Honestly Hemp

Back To The Roots


Sustainable Innovations

11. April 2024

Hemp: a truly versatile plant, once one of the main sources of man-made textiles. Today, most of us know it under the names “cannabis” or “marijuana”, which tend to evoke predominantly negative connotations. Design Academy Eindhoven alumna Natasha Amisha sought to investigate the source of this disconnect with her graduate project “Honestly Hemp”. Her vision: to create an entire outfit made wholly from hemp fibre and end the stigma surrounding the plant.

Natasha soon discovered that our tainted view of the hemp plant is mainly based on misconceptions, and that it could be a key ingredient in helping the textile industry become more sustainable. Not only is hemp a robust plant that thrives in diverse conditions, it also requires minimal water, is among nature’s strongest fibers, thus ensuring long-lasting life cycles, boosts sustainable agriculture as it enhances soil quality and is antibacterial, UV resistant and hypoallergenic. With “Honestly Hemp”, she has set out to place this fascinating natural material at the forefront of sustainable solutions for the future of the textile industry.



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