“If we are faster, better and more reliable than the competition, then Germany is definitely justified as a location.”

 

“Only the finishing gives the fabric its special character.”

— Fabian Maibom, Management

 

As the oldest textile factory in Germany, Gebrüder MEHLER has been focusing on quality since 1644. The family business is now being run by the 11th generation.

From the fiber to the finished fabric and all with a great deal of passion and dedication.

The yarn for loden / cloth is produced in the spinning mill in Forst (Brandenburg) and the fabric is woven and finished in Tirschenreuth (Bavaria).

The clothing and interior fabrics made of pure wool are individual, customer-oriented and certified according to OEKO-TEX, GOTS and IVN.

Personal exchange and the haptic experience of materials is particularly important in our industry. Which is why we are all the more looking forward to implementing a physical platform again, with and for the industry.

With a healthy mix of confidence and realism, we started planning the trade fairs in the coming summer months and we can’t wait to welcome you at VIEW Premium Selection from 13 – 14 July 2021 in MOC Munich and in Coal bunker on the Zenith site.

Our highest priority: your security! We keep a very close eye on current developments and continually assess the options and requirements for physical trade fairs in times of a pandemic. The most important prerequisite is that our trade fairs can take place safely, smoothly and compliant with Covid-19 for our visitors and everyone involved.

After carefully examining the needs, options and applicable Covid-19 measures, we decided to organise VIEW Premium Selection from 13 – 14 July 2021 – one week after Frankfurt Fashion Week – in the MOC and coal bunker on the Zenith site.

With this one-time change of location, a trade fair in compliance with the necessary requirements for Covid-19 is possible: Besides a spacious venue and outside area, generous stand and catering areas, wide walking paths to maintain the minimum distances, good infrastructure, sufficient parking spaces, nearby accommodation as well as efficient ventilation systems with fresh air supply are provided here. Therefore, the complete trade fair event is located in one place.

The traditional VIEW summer feeling awaits you in the outside area of the Drivers Club, which connects the MOC with the Zenith area. Of course, we will offer our usual services such as trend forums, café bars and free lunches in order to be able to offer you the familiar atmosphere of VIEW.

The spacious area offers the possibility of realising VIEW as a satellite concept. We are planning to spread out the individual exhibition areas from one another in order to separate the trade fair across this spacious area.

You will find the areas FABRICS, ADDITIONALS and DESIGN STUDIOS in Atrium 4 in the MOC and the areas DENIM & SPORTSWEAR in Coal bunker on the Zenith site.

All detailed information can be found in the information brochure:

Only with solidarity and loyalty can we realise our common goal for the industry – which is why we hope for your trust and support and we are glad to hear from you at any time if you have any further questions.

VIEW Premium Selection Autumn.Winter 22/23

13 July 2021 · 9.30am – 6.30pm
14 July 2021 · 9.30am – 5.00pm

Location:

MOC Munich & Coal bunker (Zenith Area)

Lilienthalallee 29/40
80939 Munich I Germany

Contact:

Phone: +49 (0)89 45 22 47 0
visitor[AT]munichfabricstart.com

 

Our team is ready and excited to get back to doing what we love best: organising trade shows for you. With a healthy mix of confidence and realism, we look forward to the summer months ahead and look forward to seeing you again at our upcoming trade shows for Autumn.Winter 22/23:

VIEW Premium Selection: 13 – 14 July 2021

 MUNICH FABRIC START: 31 August – 02 September 2021

 BLUEZONE: 31 August – 01 September 2021

Working together with our industry partners, our team is committed to meet the wishes and market needs for physical events with this trade fair planning. Using the example set by our FABRIC DAYS event, which we successfully realised in September 2020, we will of course implement the upcoming trade fairs in a Covid-19 compliant manner, because our priority remains to ensure the safety of all those involved.

Our goal is to present the established, premium portfolio of MUNICH FABRIC START again at our show in September 2021: Fabrics, Additionals, Bluezone, Keyhouse, Design Studios, Sourcing, ReSource and Sustainable Innovations. Don’t miss your chance to meet your partners in person and connect with the industry at our shows. Event registration will be available in the weeks leading up to our show but get ready here and create your visitor login.

In the meantime, please take another look at our DIGITAL TREND SPACE with your latest material developments and our newly developed BLUEZONE Living Page – we are also currently working on a new homepage for MUNICH FABRIC START, which we will be launching soon.

Further information about the upcoming shows for 2020 can be found here.

VIEW PREMIUM SELECTION: 14. – 15. July 2020

MUNICH FABRIC START: 1. – 3. September 2020

BLUEZONE: 1. – 2. September 2020

During the previous edition of MUNICH FABRIC START, you presented the Smart Textile Pop-up Lab at the KEYHOUSE. What was it all about?

The aim of this Pop-up Lab was to familiarize people with smart textiles, and in particular those created by printed electronics. Through my work at Holst Centre (a leading Dutch R&D centre), I see the potential of printed electronics for the textile industry. These printed electronics are thin and stretchable and the printing process allows for a modular design approach. Moreover, they are made using familiar processes, namely through screen-printing conductive inks on flexible substrates like TPU and then heat bonding these smart “trims” onto textile. Visitors of the Pop-up Lab could see this process up close to better understand it and be inspired by the possibilities.

This time, visitors of the fair can book a (free) session in “The Nurture Room”. View the timetable and register here.

What will they experience there?

After having successfully shown the process of printing electronics and their integration in textiles, it is time for the next step. The Nurture Room is a space to reflect and to meet likeminded people who share a wish to do things differently within the fashion industry. It invites open dialogues addressing the urgency to create new relationships between humans and the clothing they wear.

The aim of the sessions at The Nurture Room is to not only inspire participants, but to ensure that they can follow up their inspiration with concrete actions once back in the office. You will be guided through the session by wearable technology experts: Pauline van Dongen and Marina Toeters. By booking a session on a particular topic, such as workwear, outdoor clothing or casual wear, you can tap into a wealth of knowledge and simultaneously help shape the direction of developments in the field of wearables.

The sessions are meant to connect companies covering the full value chain, in order to collectively contribute to new product developments. Together, we will discuss ways to embed technologies into clothing in ways that can nurture people and improve their wellbeing. Visitors will be able to encounter the latest developments that fall within this scope, such as MYSA 2.0: a “relax shirt” that guides the wearer through breathing exercises that can be felt through subtle vibrations along the spine.

Can you tell us a bit more about your own research and how the idea of The Nurture Room relates to it?
In my own research, I focus on the way clothing mediates between our bodies and the world. Our clothes shape how we relate to the world, they actively shape our perceptions and our actions. I look at how we can strengthen our relationship and emotional bond with clothing and, by wearing clothing, with others and with the environment. When our clothes become active and responsive, how will this affect the human-garment relationship for example? My research shows that when we create wearables, we need to take into account the full set of experiential qualities of the garment, and not just the functionality of the technology. I extensively describe this approach in my recent book “A Designer’s Material-Aesthetics Reflections on Fashion and Technology”. It also includes practical guidance for designers and engineers who wish to develop wearables.

As a designer working between the fields of fashion design, textile innovation and technology, I understand these different worlds and know how to connect them. I would like people entering this space to think very consciously about what they want to develop and for whom, what new values the product will bring to people and how they incorporate considerations relating to the well-being of the planet. This ambition is reflected in the concept of The Nurture Room.

Why did you call it “The Nurture Room”?

Nurture is care that is given to someone while they are growing and developing. The term reflects the care with which we should all treat industry. In the context of “nature vs nurture”, the word “nurture” describes the influence of learning and other influences from one’s environment. I experienced how many new things I had to learn when I made a turn to wearables. In wanting to change the system as well as my own position and attitude as a designer, I also noticed that I needed to shed some of the premises that formed the basis for my fashion education. This learning and unlearning are processes that not many people in the industry take the time for or get the time for. While new perspectives are so desperately needed right now. So, to help facilitate this, our main message is: “Come and nurture yourself, by expanding your knowledge in the area of wearable technology.”

Visit The Nurture Room at MUNICH FABRIC START on February 4-6 2020 in Munich, Keyhouse, Booth #34

Due to the limited number of places available for the free individual workshops, we kindly ask you to register by mail to Chantal Gräff at cgr@munichfabricstart.com.

WORKSHOP TIMETABLE

Tuesday, 4^th February
11.00 – 11.45 am: sports & activewear
14.00 – 14.45 pm: wool & tailoring

Wednesday, 5^th February
11.00 – 11.45 am: workwear
14.00 – 14.45 pm: intimates
16.00 – 16.45 pm: outdoor

Thursday, 6^th February
12.00 – 12.45 pm: casualwear

Answering to the theme of innovation driven by THRIVABILITY, MUNICH FABRIC START has developed a new icon guidance system with which all material highlights presented in the trend forums are marked according to their sustainable as well as technical functions. In this way, trade fair visitors can quickly and clearly see what additional product features and functions the shown fabrics and ingredients have.

Each of the 44 icons indicates a specific characteristic related to the sustainability or performance of the respective product. With the help of these icons, manufacturers can highlight the added value of their products and at the same time make it easier for interested buyers to navigate through the increasingly vast range of products on offer.

 

“With our new icon guidance system, we are highlighting the interface between contemporary aesthetics and invisible but important advanced product features. In doing so, we see MUNICH FABRIC START neither as a certification body nor an audit agency – for the given classification, we rely on the information and honesty of the respective supplier of the corresponding samples. We are thus taking an important step towards information, transparency and responsible action in the interest of the industry.

Jo Baumgartner, Fabrics & Trends MUNICH FABRIC START

 

In this sense, all specific properties such as eco-labels, social standards, performance indicators, limit values, chemical ingredients, etc. must be verified again with the respective provider. In the trend forums at MUNICH FABRIC START, you will find the icon legend with the corresponding explanations and meanings behind all of the icons.

The Hightex Award is an opportunity to recognise the most significant, innovative and resourceful developments selected among Munich Fabric Start and Bluezone exhibitors. As we prepare to showcase the novelties of 2020, let’s take a look through the 2019 winners of the 6^th & 7^th editions of Hightex Award.

1st Place
Becker Tuche from Aachen has been awarded for a new, super lightweight and highly functional product development consisting of a combination of wool and Cordura with spandex. Despite the low weight, the new fabric has a high abrasion resistance and a very high water vapour permeability. The new product is ideal for outdoor styles, streetwear and corporate fashion.

“I am very pleased with this Award. For more than a year now we at Becker Tuche have looked into mixing various clothing segments from fashion, sportswear/outdoor, Corporate Fashion and workwear. Against this background the Wool Performance series combines classic wovens in wool and wool blends with such functions as wind breaking and waterproofing well-known from sportswear. The result is an individually coordinated quality portfolio fit for many applications. In response to the strong interest we are currently developing other fabrics made of wool/Cordura with technical functions.”
Peter Recker, CEO Becker Tuche, Aachen

2nd Place
The second place was received by Soorty Enterprises for “Rain Shield”, an extremely light, recycled and water-repellent denim in Tencel/Nylon blend that impressed not only numerous features but also with its elegant look. The fast-drying, water-repellent, heat-insulating and form-resistant product also scored with a soft grip and subtle gloss finishing.

3rd Place
Mectex by Manifatture Italiane Scudieri came in third place with two Hyperlight 3Layer fabrics and the associated continuous development of innovations and functional materials. The Italian company always finds new ways and solutions to combine comfort and function perfectly and is known for its high-tech developments in the sportswear and outerwear segment. For example, heat-insulating, reflective and ultra-light qualities with water-repellent, bacteria-resistant and breathable graphene membrane that glow in darkness.

1^st Place
RDD TEXTILES from Portugal wins first place with a bonded double-sided jersey quality. Outstanding was the jury’s assessment of the development of this new bonding technique through an environmentally conscious mechanical process and newly developed without any additional adhesive. For the filling, 100% Tencel TM which uses an environmentally friendly fiber. According to RDD Textiles this excellent jersey quality, first introduced at MUNICH FABRIC START, is breathable, warming, comfortable, extremely lightweight and absolutely fashionable.

„We are very happy about this award, which we have now received for the second time. The award especially means a lot to us because this now award winning article is a real novelty. For the launch of this outstanding jersey quality, the HighTex Award is a welcomed marketing tool to publicize this novelty in the marketplace.“
Elsa Parente, RDD TEXTILES

2^nd Place
Second place goes to M.T.T. SPA MANIFATTURA TESSILE TOSCANA from Italy for a wool quality with 14 percent polyamide content currently offered at a high fashion level. This is ensured by a graphic PU print in a technically aesthetic vinyl look. Abrasion and pilling are drastically minimized by this fashionable way of coating. Ideal for trend-setting womenswear with classic wool properties.

3^rd Place
Third place goes to fabric specialist BRUGNOLI, also based in Italy, with a highly functional 3-layer technology. New is the use of bio-based polyamide. The elastic protective membrane is waterproof, windproof and breathable and therefore predestined for outdoor fashion. The first layer is made of extra fine merino wool and bio-based polyamides. The second layer offers a high degree of comfort and functional protection as an extra thin elastic membrane. With the third layer featuring extremely thin polyamides plus elastane. The result is a soft shell quality for jackets and pants that is already used by well-known Italian fashion and function brands.

Amidst the current restructuring of our industry and in order to meet innovation cycles and grant enough time for new developments, the organisers of MUNICH FABRIC START have decided to relaunch the Hightex Award as an annual award beginning September 2020 with a newly designed format.

The HighTex Award is part of an overall conceptual approach by MUNICH FABRIC START as one of the world’s largest textile fabric fairs for intelligent process solutions, innovative highlights, biotech, digitization and sustainable innovation.

„We see the HighTex Award as recognition for outstanding achievements and at the same time as motivation which encourages unique innovation projects. It promotes sustainable contributions towards a clean future and more conscious use of resources thanks to the innovative use of materials. Our congratulations to the top three companies and our respect to the performance and commitment of all of the participants and their innovative product developments.”

Frank Junker, Creative Director MUNICH FABRIC START

Research which products you are looking for and find the exhibitors ahead of time. Ask your sales teams, what products are the most popular? What fabrics will be essential for your new collections? Are you missing those all-important trim details?

Come prepared with two lists: The ‘Must’ list and the ‘Bonus’ list. The ‘Must’ list will detail the fabrics or trims which you 100% need going forward for the new season. Whereas the ‘Bonus’ list reminds you of the items you would like but factors like budget and design direction or time limitations mean you’re not desperate to lock down. Be clear about your needs and specify; weight; width; colour; fiber; composition or structure.

Arrange to meet with your existing partners as well as new brands at the show. Scheduling in advance means less time spent in queues at that specific supplier and guarantees valuable conversation time. It is important to understand your needs and consider these when booking your appointments. Check out our list of exhibitors in advance here.

As a potential partner, first impressions matter so take the time to prepare a succinct but informative introduction and get ready to talk minimums, turnaround times and of course price. Use targeted questions about the product offering, pricing and manufacturing support.

Ahead of the event add us on Instagram, Facebook & Twitter and connect with our community. More importantly, discover the brands, businesses and companies who attend our show by following our hashtags #viewmunich and join in by tagging us and sharing your trade show experience and boost your profile.

Munich is a busy city with many events and tourism, booking your accommodation in advance is the easiest way to ensure a stress-free stay in our beautiful city. Check out ahead of the event what’s the best way to travel around the city, SBahn, UBahn, Tram, Bus or Uber. Plan your travel to the MVG Museum for VIEW here.

VIEW Premium Selection is just over a week away and the excitement and anticipation is building for what is set to be a successful two days of networking and talking textiles. We cannot wait to welcome visitors old and new. Here are our top tips for making the most of your visit.

REVIEW OUR EXHIBITORS
Do a little research into what products you are looking for at your next visit. Ask you sales teams, what products are the most popular? What fabrics will be essential for your new collections? Are you missing those all important details? Perhaps you will be searching for small, local businesses or large international manufacturers. It is important to understand your needs and consider these when approaching an exhibitor. Check out our list of exhibitors in advance here.

SET UP MEETINGS
From our handy list of exhibitors online we also provide the relevant contact details for the company exhibiting at our show. Schedule meetings with your existing partners as well as new brands in advance. Our top tip, make sure to specify the meeting area, there are several handy locations on site such as cafes, lounge areas, outside eating and relaxing area, as well as seating areas spread throughout the halls.

PREPARE BUSINESS INFORMATION
Get ready to talk minimums, turnaround times and of course price. Take advantage of your time at VIEW with targeted questions about the product offering, pricing and manufacturing support.

MAINTAIN CONTACTS
Are there more people you want to meet at VIEW? Use your time at the fair in Munich to meet with colleagues, brands or representatives from your agencies. Plan time to maintain these business contacts perhaps with a lunch or dinner with partners and friends – for example at the VIEW Sundowner on Tuesday, 16 July from 18.30pm

VISIT THE VIEW WEBSITE
Our website shows important information such as the location, times, directions, product offerings and more. Check out the VIEW website here.

RELAX AND RECHARGE
Take care and remember to schedule time for recharging and refueling. Browse our trend and ReSOURCE areas for inspiration between meetings allowing you to discover new brands and visit interesting exhibitors.

LET US INSPIRE YOU
Surrounded by beautiful and diverse fabrics, denim and additionals offerings it will be difficult to not feel inspired in this hugely creative and beautiful atmosphere. To make the most of it, take notes of your favourite samples from our trend areas and be sure to pay the maker a visit.

REGISTER FOR YOUR TICKET IN ADVANCE
Our booking system requires each visitor to hold their unique visitor account with us, it is therefore faster and recommended to register for the event in advance. To ensure the event is well attended by industry professionals we ask for proof of affiliation which you can upload online. Register to attend VIEW here.

BOOK TRAVEL AND ACCOMMODATION
Munich is a busy city with many events and tourism, booking your accommodation in advance is the easiest way to ensure a stress-free stay in our beautiful city. Check out ahead of the event what’s the best way to travel around the city, SBahn, UBahn, Tram, Bus or Uber. Plan your travel to the MVG Museum here.

PLAN ACTIVITIES IN AND AROUND MUNICH
Make your trip even more enjoyable and make time for doing something fun! Munich is a beautiful city with many attractions, great connections to surrounding villages and as well as the mountains. Shopping, sports, sightseeing, hiking, Instagramming or simply soaking up the sun in any of our Beer Gardens, beer in hand of course!

CONNECT WITH US
Share your fair experience with us online, tags us in your photographs and use our event hashtag #viewmunich. Perhaps the best way to boost your company and designer profiles as well as connect and gain exposure from a broader audience.

There is still plenty time to register for VIEW on July 16th-17th in Munich!
We can’t wait to see you!