ADDITIONALS NEWS
NILÖRN
The latest developments for buttons, ribbons, decorative stones, closures, linings, lace, embroidery, interlinings as well as labeling and branding solutions will be presented by around 150 leading international ingredients and accessories suppliers in the ADDITIONALS Area at MUNICH FABRIC START. Explore the novelties of NILÖRN here in our ADDITIONALS blog posts:
Inform. Engage. Inspire. – Design Collections by Nilörn
Twice a year, Nilörn unveils new design collections that inspire and reflect our commitment to responsible sourcing, thoughtful design, and attention to detail. The latest collections unite creativity, innovation, and craftsmanship – each shaped through a blend of technical expertise, aesthetic sensibility, and brand-focused thinking to express a unique identity.
HÜGEL – Inspired by the heritage of European alpine culture, HÜGEL blends vintage outdoor charm with a commitment to responsible production. Circular shapes, vibrant colour contrasts, and tactile finishes evoke a sense of playful nostalgia, while the use of certified and Bluesign® APPROVED materials reflects the deeper commitment. Bridging past and present, HÜGEL offers a distinctive identity for brands in the outdoor lifestyle space.
ASH equal – A contemporary reimagining of one of Nilörn’s most recognised concepts, ASH equal draws inspiration from the enduring qualities of denim — resilience, clarity, and authenticity. With a gender-neutral approach, the collection combines clean construction with refined textures, using responsibly sourced and recycled materials. Rather than reinventing for novelty’s sake, ASH equal builds on proven design principles, offering a confident approach to modern brand expression.
Sierra Chamont – Reviving a classic Nilörn concept, Sierra Chamont merges technical functionality with the aesthetic of urban subcultures. Designed for contemporary sportswear, it features jacquard tapes, woven labels, hardware, and paper tags – all made from materials such as recycled polyester, felt, and stainless steel. A subdued palette and precise finishes create a bold yet balanced collection for brands seeking durable and conscious branding.
Fiore – Rooted in classic European elegance, Fiore represents heritage, quality, and timeless appeal. Defined by its crown emblem, the collection blends a refined colour palette of deep navy and soft neutral tones with materials like organic cotton, FSC-certified paper, and recycled polyester. The result is a calm, responsible, and enduring approach to premium brand identity.
About Nilörn’s Design Department
Design is in the details. Nilörn’s mission is to strengthen a brand’s essence through innovative solutions where tactile expressions play a key role.
With studios in Sweden, the UK, Germany, and Belgium, the design team create cohesive, concept-driven branding for fashion and lifestyle products. From labels and packaging to accessories, every element is carefully considered to inform, engage, and inspire. Their own design collections are a creative playground for exploring new technologies and materials — ensuring our designs, and the brands we work with, stay one step ahead.
Visit Nilörn in H1 | B 01 and be inspired.
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