ASH equal – A contemporary reimagining of one of Nilörn’s most recognised concepts, ASH equal draws inspiration from the enduring qualities of denim — resilience, clarity, and authenticity. With a gender-neutral approach, the collection combines clean construction with refined textures, using responsibly sourced and recycled materials. Rather than reinventing for novelty’s sake, ASH equal builds on proven design principles, offering a confident approach to modern brand expression.

Sierra Chamont – Reviving a classic Nilörn concept, Sierra Chamont merges technical functionality with the aesthetic of urban subcultures. Designed for contemporary sportswear, it features jacquard tapes, woven labels, hardware, and paper tags – all made from materials such as recycled polyester, felt, and stainless steel. A subdued palette and precise finishes create a bold yet balanced collection for brands seeking durable and conscious branding.

Fiore – Rooted in classic European elegance, Fiore represents heritage, quality, and timeless appeal. Defined by its crown emblem, the collection blends a refined colour palette of deep navy and soft neutral tones with materials like organic cotton, FSC-certified paper, and recycled polyester. The result is a calm, responsible, and enduring approach to premium brand identity.

About Nilörn’s Design Department

Design is in the details. Nilörn’s mission is to strengthen a brand’s essence through innovative solutions where tactile expressions play a key role.

With studios in Sweden, the UK, Germany, and Belgium, the design team create cohesive, concept-driven branding for fashion and lifestyle products. From labels and packaging to accessories, every element is carefully considered to inform, engage, and inspire. Their own design collections are a creative playground for exploring new technologies and materials — ensuring our designs, and the brands we work with, stay one step ahead.