View Premium Selection

Season Starts in Autumn 2021

No VIEW in July 2021 due to
extended event ban by Bavarian government

3. June 2021

Against the backdrop of decreasing infection numbers in Germany as well as across Europe and with a step- by-step ease of current measures in sight, the chances for VIEW Premium Selection from 13 – 14 July 2021 have been very good. The response from the industry has been enormous, the demand for the Preview Textile Show is high: VIEW is fully booked in the new location with more than 230 international textile and accessory manufacturers!

Despite this positive situation, the Bavarian government has extended the current ban on events beyond 14 July 2021. Unfortunately, this regulation has a direct impact on the trade fair planning for VIEW Premium Selection. Authorities will not grant the necessary permit for VIEW in mid-July. Therefore, the organisers have no other possibility than to cancel their next VIEW Premium Selection.

“This decision hits us and the entire industry very hard after almost a year without physical trade shows. However, it is irreversible. Despite a close exchange and repeated follow ups with the corresponding authorities, it was not possible to secure the official approval or exemption for VIEW. We have invested a lot of work, effort and good faith in the preparation of VIEW in order to meet the current regulations for a Covid-19 compliant event with solution-oriented measures. Our planning has been further confirmed by the current developments and declining infection numbers. Given this overall situation, the decision taken by the authorities is especially hard to accept.”

Sebastian Klinder, Managing Director Munich Fabric Start

The organisers had decided early on to move the VIEW Premium Selection to the spacious MOC Munich as part of the Covid-19 compliant implementation of a trade event. With a detailed satellite concept for the different areas and outdoor catering areas, the organisers were well prepared for the current requirements.

Go for MUNICH FABRIC START and BLUEZONE

Now, in accordance with this decree from the Bavarian Ministry of State, the organisers are focusing all of their energy on the upcoming MUNICH FABRIC START from 31 August – 2 September 2021 as well as BLUEZONE from 31 August to 1 September 2021.

In short, this means: Green light for the realisation of the International Textile Trade Show MUNICH FABRIC START and the International Denim Trade Show BLUEZONE!

MUNICH FABRIC START
31/08 – 02/09/2021

BLUEZONE
31/08 – 01/09/2021

“We are now concentrating twice as hard on the further organisation of the upcoming MUNICH FABRIC START at the MOC Munich and BLUEZONE on the Zenith grounds. Here, we are doing everything we can to once again provide the industry with the usual portfolio and services that people expect from us. We are incredibly excited to be able to return to a bit of normality despite and with Covid-19: at least at our trade fairs in Munich.”

Frank Junker, Creative Director Munich Fabric Start

The organisers’ aim is to once again present the established international premium portfolio at the MOC for the following segments at MUNICH FABRIC START: Fabrics, Additionals, Bluezone, Keyhouse, Design Studios, Sourcing, ReSource and Sustainable Innovations. At BLUEZONE, trade visitors can also expect the proven spectrum of international denim weavers and manufacturers at the Zenith Area together with a newly staged innovation hub with Keyhouse.


Change of location for VIEW Premium Selection

VIEW Autumn.Winter 22/23 takes place in MOC Munich & Coal bunker

23. March 2021

Personal exchange and the haptic experience of materials is particularly important in our industry. Which is why we are all the more looking forward to implementing a physical platform again, with and for the industry.

With a healthy mix of confidence and realism, we started planning the trade fairs in the coming summer months and we can’t wait to welcome you at VIEW Premium Selection from 13 – 14 July 2021 in MOC Munich and in Coal bunker on the Zenith site.

Our highest priority: your security! We keep a very close eye on current developments and continually assess the options and requirements for physical trade fairs in times of a pandemic. The most important prerequisite is that our trade fairs can take place safely, smoothly and compliant with Covid-19 for our visitors and everyone involved.

One-time change of location of VIEW Premium Selection

After carefully examining the needs, options and applicable Covid-19 measures, we decided to organise VIEW Premium Selection from 13 – 14 July 2021 – one week after Frankfurt Fashion Week – in the MOC and coal bunker on the Zenith site.

With this one-time change of location, a trade fair in compliance with the necessary requirements for Covid-19 is possible: Besides a spacious venue and outside area, generous stand and catering areas, wide walking paths to maintain the minimum distances, good infrastructure, sufficient parking spaces, nearby accommodation as well as efficient ventilation systems with fresh air supply are provided here. Therefore, the complete trade fair event is located in one place.

The traditional VIEW summer feeling awaits you in the outside area of the Drivers Club, which connects the MOC with the Zenith area. Of course, we will offer our usual services such as trend forums, café bars and free lunches in order to be able to offer you the familiar atmosphere of VIEW.

Rediscover the well-known VIEW premium portfolio

The spacious area offers the possibility of realising VIEW as a satellite concept. We are planning to spread out the individual exhibition areas from one another in order to separate the trade fair across this spacious area.

You will find the areas FABRICS, ADDITIONALS and DESIGN STUDIOS in Atrium 4 in the MOC and the areas DENIM & SPORTSWEAR in Coal bunker on the Zenith site.

All detailed information can be found in the information brochure:

Only with solidarity and loyalty can we realise our common goal for the industry – which is why we hope for your trust and support and we are glad to hear from you at any time if you have any further questions.

VIEW Premium Selection Autumn.Winter 22/23

13 July 2021 · 9.30am – 6.30pm
14 July 2021 · 9.30am – 5.00pm

Location:

MOC Munich & Coal bunker (Zenith Area)

Lilienthalallee 29/40
80939 Munich I Germany

Contact:

Phone: +49 (0)89 45 22 47 0
visitor[AT]munichfabricstart.com

 


The New Season Starts with FABRIC DAYS

PLANNING THE SECOND EDITION OF FABRIC DAYS FOR SPRING.SUMMER 22

*Edit: The contents of this post have been updated according to our postponement announcement which you can read in more detail here.*

Following the successful staging of FABRIC DAYS at the beginning of September 2020 as the first physical trade fair after the lockdown, we have started planning the next round of trade fairs for the Spring.Summer 22 season. Our aim was to realise VIEW Premium Selection as a Preview Textile Fair to compliment the main trade fair which would follow 6 weeks later in Munich.

However, over the past few days the situation has changed drastically and with it the starting position. Current Covid-19 developments and the uncertainty of any changes move us further away from the certainty of being able to realise VIEW in the usual professional way in just a few weeks time. Further measures such as extended travel restrictions are not foreseeable at this point in time.

REALISATION OF VIEW PREMIUM SELECTION NO LONGER POSSIBLE

As a result of the current crucial developments, we no longer consider a trade fair at the beginning of December to be justifiable or responsible. After all, the health and safety of all exhibitors, visitors and participants at the trade fairs always has top priority. We feel compelled to cancel VIEW Premium Selection from 1 – 2 December 2020.

“The decision to cancel the VIEW Preview trade fair is a difficult one, however it must be based on our sense of safety and responsibility. After all, there are only a few weeks left until the beginning of December – a very short time in which the risk cannot be sufficiently assessed based on rates on infection to continue planning VIEW. We have reached a point where we should reduce our travel and social contacts to a minimum – at least for the time being with the option to resume again in the coming weeks.“

Sebastian Klinder, Managing Director MUNICH FABRIC START

STARTING THE NEW SEASON WITH FABRIC DAYS FROM 2- 4 MARCH 2021

Our team is now concentrating on organising the second edition of FABRIC DAYS from 2-4 March 2021 and is confident that they will be able to offer the textile industry the usual date to present the Spring.Summer 22 collections.

The condensed, business focused format of FABRIC DAYS offers the required flexibility to be able to adapt quickly to any changes in the coming months. The main objective here is to offer the industry the necessary planning security and a physical textile fair for personal exchange. In this way, we particularly rely on the support of the textile industry and the confidence placed in them during this extraordinary time.

”Of course we are doing everything we can to realise our plans despite the very dynamic times. This is a perspective for the industry and our fixed goal, which can only be achieved with our collective efforts. Flexibility and cohesion are particularly required now. We are prepared to offer the industry a platform in Munich for personal exchange, provided that it is possible and can be justified by all those involved.”

Frank Junker, Creative Director MUNICH FABRIC START

Our team has already received the first confirmed commitments and registrations for FABRIC DAYS from 2-4 March 2021. We are again expecting a high-quality collection portfolio from around 400 international suppliers who will present their new products for the Spring.Summer 22 season in Munich.

OPENING TIMES

2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00

 LOCATION

MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich


VIEW Premium Selection in July 2020 Cancelled

VIEW PREMIUM SELECTION IN JULY 2020 CANCELLED

To our dear exhibitors, visitors and fashion community,

In the current difficult and uncertain situation, it is more important than ever to work together and to face the newly emerging challenges as a strong community. In that respect, we are aware of the great importance and relevance our trade fairs has for manufacturers and fashion companies as a platform for exchange and business.

Like you, we have dealt extensively with the continuous developments around Covid-19 in recent weeks and are in close contact with authorities, service companies, associations and players in the textile industry to develop possible scenarios for the organisation of trade fairs.

Following the political decisions of 15 April 2020 and the associated extended ban on major events in Germany until 31 August 2020, we held valuable discussions with other trade fair organisers and visitors. Also, in view of the fact that VIEW does not necessarily fall under the definition of a major event, we asked our exhibitors in a survey about their current situation and the situation of the market to examine whether the timing for a preview trade fair makes sense under the given circumstances.

The survey showed that the majority of the market has no need for a preview textile fair in this extraordinary situation, as new collections cannot be developed in time due to the confirmed production delays. Moreover, the ban on major events and travel restrictions, which are likely to remain in place for some time and vary from country to country within the EU, does not allow for the necessary planning for a trade fair event in July. Another aspect is the active uncertainty among exhibitors and visitors operating outside of Germany when considering visiting a trade fair in just a few weeks. The unknown availability regarding hotels and restaurants during a stay in Munich reinforces this. Above all, the health and safety of our exhibitors and visitors is our top priority.

“Based on these valuable insights and the feedback of experts and producers against the background of current developments, we are compelled to cancel VIEW Premium Selection on July 14 – 15, 2020. This decision is a very difficult one for us. We deeply regret that we will not be able to hold our beloved VIEW this summer – especially since we know how important it is for the textile industry to exchange personal information and resume business relations as quickly as possible. We would like to take this opportunity to thank our exhibitors, visitors and our service partners for their great loyalty, optimism and trust in us at all times which we greatly appreciate. We’re continuing to do our best to provide an optimal platform as soon as possible.”

Sebastian Klinder, Managing Director MUNICH FABRIC START

“Our goal now is to be able to organise MUNICH FABRIC START from 01 – 03 September 2020 followed by VIEW Premium Selection from 08 – 09 December 2020. Of course, following the necessary pre-cautions, which includes ongoing integrated hygiene measures as well as controlled visitor guidance and minimum distance rules on site. Together with various specialists, we are currently working on a step-by-step plan with specific recommendations for action on the implementation of trade fairs which take into account any official regulations.”

Frank Junker, Creative Director MUNICH FABRIC START

The ban on major events in Germany is currently in effect until August 31st 2020, which according to current planning means we offer the first possible platform to kick off the Autumn.Winter 21/22 season with our MUNICH FABRIC START trade fair date. The numerous stand registrations already received are a great support for our efforts. Visitors can get a preview of the Spring.Summer 22 season at the subsequent VIEW Premium Selection from 8 – 9 December 2020.

From all the team at Munich Fabric Start we want to thank everyone who is actively shaping the future together with us and we are looking forward to a reunion with all industry players in Munich again soon.

Stay healthy!


A Message From Us

During this difficult and uncertain phase, the thoughts and sympathy of the entire MUNICH FABRIC START team are especially with people who live in countries without a functioning healthcare system or facing evacuation. We are aware of the impact on the global textile industry and see the great challenges our industry has to face.

As trade fair organisers, the current situation also prevents the heart of our business: bringing together people and exchanging information in the industry. We are aware of the great importance and relevance of our trade fair for manufacturers and fashion companies.

In this situation, the next meeting and exchange of ideas will become incredibly important. We want to set an example by offering a perspective and providing the textile industry a platform with optimal conditions as soon as possible. To achieve this, we remain flexible in our actions and are prepared to respond to any future developments. We are currently organising the next fair as usual and are working at full capacity to ensure that MUNICH FABRIC START in September 2020 can take place on the planned date.

The current time of isolation and social distancing affects all players in the industry which is why coming together at the fair will be immensely valuable. This is confirmed by the usual high number of registrations and positive feedback we are currently receiving. BLUEZONE is already fully booked for September 2020 and we are stunned by the great amount of trust and loyalty placed in us.

At this point in time, it is still too early to make a final statement on the execution of the trade fair. Should there be any changes, we will of course inform you as soon as possible. We are in close contact with other trade fair organizers and rely on the findings of experts and political decisions, without our own interpretations or statements on the current social and political issues.

There are still several months until our trade fair date – valuable time which can be decisive. For the moment, it means waiting for developments in the next few weeks and making decisions on this basis. At this point, we also try to put ourselves in the position of the exhibitors and visitors to find solutions which are best for all parties involved. To this end, we are currently examining various scenarios with which we can react flexibly and in a solution-oriented manner to any changes in government guidelines for events.

We look forward to hopefully welcoming you in Munich soon again. As usual, please don’t hesitate to contact us. In this special time, dialogue is particularly important to us.

Stay healthy!

Your MUNICH FABRIC START team


Spring.Summer 21 Fabric News at VIEW

As in the recent past, the range of collections offered by printers, knitters, weavers and denim specialists is already clearly defined in many areas. In exchange with designers and product managers and taking into account current trends, the range will be extended and adapted accordingly until MUNICH FABRIC START, 4th – 6th February 2020.

It is already apparent that the range of colours is moving in the direction of brown, cognac and terracotta; that black and white combinations are becoming important; that red with a slight orange hue is gaining significance and blue in various shades is increasingly in demand.

 ‘Right at the beginning of the first day, we served numerous visitors from Germany and Austria. At the moment, we are already presenting up to 80 percent of the new collection. In the weeks after Christmas we will add an additional Capsule collection. There is great interest in sustainable articles. We will be developing further qualities for this in time for the main trade fair.‘

Ted Styliandis of Liberty London.

Florals and newly interpreted batiks continue to dominate the prints as striking all-overs. Digitally applied kaleidoscopic interpretations are just as convincing as large format graphics and panneaux prints. Structured effects and crepe yarns are important, even in plain colours. Linen is widely accepted in various interpretations. From irregular plain colours to woven stripes, checks and jacquards. The trend towards cotton and cotton blends in combination with Tencel is strong once again. In contrast to this are articles with a technical finish – now even extending into the classically oriented women’s and menswear.
The demand for comfortable textiles with some part stretch is also increasing among high-fashion producers or even couture suppliers.

 ‘This edition of VIEW was a very successful premiere for us. We will be back again in summer for the next VIEW event. The response to our wide range of print collections was pleasingly positive. In discussions with numerous customers, we received a lot of input about the future development of our collection in time for MUNICH FABRIC START.‘

Yesim Sezer, Ipeker

Many of the collections presented at VIEW will now be further revised in the coming weeks and presented at the MUNICH FABRIC START February 4th-6th 2020, at which a total of around 1,000 suppliers will present their Spring.Summer collections.


Strong Collections and Sustainable Concepts at VIEW

As anticipated, VIEW Premium Selection positioned itself strongly as an early trend-setting trade fair format for the new season. From December 3rd to 4th 2019, leading international suppliers from the Fabrics and Additionals segments presented around 360 refined collections for Spring.Summer 2021. All major German brands as well as numerous brands and designers from neighbouring countries were represented in Munich.

Among these were well-known brands: ALBERTO | ATELIER GARDEUR | BALDESSARINI | BOGNER | BRAX | BUGATTI | CINQUE | COMMA | ESCADA | ETIENNE AIGNER | HALLHUBER | HESS NATUR | HUGO BOSS | JOOP | LAGERFELD | LAURÈL | LODENFREY | LUISA CERANO | MAC | MARC CAIN | MARC O’POLO | OUI | PEEK & CLOPPENBURG | S.OLIVER | SCHUMACHER | SEIDENSTICKER | SET | STRENESSE | WESTWING

The overwhelming acceptance by high-quality visitors is once again a clear indication of this exclusive event with its very special flair.

Overall, the atmosphere at VIEW was efficient and positive, despite the challenging tasks in many areas of the industry. These were discussed in a committed and solution-oriented manner during intensive discussions. The very complex subject of sustainability and transparency in the production and logistics processes, the partly decreasing margins for the fabric manufacturers, the currently threatening or completed company insolvencies within the ready-made clothing sector were just some of the topics discussed.

’With great encouragement from the exhibitors and the continuously developing visitor frequency, especially on a heavily visited second day of the fair, the VIEW event as an early Fabric Trade Fair is the ideal preparation for the MUNICH FABRIC START in February. Despite the overlapping dates initiated by Milano Unica, we are convinced after discussions with exhibitors and visitors that we can expect three successful trade fair days in Munich with the usual strong international portfolio.’
Sebastian Klinder, Managing Director Munich Fabric Start

The need for early direction and information is great. Also against the background that leading ready-made clothing companies are reorganising their planning, rethinking their delivery and collection rhythms or have already redefined them for the future.

 ‘The VIEW event, as a business and communication platform is becoming increasingly important for us, as we will start the season even earlier in the future. All of our divisions were on site for the entire two days of the fair. We have already gained very good insights into the upcoming colour directions. Also with regards to the spectrum of innovative qualities. There have been very nice developments in the linen sector, for example in combination with Tencel.‘
Susanne Schwenger, Marc O’Polo

Manuel Höchel, Lanificio Fratelli Balli, also classifies VIEW as the ideal forum for the conceptual vote.

‘For us, VIEW is the perfect trade fair for planning discussions to explore what our partners are pursuing in order to offer them a timely and appropriate offer. Our customers love this fair. Here, they have the opportunity to work in a relaxed manner, to inform themselves and then proceed accordingly at MUNICH FABRIC START. At the moment, about 30 percent of our collection is for Spring.Summer 2021.‘

Similarly, the assessment of Ted Styliandis of Liberty London.

‘Right at the beginning of the first day, we served numerous visitors from Germany and Austria. At the moment, we are already presenting up to 80 percent of the new collection. In the weeks after Christmas we will add an additional Capsule collection. There is great interest in sustainable articles. We will be developing further qualities for this in time for the main trade fair.‘

Sonja Kiefer, designer from Munich, also used VIEW as the location for a TV programme and was equally impressed by the broad and fashionably sophisticated offer for the new summer season.

‘The VIEW event is the perfect source of inspiration for my next collection. I am particularly enthusiastic about the new developments shown here. The high quality and fashion competency of the fabrics here fit perfectly into the genre of my rather classic evening wear. Mainly these include satin, crepe, double face with even more stretch for greater comfort also within event fashion.‘


Sophisticated Collections & Concentrated Information

VIEW PREMIUM SELECTION will open the Spring.Summer 2021 season with an international portfolio showcasing over 400 collections. On December 3rd and 4th 2019, leading fabric, trim and denim suppliers present their preview programs and latest developments in Munich.

Most of the collections shown at this early stage are already well developed with a focus on new fashion trends which will be ultimately be presented at MUNICH FABRIC START and BLUEZONE from February 4th to 6th 2020.

Once again, VIEW confirms its strategic orientation as an early format for new developments, first colour and material trends and a high-quality product portfolio.

   “Given the industry’s momentum, many manufacturers have become the new standard for bringing the market to 80% of the collection. Many of our customers use the textile shows in September to complete their collection. We will readjust in the remaining weeks until the main fair, complete individual articles and still work on some textures. But the actual collection concept is already part of the VIEW.“

 Mathias Menger, Yünsa

Represented for the first time at VIEW are Argomenti Tessili, Euromark Industries, T.B.M and agency Fabian from Italy, Ipeker from Turkey and TOC TaeOh Corporation from Korea. Furthermore Jayne Goulding Design from Britain and Barth & Könenkamp Seiden, Könen Additionals as well as SchweigerTochetermann from Germany, among others.

Sustainability will also be one of the key topics at VIEW, which will fundamentally change the industry. The willingness of companies to invest and get involved here is growing from season to season.

Since 2 years, Dutel has been developing a sustainable section in its collection called ‘PURE’ by DUTEL using polyester recycled warp and organic cotton weft yarns. We are planning to swap all our polyester warps into recycled ones.’

Dutel Creation

‘We are sensitive to the use of recycled yarns. Many fabrics from the latest collection are eco-sustainable. The qualities in eco-cotton and viscose ECOVERO are made with sustainable yarns. Our aim is to waste less and re-use the waste of production and consumers as new resources.’

 Lanificio Roma

‘Besides providing sustainable labeling solutions for our customers, we aim to optimize our internal processes as well. By digitalizing our documentation, working on rapid prototyping and investing an increasing amount of time and effort in digital sampling we are reducing input of resources on various levels.’

Bornemann Etiketten

The VIEW Trend Forum will once again show selected ReSOURCE developments that offer innovative alternatives for future-oriented collections. The entire portfolio of collections presented at the VIEW Premium Selection can be found at brands.viewmunich.com.

‘We are very pleased that the interest in VIEW is growing from edition to edition. The increasing internationalization among both suppliers and visitors shows the importance of this appropriate format at this early stage. VIEW is an intensively used business platform that in conjunction with MUNICH FABRIC START and BLUEZONE is set as an overall strategic and content-coordinated format.’
Sebastian Klinder, Managing Director MUNICH FABRIC START

Already in the run-up to the event, visitors to VIEW have the opportunity to find out all the important facts at the trade fair via the new MUNICH FABRIC START app. It allows:

• quick and direct access to all exhibitor details and hall plans.
• a detailed filter function for creating a personal list of exhibitors.
• download of visitor tickets.
• personal follow-up for after the fair.

Join us for the traditional VIEW X-Mas Market. Enjoy festive treats and mulled wine to finish the trade fair day together with live music from Soul Sofa and their Swing, Soul, Latin, Blues & X-Mas beats.

There is still plenty time to register for the upcoming show VIEW Premium SelectionDecember 3rd-4th in Munich, we can’t wait to see you!

REGISTER TO VIEW

New Entry at VIEW: Barth Seiden Silk Specialists

We are delighted to welcome, Barth & Könenkamp Seiden as a new exhibitor to VIEW Premium Selection as one of ten newcomers set to showcase their latest developments and new collections for Spring.Summer 2021.

Founded in 1954, the Bremen based silk specialists Barth & Könenkamp Seiden was founded and revived from a heritage dating back over 130 years to 1885.

Exclusively engaged in the import and export of pure silk qualities and a few mixed fabrics mostly from China and India. As a specialist in the field of silk fabrics and because of regular visits in the manufacturing countries they are able to ensure the import of only the highest quality silks. With about 125 different silk qualities in more than 2000 colors, their range is the most exclusive in the whole of Europe. The majority of qualities are available immediately.

What can visitors look forward to from your new range?
Of course Crepe de Chine Stretch, but as well Satin Organza is one of the new products in our range. What’s more we have recently extended the colour range available for Satin Stretch.

Tell us a little about the design, development or creative processes at Barth Seiden?
Years of established business relationships in the international fashion industry allows us to recognize any trend and to be an important part in the future development of fashion. We respond exclusively to customer needs and have many years of experience in the field of “value addition” – for example embroidery and other applications.

Based on your own experience, what makes a new partnership successful?
As a company built on values like responsibility, loyalty and openness, these same attributes are the base of any new and successful business connection.

Is there something about your business which you pride yourselves on?
Nearly every article which is not in stock can be ordered in a reliable and quick procedure, due to our strong manufacturer network. Also small quantities are no problem, which sets us apart from other importers worldwide.

What would be your advice to visitors who may be approaching you for the first time?
We welcome any visitor and customer. You can look forward to competent advice and our unique selection of silk qualities.  We are excited to see you in Munich!

Visit Barth & Könenkamp Seiden at VIEW on December 3-4 2019 in Munich, stand C23

Visit Barth & Könenkamp Seiden at MUNICH FABRIC START on February 4-6 2020  in Munich, section 1, stand E108


View Expands on Sustainability

From the 3rd – 4th December 2019VIEW Premium Selection will showcase the first material developments, qualities and colour tendencies for the new SPRING.SUMMER 2021 season a few weeks prior to MUNICH FABRIC START. TEXCART, TEJIDOS ROYO, LANIFICIO ROMA, DUTEL CREATION and BORNEMANN ETIKETTEN are among our exhibitors who will join the expanded presentation of sustainable fabrics and accessories showcased at VIEW:

Texcart|Stand A28

What does it mean to your company to take more responsibility in terms of micro plastic and overconsumption?

TEXCART: It has been our focus for the last 5 years, starting with the materials we use on a daily basis; boxes, envelopes, general use paper, collection boards, stickers, where possible these are made in recycled paper and recycled material. In terms of over consumption, we care about enacting change and so we typically produce our articles on demand to reduce leftovers.

TEJIDOS ROYO: With the pioneering DryIndigo® technology developed by Spanish manufacturer Tejidos Royo, it is now possible to use 0% water in the denim production process. This is a real milestone in the textile industry. It also reduces energy consumption by 65% during manufacture, uses 89% less chemical products, and completely eliminates waste water discharge. As a result of implementing DryIndigo® technology in 2019, Tejidos Royo has saved more than 1 million litres of water used in denim dyeing. The economic contribution from the first million litters saved has been donated to UNICEF for its water and sanitation programmes which improve the lives of thousands of children around the world.

DUTEL: For the last 2 years, Dutel has been developing a sustainable range called ‘PURE’ which uses recycled polyester warp and organic cotton weft yarns. We plan to swap all our polyester warps into recycled ones. The challenge is to make an entirely sustainable collection and to source the serious reliable suppliers with traceability. For years we have collected and recycled any waste in our factory. As well, a new air conditioning system has considerably reduced our electricity consumption.

BORNEMANN: Besides providing sustainable labelling solutions for our customers, we aim to optimize our internal processes as well. By digitalizing our documentation, working on rapid prototyping and investing an increasing amount of time and effort in digital sampling we are reducing input of resources on various levels.

Bornemann-Etiketten|Stand A29

Tell us about the latest collection you are exhibiting at VIEW?

TEXCART: Our collection, as usual, will be complex and composed of several articles produced in a variety of materials, techniques and designs. We have prepared different themes which follow the tendencies but also in sustainable and recycled materials and as always we will feature a range of denim accessories. We are continuously updated in terms of tendencies, new techniques and materials, especially in sustainable and eco-friendly news through our large network of professional partners.

LANIFICIO ROMA: At Lanificio Roma we are sensitive to the use of recycled yarns, many fabrics of the latest collection are eco-sustainable. The qualities in our eco-cotton and viscose ECOVERO are made with sustainable yarns.

DUTEL: Summer 2021 by this jacquard specialist makes the most of shiny effects on vibrant, crunchy surfaces. Taffeta and voile grounds are enriched with transparent shines with a cellophane crunch. The colour palette is built on whites and pearly whites. Surfaces are covered with iridescent yarns to create hairy effects. Lightweight, cotton-like jacquards are lit up with a pearly sheen, patterns resonate thanks to colourfully iridescent yarns. Filigree or bold florals paired with bright stripes are enhanced with a colourful gleam.

BORNEMANN: We present our latest developments for Women/Menswear Denim, Modern Casual and Workwear. The challenge of workwear lies in combining fashion and function, materials need to fulfil certain standard specifications. Among other items, we are showing several flame-retardant products, woven, printed and silicon that stand up to current norms.

Dutel Creation|Stand B09

Shop less, waste less, produce less. What are the biggest challenges for you to continue to be successful and sustainable?

TEJIDOS ROYO: In the textile industry, we need to rework our processes to become a much more sustainable industry. DryIndigo is a major milestone in this area, and we hope that it inspires both the sector and the brands to develop more technologies that contribute to making our industry a much more responsible one towards our surroundings. We are facing the sustainable denim revolution and, with One Million Liters, we want everyone to take part in it so that, together, we can meet the United Nations Sustainable Development Goals before 2030.

LANIFICIO ROMA: We produce recycled raw material fabrics to offer significant benefits to our planet. We have created a new product with reduced water consumption, in order to fight the effects of the increase in pollution and excessive consumption. Our aim is to waste less and re-use production and consumer waste as new resources.

DUTEL: Our target is to offer top quality which is lasting over the years, especially for our ‘ALLURE‘ range which offer timeless, subtle textures and enlarges our offer for different customers types such as accessories, scarves, shoes, hats, but also kidswear. Produce less? No! To guarantee our business’ survival, we cannot produce less, but more instead offer more variety. Not to produce less, but produce better!

BORNEMANN: Balancing creativity, sustainability and efficiency seems to be the biggest challenge. In our day to day, this means we have to cooperate closely with our customers to understand their priorities. And, in the long run, work towards a situation where none of the three aspects are in conflict with each other. Digitalisation has a big impact on this, so mastering the challenges of digitalisation is our priority as a company.

Lanificio Roma, Agentur Hornung|Stand C19