Muchaneta: Let’s start with the big question: why does data seem so intimidating to people in the textile industry?
Traci: Data is such a small word with immense meaning, and everyone interprets it differently. If you don’t see yourself as a “numbers person,” it can feel overwhelming and even scary. A lot of the fear stems from misconceptions about what data is and how it can be used. But I’m determined to change that perspective and show that data can be accessible – and even exciting!

Muchaneta: That’s a great goal. Can you explain what TEXroad does with data to bridge these gaps?
Traci: At TEXroad, we work primarily in post-consumer textile flows. We partner with municipalities and their collection and sorting teams to gather data at every stage – collection, sorting, and processing. This data allows us to evaluate how systems are performing and measure the impact of changes over time. Additionally, we’re involved in EU-funded projects, like PESCO Up, where we develop minimum data requirements for textile recycling chains. Our goal is to make data a shared, standardized language that benefits the entire value chain.

Muchaneta: Speaking of EU-funded projects, what ensures the longevity of such initiatives after their official end?
Traci: EU-funded projects have defined start and end dates, but we strive to make their outcomes scalable and sustainable. For example, in PESCO Up, we’ve developed minimum data requirements for the recycling chain. These are shared across multiple projects to ensure consistency and long-term use. At TEXroad, we also focus on publishing non-sensitive datasets for open access, so the insights remain available to the industry even after the projects conclude.

Muchaneta: What are some of the biggest challenges you’ve faced in promoting data sharing and collaboration?
Traci: One major challenge is the lack of standardization in the industry. For instance, terms like “post-industrial waste” and “pre-consumer waste” are often used interchangeably, leading to confusion. Another hurdle is companies’ hesitancy to share data due to fears of exposing sensitive information. Building trust takes time – our sales cycles can span 12 to 24 months before concrete agreements are made.

Muchaneta: Do you think legislation could help push businesses to share and use data more effectively?
Traci: Legislation has potential, but it needs to be well-designed and adaptable to market realities. It’s crucial for businesses to align their data strategies with their priorities, whether it’s compliance with legislation or operational improvements. Taking small, strategic steps – like understanding what data you have and identifying gaps – can make navigating new policies manageable.

Muchaneta: Can you share a success story where data made a tangible impact?
Traci: Absolutely. I worked with a Dutch textile preprocessor that significantly reduced its material rejection rate – from 25–30% to under 5% – by using data to communicate clear expectations to suppliers. This kind of progress demonstrates how even small-scale data applications can lead to systemic improvements.

“At TEXroad, we aim to answer the “stupid” questions – like how much post-consumer textile waste exists – so businesses can focus on the smarter ones. By improving data quality and accessibility, we’re helping the industry take meaningful steps toward circularity and sustainability.” – Traci Kinden, TEXroad Director

Muchaneta: Transparency is a recurring theme. Why is it so important?
Traci: Transparency builds trust. For instance, many people hesitate to use textile collection bins because they don’t know where their clothing ends up. Data can illuminate these processes, giving people confidence in systems like extended producer responsibility (EPR) schemes. Transparency also enables companies to evaluate their impact and make informed decisions.

Muchaneta: What excites you most about the future of textile data?
Traci: The potential to transform the industry excites me. Better data can level the playing field for SMEs, drive innovation, and address global issues like waste mismanagement. The possibilities are endless if we can improve data quality, accessibility, and speed.

Muchaneta: Finally, what role does TEXroad play in this transformation?
Traci: At TEXroad, we aim to answer the “stupid” questions – like how much post-consumer textile waste exists – so businesses can focus on the smarter ones. By improving data quality and accessibility, we’re helping the industry take meaningful steps toward circularity and sustainability.

What if data could be used as a common language to connect the public and private sectors and optimize the economics and carbon footprint of textile circulation? The Netherlands-based TEXroad Foundation is working on making this possible.

Their focus is on using data to improve textile management infrastructure, improve available data, statistics, and metrics for business and policy making and co-develop a network for B2G and B2B data exchanges.

TEXroad acts as a neutral party to network digital platforms and develop a flow of standardized data to match the flow of textiles through the reverse supply chain. This is used to produce statistics, metrics, best practices and reports that meet policy monitoring requirements, support impact assessments, highlight system inefficiencies and enable transparency.

TEXroad was founded by Traci Kinden, an innovator with over 10 years of experience in circular textiles.

“Good data helps companies in textiles and fashion be more efficient, identify new opportunities, and comply with regulations more easily. It should also be the basis for effective policy from the public sector. We’re not there yet, and everyone has a role to play in achieving good data.” – Traci Kinden, TEXroad Director

Credits: Humana Estonia 

Traci Kinden

TEXroad is currently developing a digital platform that aligns crucial textile data from different sources and makes it useful for public authorities, projects and circular value chains, due to go live in spring 2025.
Follow their Linkedin page for more information and updates on the launch.

“The Data Hub tackles challenges in the post-consumer value chain such as a lack of transparency in textile flows, inconsistent data shared between partners, and inefficient reporting to the public sector. It is currently being tested with municipalities and their textile partners and in projects addressing circular textiles, digitization, and data exchange,” Traci explains.