Due to the current Covid-19 situation and the accompanying event guidelines, this event has been cancelled or will be postponed to a later date. For more information, please visit the Greenstyle Hompeage.


Sustainability is in. But sustainability is more than a trend. Sustainability is THE defining topic of the fashion industry – now and in the future. With 50 brands and exciting approaches from recycling to upcycling to zero waste, circular fashion and innovative consumer models, the consumer format GREENSTYLE Munich brings various facets of sustainable fashion to the Isarforum in the Deutsches Museum in Munich from March 13th to 15th. The format creates lasting impact with exciting speakers from science, industry, trade and NGOs during the two day conference program.

We spoke with Mirjam Smend, greenfluencer, journalist, Fashion Revolution ambassador and the founder of GREENSTYLE, Mirjam Smend.

Founder Mirjam Smend ©Son de Flor

What can you tell us about the growing interest in sustainable fashion?
Interest has grown significantly over the past year. We can see that in the number of visitors and by the growing inquiries from exhibitors and the press.

Do you have any top tips for visitors who may be attending for the first time?
Be sure to bring time, because there are 50 great brands with exciting stories in stock. Also, our two day conference program with inspiring topics. There is (free!) fairtrade coffee, delicious vegan catering and of course the iconic GREENSTYLE vibes.

In what way is GREENSTYLE helping to spread sustainable fashion, especially among those who are unaware of the harmful effects of conventional fashion consumption?
With our brands, we are targeting people with an interest in fashion to show them sustainable alternatives. Contemporary fashion that was made with as little impact as possible for people, animals and nature. We have representatives on site who are showcasing alternative consumption models, for example, borrowing clothes reduces the ecological footprint by 70 percent and also allows for greater variety in the wardrobe. With the conference we want to enlighten, but also inspire. There are topics from the status quo of sustainable fashion to finding one’s own style, capsule wardrobes, and innovative shopping models as well we are especially excited to host a discussion on the impact of fashion on the climate with one of the world’s most renowned climate researchers.

GREENSTYLE makes Munich a sustainable hotspot again – this time as a partner of Munich Creative Business Week (MCBW), taking place March 7th – 15th in Munich.


Bomber jackets made from post-consumer waste, product codes on textiles, alternative consumption models and rediscovered natural (hemp) and maximum innovative materials such as apple skin – with 50 brands , GREENSTYLE Munich shows different facets of sustainable fashion and at the same time remains the largest event of its kind since its foundation in October 2018. The successful “Meet the Maker” concept will also be continued at the 4th edition, because the direct contact between the brand and the consumer ensures the necessary transparency, which is one of the most important elements of sustainable fashion.

“Consumption is no longer a self-expression. Consumption is a responsibility. ”- Claudia Hofmann, Fashion Council Germany


The conference program for the 4th edition has once again been expanded. With over 30 speakers, solutions for a more sustainable fashion industry are discussed from different perspectives. Panel guests include Folkdays founder Lisa Jaspers, who calls for a supply chain law with #fairbylaw. Climate researcher Prof. Dr. Georg Kaser discusses the effects of fashion on the climate. Using apple skin, Hannes Parth has developed a material that offers a sustainable vegan alternative to petroleum based plastics. Thimo Schwenzfeier, Show Director NEONYT, gives after their most successful B2B event in January 2020 insights into the sustainable development of the fashion industry.

Georg Dieners, Secretary General of OEKO-TEX, Wonder Wardrobe founder Daria Andronescu, brand expert Holger Petermann, SOFFA founder and Fashion Revolution Greece manager Fiori Zafeiropoulou also sit on the podium.

@ Micheal Weniger for PHYNE2


Where: Isarforum in the Deutches Museum, Ludwigsbrücke 1, Munich
What: Trade fair & conference with approx. 50 brands, 30 speakers
Why: … because sustainability is more than just a trend
When: March 13th -15th, 2020
Working hours (for public): Fri 5pm – 10pm, Sat 10am – 7pm, Sun 10am – 5pm
Admission (3 Day Ticket for Conference Fair): 10 euros (children up to 16 years free)
All information: greenstyle-muc.com