Design Studios
Prepare Your Visit to VIEW
In time for the next edition of VIEW Premium Selection, taking place on December 3rd-4th 2019, here are the top 7 habits of the most successful buyers and project managers.
1. REGISTER FOR YOUR TICKETS IN ADVANCE
First things first, book your ticket in advance. Registering a few weeks before the event ensures you skip the registration process on the days of the event, saving you valuable time to get a head start on your trade show visit. Eager to attend our next scheduled event? Register to attend VIEW here
2. UNDERSTAND YOUR NEEDS
Research which products you are looking for and find the exhibitors ahead of time. Ask your sales teams, what products are the most popular? What fabrics will be essential for your new collections? Are you missing those all-important trim details?
3. CREATE YOUR LISTS
Come prepared with two lists: The ‘Must’ list and the ‘Bonus’ list. The ‘Must’ list will detail the fabrics or trims which you 100% need going forward for the new season. Whereas the ‘Bonus’ list reminds you of the items you would like but factors like budget and design direction or time limitations mean you’re not desperate to lock down. Be clear about your needs and specify; weight; width; colour; fiber; composition or structure.
4. SCHEDULE YOUR APPOINTMENTS
Arrange to meet with your existing partners as well as new brands at the show. Scheduling in advance means less time spent in queues at that specific supplier and guarantees valuable conversation time. It is important to understand your needs and consider these when booking your appointments. Check out our list of exhibitors in advance here.
5. PREPARE YOUR SCRIPT
As a potential partner, first impressions matter so take the time to prepare a succinct but informative introduction and get ready to talk minimums, turnaround times and of course price. Use targeted questions about the product offering, pricing and manufacturing support.
6. GET INVOLVED ON SOCIAL
Ahead of the event add us on Instagram, Facebook & Twitter and connect with our community. More importantly, discover the brands, businesses and companies who attend our show by following our hashtags #viewmunich and join in by tagging us and sharing your trade show experience and boost your profile.
7. BOOK TRAVEL AND ACCOMMODATION IN ADVANCE
Munich is a busy city with many events and tourism, booking your accommodation in advance is the easiest way to ensure a stress-free stay in our beautiful city. Check out ahead of the event what’s the best way to travel around the city, SBahn, UBahn, Tram, Bus or Uber. Plan your travel to the MVG Museum for VIEW here.
There is still plenty time to register for the upcoming show VIEW Premium Selection, December 3rd-4th in Munich, we can’t wait to see you!
Industry Favourite VIEW: High Visitor Count at Season Opening
It has become the favorite show of German and European buyers and designers: The preview fair, VIEW Premium Selection! On July 16th & 17th, visitors once again experienced an informative and inspiring introduction to the new Autumn.Winter 20/21 season in Munich.
With its’ sunny summer weather, the atmosphere in the light-flooded hall of the 1920’s industrial loft was noticeably positive. Already at the beginning of the fair on early Tuesday morning, the stands were packed – so that the fair could close after two show days with a high visitor count.
Due to the dynamics of collection creation, the preview event of the MUNICH FABRIC START with its strategically early date has become a fixture in the trade fair industry calendar. Many international brands and premium suppliers have already begun conceptualizing their collections and value this early date.
Other visitors appreciate the event, because about six weeks before the big textile fairs, the time and calm remains to sift through the collections, with the international designer Johnny Talbot of Talbot & Runhof saying:
“VIEW is a very charming staged event to start the new season. We are surprised by the extensive offer and how many ready-made collections we already see here.”
Like Talbot & Runhof, the designers and purchasing teams of many international brands were present in addition to the Grand of the German Confection, including representatives of Adidas, Cos, Lagerfeld and Tommy Hilfiger. Within the curated offer of the 400 exhibited collections there was a clear focus on exclusivity and individuality. Sustainability in all its complexity was one of the most important and intensively discussed topics between exhibitors and visitors. Overall, the orientation of the VIEW as an early format for new developments, initial color and material trends has again been confirmed.
VIEW is not least an industry event because the concept and ambience of the event promote creative exchange. The focus was on solution-oriented discussions for exclusive product and design developments. And even after the end of the fair, the discussions continued in a relaxed atmosphere in the lounge-like outdoor area for after work drinks and Bavarian food.
