Get inspired by the highlights on the new interactive denim platform

20. May 2021

We really can’t wait to welcome you again in person in Munich: BLUEZONE will take place from 31 August – 1 September 2021 as the first physical Denim trade show in 2021 at the Zenith area. Following the seasonal guiding theme BACK TO THE FUTURE, you can expect an incomparable premium portfolio of international weavers, manufacturers and denim innovators who present their latest fabric, accessory and print developments to the denim community.

Until then, the motto will continue to be: collect digital inspiration and information about the denim world, connect with other community members and thus prepare yourself optimally for your visit to the trade fair. This Is also exactly why we created the new lively digital home – for everyone interested in denim and all its facets. With the launch of the progressive Living Page, we offer a completely new experience through an interactive and dynamic approach featuring exclusive denim insights. Learn more about the launch of in this blog post.

“True to our BLUEZONE motto ‘denim beyond the seasons’, our special Living Page creates the perfect basis for the live talks and the development of innovative novelties which will be presented at our upcoming BLUEZONE show from 31 August to 1 September 2021”

Sebastian Klinder, Managing Director BLUEZONE

The Highlights and Innovations of the Indigo World

Industry news and stories are shared almost daily on our interactive homepage. In the UNMISSABLE NEWS on the HOME page you will find the latest news that move the industry: published by the market-leading media such as THE SPIN OFF, CARVED IN BLUE, SOURCING JOURNAL, J’N’C, STYLE IN PROGRESS and many more. The future-oriented and most sustainable developments that the entire industry is talking about are collected on THE SHOW page under LATEST DENIM INNOVATIONS. You can find particularly relevant information for your network on the BLUE COMMUNITY page under COMMUNITY NEWS.

The latest collaborations, unique collections, groundbreaking innovations, pioneering voices from the industry: thanks to the UNMISSABLE NEWS and the COMMUNITY NEWS, you won’t miss a thing! Take a look at the MUD JEANS X IKEA collaboration, for example, or learn more about our denim curator and well-known face of the denim industry Panos Sofianos, who talks with TENCEL‘s Michael Kininmonth about the concept of sustainability and its plans for our show in the “BLUE CAST” podcast.

Unique Insider Information: Hot Minutes With, Who Really Is & Bluezone Speed Meeting

What is missing most at the moment? Personal contact, networking with interesting and inspiring personalities, getting to know small quirks and interesting stories!

This is exactly what our unique formats on BLUE COMMUNITY are made for: In the short HOT MINUTES WITH videos, you get to know the faces of the industry on a very personal level thanks to unusual questions. Find out Nicolas Sere‘s greatest dream and whether it has already come true, Stephanie Micci‘s extraordinary favorite song and why Alex Maillet has no plans to move away from Biarritz ever again.

In the 5-minute BLUEZONE SPEED MEETING videos, also available on BLUE COMMUNITY, you have the chance to get to know the innovation drivers in the denim industry. The minds behind global brands, such as Thibault Greuzat or Paolo Gnutti, provide insights into their company DNA and show 5 of their trend-setting developments in detail. See how clever the KT Trims team is in introducing their denim additionals.

WHO REALLY IS… you have probably asked yourself several times when you have heard the name of denim heads like Luca Braschi or Barbara Gnutti. And who is Theresa Walter, the woman who brings our BLUEZONE to life season after season? You can find the answers in exciting interviews on BLUE COMMUNITY.

BLUEZONE wouldn't be BLUEZONE without its Denim Trends!

Anyone who has ever had the opportunity to browse through the BLUEZONE Denim Trend Forum knows that BLUEZONE is much more than a “simple” trade fair for denim fabrics. The trends that inspire buyers, designers and product managers of global fashion brands for their next collections are shown here!

Don’t miss out on this early insight into the upcoming trends from 31 August – 1 September 2021 at BLUEZONE. Before that, you can get an overview of the current visions on BLUE TRENDS. For example, find out from our denim curator Tilmann Wröbel how the current Trend Forecast came about, immerse yourself in the detailed descriptions of the 5 denim topics and let the visionaries inspire you creatively.

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Founded in 2003 as the first of its kind denim dedicated show, BLUEZONE has established itself as one of the most substantial business platforms for the global denim, street and sportswear market. Leading denim pioneers showcase their most recent denim novelties to the international denim and fashion community. With a strong commitment to excellence and a highly innovative approach, BLUEZONE is a key event to present quality materials, share know-how and discover innovations and the latest trends in a unique blue-blooded environment for denim beyond the seasons. Simultaneously and right next to BLUEZONE, the International Fabric Trade Fair MUNICH FABRIC START showcases novelties in fabrics, accessories and prints twice a year so that visitors can source from a varied textile portfolio offered by some 1000 international suppliers. In between the shows, everyone interested in the denim industry is invited to discover news and denim stories on The next BLUEZONE show takes place in Munich from 31 August – 1 September 2021.