Keyhouse
New Entries at MUNICH FABRIC START
Discover a selection of the latest suppliers and manufacturers to join the presentation of Fabrics, Additionals, Design Studios, Denim and Sourcing to showcase their collections for Spring.Summer 2021 in Munich. Register to attend now.
Forza Tekstil takes the expectations of their business partners to the next level by offering flexibility in production and perfect quality. The Turkish company is specialized in printed and plain fabrics, like viscose, viscose mixtures, cotton, linen, polyester and Tencel fabrics while adhering to the principles of productivity, sustainability and environmentally friendly production.
Section 2 | Stand F 208
Shanghai Saite Silk was founded in 2004 as an incorporated company within the formation of the state-owned Shandong ZiBo No.2 silk weaving factory. We commit ourselves to designing, producing and selling women’s fabrics in the fields of silk, viscose and polyester.
Artrium 3 | Stand C 112
Telater creates with its long-lasting experiences and knowledge of raw materials and production techniques exclusive collections of fabrics and fashion with high quality. We are continuously evolving, visiting national and international fairs and catwalks in order to offer fabrics and designs aligned with the latest tendencies in the industry.
Hall 3 | Stand B 04
T-Style unites more than 1500 employees who work successfully every day on the development, production and improvement of high-quality knitwear made of cotton, viscose, polyester yarns and their blends. The company produces more than 20 tons of fabric per day – such as single jersey, pile fabrics, plush, interlock, ribbed textiles or fleece.
Section 2 | Stand E 224
Universal Textile produces underwear, outerwear, home textiles and upholstery fabrics since 1998. With a fabric production capacity of up to 60 tons per day, we offer outstanding services to brands from all over the world. We produce our fabrics in our own facilities in accordance with internationally recognized quality standards.
Section 2 | Stand E 221
Having entered the zipper sector in 1988, ECE Zipper has been running at its modern plant with 20.000 m2 closed site and its qualified staff in Avcilar Firuzköy, Turkey. ECE Zipper is an integrated establishment with its narrow weaving unit, modern dye-house, casting-house where special pullers are designed and produced with advanced technology machinery.
Hall 1 | Stand E19
With over 12 years of experience in the trims and packaging industry supplying high quality products to a vast variety of domestic and international brands, we as Elements Printing and Packaging strive to give the best service to our customers. By remaining responsive to our customers’ needs and expectations, we are able to continuously adapt our business.
Hall 1 | Stand B15
Harmanci Label, as one of the leading label manufacturers in Turkey, serves to the biggest worldwide brands since 1931. Harmanci follows the needs of the sector as well as the fashion trends by producing woven, printed, screen printed and heat transfer labels and narrow woven ribbon in modern and environmental-responsible premises.
Hall 1 | Stand A 20
ITL is a global provider of Apparel Label Solutions supporting brands, retailers and manufacturers globally with a comprehensive range of products and services aimed at optimising brand identity and supply chain performance. Launching at Munich Fabric Start is their C.A.R.E Collection: a range of Conscious, Affordable, Responsible and Eco- Friendly labels that never compromise on quality or aesthetics.
Hall 2 | Stand A 19
Linx Europe
Linx EU Newly developed collection made of recycled materials: outer fabrics, linings, trimmings. The focus is on sustainability and function alike. Mechanical functionality paired with innovative sustainable finishing variants. The fusion of fashion and function without limitation of hand feel and colour!
Hall 2 | Stand A 12
Sun Etiket is one of Turkey’s leading label and package design and -production companies providing services to national and international brands. Sun Etiket specialises in creating highly advanced, experiential labels and packaging since 1986. With over 150 experts in our team, we constantly focus on every brand’s uniqueness and strive to make the brand experience even more inspiring.
Hall 1 | Stand C 12
For over a decade, Denim Masters have worked in partnership with a variety of fashion brands as their denim apparel manufacturer of choice. Utilizing long-lasting tailoring expertise and traditional construction methods, our tailors and seamstresses create handmade garments of top quality at highly competitive prices.
Hall 7 | Stand B 06
Borkro Textile Wash LTD with its long-time experience in the textile industry, organizes and manages textile production in Bulgaria offering a complete range of women’s and men’s denim products, starting from pattern development to prototypes and from collections to bulk production. Furthermore, they are able to offer an extended variety of wash procedures and techniques which establishes them as one of the leading manufacturing companies specialized in denim garments. Their major goal is to offer fast and effective service, competitive prices, high standards, constant quality and high flexibility.
Hall 7 | Stand c 07
With a patented machine design and dyeing process, Island Denim can dye all the cellulosic fibres and blends in the desired yarn count (1 Ne – 200 Ne). By doing so, Island Denim gives stamina to many manufacturers of woven and knitted fabrics a great deal of freedom in the use of indigo in the design of their products.
Hall 7 | Stand c 20
Jeanci Konfeksiyon Tekstil produces mostly washed textiles on behalf of its own brand. The products are mostly denim, canvas, gabardine, satin and poplin. Besides, the company executes the finishing of woven fabric and textile by washing, dyeing in piece and other added values for final products. Jeanci has been manufacturing on behalf of prestigious brands in Europe for the last 23 years.
Hall 7 | Stand A 18
Stylers Group creates advantages for denim brands through strengths in sourcing, speed, stitching expertise and service, when it’s time for your jeans to take a step ahead – in fashion, sustainability and profitability.
Hall 7 | Stand B 03
Design Union is a textile print design studio producing unique contemporary fabric designs for fashion and interiors. The constantly evolving portfolio of silk screen and digital prints includes embroideries using vintage fabrics. The digital textile designs are sold to you as Photoshop PSD files in layers.
Section 1 Design Studios | Stand E 102
Primus Pattern is a textile design studio founded by Claudia Böhm. The qualified illustrator and owner of a studio in the heart of Munich is a creative researcher and conceptual partner in finding an excellent fitting and timeless design. Claudia Böhm combines drawn botany and geometry with handmade stylistics.
Section 1 Design Studios | Stand E 105
Care Applications works to reduce the environmental impact generated by the garment industry through new methods and devices. These developments are designed to optimize and modernize existing garment washing and dyeing machinery thus bringing improvements, savings and versatility. Within the Dye & Safe project, thanks to our advanced micro-nebulization metering device called ECOFinish together with our technical experience, we have been able to produce a traditional garment dye with exceptional penetration and evenness while using a minimum amount of water and greatly reducing the environmental impact. Care Applications offers this garment dyed with an even and penetrated standard dyeing process through the ECOFinish nebulization system saving 60% of water, 80% of energy and 99% of salt.
Hall 5 | Booth 23
A circular fashion industry is a regenerative system in which garments are able to circulate with maximum value retained for as long as possible before being able to re-enter the system through reuse or recycling. Therefore, we provide state of the art research, expertise and practical assets through workshops and software tools that help your brand transition towards circular practices.
Hall 5 | Booth 38
CLO Virtual Fashion creates cutting-edge 3D garment visualization technologies that cultivate a more creative and sustainable landscape for the fashion industry. CLO’s robust simulation engine allows you to create styles with countless layers and intricate details, which consistently solve glaring obstacles in your product life cycle.
Hall 5 | Booth 32
Recover works on the development of a closed-loop industry by offering brand, retail and factory partners a closed-loop solution for end-of-life waste management. The open-end spinner working for 7 decades with recycled cotton fibres is using textile waste as raw material to create new premium upcycled yarns. The Spanish company combines two resource and energy efficient processes – fibre upcycling and colour blend – to create new dye free upcycled fibres with accurate colours without using water or chemicals.
Hall 5 | Booth 15
A circular fashion industry is a regenerative system in which garments are able to circulate with maximum value retained for as long as possible before being able to re-enter the system through reuse or recycling. Therefore, we provide state of the art research, expertise and practical assets through workshops and software tools that help your brand transition towards circular practices.
Hall 5 | Booth 33
Cascade Enterprises is a cost effective, fully integrated, design-to-manufacture solutions service provider. The company offers ready-to-wear apparel to renowned retail and e-commerce fashion brands globally. We sample, source, plan, monitor and facilitate timely deliveries of high-quality goods that are ethically sourced.
Atrium 3 Sourcing | Stand D 110
Dragon Group Limited is an export-oriented company founded in 2001 and specialized in the development, manufacturing and distribution of fashion accessories. The company owns two factories for gloves production and at the same time has created partnerships with over 30 manufacturers of fashion accessories specialized in hats and scarves production.
Atrium 3 Sourcing | Stand D 108
Raith Textiles is a factory with GOTS and Oeko Tex certificate, producing baby- and children wear as well as women night wear for private labels.
Atrium 3 Sourcing | Stand D 104
Easy Invest Solutions is a manufacturer and exporter of high-quality men’s and women’s blouses with 20 years of experience. We supply both CMT as well as full product services, having among our suppliers the best of Italian, European and worldwide fabric producers. The company uses modern machinery and an automatic cutting system from Lectra. Prototype and sampling services are available as well as pattern creation and alteration and washing facilities for garment treatments.
Atrium 3 Sourcing | Stand D 110
For 30 years now, Union 3 Fashion is a leader in women’s fashion, designing and manufacturing ready-to-wear garments. We are one of the largest export production units in the Balkans and Eastern Europe, exporting our products to many well-known clothing companies across Europe. Excellent customer service, competitive prices, best quality standards, quick production lead time, reliability and punctuality are among our main objectives.
Atrium 3 Sourcing | Stand D 105
A Discussion About SusTECHability
More than ever, the future of the textile and fashion industry is determined by new and highly complex topics. Sustainability has become the main driver in the fashion industry revolution, combining the awareness of greater consciousness with an increasing and urgent responsibility of all involved.
“Sustainability isn’t a trend; it’s a fact. As tradeshow organizers, we feel obliged to provide an internationally established platform for targeted solutions, sustainable innovations and discussions surrounding these issues. We see ourselves as a platform and a voice of the industry. And in this role, we offer a significant advantage in terms of awareness and reach.”
Sebastian Klinder, Managing Director, MUNICH FABRIC START
Alongside sustainability, digitization and technology are the complementary catalysts that increasingly redefine product and process solutions and, in doing so, provide significant momentum for the progression of one of the world’s largest industrial sectors.
Digitization, such as what’s found through blockchain technology, makes it possible to guarantee the level of transparency demanded by the consumer. In addition, there is the prospect of a new visual aesthetic—and thus optic innovations—that can only be created through the use of digital technologies.
“Fashion has to pursue a hybrid approach overall so that the apparel industry can really opt for sustainable innovation, allowing it to implement sustainability initiatives with a high degree of design, disruption and integration of new technologies,” Muchaneta Kapfunde, founding editor-in-chief of FashNerd.com, said.
Such practices can already be found today. Rosanne van der Meer, founder of The Girl and the Machine, which designs and produces personalized knitwear based on 3-D knitting techniques, demonstrates this with the NIO New Industrial Order personalized fashion laboratory. “At first, I thought it was a problem that sweaters developed with 3D technology looked different than conventional, traditional knitted styles,” she explained. Only in the course of the process did she realize that this could be a real and unique selling proposition, and that perhaps 3D knitting would establish its own recognizable look that could stand out from conventional styles.
The textile and fashion industry is facing a fundamental upheaval. In order for the garment industry to rely on sustainable innovation, it is necessary to adopt a hybrid approach that enables sustainability initiatives to be implemented with a high degree of design and integration of new technologies. The demand for sustainable products and correspondingly transparent, resource-efficient production is one of the most urgent challenges faced by all suppliers and producers of relevant fabrics and accessories.
This assessment is mirrored by Alex Vogt of Kern Consulting, an analyst for innovation and corporate responsibility. Vogt views technological developments as the key to dissolving the current contradiction between a growing textile industry and the need to conserve resources. “Ranging from transparency, recyclability to surplus production, the potential applications for big data, artificial and amplified intelligence are wide and varied,” he said.
“Certainly this panel was significant in its disciplinary range and approach. Thus, a discourse emerged between the public-sociological perspective, with Li Edelkoort, the UN and the media on the one hand, and the H&M Foundation, Lenzing and EON on the other as those who are bringing real innovation to the industry.”
Alex Vogt, KERN Consulting
Munich Fabric Start currently presents these fields through concrete showcases, substantiated information and numerous new products for a broad market, thus promoting this necessary dialogue. As one of the most important international fabric trade fairs, with more than 1,000 suppliers of fabrics and additional items—showcasing well over 2,000 collections per season—Munich Fabric Start has been engaged with issues surrounding innovation from a very early stage.
Through a series of dedicated areas for each segment, supported by proven experts and associations, the trade fair offers a comprehensive range of beautiful, certified fabrics and accessories. As a think tank for new technologies, sustainable innovations and smart textiles, the Keyhouse area of the show bundles new approaches in these areas through interactive presentations. Acting as a communication forum for dialogues, interviews, statements, seminars, panels and round tables, it serves as the ideal platform for synergies and cooperation.
“At Munich Fabric Start, particularly in the Keyhouse, there is a very special atmosphere. Here the most varied forms of creativity collide. Moreover, we use this opportunity to explain our products, strategies and co-operations in seminars and to launch projects,”
Tricia Carey, Director Global Business Development, LENZING FIBERS
As the representative of a strong community, now more than ever viewed as responsible for initiating processes, it makes expertise accessible, ultimately providing the tools and solutions for these future-oriented processes.
Content, communication and connection are the elementary parameters of a textile and fashion industry that is currently reorganizing itself. A change of thinking is occurring, and Frank Junker, creative director Munich Fabric Start, pointed out the great commitment held by the fair to make a significant contribution to the redefining the future of textiles.
“With the help and support of experts, renowned enterprises and ambitious startups—combined with courageous creative minds and committed young designers who are shaping their own future in new ways—we are setting new standards in a very focused and solutions-oriented way.”
Frank Junker, Creative Director, MUNICH FABRIC START
As future vertical brand co-operations become increasingly important, the goal must be to integrate performance characteristics and sustainable solutions within clothing in such a way that it becomes a real selling and buying argument that resonates with respective fashion brands. Against the backdrop of a multifaceted and hugely diversified industry, Munich Fabric Start is positioned as a platform for intensive business and successful networking.
The next Munich Fabric Start will take place Feb. 4-6, 2020, and will showcase the main topic THRIVABILITY.
Discover the list of exhibitors here.
A Conversation On Sustainability, Transparency & Mainstream
From slow fashion to mainstream business, materials to education, fashion and sustainability raise so many questions. A vast and complex issue, Muchaenta Kapfunde of FashNerd turned to 3 women making a difference in the sustainable fashion space.
Charney Magri a fashion photographer turned documentary maker. The co-founder of Fashion 4 Change has worked for the likes of British Vogue and Ralph Lauren, and now she is a partner for do epic sh*t. Olivia Pinnock is a London-based fashion journalist, lecturer and founder of The Fashion Debates. She is dedicated to uncovering insightful stories in a fascinating industry and promoting positive change for a more sustainable future for it. Abigail Morris is the Founder and CEO of Compare Ethics. It is a start-up that connects you to ethical brands through the latest online and offline experiences. Since launching in 2018, Compare Ethics is regularly featured in top social feeds and connects thousands of ethical shoppers with brands each week.
On the topic of sustainable fashion, I asked Charney, Olivia and Abigail to share their perspective on the most commonly asked questions.
CHARNEY MAGRI
Do you think that eco-fashion is still a niche market? If so, why?
The day that ‘Eco Fashion’ is just called ‘Fashion’ and is accepted as the norm, will be the day that I believe ‘Eco Fashion’ is no longer niche but rather just common sense.
In your opinion, what are the top 3 things that brands should focus on with regards to promoting their sustainable practice?
I don’t believe there are three focuses on promoting a sustainable brand. However, there are two main verticals in sustainable fashion: environmental and human rights. Both need to be addressed and both need to be made transparent for the success of any [sustainable] brand. As a visual communicator, I want to see all brands talking about this to their consumers as well as the right certifications in place to verify their practices.
What advice would you give an individual looking to start-up a sustainable fashion retailer, particularly with the threat of a current ‘retail recession’?
Research is the first most crucial piece of advice. But the biggest obstacle you will come across is finances. Sourcing sustainable fibres and fabrics are more expensive than unsustainable options and mills will not accept small runs. You must build relationships with suppliers to be able to get the smaller quantities needed, and this takes time. I really believe there is a future in collaborating with like-minded designers to approach companies together so you can fulfil your orders when starting out.
ABIGAIL MORRIS
In your opinion, what are the top 3 things that brands should focus on with regards to promoting their sustainable practice.
1) Create a strong storytelling environment. Whether via online or offline experiences, sustainability is best shared as a story that people can easily back and tell their friends.
2) Be authentic. Nobody is perfect when it comes to sustainability. Bring people on your journey and celebrate your achievements with your community in real time.
3) Strive for increased transparency. Open up your supply chain and show people you are working to the highest ethical standards. Whether you are showing who made your clothes or using blockchain to track your supply chain, people increasingly want to know the provenance of your products.
Do you think ethical clothing will ever out-compete the mainstream less ethical products and dominate the fashion industry in the future? Why?
I don’t think new ethical clothing alone will out-compete the mainstream. However, what is more, interesting is how new business models will disrupt the fast fashion industry. ThredUp found that the second-hand market is growing 21 times faster than retail apparel over the last three years and is on track to be larger than fast fashion by 2028. At the same time, fashion rentals and sustainable fashion are moving into the mainstream. Given that fast fashion relies on volume, it will be interesting to see how and when mainstream brands will pivot towards a conscious fashion future.
Why do you think people are still buying from mainstream shops that sell unethical clothing?
People still buy unethical clothing because there is a variety with a strong product-market fit, and it is super easy to find. Sustainable fashion is making amazing strides on these areas. We increasingly see brands get product quality, price point and aesthetics right, but we need more choice and scale to compete. This has to be coupled with an easy way to find sustainable products. This is why we set up Compare Ethics – we know there are amazing sustainable products out there, it just has to be easy to find them.
OLIVIA PINNOCK
What do you see as the biggest challenge in getting customers to seek out more ethical and sustainable alternatives to high street fashion?
The biggest challenge is the convenience of mainstream fashion. It is far easier to seek out familiar brands that the consumers’ trusts, are fresh in their minds because of advertising and offers affordable fashion with next day delivery than it is to look for alternatives. Greenwashing is another issue that does damage to the whole sustainable fashion community as shoppers are not sure who they can trust.
What steps can we take to increase transparency and accountability for high street retailers?
I think governments have a tremendous amount of power in making the fashion brands that operate in their countries more transparent. We have seen it here in the UK with the Modern Slavery Act and the Environmental Audit Committee’s investigation into a fast fashion which bought CEOs from some of the biggest UK retailers into parliament to testify on what they’re doing about the issue. Companies are not going to give over information about their practices and their suppliers willingly for fear of giving valuable information to their competitors, but governments have the power to say that protecting garment workers and the environment is far more critical than that.
What advice would you have for people that want to be more conscious of their fashion choices?
Start with the wardrobe that you have. Consumers can make the most significant difference by changing how much they buy and how they manage their clothes at the end of their life. There are things you can do to support more ethical brands and put pressure on big brands, but where you can make an immediate, tangible impact is in your own home. Take steps to reduce how much clothing you’re buying, if it’s possible, and when you’re done with a piece of clothing, ask yourself whether it can be repaired or upcycled instead. If you still want to throw it away, can you give it to a friend to extend its life? It’s much better to give it to someone you know will wear it than take it to a charity shop where you don’t know where it will end up, especially if they can’t sell it if it’s not worth hanging on to someone, research how you can responsibly dispose of textiles in your local area through recycling schemes.
SUSTAINABLE INNOVATIONS: Interview with Simon Angel
You’re curating the Sustainable Innovations forum at Munich Fabric Start for the fourth time. Where are you looking for these new ideas and concepts?
I follow the heartbeat of current and future matters and perspectives. I am inspired by people and products which question the quality and essence of life. This leads me to the roots of the design processes, to the inner core of the industry, research institutes and universities. Textile innovations can be found in all different kinds of areas from fashion to health care, automotive as well as many other sectors. The art of thinking outside and inside the box at the same time plays a central role to find new innovations.
What do the showcased projects have in common?
There are two aspects which unite the Sustainable Innovations: poetry and purpose – and we most definitely need both! We need people who respond with poetry to inspire and open up new ideas and we need the hardcore problem solvers. With this edition we show several projects that provide concrete examples of what the successful interplay between poetry and problem solving can look like. Be it in 3D printing solutions or in human capital or in terms of circular solutions. Sustainable Innovations showcases great examples of what re-thinking and re-acting can lead to.
With regards to the exhibits, do you see any major trends?
I see the need for and can almost hear a desperate cry for contact. People want to develop a deeper relationship with each other but also with products and materials. The overload of information and the limitless possibilities to connect brings us to the essence of connection: purpose. The designers question their activities, relationships, products, services and business models in order to establish connections that make sense. Connections which will enable and explore new ideas, materials and directions. The power to create a new kind of connection is the next innovation: meaningful people, purposeful like poetry.
What can the industry learn from Sustainable Innovations?
Perhaps it’s not so much about learning something, but more about opening up and establishing a dialogue. The designer has their own view of the market as well as human needs and the industry has its own view and perspectives as well – but these two perspectives are not always sufficiently aligned. Therefore collaborations are key: BEyondAWARE!
Digital Fabric Lab – The Future Begins Now
Digitization 4.0 is one of the most important topics of the future when it comes to process control within the textile and fashion industry. At the same time, the digitization of fabrics in the preliminary stage of the clothing industry still poses a major challenge.
One of the key building blocks within these technical undertakings will be the digitization of materials and additionals. Digital material parameters such as elasticity, flexibility, tension and rigidity must be determined for the realistic presentation of textiles in product simulation. For these physical measurements, surfaces, colours and textures must be captured and combined in a technologically feasible way.
What this process of analysis looks like in practice, as well as how fundamentally this new achievement changes and accelerates production processes, is demonstrated by a DIGITAL FABRIC LAB which will be featured for the first time in KEYHOUSE.
‘We are convinced that in the future there will be a digital twin for every fabric or button presented. Through an innovative analysis process, the speed of the production process can be increased many times over. ‘
Sebastian Klinder, Managing Director MUNICH FABRIC START
In a community showcase initiated by MUNICH FABRIC START, leading specialist companies and university professionals have joined forces to demonstrate the individual steps in this new type of process in a comprehensive and practice-oriented manner using simulated digitisation stations.
/ STAGE 1 /
# PHYSICAL FABRIC MEASUREMENT
The accurate and informative value of the virtual simulation will on the one hand depend on exact physical parameters for the true representation of the textile material. As well as the transformation into corresponding parameters assigned by the simulation material model and on the other hand it will also depend on exact model calculations.
To describe the material behaviour, the basis weight, the material thickness, the rigidity, the elasticity and the draping behaviour of the textile surfaces can be determined and processed accordingly. This makes it possible for the user to make design and fitting decisions on a purely virtual basis, both for products that will be close to the body as well as those positioned further away.
Technische Universität Dresden
Helmholtzstr. 10
01069 Dresden
Germany
/ STAGE 2 /
# DIGITAL COLOUR COMMUNICATION
Caddon’s multi-spectral technology provides the visually stimulative effects of the design’s colours as well as its spectral data measurements, pixel by pixel in a rapidly captured and communicated image data set, thus making a significant difference to single spectral colour measurement.
With Caddon’s colour digitization, accurate colour values are available where they are needed :
- – in the form of digital colour books with comprehensive colour codes for designers.
- – in the form of digital multi-spectral images for visualisations for production and marketing.
Caddon Printing & Imaging GmbH
Stadionstraße 6
70771 Leinfelden-Echterdingen
Germany
/ STAGE 3 /
# FABRIC SCAN PROCESS
The visual properties of a material sample, sized max. A4, are recorded with the xTex scanner within 1 to 2 minutes. The digitised material is then made into a Tileable, block pattern repeated seamlessly with the help of the xTex software, in a further 5 mintues. Tileable means that it is seamlessly repeated and can be applied to larger areas than initially captured using 3D application.
If necessary, in the following step we can use Caddon’s export colour data to colour or retouch the material using our xTex software for a more accurate colour representation. The finished digital material can then be used in Vidya, for example.
Vizoo GmbH
Johann-Karg-Strasse 30
85540 Haar
Germany
/ STAGE 4 /
# DIGITAL FABRIC SIMULATION & VISUALISATION
3D-Vidya offers the best simulation of cut and material. With 3D-Vidya a piece of clothing becomes digitally visible on the computer, creating realistic decision making bases for designers, product developers and all others involved in the creation process of a collection :
Cutting concepts are visualized.
- – A design becomes immediately visible and can be optimized.
- – Details immediately available including drapery, imprints, ornaments which can be optimally placed.
- – Texture and material properties including elasticity or material thickness, distance to body, gloss structures or wrinkle effects can be precisely represented
- – Fabrics up to 3cm with up to 21 layers can be simulated.
- – Colour management enables the binding of colours to be specified by importing spectral colours and rejecting them under a series of neutral lighting scenarios.
Assyst GmbH
Europaallee 10
67657 Kaiserslautern
Germany
/ STAGE 5 /
# REAL TIME QUALITY ASSURANCE
Based on the speed, transparency and accuracy of Triple Tree Solutions, premium quality management and assurance
solutions is ensured in every stage of textile and apparel manufacturing and sourcing. Using the intuitive and modern user interface, our online quality management system QUONDA visualise all measurements and evaluations throughout the chain. The results are available in real-time and accessible by all members involved, across all devices.
Here at KEYHOUSE we demonstrate the process of colour evaluation, as well as provide a summary and evaluation of the results of the four simulation stations. Digital colour matching between the manufacturer and customer significantly accelerates the procurement process, saves costs and also lowers the carbon footprint of the participating companies by avoiding unnecessary transport – Green Sourcing!
Triple Tree
Kaiserswerther Straße 115
40880 Düsseldorf-Ratingen
Germany
KPMG x Microsoft: Merging Business, Technology and Fashion
Every industry is experiencing massive changes thanks to advancements in technology that are leading the way with new applications, services and opportunities. Revolutionising how companies manage, manufacture, market and sell, new technology is transforming customer expectations by changing how people communicate, live and shop.
Nowadays, for a company to thrive, it has to decide its level of technological integration. Easily described as a service, technology is already impacting various industries in different ways. According to KPMG, one of the leading auditing and consulting companies in Germany, one of those industries is fashion, particularly retail, where we are witnessing a radical shift in established brands that are not only being challenged by digital-enabled newcomers but also by customers who are smart, mobile-empowered, socially networked, and able to influence a brand’s reputation.
Ushering in a New World of Retail Fashion
Bringing business, technology and fashion to Munich Fabric Start’s Keyhouse this season, KPMG and IT-lighthouse Microsoft have come together to disrupt the future of fashion. It is a partnership that is presenting business and technology expertise to those within the fashion industry. KPMG wants to make a massive change in fashion by introducing disruptive technology that will transform many things like the means of communication by creating processes to collaborate and explore.
Working together with Microsoft, KPMG has found a new way to satisfy customers through their Omni Channel solution, which enables companies to gain a full 360° view of all customer touch points. They are also looking to empower employees with actionable processes that will fulfil the customer success story. Their end goal is to offer a new way that will successfully satisfy the modern customer by introducing a combination of HoloLens, a new POS system, better process management tools and social media engagement designed to usher in a new world of retail fashion.
Besides the partnership presenting an in-depth business and technology expertise to the fashion industry, KPMG has also taken a multifaceted approach so they can offer innovative solutions regarding customer acquisition, loyalty and reward programs, integrated marketing and social media strategies while enabling transparency throughout production and supply chain delivery. This is because KPMG has found all these topics to be of importance to the modern customer and therefore, likely to affect the bottom line of a fashion business.
Together both companies presented the Omni Channel strategy at the Keyhouse, our visitors experienced how the HoloLens, with integrated digital transformation, can help fashion businesses gain increased brand visibility. KPMG also shared their know-how on how companies can get the first-to-market advantage using HoloLens.
Strong Themes, Progressive Formats & New Areas
MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual presentations of over 1,000 international suppliers of fabrics and additionals once again sets new standards in concept forecasting. The current format has been expanded, complemented and deepened in terms of both quality and quantity. On September 3-5 2019, a broad spectrum of fabrics, additionals, prints or denim, manufacturing services and a supporting programme will be on offer to the 20,000 trade visitors expected in Munich, offering unprecedented dimensions of information and inspiration.
‘Over the last few years we have successively expanded the exhibition space. We have supplemented BLUEZONE with the CATALYZER, the KEYHOUSE is successfully established as a think tank and now, we will relaunch the ever essential area of SOURCING. With this evolved structure we are focused on the strategic approach of showcasing new fields of inspiration in a unique, exclusive and appropriate setting. We look forward to presenting three trade fair days with an unparalleled range of products and topics, offering the industry many new products, innovative process solutions and cutting-edge material resources.’
Sebastian Klinder, Managing Director MUNICH FABRIC START
HIGHLIGHTS at MUNICH FABRIC START
- – Trend Presentations take on a brand new form in the MOC.
- – The ReSOURCE Area in front of Hall 4, Area K4, has once again been extended and establishes itself as the centre for sustainable fabrics and additionals with proven expertise and know-how.
- – A special opening will be the SOURCING Area in the newly opened Hall 8, directly opposite the MOC.
- – The KEYHOUSE, as a think tank of MUNICH FABRIC START, spans the fashion spectrum from technology to sustainability, from digitalisation to new material resources and manufacturing processes, offering a wealth of cutting-edge research projects, inspiring collaborations and high-tech product and process developments.
- – Future-oriented: the new SUSTAINABLE INNOVATIONS Forum at KEYHOUSE, curated by Simon Angel.
- – The ALL RELATED COLLAB PROJECT by BLUEZONE is an innovative concept for future collaborations and network cooperation.
- – The HighTex Award will be presented for the 7th time. The MUNICH FABRIC START Innovation Prize honours outstanding initiatives and commitment in the fields of intelligent process solutions, innovative highlights, biotech, digitalisation and sustainable innovations.
- – The start of the side event program will mark the start of the fair on Tuesday 3rd of September, SusTECHability – HOW TRENDS & TECHNOLOGY INFLUENCE SUSTAINABILITY IN FASHION with an expert panel.
- – In the afternoon on the 3rd of September Li Edelkoort will introduce the latest shapes, textiles and colours for Autumn Winter 20/21 in an exclusive trend presentation. Providing the first glimpse of the colours for Spring Summer 21 and point to the comeback of Casual Wear with Recreation.
BEYOND AWARE – Global trend
BEYOND AWARE, the overarching trend theme for Autumn 20/21 analyses the multi-layered levels of awareness on different planes of perception – personal, global, regional, mental, rational, emotional and transcendental. It’s all about self-awareness and contemplating the status quo. BEYOND AWARE stands for a new way of thinking and rethinking that goes far beyond our previous understanding of fashion.
It’s about more than just fashion!
BEYOND AWARE calls for the observation and very responsive reaction to the changes in consumer and clothing habits – one that is dynamic, attentive and bold. Combined with the demand for change in trends as well as values, which is currently manifested in two ideological concepts. On one hand is Bold Expressions presents an individual, very enthusiastic lifestyle and fashion style. On the other hand is Forward Ethics for conscious, responsible consumption. Two very different concepts that polarise and attract attention. The affirmation of BEYOND AWARE.
SECTIONS
Fabrics
Winter fabrics will feature woolly, new-twist classics, comfort and aesthetics coupled with modern casualness. Most manufacturers are now focusing their collections on sustainably produced goods and processes. Sustainability has become a natural part of the upstream stage. New consumer awareness and transparency have led to fundamental shifts. Both in fabrics as well as colours trends, not least in the styles expected. More than 800 international fabric suppliers hosted in the FABRICS areas at MUNICH FABRIC START will demonstrate the versatile and individual ways this trend can be understood and translated. Sometimes progressive, classic or sporty, sometimes masculine or with new femininity. Often with a voluminous, soft finish. But always with the greatest possible lightness.
Additionals
Perfectly coordinated buttons, striking zippers, decorative rhinestone appliqués, individually designed labelling. The latest creations for buttons, ribbons, decorative stones, fasteners, lace, embroidery and labels will be presented by over 200 leading international suppliers of additionals and accessories for Autumn Winter 20/21 in the ADDITIONALS Area of MUNICH FABRIC START.
Design Studios
Inspiring print designs and creative energy are provided by the most important international textile designers and trend agencies hosted in the DESIGN STUDIOS at MUNICH FABRIC START on the firstFLOOR. Setting impulses for future prints, always in search of the special and truly unique.
SOURCING Area
The launch of the SOURCING Area in the new Hall 8 of the recently opened Business Club Munich opposite the MOC provides direct connection to MUNICH FABRIC START and BLUEZONE. Over 80 international apparel manufacturers and producers will be showcasing their services for womenswear, menswear, accessories, corporate, couture and tailored segments among others, at this independent and suitable space thus meeting the growing demand for manufacturing services.
‘The idea of this new segment is based on creating an inspiring and efficient atmosphere in a contemporary and high-quality setting. And thus also a unique environment for network communication and work. With the new SOURCING area we can now map the textile supply chain at one location in Munich.’
Frank Junker, Creative Director MUNICH FABRIC START
The exhibiting companies include established manufacturers from Portugal, Tunisia, Morocco, Italy, Macedonia, Greece, Turkey, Bosnia and Herzegovina and Hong Kong among others.
ReSOURCE
Awareness of ecologically sustainable certificates and seals of quality is on the rise. With ReSOURCE, MUNICH FABRIC START has established a broad sourcing platform that provides sustainable solutions for innovative and future-oriented production processes. Supported and established by experts, the forum offers concrete solutions informing visitors about relevant developments and the latest standards through a series of seminars and lectures, in a bid to bring together potential cooperation partners. In Area K3/4 of Hall 4, ReSOURCE will be showcasing over 600 innovative articles certified and/or produced in an environmentally friendly way.
In the emerging circular economy of the future, nothing is treated as waste. What is left over from one process becomes input to another, so keeping it circualting. Refibra technology gives a second life to pre-consumer cotton waste from garment manufacturing – which would otherwise be sent to landfills or incinerated – by upcycling it into brand new cellulosic fiber materials for clothing and home products. In a special installation, Lenzing will showcase closed-loop recycling with its complete production process for TENCEL™ x REFIBRA™ at the ReSOURCE area.
Through personal discussions on site, visitors can learn key details about the respective certificates and seals directly from the responsible certification organisations and institutes. The entire portfolio of innovations shown in the ReSOURCE Area is available all year round on the new website:
KEYHOUSE - From Poetry to Digitalisation
As a think tank for fashion tech, smart textiles, sustainability and innovation, KEYHOUSE offers concrete approaches for a future-oriented textile and fashion industry. It spans the spectrum from technology to sustainability, from digitalisation to new material resources and manufacturing processes. The mindset of ‘democratic’ research projects, inspiring collaborations and networks as well as high-tech product and process development reflects the pulsating mood of KEYHOUSE at MUNICH FABRIC START.
Those attending include:
Smart Textiles Pop-Up Lab by Holst Centre x Pauline van Dongen featuring interactive workshops on printing electronics on textiles. As a Dutch research hub, the Holst Centre specialises in the development of printed electronics. Unlike conventional electronics, these circuits are thin, lightweight, flexible and even stretchable. They make it possible to make all kinds of products and materials interactive. The material properties of these printed electronics make them particularly suitable for integration in textiles.
KNITCLOUD by N.I.O. combines sustainability and digitalisation with the launch of a personalised 3D knitwear-on-demand brand at the Keyhouse, which as a smart network offers a future-oriented, sustainable answer to today’s overconsumption of clothing. What began with initial tests by start-up company The Girl and The Machine has now developed into a market-ready brand for custom-made 3D knitwear on demand that will be scalable in the future. Knitcloud by N.I.O. (New Industrial Order) will allow brands, designers and web shops to connect virtual designs, body measurement apps, virtual fitting solutions and a digital tailor system (DTS) with a subsequent on-demand ordering system (ONOS). In future, this smart concept will make it possible to produce customised and personalised clothing – as the world’s first open ecosystem for 3D knitwear on demand.
KPMG, one of the leading auditing and consulting firms in Germany, will deliver a unique fusion of business, technology and fashion to the KEYHOUSE this season together with the global IT group Microsoft. This partnership is dedicated to business and technology systems for the fashion industry. The launch of disruptive technologies such as HoloLens, a new POS system, better process management tools and integrated social media engagement will satisfy the modern, demanding customer of the future, ensuring a new era for fashion retailing.
DIGITAL FABRIC LAB
As a joint showcase initiated by MUNICH FABRIC START, the leading specialist firms Assyst, Caddon, Vizoo, Triple Tree Solutions and the University of Dresden have joined forces to present a new type of digitalisation process for fabrics in a comprehensible and practical way through simulated digitalisation stations. The DIGITAL FABRIC LAB demonstrates a new form of analysis process that overhauls production and accelerates it many times over. Digital material parameters such as elasticity, flexibility, tension and rigidity are determined for the realistic use of textiles in product simulation. For these physical measurements, surfaces, colours and textures must be recorded and collated in a technologically presentable way.
‘Digitalisation 4.0 is certainly one of the key issues when it comes to future process controls. One of the essential building blocks within these major technical changes will be the digitalisation of fabrics and additionals. For each fabric and each button there will be a digital ‘twin’.’
Sebastian Klinder, Managing Director MUNICH FABRIC START
SUSTAINABLE INNOVATIONS
Creating alternative materials from unusual resources, instructions for a new approach to textiles and clothing and the rediscovery of traditional crafts – the SUSTAINABLE INNOVATIONS Forum will showcase it all, discover:
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- PHERES & AUXTEX by Eric Esser, with the creation of CAD files thanks to the 3D printing process FDM (Fused Deposition Modelling).
- Atlas of Sustainable Colour(s) by JULIA KALETA as a sustainable colour compass.
- LOOP.A.LIFE with a circular approach to extending the life cycle of textiles.
- LOOP COLLABORATION STUDIO as an integrative movement of socially oriented resource exploitation.
- WORN TO WEAR by Lena Winterink interprets the conscious handling of clothing through the use of copper wire in the yarn.
- SWART LAEKEN by Lotte Gulpers present high-quality items made of premium wool as a sustainable raw material.
- DYELUX by Nikolett Madai uses by-products from the food industry to produce dyestuffs for textiles.
- KNOT by Sanne Visser looks at horn as a raw material from a new angle and creates yarns, ropes and nets from hair.
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With these selected showcases at KEYHOUSE we give impulses and solutions for a future-oriented use of materials and marketable production processes. This offers great potential for synergies and collaborations, which – used at the right interface and linked together – will have a lasting impact on industry. This season we have once again succeeded in mapping out a broad range of relevant topics for the future.’
Claudia Mynott, Communications Director MUNICH FABRIC START
HIGHTEX AWARD
The HighTex Award will be presented for the 7th time. The MUNICH FABRIC START Innovation Prize honours outstanding initiatives and commitment in the fields of intelligent process solutions, innovative highlights, biotechnology, digitalisation and sustainable innovations.
‘We present the HighTex Award in recognition of outstanding achievements and, at the same time, as a motivation for innovative research projects and thus as a sustainable contribution to a clean future and conscious use of resources.’
Frank Junker, Creative Director, MUNICH FABRIC START
Candidates are assessed according to the following categories: High-Tex, Technology, Smart Fibres, Sustainability, Resource Efficiency, Finishing, Functionality, Health and Circularity Process. An essential principle here is process realisation and marketability. The award winning products and other innovations in the KEYHOUSE HighTex Award Forum will be on display for the entire duration of the trade fair. Supplemented by detailed information on the respective exhibited products including contact information.
SIDE EVENTS
Furthermore, KEYHOUSE offers a comprehensive and exclusive programme of side events throughout the duration of the trade fair. In addition to trend seminars, these include top-class workshops, talks and round table discussions.
The entire lecture programme can be found at >> events.munichfabricstart.com
What to Expect From Munich Fabric Start
There is less than one week to go until we kick off the new season! We want to let you know what you can expect from MUNICH FABRIC START when you arrive in Munich on September 3-5.
International Brands
At MUNICH FABRIC START around 1.000 international exhibitors from 40 countries will present over 1.800 collections, including a comprehensive range of fabrics, trims and additionals, fabric finishing and manufacturing solutions, thus ensuring the proficiency and professionalism demanded by more than 20,350 trade visitors. We work with established specialists from all over the world who are ready to business on a global scale.
Networking
MFS provides an ideal opportunity for networking, the three day preview textile fair is guaranteed to be full of like-minded fashion and textile professionals. It is a great place to meet and exchange with new and existing partners who are also there to strengthen their business relationships and look for new opportunities.
Designs for the season
In addition to the new collections and previews on showcase for the new season AW2020/2021, we also offer you the possibility to view the highlights for SS2020. It has become more important than ever to curate sustainable fashion pieces using select fabrics which will transcend the seasons, with this new edition of our trend forum, we explore the power of slow fashion and sustainability which comes as standard, demanded by the new kind of conscious consumers.
An Event Tailored to You
Every aspect of the show is designed and organised with your requirements as designer, buyer or product manager in mind. We have created spaces that are perfect for working, relaxing, reflecting and recharging. We serve fresh coffee, snacks and tasty food all day long and we also invite you to a fun and relaxing Munique Moods event during the evening of September 3rd.
Trend Forecasting
We are a reliable source for future trends and leading indicators of trend styles and consumer behaviour. Our dedicated trend forum will showcase a hand-picked selection of fabrics, additionals and denim articles which define the new Autumn.Winter 20/21 season, a must see for those developing their new collections! The new COLOUR CODE and TREND BOOK publication release for Autumn.Winter 20/21 is planned for early August.
There is still plenty time to register for Munich Fabric Start this September 3-5 in Munich, we can’t wait to see you!
An Introduction to the Events Program at MUNICH FABRIC START
The event program on offer at Munich Fabric Start is a reflection on the issues, strategies and common themes the industry as a collective are facing right now. Through a series of seminars, panel discussions and keynote talks, we are equipping our visitors with the necessary tools and know-how to grow their brand and business successfully during these times.
Discover the events which are tailor-made for your business, check out our complete event program and begin to plan your trade fair visit. Here are our highlights from each of our event platforms at Keyhouse, ReSource and Denim Dock.
Create Future at Keyhouse
TUESDAY 3rd of September
SusTECHability Panel Discussion
11.30am – 1.00pm
SusTECHability – How trends and technology influence sustainability in fashion.
With Li Edelkoort of Trend Union, Michael Stnaley-Jones of United Nations Environment Programme, Tricia Carey of Lenzing Fibers, Natasha Franck of EON Group Holdings and Erik Bang of H&M Foundation. Moderated by Jana Kern and Alex Vogt of KERN Consulting.
EN
Swarovski Talk
2.00pm – 3.00pm
Trend Technik Design
With Dr Ralf Weinbeger and Christel Wickerath of Swarovski.
DE
Li Edelkoort Trend Presentation
4.00pm – 6.30pm
BROWN AGE – Fashion, Shapes, Textiles and Colours for AUTUMN/WINTER 20/21
GREEN WAVE – New Colours for SPRING/SUMMER 2021
RECREATION – Casual Wear Trends and Colours
MEET & GREET – Drinks with Li Edelkoort
EN
WEDNESDAY 4th of September
Fashnerd Panel
10.30am – 11.30am
Reshaping the Fashion Industry for good
With Muchaneta Kapfunde of FashNerd, Charney Magri of Fashion 4 Change and Do Epic Sh*t, Olivia Pinnock of The Fashion Debates and Abigail Morris of Compare Ethics.
EN
EON Group
11.30am – 12.30pm
Circular ID – The Digital Foundation for Circular Economy
With Natasha Franck at EON Group Holdings and Maruschka Loubser of Brand Marketing and Partnerships Microsoft
EN
Archroma
5.00pm – 6.00pm
Break new ground with aniline-free indigo for denim
With Albert Llort of Global Competence Center Denim
EN
THURSDAY 5th of September
FashNerd Keynote
11.00am – 12.00pm
From Seaweed to Fiber, Is Biology The Future of Fashion?
With Muchaneta Kapfunde of FashNerd
EN
Taking place in the lecture area in Keyhouse, Hall 5.
Let’s ReSource
TUESDAY 3rd of September
Lenzing
12.00pm – 1.00pm
Towards a circular economy – A fiber producer’s view
With Caroline Ledl of LENZING Group
DE
WEDNESDAY 4th of September
Oeko-Tex
1.00pm – 2.00pm
Sustainability leads to economic efficiency
With Dirk Schafer of Oeko-Tex
EN
THURSDAY 5th of September
s.Oliver Group
1.00pm – 2.00pm
WE CARE – The Sustainable Program by s.Oliver Group
With Astrid Schodel of s.Oliver Group
DE
Taking place in the lecture area in the MOC, ReSource k4 Area Foyer Hall 4.
Let Them Know at Denim Dock
TUESDAY 3rd of September
Panel Discussion
11.00am – 12.00pm
The Greendigo REvolution Panel Discussion
With Albert Llort of Archroma, Alberto Guzzetti of Tejidos Royo and Panos Sofianos, Denim Curator at Bluezone
EN
THE ALL RELATED TREND AND COLLABORATION PRESENTATION
12.00pm – 1.00pm
Meet the makers behind the future-proof premiere of collaboration and learn about the ALL RELATED trends
With Lucie Germset and Tilmann Wrobel of Monsieur T
EN
WEDNESDAY 4th of September
Sportswear International Talk
4.00pm – 5.00pm
WOMEN IN DENIM – How The Power of Woman Can Change The Denim World
With Sabine Kuhnl of Sportswear International, Lucie Germser of Monsieur T
EN
Monsieur-T
2.00pm – 3.00pm
How to be yourself as a brand
With Tilmann Wrobel of Monsieur-T
EN
Taking place in the elevated lecture area, Denim Dock, in the Bluezone Hall 7
Get up close and personal with BLUEZONE, one of the world’s largest denim shows featuring over 100 leading international denim & sportswear suppliers for Fabrics and Additionals.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
BLUEZONE: 3-4 of September 2019
MUNICH FABRIC START: 3-5 of September 2019