VIEW – Premium Selection
VIEW Premium Selection: Meet Buyers of Big Brands in Munich!
Only a few more weeks and once again it is time for VIEW! We can’t wait for those two days and swinging open the new Autumn.Winter 20/21 season in Munich!
Numerous purchasing teams, designers and product managers from leading international fashion brands and powerhouses will be walking through the showroom hall. In addition to the strong participation from Western European brands with visitors from Germany, Austria, the Netherlands, Italy, Switzerland, and France there are also buyers from Eastern Europe, Asia and the United States visiting the Munich based preview textile show made by MUNICH FABRIC START.
From season to season, many large brands and companies will register to meet with an impressive line-up of internationally renowned suppliers. A selection of these include:
Airfield | Akris | Bogner | Bugatti | Brax | Calvin Klein | Cinque | Comma | Escada | Holy Fashion Group | Hugo Boss | Joop | Lagerfeld | Lala Berlin | Laurèl | MAC | Marc Cain | Mavi Europe | Porsche Design | René Lezard | Riani | Schumacher | Set | Strellson | Strenesse | Tommy Hilfiger | Westwing and many more.
Many of them are expected for the upcoming show on 16 and 17 July 2019 along with fresh newcomer brands and startups. VIEW Premium Selection is an incredible source for both small and large companies to network and make new business connections, displaying over 400 collections from the textile, fabric, accessories, denim, sportswear and printing industry. Check out the VIEW brand list.
Since its beginnings over ten years ago, the event has steadily grown its visitor numbers reaching a total plus of nearly 1,000 more visitors during the latest edition in December 2018, that’s a 4% rise compared to the year before.
Another of the show’s key assets is its comprehensive early information – several weeks ahead of the major European trade shows allowing us to serve the demand for early orientation and preparation for the new season.As Sandra Stadler, Head of Creative Management Hugo Menswear, puts it:
“We are always very happy to come to VIEW. It is centrally located and simply does not have that typical trade-fair feel. We particularly appreciate the family atmosphere and the somewhat different mood as a result. VIEW in July is particularly key to us. We come to Munich to gather inspiration.“
After all, VIEW sees a high-energy driven community that benefits from the strategic point of time, its priority to quality and innovation, and the very special atmosphere due to the mix of interesting people.
Don’t miss out on your chance to network with these great brands at the show! VIEW provides an incredible opportunity to do business face to face with both leading suppliers as well as smaller, individual ones alike.
ReSOURCE comes to VIEW
Two seasons ago, we re-launched our sustainability and innovation platform ReSOURCE providing in-depth orientation, information and concrete possible applications for the sourcing of sustainable and innovative trims. The interest in the range and side events of the ReSOURCE area is rising constantly and even the big, well-known brands have started sourcing here now.
From the 16th – 17th July 2019, VIEW Premium Selection will showcase the first novelties, material developments and colour tendencies for the new season AUTUMN.WINTER 20/21 a few weeks prior to MUNICH FABRIC START.
The highlights of the new fabrics and accessories will be presented in a material forum in the foyer of VIEW. We offer you the possibility to explore some ReSOURCE novelties already at this point in time in this valuable environment.
ReSOURCE presents:
» textile solutions for a circular economy
» innovative, resource-saving, environmentally friendly as well as non-harmful technologies for wet processing
» ecologically certified trims and fabrics
» sustainably durable materials developed with high-quality processes
DUTEL CREATION, BORNEMANN ETIKETTEN , YILMAZ TEKSTIL and TEJIDOS ROYO will be among the first to showcase their sustainable fabrics at VIEW.
How important is it to you, to present your new products at VIEW Premium Selection?
DUTEL: The year 2018 was marked by a collective awareness to the ready-to-wear industry. Brands, customers and young designers are now combining design of clothing with an environmentally friendly approach.
BORNEMANN: As a first time exhibitor, we are extremely curious and excited to be a part of VIEW Premium Selection. The event let’s us get in touch with our customers and potential customers at an early stage of their developments. It gives us a feeling for the upcoming season, what are the important topics and how is the market developing. We can include our impressions from View Premium Selection into our preparations for MUNICH FABRIC START to give our customers the best possible products and services on point
YILMAZ: VIEW is especially important to us because the timing is excellent for the customer’s new collection preparation. It’s our chance to show them our new developments, as early as possible.
Sustainability is not just a trend. Please tell us how intensely you are working on this topic right now and how you see this influencing the future of your company?
DUTEL: CONSUMERS SEEK RESPONSIBLE READY-TO-WEAR. According to the Lyst eCommerce Fashion Report, searches for organic cotton or vegan leather clothing increased by 47% in 2018. In parallel, the number of Instagram posts with the hashtag #sustainablefashion came close to 3 million. An undeniable increase, revealing the environmental concerns of a consumer in search of responsible consumption. Exit compulsive shopping! Fashion lovers, now aware of the devastating effects of fast-fashion, are in search of “green dressing”, eco-responsible, which is neither harmful for the planet, nor for those who live in it. DUTEL has already started many years ago with concrete actions in our factory. We started to offer a sustainable collection in our SS19 collection with a couple of articles with organic cotton and recycled polyester, this section is meant to become bigger and bigger every season. We planned to use recycled wool, but due to high price level, we decided to postpone this.
BORNEMANN: Sustainability is part of almost every conversation we are having with our customers at the moment. What can be done? What makes sense? What are the newest trends and which product fits best into our customers program? To get all the info right and on point, we just released a special digital portfolio that shows all our current sustainable product-possibilities. We want to be a dependable partner when it comes to questions of practicability, plausibility and of course trend! Sustainability is something that we are working on daily, our innovation management and product development is constantly looking for new alternatives to offer. Not just material alternatives that is, but also working process improvement. Digital sample-developments and our online care label-generator are only two examples of what is on our agenda.
YILMAZ: You are totally right, it’s not just a trend and it should not be treated like one. We all have a responsibility to nature, and we are working intensively on this topic by always creating new things and developing our regular items. It is also crucial for our company because we are planning to raise our sustainable product percentage to 80% in a couple of years, ultimately the goal is 100% sustainability.
Please highlight some of the sustainable products visitors will find in your upcoming collections at VIEW Premium Selection and MUNICH FABRIC START.
DUTEL: Our sustainable articles PURE are in our story FJORD in this ethno–folklorist story mostly in organic cotton, recycled polyester in natural colors with some fancy yarns.
BORNEMANN: Our visitors will find various recycled products among our sustainable items: woven yarn made of recycled polyester, badges made of recycled felt, recycled real leather. Aside from that, we offer some interesting materials made of sustainable qualities: Polymers from renewable, vegetable sources, biodegradable PU or paper made of grass. Come and visit us at booth A29 and let us talk about your next sustainable label!
YILMAZ: For instance, we are going to show our 100% organic products, those with GOTs certificate and our whole collection with our OEKO-TEX certificates at VIEW. This unique platform will ideally serve customers who are looking for ecological and sustainable products.
ABOUT RESOURCE
All submitted textile innovations and sustainable developments will be presented in the following corresponding categories:
RECYCLED
BIODEGRADABLE
POLLUTION-FREE
ORGANIC/NATURAL
REGENERATED CELLULOSICS
INNOVATIVE (HYBRIDS & BIOPLASTICS)
LEATHER & ALTERNATIVES
DENIM
GOTS
Do you have any questions regarding ReSOURCE? Feel free to contact us at any time.
VIEW: New Brands and Collection Highlights
In less than 6 weeks, VIEW Premium Selection will present the latest developments and innovations for the Autumn.Winter 20/21 season in Munich. With a clear focus on quality, innovation and something special, internationally renowned textile manufacturers and additional suppliers will be offering a selected product portfolio for early sounding and informing.
In response to the great demand from exhibitors, VIEW once again boasts a number of new exhibitors and some collection premieres. Exhibiting for the first time in Munich on July 16 and 17, 2019 are: TGM INTERNATIONAL, TEXPOINT S. RAUH, ESCHER TEXTIL and BORNEMANN-ETIKETTEN, among others.
Even within the broad range of agencies, there are new collections and highlights. For example, SAUER TEXTIL is presenting such novelties as special denim jacquards from Outside Denim Lag or digital prints on extraordinary materials such as Cafissi fake leather or sequins. In the Becagli collection, there are also new furs with natural fibers (alpaca mixtures).
TGM INTERNATIONAL is present in the haute couture sector at an international level. The Group has more than 20 years of expertise in fabric design and digital inkjet printing know-how, creating exclusive new collections each season. Creativity and innovation are the key values of TGM INTERNATIONAL. The Group is in constant search for original and new designs inspired by the world of art, nature and various forms of creativity.
The much discussed topic eco-fur imitations is also shown by the supplier LANIFICIO GUASTI – via Texpoint Rauh. The specialist in eco-domes shows under the brand name “GUALANA” fur imitations made of 100% natural fibers from different blends such as wool and BW or wool and silk.
ESCHER TEXTIL is also represented at the VIEW for the first time. The product range includes approx. 3000 articles such as woven and knitted ribbons, crocheted galloon articles, bows, bias ribbons, fringes, straps and jacquard ribbons made of a wide variety of fibers and colors.
All in all, 90 exhibitors with about 350 collections will be on site for the upcoming issue of VIEW Premium Selection. With this array, the MUNICH FABRIC START Preview Textile Fair once again provides an informative and inspiring start to the new season. The fair is not only appreciated for its specially curated portfolio, but also as a perfect business platform for networking, for intensive discussions and professional, efficient work.