Spring.Summer 2021
MUNICH FABRIC START – A Paradigm Shift Towards Holistic Sustainability
A new level of sustainability, digitalisation, transparency, a growing need for information and the desire to inspire
– that’s what the Spring.Summer 21 season stands for.
The awareness of a new ecology has become one of the strongest social movements. It challenges us to rethink, to take responsibility, to create transparency and to enter into an intensive dialogue.
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals will introduce the Spring.Summer 21 season from 4 – 6 February in Munich. Approximately 20,000 trade visitors will have access to an extensive range of fabrics, additionals, designs, manufacturing services, supported by an informative and inspiring events programme.
The Spring.Summer 21 season is characterised by dynamism, waves and radiance – the guiding theme THRIVABILITY brings enthusiasm, creates excitement, let’s blossom and flourish. THRIVABILITY deconstructs our understanding of fashion and embeds a new, positive way of thinking: aesthetics and people see eye to eye; resources and nature are respected. This creates a new understanding of holistic sustainability and future-oriented entrepreneurial spirit. Spring.Summer 21 answers current market needs and reflects an evolved understanding of values. Knowledge, transparency, quality, responsibility and communication influence the current showcase of innovative product and processes on offer. THRIVABILITY combines the essence of this new era with a classic definition of trends and cultivates an inspiring and progressive direction for materials, fashion and design.
MUNICH FABRIC START HIGHLIGHTS
ASK THE EXPERT – Communication islands with THRIVABILITY experts.
Taking into account the focus on sustainability and innovation driven by THRIVABILITY, a new information concept will be integrated into the Trend Forum at the upcoming MUNICH FABRIC START. At various communication islands in the foyer of the MOC, industry experts will provide impulses and answers to current questions, from the origins of the material to exploring the diverse range of production processes and end garment recycling. Through direct discussions, you will gain valuable know-how, insights into topics and current solutions for both sustainable and innovative processes along the value chain:
CIRCULARITY | FIBERS & MATERIALS | MARKETING & COMMUNICATION | RECYCLING | SOCIAL RESPONSIBILITY
NEW ICON GUIDANCE SYSTEM
In addition, MUNICH FABRIC START has implemented a newly developed icon guidance system which in the spirit of transparency, identifies the sustainable and technical aspects of all the material highlights presented in the Trend Forums. In this way, visitors can establish these respective and previously hidden properties of textiles and ingredients at a single glance.
FABRICS
AWARENESS AS A DRIVER OF INNOVATION. Around 700 suppliers present their creative new developments across more than 1,000 collections – based on the latest technology innovations and the conscious and conservative use of resources. The fashionable combination of natural and innovative fibres is reflected in numerous new textile qualities including: luminous surfaces, wet gloss looks, soft glazes, colour gradients, transparent qualities, abstract patterns and relief elements. This season, MUNICH FABRIC START once again unites textile producers with a huge range of state-of-the-art fabrics, presenting not only essentials such as cotton, viscose, wool, elastane, lace and linen, but also novelties such as super-stretch silk, recycled polyester, Ecovero-Tencel linen, Naia and Cupro fibre blends or hemp textiles.
ADDITIONALS
TRIMS FOR FUTURE – this is the global motto which represents approximately 200 of the world’s leading international ADDITIONALS suppliers. Fashionable new developments revolve around iridescent surfaces, glowing yarns and electrifying colour applications. The focus is on recycled and sustainably produced products in natural colours. ITL Group will not only show its comprehensive range of products for the first time, but will also launch its C.A.R.E. Collection (Conscious, Affordable, Responsible, Eco-friendly labels) during the upcoming trade fair. Clic sums up these developments: “We have focused on realistic and organic articles that preserve nature both in form and texture”.
ReSOURCE
In a comprehensive forum, the ReSOURCE Area categorises and presents around 800 sustainably produced articles by exhibiting fabrics and additionals producers. “With our ground breaking DryIndigo® technology it is now possible to produce denim with 0% water consumption”, Tejidos Royo describes its latest milestone. Bornemann Etiketten sees the biggest challenge in balancing creativity, sustainability and efficiency, while Dutel focuses on timeless and durable top quality. Lanificio Roma pursues resource saving process solutions with the aim of wasting less and reusing production and consumption waste as new resources.
DESIGN STUDIOS
Natural colours based on sustainable dyeing techniques now determines the colour palettes of the inspiring designs at the internationally renowned, textile designers and trend offices in the DESIGN STUDIOS. The current change in the textile industry is leading to a revolution in the printing and dyeing industry and inspires a revival of natural dyes. Design Union and Primus Pattern also emphasize the simultaneous closeness to nature and diversity of textile prints for Spring.Summer 21.
SOURCING
Ready-made solutions are becoming more and more important and the interest in sourcing providers close to the market is also growing with a focus is on speed and a reduction in complexity. As globally established manufacturing companies in the SOURCING Area, numerous high-quality newcomers such as Easy Invest Solutions or Union 3 Fashion offer comprehensive insights into the entire textile production chain and its reliable procurement management. For Spring.Summer 21, Cascade Enterprises takes its inspiration from nature and returns to the basics in prints, fabrics and silhouettes. Sourcing specialist Fateks Kumas Tekstil offers and processes fabrics made from recycled PET bottles, also to conserve resources.
As the think tank for innovation, KEYHOUSE provides insights into future fabrics, new technologies, smart products & processes, sustainable innovations and alternative material resources, offering and inspiring pioneering concepts. For more information click here.
With over 100 major international brands, BLUEZONE has positioned itself as the initiator of an extraordinary, strong and innovative denim community. The answer to a conscious consumer approach and a growing interest in ready-made solutions that offer revolutionary products, state-of-the-art technological processes and complex functionalities. For more information click here.
KEYNOTES & SEMINARS
At the upcoming MUNICH FABRIC START, there will be a premium event programme featuring impressive panel discussions, polarising keynotes and trend seminars by international experts. The KEYHOUSE in Hall 5 will feature exciting lectures on the various subjects of innovation. The diverse events on offer in the BLUEZONE area of Hall 7 will provide an in-depth insight into the developments in the denim industry, while the ReSOURCE Forum in K3 in the MOC will offer an equally relevant programme on the topics of sustainability, certification and quality seals.
David Shah about „The 10 Design Pillars” – Tuesday, 4 Feb 2020, 10.30am – 12pm
The trend forecaster and publisher of Textile View will deliver the keynote “The 10 Design Pillars”. David Shah presents new perspectives on design influences from Slowbilisation to Hopepunk, from Biophilia to Datascapes.
Fashion Revolution – Tuesday, 4 Feb 2020, 12pm – 1pm
Ariane Piper gives an insight into Fashion Revolution – how the campaign will revolutionize the fashion industry. The viral campaign “Who made my clothes” will once again feature in the trend forums as an installation for transparency in the fashion industry.
Expert panel about „Future of the Textile Value Chain” – Tuesday, 4 Feb 2020, 2pm – 3.30pm
The panel discussion with expert participants on the subject of “Future of the Textile Value Chain” will be moderated by Jana Kern and Alex Vogt from KERN Consulting. The five international experts, including Prof. Dr. Michael Braungart, Hans H. Jung, David Shah, Jan Wilmking and Lauren Zahringer, will discuss the disruption and transformation through sustainability and networking in the textile value chain.
Rivet 50‘s 2020 Vision – Tuesday, 4 Feb 2020, 3pm – 4pm
What will the new decade bring for the denim industry and community? Rivet 50 will lead a discussion between some of the world’s most influential denim characters to discuss their predictions for business, technology and fashion.
Exclusive Trend Seminar by Li Edelkoort – Tuesday, 4 Feb 2020, 4pm – 6.30pm
Arguably the most famous trend forecaster of our time holds an exclusive trend seminar. In an impressive presentation, GREEN WAVE – the Fashion Trends for Spring.Summer 21, as GREEN BOOK – the Recreationwear Trends for Spring.Summer 21, as well as STILLNESS – a Full Colour Forecast for Autumn.Winter 21/22.
„Fashion Activism” Panel by Muchaneta Kapfunde – Wednesday, 5 Feb 2020, 11am – 12pm
FashNerd founder Muchaneta Kapfunde brings together the experts Kresse Wesling, Styliani Parascha, Marta Waydel and Marina Toeters as part of the panel discussion “Fashion Activism: Creating the Fashion of the Future.”
Hessnatur Stiftung about „The way to the green button“ – Wednesday, 05 Feb 2020, 11am – 12pm
Rolf Heimann, CEO of the Hessnatur Foundation, Institute for Applied Sustainability, explores in a lecture the question “How do I prepare my company for certification?”.
„How automation will change the fashion industry” – Wednesday, 5 Feb 2020, 2pm – 3pm
The five experts in technology, David Schmelzeisen, Ralf Schneider, Dr. Thomas Fischer, Jon Zornow and Sabine Kühnl will discuss “Don’t be afraid of robots – how automation will change the fashion industry” in a panel discussion. Automation, digitalisation and localisation are the trends that are reshaping the global fashion market. Is the fashion industry ready to adapt to new standards? What consequences does this have for the current procurement structure, also in terms of social responsibility?
“The data behind today’s winning marketing strategies” – Wednesday, 5 Feb 2020, 5pm – 6pm
Gina Gulberti, VP Digital Marketing at Launchmetrics, explains in her keynote “The data behind today’s winning marketing strategies”.
All dates and the complete events programme can be found here.
MUNICH FABRIC START & KEYHOUSE & SOURCING
04 February 2020 | 9.30am – 6.30pm
05 February 2020 | 9.30am – 6.30pm
06 February 2020 | 9.30am – 4.00pm
BLUEZONE
04 February 2020 | 9.30am – 6.30pm
05 February 2020 | 9.30am – 6.30pm
The Organisers of MUNICH FABRIC START in Conversation
About sustainability, digitalization, transparency, the increasing demand for information and the desire to inspire.
In many areas of the textile and fashion industry, a rethinking is currently taking place. How much does this reorientation change the image of MUNICH FABRIC START?
Sebastian Klinder: We have anticipated the upcoming changes and reacted extremely progressively, very early on. With the creation of KEYHOUSE four years ago, we took a clear position and emphasized that sustainability and digitalization will change processes. That a new awareness in dealing with resources must be demanded. And most importantly, that progress and sustainability can only work in harmony. Against this background, the trade fair has developed further. Step by step. Very consistently. But always with the support and in partnership with our exhibitors and visitors. There is a great understanding and acceptance, which we experience time and time again and of course we are very grateful for this.
Frank Junker: I would like to add at this point that all these challenging issues are also about credibility. About certainty. We rely on transparency and information. We do not dictate, but instead we inspire and motivate. We want to inspire our exhibitors and visitors with the topics of the future and awaken understanding. This is also what the current leading theme ‘THRIVABILITY’ stands for.
How do you as a trade fair deal with the topic of sustainability?
Sebastian Klinder: We have set up special information points for the upcoming trade fair, staffed by specialists who will provide information and answers to fundamental questions. In addition, we have developed a very comprehensive icon label system that ensures the samples in the forums and areas are as ‘transparent’ as possible by outlining the sustainable and technical functions. This system will also provide information about the composition, origin and properties of the fabrics and additionals.
Frank Junker: We also work consistently and with great conviction to take sustainable measures in terms of equipment. For example, we use recyclable carpets, reusable, colour-neutral and high-quality materials for stand construction and in the forums. Only water-soluble colours without additives are used. The light sources are primarily energy-saving. In terms of gastronomy, we take care to source locally from the region.
Is there a risk that with all these overarching themes, fashion, trends and the product… is neglected?
Sebastian Klinder: Amidst current media coverage and the numerous strategically dominated discussions, the impression can easily arise that the heart of MUNICH FABRIC START, namely the fabric and the fashion trends launched with it, will be pushed into the background. This is not the case. In our thinking, in all our forums and installations everything revolves around the fabric and its significance for one of the largest and most important industries worldwide – only much more complex than in the past. More than ever, it is about an integrated offering that is now broader. Ultimately, it’s about circular economy in the best sense along the entire textile pipeline reaching retailers and thus also the consumer. It is important to depict this complexity.
MUNICH FABRIC START offers a very comprehensive event programme supported by experts.
Frank Junker: These proven seminars, one of them being the trend lecture by Li Edelkoort which will now take place for the sixth time, as well as the numerous international panel discussions and keynotes in KEYHOUSE and BLUEZONE are attracting more visitors from season to season. This large and positive response shows very clearly how important high-quality, condensed information is – and thus ultimately communication. We at MUNICH FABRIC START see ourselves as initiators of a business platform for the industry. Our task is to initiate holistic cooperations and to set impulses. And last but not least, in cooperation with strong partners, to provide answers to the questions of tomorrow.
New Season Ushers in New Theme, Topics and Trends
It is time once more to reveal the new key visual which marks the start of a new season here at Munich Fabric Start. Over the last couple of months our team has uniquely interpreted and defined the trends and theme of our next show taking place February 4-6 2020. Read more about how trends are made at Munich Fabric Start
Here we offer the first interpretations of the upcoming Spring.Summer 2021 season titled, THRIVABILITY which presents a season of flourishing respect for fashion, nature and people. Thrivability invites us both together and as individuals to focus on a higher level of quality and to shape our global and individual future with enthusiasm and confidence. The season Spring.Summer 21 surrounds itself by an aura of dynamic waves, radiates with evolutionary, energetic sustainability and shimmers in social, biological diversity.
The rapidly growing trend towards ecology allows a new entrepreneurial spirit of holistic awareness to flourish. It serves the customer’s longing for knowledge, creates transparency and stimulates textile education towards all directions. Continuous innovations and classic fashion trends are deep-rooted in an altruistic, inspiring way of thinking, they cultivate a progressive reorientation in the fields of materials, fashion and design.
Monsieur-T denim and graphic designer, Lucie Germser has over 20 years of experience in our industry and has beautifully represented the theme of the new season.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Spring.Summer 2021.
MUNICH FABRIC START: 4-6 February 2020
BLUEZONE: 4-5 February 2020
Strong Collections and Sustainable Concepts at VIEW
As anticipated, VIEW Premium Selection positioned itself strongly as an early trend-setting trade fair format for the new season. From December 3rd to 4th 2019, leading international suppliers from the Fabrics and Additionals segments presented around 360 refined collections for Spring.Summer 2021. All major German brands as well as numerous brands and designers from neighbouring countries were represented in Munich.
Among these were well-known brands: ALBERTO | ATELIER GARDEUR | BALDESSARINI | BOGNER | BRAX | BUGATTI | CINQUE | COMMA | ESCADA | ETIENNE AIGNER | HALLHUBER | HESS NATUR | HUGO BOSS | JOOP | LAGERFELD | LAURÈL | LODENFREY | LUISA CERANO | MAC | MARC CAIN | MARC O’POLO | OUI | PEEK & CLOPPENBURG | S.OLIVER | SCHUMACHER | SEIDENSTICKER | SET | STRENESSE | WESTWING
The overwhelming acceptance by high-quality visitors is once again a clear indication of this exclusive event with its very special flair.
Overall, the atmosphere at VIEW was efficient and positive, despite the challenging tasks in many areas of the industry. These were discussed in a committed and solution-oriented manner during intensive discussions. The very complex subject of sustainability and transparency in the production and logistics processes, the partly decreasing margins for the fabric manufacturers, the currently threatening or completed company insolvencies within the ready-made clothing sector were just some of the topics discussed.
’With great encouragement from the exhibitors and the continuously developing visitor frequency, especially on a heavily visited second day of the fair, the VIEW event as an early Fabric Trade Fair is the ideal preparation for the MUNICH FABRIC START in February. Despite the overlapping dates initiated by Milano Unica, we are convinced after discussions with exhibitors and visitors that we can expect three successful trade fair days in Munich with the usual strong international portfolio.’
Sebastian Klinder, Managing Director Munich Fabric Start
The need for early direction and information is great. Also against the background that leading ready-made clothing companies are reorganising their planning, rethinking their delivery and collection rhythms or have already redefined them for the future.
‘The VIEW event, as a business and communication platform is becoming increasingly important for us, as we will start the season even earlier in the future. All of our divisions were on site for the entire two days of the fair. We have already gained very good insights into the upcoming colour directions. Also with regards to the spectrum of innovative qualities. There have been very nice developments in the linen sector, for example in combination with Tencel.‘
Susanne Schwenger, Marc O’Polo
Manuel Höchel, Lanificio Fratelli Balli, also classifies VIEW as the ideal forum for the conceptual vote.
‘For us, VIEW is the perfect trade fair for planning discussions to explore what our partners are pursuing in order to offer them a timely and appropriate offer. Our customers love this fair. Here, they have the opportunity to work in a relaxed manner, to inform themselves and then proceed accordingly at MUNICH FABRIC START. At the moment, about 30 percent of our collection is for Spring.Summer 2021.‘
Similarly, the assessment of Ted Styliandis of Liberty London.
‘Right at the beginning of the first day, we served numerous visitors from Germany and Austria. At the moment, we are already presenting up to 80 percent of the new collection. In the weeks after Christmas we will add an additional Capsule collection. There is great interest in sustainable articles. We will be developing further qualities for this in time for the main trade fair.‘
Sonja Kiefer, designer from Munich, also used VIEW as the location for a TV programme and was equally impressed by the broad and fashionably sophisticated offer for the new summer season.
‘The VIEW event is the perfect source of inspiration for my next collection. I am particularly enthusiastic about the new developments shown here. The high quality and fashion competency of the fabrics here fit perfectly into the genre of my rather classic evening wear. Mainly these include satin, crepe, double face with even more stretch for greater comfort also within event fashion.‘
Prepare Your Visit to VIEW
In time for the next edition of VIEW Premium Selection, taking place on December 3rd-4th 2019, here are the top 7 habits of the most successful buyers and project managers.
1. REGISTER FOR YOUR TICKETS IN ADVANCE
First things first, book your ticket in advance. Registering a few weeks before the event ensures you skip the registration process on the days of the event, saving you valuable time to get a head start on your trade show visit. Eager to attend our next scheduled event? Register to attend VIEW here
2. UNDERSTAND YOUR NEEDS
Research which products you are looking for and find the exhibitors ahead of time. Ask your sales teams, what products are the most popular? What fabrics will be essential for your new collections? Are you missing those all-important trim details?
3. CREATE YOUR LISTS
Come prepared with two lists: The ‘Must’ list and the ‘Bonus’ list. The ‘Must’ list will detail the fabrics or trims which you 100% need going forward for the new season. Whereas the ‘Bonus’ list reminds you of the items you would like but factors like budget and design direction or time limitations mean you’re not desperate to lock down. Be clear about your needs and specify; weight; width; colour; fiber; composition or structure.
4. SCHEDULE YOUR APPOINTMENTS
Arrange to meet with your existing partners as well as new brands at the show. Scheduling in advance means less time spent in queues at that specific supplier and guarantees valuable conversation time. It is important to understand your needs and consider these when booking your appointments. Check out our list of exhibitors in advance here.
5. PREPARE YOUR SCRIPT
As a potential partner, first impressions matter so take the time to prepare a succinct but informative introduction and get ready to talk minimums, turnaround times and of course price. Use targeted questions about the product offering, pricing and manufacturing support.
6. GET INVOLVED ON SOCIAL
Ahead of the event add us on Instagram, Facebook & Twitter and connect with our community. More importantly, discover the brands, businesses and companies who attend our show by following our hashtags #viewmunich and join in by tagging us and sharing your trade show experience and boost your profile.
7. BOOK TRAVEL AND ACCOMMODATION IN ADVANCE
Munich is a busy city with many events and tourism, booking your accommodation in advance is the easiest way to ensure a stress-free stay in our beautiful city. Check out ahead of the event what’s the best way to travel around the city, SBahn, UBahn, Tram, Bus or Uber. Plan your travel to the MVG Museum for VIEW here.
There is still plenty time to register for the upcoming show VIEW Premium Selection, December 3rd-4th in Munich, we can’t wait to see you!
VIEW Premium Selection Autumn.Winter 20/21 Highlights
You’re invited to attend the next edition of VIEW Premium Selection in Munich from 03-04 December 2019, where we kick off the new Spring.Summer 2021 season. International suppliers will showcase more than 400 collections in the Fabrics, Additionals, Denim and Design segments hosted in the MVG Museum. Here we look back over a successful two show days from the previous showcase for Autumn.Winter 20/21.
Check out the list of exhibitors in advance.
There is still plenty time to register for the Spring.Summer 2021 edition of VIEW on December 03-04 in Munich!