Autumn.Winter 21/22 is a reality existing between new digital age and our analogue reality ...

AW 21/22 Trend Analysis #3: Earthtopia


The third trend theme EARTHTOPIA for Autumn.Winter 21/22 stands for EARTH and UTOPIA ...

AW 21/22 Trend Analysis #2: Dreamatic


The second trend theme DREAMATIC for the Autumn.Winter 21/22 season stands for DREAM and DRAMATIC ...

AW 21/22 Trend Analysis #1: Forever


The first trend theme FOREVER for Autumn.Winter 21/22 season stands for semi-elegant, cosy and classic home and all day wear…