covid 19 fashion trends
SS 2022 Material Highlights: Spots vs Stripes
Spots vs Stripes
Spring.Summer 2022 Material Highlights
Discover a selection of striped and spotted fabrics chosen by the Munich Fabric Start trend team from the latest manufacturer collections for Spring.Summer 22.
SPOTS
ORGANIC / TEXTURED PRINTS / SPECKED FLOCKING / HARMONIOUS COLOURS / LARGE SCALE ON DARK GROUNDS / TRANSPARENT / IRREGULAR / HAND MADE MARKS / COORDINATING
STRIPES
GRAINY / BROKEN PIN STRIPES / SCHLUB YARNS / 5 COLOUR LIMIT / WHITE ON GREY / MONOFILAMENT WARP / TICKING STRIPES / NARROW TWILLS / WARM AND COLD NEUTRALS / MIXED LINE WEIGHTS
SS 2022 Material Highlights: Menswear
Menswear
Spring.Summer 2022 Material Highlights
Take a closer look at the material highlights for Spring.Summer 22 in a diverse selection of menswear and suiting handpicked by the Munich Fabric Start trend team.
Comfort is key across mens tailoring, jackets and suits this season. Classic compositions are injected with blends of linen, wool-linen mix or cotton-linens to assume a more woollen and informal look with a softer feel. Flecked and slubbed yarns inject subtle irregularities in plains for a more natural look and feel. Varying weights and stretch lend these fabrics to both a modern, tailored look and feel as well as an oversized or loose fit.
Checks and stripes make a high impact, whether in the wider set windowpane or smaller set checks with high contrasts in darks and lights. Chalkstripes appear in new weights and heavily textured surfaces to embrace a kind of playfulness and visual boldness.
Ready to embrace the emotionally charged and exceptional Spring.Summer 22 season, our current exhibitor collections feature menswear and suiting fabrics in various handles, finishes, colour and blends.
Menswear and Suiting
SS 2022 Material Highlights: Structural Surfaces
Structural Surfaces
Spring.Summer 2022 Material Highlights
Take a closer look at the material highlights for Spring.Summer 22 in a diverse selection of fabrics with a highly structural effect handpicked by the Munich Fabric Start trend team.
Contrary to their 3D look and raised weave effects, these fabrics have a graceful delicacy with a smooth and flowy drape. Varying weights and stretch qualities ensure this bold look will appear in the collections for next season’s dresses and blouses as well as loose fit blazers and layers. Appearing in highly optimistic and playful colours, this mono look pushes texture as the real star of the show to make the fabric shine.
Ready to embrace the emotionally charged and exceptional Spring.Summer 22 season, our current exhibitor collections feature fabrics with a highly structural effect in various handles, finishes, colour and blends.
Structural Surfaces
SS 2022 Material Highlights: Linen Blends
Linen in the Mix
Spring.Summer 2022 Material Highlights
Take a closer look at the material highlights for Spring.Summer 22 in a diverse selection of linen blends handpicked by the Munich Fabric Start trend team.
Often underestimated, the fiber made of flax typically stands for a strong and breathable material. There has been a huge surge in research and development to explore the new possibilities presented in linen blends, significantly changing the performance characteristics of this material.
Depending on its weight, composition and thickness, linen blends can be worn in any season. Medium weight blends of natural linen, cotton and viscose fibers with a touch of Lycra shake off creases that will be ideal for lightly tailored trousers, blazers and skirts. Whereas, more tightly woven and medium-weight qualities will be suitable for looser fitting blazers, dresses, skirts and pants. The range of finishes in combination with composition can produce a softer hand-feel or achieve a crisp, wrinkled look as required.
Ready to embrace the emotionally charged and exceptional Spring.Summer 22 season, our current exhibitor collections feature linen blends in various handles, finishes, colour and blends.
Linen in the Mix
SS 2022 Material Highlights: Summer Seersuckers
Summer Seersuckers
Spring.Summer 2022 Material Highlights
Take a closer look at the material highlights for Spring.Summer 22 in a diverse selection of seersucker fabrics handpicked by the Munich Fabric Start trend team.
A fabric distinguishable by its crepe-like, crinkled stripes, it is lightweight, durable, and incredibly breathable and has become a well-established summer staple. With its distinctive stripes, seersucker is commonly used to produce dresses, shorts, suits and shirts. The versatile fabric is also increasingly used in active wear thanks to its uneven texture with a puckered structure – it gives the wearer good air circulation, while sitting away from the skin which helps to keep the wearer cool and dry.
Ready to embrace the emotionally charged and exceptional Spring.Summer 22 season, our current exhibitor collections feature seersucker in various handles, colour, blends and fibers.
Summer Seersuckers
SS 2022 Trend Analysis: Haute Nostalgia
SS 2022 Trend Analysis: Haute Nostalgia
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: HAUTE NOSTALGIA
HAUTE NOSTALGIA showcases a mix of slow luxury and nostalgic elements. In this, the fourth trend theme, we slow down and take the time to enjoy. We search for quality, we celebrate life, indulge in memories and long for the good times of the 50’s to the 90’s. Artistic and traditional craftsmanship is highly appreciated.
HAUTE NOSTALGIA reflects the fun and joy of fashion while still being aware of quality.
MOOD
HAUTE NOSTALGIA is influenced by memories across different decades and eras. With this trend we find a certain level of luxury, festivity, dressing up and going out. We love to decorate and harmonize ourselves, our homes and our environment, we do this as part of a new state of consciousness called slow celebration. We consume consciously and choose our outfits carefully revived with amusing details. An iconic style between the kitsch and rich of the 70’s and 80’s is exaggerated to a new modern. On the other hand, we long for tradition and craftsmanship like the old specialty shops where you could find exactly what you need thanks to great customer service.
COLOUR
The key colour for this trend is Happy Pink, found as an accessory, highlight, bright accent, key colour or as decoration. Paired with colours like retro and classic shades come in almost primary nuances such as Dark Blue, Bordeaux Red or Deep Green. These are complemented by a light, ‘cake-topping’ white.
FASHION
With his digital fashion show for the label Patou, the designer Guillaume Henry demonstrates the values of HAUTE NOSTALGIA. The look and feel as well as the messages on the digital catwalk remind us of the good old days: A slightly bluish imagery, slightly distorted voices and an appreciation for the materials and cuts found in early couture.
The HAUTE NOSTALGIA looks play with width and volume. Couture inspired outfits feature a modern pomp with classic ruffles. The combination of casual sportiness with chic elements in retro cuts is key. This trend shows a deep love for detail. The old finds the new. Craftmanship and customised outfits are presented in new ways because staging fashion is the real innovation. This offers new chances for the luxury segment, for example with a luxury face shield as a status symbol.
MATERIALS
When it comes to fabrics and materials, we encounter upcycling as garments are deconstructed or outfits are reimagined for new creations. We celebrate traditional art and seek specialist materials for important occasions. 70’s pop culture influences and shapes can be found in combination with soft protective wear and accessories with HAUTE NOSTALGIA.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
SS 2022 Trend Analysis: Advanced Reduction
SS 2022 Trend Analysis: Advanced Reduction
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: ADVANCED REDUCTION
To reduce our definition of the essentials is what our third trend space ADVANCED REDUCTION is all about. This reasonable and sustainable reduction includes conscious consumption with a wardrobe consisting of only necessities. ADVANCED REDUCTION combines comfort with elegance and design as well as gender neutrality and progressive realism
MOOD
ADVANCED REDUCTION reveals how different industries answer to reduction: Products like beauty and interiors are designed functionally and sustainably, but with a hint of humour. Automated technologies like apps and self-driving modes of transport combine straightforward design with reduced environmental impact. ADVANCED REDUCTION also addresses collections that are condensed to suit the needs of each individual.
COLOUR
The very authentic trend theme ADVANCED REDUCTION plays with practical colours and lightness. The key colour is Craft Paper which is then paired with a deep Tobacco tone, a clear White and a neutral Grey. Three slightly foggy Blue shades give this authentic theme a touch of femininity and softness.
FASHION
ADVANCED REDUCTION fashion can almost be described as frugal: Simple, classic looks that stand for minimalism and pureness. The genderless looks of ADVANCED REDUCTION are futuristic yet simple at the same time. New Coordinates personify this trend: a classic suit jacket made of progressive materials, a suit with short pants and dégradé prints or a new suit solution that includes bottoms and a top made of the same fabrics – elegant like a classic suit, but more modern and comfortable.
MATERIALS
Of course, the materials of this trend theme can be described as both advanced and reduced. Advanced includes visionary biodegradable plastics, recycled fabrics and circular materials that meet new manufacturing ideas and creative techniques. This results in reduced processes with fewer working steps, such as a reduced waste by using recycled packaging or whole outfits made only from an original mono-material to facilitate recycling.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
SS 2022 Trend Analysis: Edu Action
SS 2022 Trend Analysis: Edu Action
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: EDU ACTION
Our second trend space, EDU ACTION, stands for education and taking action. It’s about social and political engagement to harness the courage and also the anger needed to make a difference. With movements like Black Lives Matter or Extinction Rebellion, our society is shaped by people who really stand up for what they believe in and take it to the streets.
At the same time, it is also about new education methods that are currently emerging: Keywords such as Infotainment or so called Arctivists, a group of activists and artists that show how necessity encourages inventive, how teaching and learning encourage creative.
MOOD
EDU ACTION speaks for a generation that stands up for something. Not only is this revolutionary in the sense of protest, but also in terms of education and teaching methods.
The current crisis serves as inspiration for new developments and design: for one thing, the focus is on the creativity that emerges. New digital approaches such as digital fashion shows and sports events are realised in large numbers within a few months.
It is also about the sense of community, achieving something together that was previously unthinkable: be it through various collaborations or solidarity projects between competitors or the reinvention of communal spaces for the general public, such as converting parking spaces into restaurant terraces in our cities.
COLOUR
EDU ACTION’s colour palette consists of very active, intense colours with a kind of radiance that spreads optimism. Powerful, sporty colours on one side meet more neutral, stable colours on the other side. The key colour of EDU ACTION is an intense mango yellow, with black as the base colour and recycled mid-tones from asphalt to an aquatic tone serving as the foundation.
FASHION
The winner of this year’s Grand Prix du Festival d’Hyéres couldn’t be more contrary to the very minimalist designers of past seasons: The Belgian designer and revolutionist Tom Van Der Borght creates his loud collection from recycled materials. The Hyères jury wants to set a positive example for creativity and sustainability.
MATERIALS
When it comes to materials, EDU ACTION combines local production, high performance, positive messages and recycling. Slogans are an important element in spreading optimism and encouraging the community. Prints are inspired by new experiences from lockdown and the distinctive recycled grey is omnipresent.
Accessories: Union Knopf
info@unionknopf.com
Fabric: Deveaux
mgirardon@deveaux.com
Cord: Frieba
info@frieba.de
Fabric: Ipeker
ipeker@ipeker.com
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
SS 2022 Trend Analysis: Staging Nature
SS 2022 Trend Analysis: Staging Nature
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend forecasts, which are also represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: STAGING NATURE
More than anything right now, we desire to be closer to nature: Nature is seen as a stage – to present ourselves, to curate nature and to stage ourselves in nature. This desire for nature comes from a combination of what really exists in the countryside and what we long for. Being outside in nature and living in the countryside is idealised. We find an idyllic harmony amidst a simplistic and romanticised family life.
“Nature! We are surrounded and embraced by nature – unable to get out of it and unable to go deeper into it” – Johann Wolfgang, Goethe
MOOD
STAGING NATURE is all about feeling and enjoying the energy of nature: fresh air, clear water, the calm and safe feeling that nature gives you. People long to take conscious time for good moments. Digital storytellers emerge and search for digital ways to build natural worlds and landscapes, although dreamscapes are surreal, they are so close to reality that they seem nearly plausible.
COLOUR
The STAGING NATURE colour palette consists of natural, harmonious colours. Central to this trend is the key colour Off-White, reminiscent of raw cotton. This natural white tone is complimented by the natural colours of linen and wheat. Liveliness is created by light Orange and Red tones that bring peaches and cherry blossoms to mind. The nature inspired colour mood is supported by three shades of Green: Anise, Meadow Green and Khaki. A violet-blue water tone rounds off the colour palette for STAGING NATURE.
FASHION
STAGING NATURE stands for casual, simple looks. Light and comfortable outfits idealise nature with stylised prints, playing with light and shadows, landscapes, grains and slightly romantic translucence.
MATERIALS
The materials for this trend theme stay true to the values of STAGING NATURE: Classic textiles which are produced responsibly and locally without the usage of chemicals. Nature is also used to add aesthetic elements, such as using flower prints, natural dyeing and features prints inspired by tarot cards – a fusion between looking into the future and reflecting on oneself.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
