Our new homepage www.munichfabricstart.com offers complete information: Under THE SHOW, you can now use the brand search and detailed hall plans to research all exhibiting suppliers and showcased collections and plan your show visit. Under VISIT you will find helpful tips on travel, parking and hotels.

The new Trend Book presenting the 5 trend topics of MUNICH FABRIC START as well as the 4 denim trend topics of BLUEZONE is already available for purchase online, the Colour Code will also be available soon after the trade show.

The coal bunker on the Zenith area will be a Covid-19 compliant meeting point for live speeches, panel discussions and networking. The complete overview of the trend presentations, expert talks, panel discussions and keynotes can be found in the event program.

Some highlights are:

• Tuesday, 31/08/21, 30am: NEWTOPIA OR DYSTOPIA – How to design and inspire such a polarised world? Keynote by David Shah, Publisher & CEO View Publications
• Tuesday, 31/08/21, 2.00pm: CLOSING THE LOOP – How circular can the supply chain be? Panel discussion with Adriana Galijasevic, Tricia Carey, Shahar Livne and moderator Sabine Kühnl
• Tuesday, 31/08/21, 3.30pm: THE VISION OF A NEW TEXTILES ECONOMY. Mini lecture by Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com
• Wednesday, 01/09/21, 10.30am: DIVING INTO THE BLUEZONE DENIM TRENDS. Trend presentation by Tilmann Wröbel, Creative Director & Founder Monsieur-T. Denim Lifestyle Studio
• Wednesday, 01/09/21, 12.00pm: MATERIAL CHALLENGES – How to make fabrics functional, fashionable and sustainable. Innovations panel by Sabine Kühnl, Executive Editor THE SPIN OFF

It’s about time to celebrate and come together for the reunion of the season. The entire BLUEZONE team proudly invites all denim professionals to our physical show which aims to bring us BACK TO THE FUTURE: BLUEZONE from 31 August – 1 September 2021 at Zenith Areal Munich. It is the feelgood moment we have all been yearning for, personally and professionally which seemed almost suspended for over a year.

Autumn.Winter 22/23 welcomes a new world of connectivity. The guiding theme and dedicated focus for the upcoming edition of Munich Fabric Start celebrates and perpetuates the meaningful connection to unite the industry under the seasonal title ‘RISE’.

Against the backdrop of decreasing infection numbers in Germany as well as across Europe and with a step- by-step ease of current measures in sight, the chances for VIEW Premium Selection from 13 – 14 July 2021 have been very good. The response from the industry has been enormous, the demand for the Preview Textile Show is high: VIEW is fully booked in the new location with more than 230 international textile and accessory manufacturers!

The organisers had decided early on to move the VIEW Premium Selection to the spacious MOC Munich as part of the Covid-19 compliant implementation of a trade event. With a detailed satellite concept for the different areas and outdoor catering areas, the organisers were well prepared for the current requirements.

In these perilous times, there is no denying that the future of fashion has become uncertain. Fashion businesses, stuck between a pause and a pivot, are looking to digital, innovative and hybrid approaches to push their narratives forward. Open to new opportunities sprouting up, despite the pandemic, some fashion businesses are taking the “when life gives you lemons, make lemonade” approach, to overcome a crisis that shows no signs of stopping.

“Your body may be in quarantine, but your mind doesn’t have to be” 

explained fashion designer Jeremy Scott when interviewed for Harper’s Bazaar. True, in an age where timing is everything, there are several reasons why continuing your fashion business journey during this very exceptional time is the way forward. Here are seven:

1. Take Advantage Of New Tools and New Ways of Working

It is time to adopt a more flexible mindset when it comes to technology-driven tools and finding new ways of working. Doing so will allow you to be more open to rewiring your creative development process, making navigating through troubled waters easier. Also, creating networks gives you access to resources that could help you strengthen your business and help you think outside of the box so you can welcome new tools and new ways of working with your team.

2. Now Is A Great Moment to Experiment and Try New Techniques

With social scientists making significant contributions to the field of fashion design research, this is a great moment to experiment and research new techniques that will assist you with your business. This could include finding new eco-friendly materials that you could use or using technological innovations capable of helping you design and manufacture your products more mindfully.

3. Sustainability and Consciousness Needs To Be Part Of Your DNA

The pandemic has drawn attention to why we need to have sustainability and consciousness embedded into our business’ DNA. Moreover, it has also shown that the future of fashion can no longer be built on putting profits ahead of people’s health and safety. The lesson here is that the ‘old way’ of doing business no longer works, instead steer your business strategy towards a more clean, safe, fair, transparent and accountable mindset.

4. Join The Conversation Addressing Economic and Manufacturing Realities

The emerging modern world is all about investing in tomorrow, which means that you need to think about economic and manufacturing realities. This will help you set realistic expectations in terms of product delivery and product credibility.

5. Access To Start-up Technology Innovation

From the idea of virtual showrooms to digitally produced samples and campaigns, the demand for start-up innovation is growing. The good news is that fashion businesses have more access to advanced technology than a year ago. Companies that are adopting innovation can reimagine a new direction and head towards it.

6. Transparency is Slowly Becoming The Norm

COVID-19 has highlighted the significance of brand transparency. Before the pandemic, being transparent was a choice; now, it is a necessity. Brands are currently being held accountable for their environmental practices, so the way forward would be to disclose your policies and commitments when it comes to social and ecological issues.

7. Represent The Next Normal

With so much going on, all businesses should be driven by a need to make a positive contribution to the decision-making process that will shape the future of fashion. Doing so will differentiate you from other fashion businesses and prepare you for what is most likely going to be the next normal.

MUNICH FABRIC START CANCELLATION & ANNOUNCEMENT OF FABRIC DAYS

Two weeks ago, MUNICH FABRIC START from 1 – 3 September 2020 as the first trade fair for the textile industry after the Covid-19 lockdown was confirmed – taking into account the applicable safety and hygiene measures. With the move to the large interim location of Messe München-Riem and the exhibitor registrations of 650 suppliers received at the beginning of June, it was possible to implement this challenging plan despite the short time available.

We have been working flat out to organise a trade fair at the well-known level and thus offer the industry a perspective.

Unfortunately, despite all our efforts, we are now forced to cancel MUNICH FABRIC START and BLUEZONE from 01 – 03 September 2020 due to several reasons related to the pandemic.

This hard decision is mainly based on the ongoing travel restrictions in and outside of Europe which is causing great planning uncertainty for companies and has led to cancellations by international exhibitors who had previously confirmed their participation. These issues make it impossible for us to realize this trade fair in the previously announced and well-known form.

FABRIC DAYS FROM 1 – 3 SEPTEMBER 2020 AS SPECIAL BUSINESS FOCUSSED FORMAT

In order to still offer our loyal exhibitors a perspective, we are now organising an alternative business event that concentrates on the essentials in the same time frame: FABRIC DAYS.