Keyhouse
Release of the new CLO version 6.0
CLO 6.0: the 3D design process of the future
Our KEYHOUSE stands for innovation, trend development and digital pioneering. CLO Virtual Fashion was one of the futuristic exhibitors that presented their revolutionary developments in KEYHOUSE last February: the 3D visualisation of clothing.
CLO Virtual Fashion is a leading global provider of 3D simulation technologies for the clothing sector. The company looks back on over ten years of experience in research and development in the field of clothing simulation and sees its technology not only as a tool for developing virtual garments, but also as a platform to provide valuable data about clothing, designs and trends with the help of garment visualisations. CLO Virtual Fashion is an international company with offices in New York, Munich, Seoul, Shanghai, Hong Kong and Bangalore.
Release of the new version 6.0
What we are particularly proud of: The innovative strength of our KEYHOUSE exhibitors cannot be stunted even by the challenges of a pandemic. We are therefore pleased to introduce you to the latest version 6.0 of CLO:
With the release of version 6.0, CLO has made the 3D design process faster, more accurate, more user friendly, more efficient and more seamless. With 6.0, CLO offers an incomparable solution for integrating a seamless digital end-to-end workflow. With the new cutting-edge features, designers can create virtual garments like never before.
One of the most revolutionary features of this version is Auto Sewing – which is exclusively available at CLO 6.0. This enables users to automatically sew their garments with just one click, which further shortens lead times. Other innovative new functions are also: Automatic Grading, whereby the cutting patterns can be adjusted based on the body shape and not just using the parametric size table. Grading Review enables users to check sizes at a glance. Pattern nesting minimizes fabric consumption for more efficient production and PBR format, which enables highly realistic fabric visualisation.
Key Features of CLO 6.0
- Grading Review:Compare garment and/or avatar grading in a single window.
- Auto Sewing: Patterns are automatically sewn based on their placement on avatars.
- Texture Editor:Express complex graphics by overlaying multiple images. When images repeat, create seamless graphics by editing their outlines while referring to the preview.
- Print on Fabric: Print various patterns on fabric.
- Render | Subsurface Scattering Material: Realistically express human skin. Subsurface scattering material penetrates and scatters under the objects’ surface. Utilise the material to illustrate leaves, fruit, candles and more.
- Automatic Rigging & Converter: Add joints or convert user data to CLO avatars and use CLO Avatar Editor.
- Schematic Rendering Style for Tech Pack: Render 3D garments into technical drawings for Tech Pack.
- UV Editor Mode:Create UV maps of patterns, buttons and zippers as well as create normal, rough and metallic alpha maps.
3 new integration partners for CLO 6.0
Besides the updates of the key features, CLO 6.0 also convinces thanks to three new integration partners: Jeanologia, Substance and ColorDigital.
CLO Virtual Fashion has partnered with Substance by Adobe, tool to creat 3D textures, Jeanologia, the Spain based company specialising in finishing technology solutions for denim and ColorDigital, pioneer in uniform and efficient colour and surface communication, for the release of CLO 6.0. These exciting integrations allow brands and designers to achieve a desired and flawless workflow by optimizing the entire 3D design process from start to finish and enabling them to create sustainable digital designs that are an exact 1:1 representation of the physical end product.
“By providing practical and seamless workflows with Substance by Adobe, Jeanologia and ColorDigital, CLO users can now extend their design continuity to its fullest with their much loved applications. We are thrilled to work with accredited partners to bring augmented value to our users.”
Simon Kim, CEO of CLO Virtual Fashion
Jeanologia makes it possible to import washing files of the eDesigner
Import various types of washing libraries and JEAN files and apply them to garments as graphics. JEAN files are from the eDesigner application by Jeanologia which provides a laser washing solution.
“Today more than ever we need to implement digitisation in our industry. Design, digital collection and 3D virtual reality are going to be key to recovery. With the integration of eDesigner and CLO, we are able to make the dreams of designers a reality by connecting designers with wash developers and brands with manufacturers. It will be a complete transformation in the jeans industry.”
Josep Maria Carbonell, Software Developer Director Jeanologia
Create fully customisable materials with Substance by Adobe & X-Rite AXF
Import SBSAR files by Substance, the leading software solution for 3D digital materials, allowing you to download luxury materials with infinite texture variations or create fully customisble materials from scratch or via a scan, with complete authoritative control. In addition, import AxF files by X-Rite, a tool that generates realistic fabrics via various maps extracted from 3D fabric scanning.
“We are excited to collaborate with CLO and empower designers to push the fashion industry forward with 3D technology that expands the definition of what’s possible. The Substance integration unlocks the ability to iterate on materials instantly, present photorealistic designs, and discard unwanted prototypes without any waste. CLO designers are guaranteed an unprecedented level of control and realism and we are eager to see what they will create.”
Francois Cottin, Director of 3D & AR Marketing, Adobe
Use materials and colours of ColorDigital
Simply click and drag materials or colours from Color Digital’s DMIx cloud, and apply them to CLO’s garments.DMIx Cloud manages different forms of digitised materials, accessories and colours.
“With this partnership we enable the 3D Artist to use the libraries by their suppliers with a simple drag and drop of the material from the DMIx Cloud© directly on to their creations. This being done while keeping the full DMIx© quality in terms of color and PBR Standard based material. This enables a holistic approach of digital product development between brands and vendors on a common standard including master data, by using the most advanced raw material and trims solution in conjunction with the leading 3D garment technology.”
Gerd Willschütz, COO, ColorDigital
Be curious about the innovations that will be presented at our upcoming shows!
Cocccon Wins German Sustainability Award
COCCCON WINS GERMAN SUSTAINABILITY AWARD FOR DESIGN
The German Sustainability Award (DNP) is the national award for top performance in the field of sustainability. The 2021 awards ceremony was held on 3 December 2020, as a hybrid event in which the finalists and the majority of the jury members were connected via live video. With nine competition categories it is the largest prize of its kind in Europe. A jury of experts selected 37 winners from 104 finalists in the new Design category which has been introduced in direct support of the United Nation’s Sustainable Development Goals.
Competing companies from the fashion and textile industry offered up a variety of sustainable solutions from recycled fashion to interiors and material development, resource-saving packaging solutions to furniture made from new materials and revolutionary waste reduction systems.
Among the winners were Cocccon, founded in 2012 by Indian designer Chanda Prakash. Recognised for pioneering “Fashion for Biodiversity” and producers of the bio-certified Peace Silk – a non-violent silk, the production of which only allows the silk threads to be extracted from the cocoons when the butterflies have already safely hatched.
“Our need to be fashionable endangers the earth’s biodiversity.
The increase in mass production has become threatening and is one of the main causes of the destruction of our ecosystems. It has also led to more frequent unexpected environmental disasters and resulting climate changes in textile producing regions.”
Cocccon designs & manufactures its textiles with the motto of creativity can care, caring for life and nature.
“We make sure that our designs do not adversely impact the environment. We converted a conventional silk farm into an organic one and processing is done in a new ecofriendly way.
This system requires less water, zero chemicals and zero emission. This has resulted in healing and revival of local biodiversity including microbes in the soil. This confirms fashion and destruction of ecology & biodiversity are not synonymous to on another. It is all about making responsible textiles for the next generations. We call this Fashion for Biodiversity.“
Chandra Prakash, Founder and Designer, Cocccon
All award winners receive a seal which is intended to help consumers determine which products and services they can consume with a clear conscience. Providing increased support for Cocccon as they continue to grow as the world’s largest producer of organic silk.
Cocccon also won second place at the 2018 HighTex Awards in Munich Fabric Start’s KEYHOUSE. This was the first time the innovation award recognised companies for their overall strategic commitment to resource saving production processes as well as innovative product development.
Cocccon were highly commended for their conscious production of luxury textiles and an innovative silk denim. The award winning GOTS-certified organic silk denim is biodegradable, with an anti-allergic finish as standard, the fabric is also handwoven and dyed using non-toxic chemicals. Prakash’s showcased the award winning Peace Silk as well as PET2Silk for the first time in Munich, which fabric shares similar qualities to silk but made of recycled PET bottles.
Prakash speaking about winning 2nd place in the 2018 HighTex Awards:
“The award is hugely important to us because it confirms our product philosophy and gives us a platform to spread the message further. We have been the world’s largest producer of organic silk for two years which constantly motivates when it comes to designing new products. The HighTex jury commended the denim-like silk shirt that requires only a fraction of water compared to conventional denim production without chemical additives.”
Chandra Prakash, Cocccon
OPENING TIMES
2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00
LOCATION
MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich
It Has Never Been Easier to Find Matching Pantone Colours
Unlimited access to the entire Pantone colour spectrum
- with Pantone Connect
Colours are one of the most important parameters in trend analysis and the design of new collections. The right shade often only differs in nuances within the colour palette to achieve the desired colour harmony for the collection. Nowadays, we find inspiration for colours everywhere in our live: whether in nature, the food industry, interior design or beauty products.
In order to allow these colours to flow into the design process, our long-standing partner Pantone is especially addressing designers with its latest development: A platform with Pantone color libraries, color values and powerful navigation functions – always available wherever you are working with colors. The new digital color platform Pantone Connect simplifies your work and workflow by giving you access to all Pantone colors through a single-user account at any time across mobile, web, and the Adobe® Creative Cloud® applications.
“Our company has worked closely alongside creatives in the graphic, fashion, and product design industries to understand how color can become an enabler of performance rather than a hindrance. Pantone Connect’s unique combination of technology (enabled by X-Rite), features, and platform accessibility will give designers the tools they need to be confident in their color choices and ultimately successful with their creative work. They win with the Pantone Connect platform because their color choice reflects an informed decision made efficiently and communicated effectively.”
Adrián Fernández, Vice President and General Manager, Pantone
The Pantone Color Match Card
In addition to the App Pantone Connect, the new platform also includes the revolutionary Pantone Color Match Card, an innovative target in credit card size.
The Pantone Color Match Card works with your phone’s camera to measure and match coloured objects, materials, and surfaces to a Pantone Colour. With the size and portability of a credit card, this unique solution makes matching an inspirational colour to Pantone as easy as taking a photo – at accuracy levels approaching more expensive colour-reading devices. Use the Color Match Card with the Pantone Connect mobile app to capture a colour, search for a best match, and save your chosen Pantone Colour to a palette for designing later in the Pantone Connect Extension for Adobe Creative Cloud.
Together with the Pantone Connect app, you can measure the color of objects, materials and surfaces and match them with Pantone colors. Simple, portable and more accurate than color extraction from images.
Merging physical color with a digital workflow through an innovative approach, this Card-App pairing makes Pantone color identification and communication from physical inspiration to final design a streamlined, accurate, and affordable option for large dispersed design teams and freelancers alike.
“With the Color Match Card and Pantone Connect app, a designer’s phone has now become a legitimate color capture device to match the physical world more accurately to Pantone Colors, as well as a workflow productivity tool to shorten the color communication process, at a nominal cost.”
Nick Bazarian, Senior Product Manager, Pantone Digital Solutions
With Pantone Connect, you can streamline color selection, color communication and the design process. For example, you can match physical color samples with Pantone colors, create and arrange palettes for design projects or apply Pantone colors to design files. The result is greater accuracy and less time or rework.
The software easily converts eye dropper, Hex, RGB, CMYK, and L*a*b* values to the nearest Pantone Color, meaning for fashion designers they can rapidly turn digital colour inspiration into the reality of ready-for-production.
For more information on Pantone Connect and how to create a new account, visit www.pantone.com/connect. Mobile apps for iOS and Android can be downloaded from the Apple App Store and Google Play Store, respectively, while the Pantone Connect Extension for Adobe® Creative Cloud® can be downloaded from the Adobe Creative Cloud Exchange website.
OPENING TIMES
2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00
LOCATION
MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich
7 Reasons Why You Should Continue Your Journey Despite The Pandemic
7 Reasons Why It Is Imperative You Continue Your Journey Despite The Pandemic
Article by Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com
In these perilous times, there is no denying that the future of fashion has become uncertain. Fashion businesses, stuck between a pause and a pivot, are looking to digital, innovative and hybrid approaches to push their narratives forward. Open to new opportunities sprouting up, despite the pandemic, some fashion businesses are taking the “when life gives you lemons, make lemonade” approach, to overcome a crisis that shows no signs of stopping.
“Your body may be in quarantine, but your mind doesn’t have to be”
explained fashion designer Jeremy Scott when interviewed for Harper’s Bazaar. True, in an age where timing is everything, there are several reasons why continuing your fashion business journey during this very exceptional time is the way forward. Here are seven:
1. Take Advantage Of New Tools and New Ways of Working
It is time to adopt a more flexible mindset when it comes to technology-driven tools and finding new ways of working. Doing so will allow you to be more open to rewiring your creative development process, making navigating through troubled waters easier. Also, creating networks gives you access to resources that could help you strengthen your business and help you think outside of the box so you can welcome new tools and new ways of working with your team.
2. Now Is A Great Moment to Experiment and Try New Techniques
With social scientists making significant contributions to the field of fashion design research, this is a great moment to experiment and research new techniques that will assist you with your business. This could include finding new eco-friendly materials that you could use or using technological innovations capable of helping you design and manufacture your products more mindfully.
3. Sustainability and Consciousness Needs To Be Part Of Your DNA
The pandemic has drawn attention to why we need to have sustainability and consciousness embedded into our business’ DNA. Moreover, it has also shown that the future of fashion can no longer be built on putting profits ahead of people’s health and safety. The lesson here is that the ‘old way’ of doing business no longer works, instead steer your business strategy towards a more clean, safe, fair, transparent and accountable mindset.
4. Join The Conversation Addressing Economic and Manufacturing Realities
The emerging modern world is all about investing in tomorrow, which means that you need to think about economic and manufacturing realities. This will help you set realistic expectations in terms of product delivery and product credibility.
5. Access To Start-up Technology Innovation
From the idea of virtual showrooms to digitally produced samples and campaigns, the demand for start-up innovation is growing. The good news is that fashion businesses have more access to advanced technology than a year ago. Companies that are adopting innovation can reimagine a new direction and head towards it.
6. Transparency is Slowly Becoming The Norm
COVID-19 has highlighted the significance of brand transparency. Before the pandemic, being transparent was a choice; now, it is a necessity. Brands are currently being held accountable for their environmental practices, so the way forward would be to disclose your policies and commitments when it comes to social and ecological issues.
7. Represent The Next Normal
With so much going on, all businesses should be driven by a need to make a positive contribution to the decision-making process that will shape the future of fashion. Doing so will differentiate you from other fashion businesses and prepare you for what is most likely going to be the next normal.
OPENING TIMES
2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00
LOCATION
MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich
Denim, Sportswear & Innovations Exhibitors at FABRIC DAYS
FABRIC DAYS will take place from 1 – 3 September 2020 at MOC Munich. In the four fully booked halls on the ground floor of the MOC, around 300 German and European exhibitors in 5 segments will present their new developments for Autumn.Winter 21/22 in around 700 collections. Among the international exhibitors who have confirmed their FABRIC DAYS participation are also many premium suppliers who will present their novelties in the Denim, Sportswear and Innovations areas.
Register today for FABRIC DAYS – your chance to meet your suppliers in person again and gather trend information and inspiration in addition to the latest developments. Discover some of the participating Denim, Sportswear & Innovations exhibitors here:
DENIM & SPORTSWEAR
Bossa strives to promote responsible change in the industry. With the D-CHRONICLES concept, a collaboration between Bossa and Fibretrace, Bossa views the future of sustainability as: transparency, trust and traceability. The concept uses the blockchain based ID system by Fibretrace technology, which follows a product from farm to shelf and chronicles its history securely with blockchain. Bossa, which has transparently detailed its production figures for the last three years with “Towards Zero Waste” booklet, will continue to report its production values annually. The Turkish textile company has increased the use of recycled fibers in the raw material blend required for denim fabric and is starting to use all of its textile waste in its blends by restructuring or cleaning them which are next steps “Towards Zero Waste”.
The Autumn.Winter 21/22 collection at Bossa is divided into 5 groups: The first concept, “Heritage”, is inspired by denim origins in combination with technology innovation. The super soft and performance denims of the second concept “Workout” bridge the gap between regular denim and active wear. The “Luxury shades” concept includes premium denims with natural elegance through new fibers, clean surfaces, draping and silhouettes. Timeless jeans in dark tones are presented in the forth concept “Dark Side”. Bossa created different denim combinations with warm colours for cold days in the fifth concept “Fall in Love”.
The Kilim Denim Autumn.Winter 21/22 collection focuses on combining new shades and trendy finishes with functional and innovative solutions. Developing new collections involves research and challenging the boundaries of design and technology. With every season, Kilim Denim operates under high environmental and social standards. The Turkish weaving factory highlights the “Vintage Core” and “Shape Core” collections that present high elasticity with trendy looks. The “1986” and “Ageless” collections reflect the vintage and positive sense of the 80s and 90s era. The “Recreate” collection is produced from recycled yarns due to Kilim Denim’s confidence in a circular economy and acute responsibility to use resources respectfully. The newly developed Cactus process, which is certified by Intertek, also minimizes water usage.
From the makers of DRY INDIGO® comes… DRY BLACK®, the Sustainable Denim Revolution now available in black! After the development and launch of Dry Indigo® – a unique foam dyeing technology that allows to dye Indigo Yarn with zero water – Tejidos Royo decided to go one step further. After more than a year of R&D, Tejidos Royo has managed to adapt the revolutionary foam dyeing technology to Black Denim. Tejidos Royo is now able to dye denim in sulphur black with no water usage in the dyeing process, and more importantly, no need to clean the water after dyeing. The Spanish fabric manufacturer is able to control the sulfur, the intensity and the fixation of the colour. DRY BLACK® is certified by the Textile Research Institute AITEX as an eco and sustainable Black Yarn Dyeing process. The achievement of this technology: 99% less water usage in dyeing, 52% less chemical usage, 72% reduced energy usage, 0% water discharge. Tejidos Royo always bets on innovation and 360º sustainability. “Our goal is to give the market the best product without permanent harmful effects for the environment. We develop trendy, innovative and sustainable fabrics. We create fabrics with values and this pioneering and ecological technology DRY DYE is the way to revolutionize the global production of denim.” DRY BLACK® – BLACK TO THE FUTURE.
INNOVATIONS
RenTec.one specialise in the renaturation of leather scraps from the tanning industry. The processes eliminate up to 95% of the received leather waste and transform the raw materials into various re-useable forms: yarns, woven fabrics or textiles for direct cutting. Due to the chemical and physiological properties of collagen in leather and the separation of remaining fat content, the RenTec.one leather yarns contain a natural sanitizing property, which notably helps to cure neuritis, neurodermitis, foot cracks and stench.
House of U, a digital textile printing company based in the Netherlands, has been working to tackle their chemical, water, and energy consumption in addition to offering a wide range of sustainable materials to print on. The print house introduces low impact printing with the aim to achieve bold colours while phasing out harmful chemicals – and thus helps clients achieve rich and deep colours by using certified inks on a wide range of sustainable fabrics. With an online platform and digital colour management, House of U offers designers creative freedom to product their high-quality prints. Customers can upload their designs online, pick the fabric of their choice and order without any minimum order quantity. The company’s processes and methods consist of pre-treatment, printing, and the finishing of the materials. House of U’s digital printing method reduces water consumption by 70% in comparison to screen printing. All inks used in the printing process of natural fibres are GOTS certified, water-based inks. This applies to all chemicals used in the pre-treatment of the fabrics (coating) and in the post treatment (after printing).
For more than 15 years smartfiber AG offers high quality, skin-friendly natural fibers for sustainable textiles with the name SeaCell™ and smartcel™ sensitive. Thanks to the natural additives algae or zinc the fibers of smartfiber AG are the basis of numerous fashion and home textiles for international brands which consider sustainability as a matter of course. The fibers are based on cellulose. Due to the additives from algae in SeaCell™ or zinc in smartcel™ sensitive the fibers gain extraordinary properties. Thus, the fibers are particularly skin-friendly and stand for environmental friendliness and saving resources.
FABRIC DAYS AUTUMN.WINTER 21/22
OPENING HOURS
1 SEPTEMBER 2020 · 9.30 AM – 6.30 PM
2 SEPTEMBER 2020 · 9.30 AM – 6.30 PM
3 SEPTEMBER 2020 · 9.30 AM – 4.00 PM
LOCATION
MOC Munich | Halls 1 – 4 Ground Floor
Lilienthalallee 40
D – 80939 Munich
Disruption and Transformation in the Textile Value Chain
Disruption and Transformation in the Textile Value Chain
Future Supply Chain Expert Panel Discussion at MUNICH FABRIC START
In the February edition of MUNICH FABRIC START, KEYHOUSE hosted an expert led panel discussion, merging their collective knowledge and experience under the topic, ‘Future Textile Supply Chain – Disruption and transformation through sustainability and networking in the textile value chain’. Moderated by Jana Kern & Alex Vogt of KERN.Consulting with Prof. Dr. Michael Braungart (Braungart EPEA), David Shah (View Publications), Hans H. Jung (Unity AG) and Dr. David Schmelzeisen (RWTH Aachen).
The fashion industry is currently facing unprecedented challenges as a result of COVID-19, especially critical are those concerning the global supply chain. Change is accelerated during these times and it has become crucially important to share our collective knowledge and expertise in order to develop positive, future proof solutions. On the KEYHOUSE stage, our industry experts exchanged their thoughts and expertise, offering their unique insights and key points for further action and reflection.
How attractive has the option of localisation become to companies?
While local production may look like an attractive alternative that could perhaps satisfy a growing standard of consciousness and need to keep up with demand, it is problematic because companies will always seek out the cheapest option, said David Shah as he offered a further insight:
“Turkey will become the new ‘China’ to Europe, just as Mexico will become the new ‘China’ for America.”
On the one hand, there are the typical pressures demanded from the point of view of the manufacturer which will always exists, such as; speed, price, product diversity, range and lifespan, speed of delivery as well as waste reduction. However on the other hand there is now a need to satisfy the consumer demand for those who are seeking a more meaningful experience, individuality and faster to market which is almost counterintuitive.
To what extent will consumer demand for sustainable manufacturing shape current business practices?
While fashion movements, professionals and activists advocate for greater transparency and traceability which can ideally change this damaging mind-set mentioned previously, panellist David Schmelzeisen believes it is still the case that the majority of end consumers want faster change times but at the same time lower prices. He believes that the controlling power does not yet lie with the conscious consumer, adding:
“We need to be more flexible and that is where digital technology comes in and why we will see a lot of changes in the future. For this we need smaller MOQ’s (Minimum Order Quantities) which is leading producers to look for new digital and technical solutions as well as new design solutions.”
How can digitisation provide a solution for more accurate production quantities?
Digitisation is transforming the entire supply chain, the connection between production and actual customer demand is getting closer. Hans Jung believes digital tools offer the unique opportunity to learn what the customer wants, such as with customer interface throughout all the different stages of usage, acting as a systematic feedback loop for optimisation. He states
“Production industries are now evolving and adding additional functions in a much more sustainable way than in the past.”
How crucial is the practice of circularity for the textiles industry in the future?
Circularity is crucial to the future of our industry and it should be explored as there is a lot of opportunity to build on this kind of system within the textile industry. Michael Braungart strongly believes the future lies in opening up the circular processes and materials which conventionally may be contained to only the textile industry. As these may have other relevant applications in production industries across various stages of the process and thus increasing the effectiveness of circularity. He also shared his crucial opinion that where brands use smart textiles, there must be an equally smart effort to communicate with the consumer. It is important to educate the consumer on how to use the product better for circularity to truly be in effect.
Want to know more? Watch the full discussion now available on our YouTube channel.
How Automation Will Change The Fashion Industry
SPORTSWEAR INTERNATIONAL TALK
DON’T BE AFRAID OF ROBOTS – HOW AUTOMATION WILL CHANGE THE FASHION INDUSTRY
In the February edition of Keyhouse at MUNICH FABRIC START, Sabine Kühnl, Editor-in-Chief at Sportswear International, hosted a panel about “Don’t be afraid of robots! How automation will change the fashion industry”. Five leading experts offered their unique insights into automation, digitalization and localization – which are currently some of the key trends driving the global fashion market.
With Ebru Ozaydin (Artistic Milliners), Jon Zornow (founder of Sewbo), Dr David Schmelzeisen (Research Associate of ITA, RWTH Aachen), Dr. Thomas Fischer (Head of Research at ITF Denkendorf) and Benjamin Baumann (Project Manager at Kuka).
Don’t be afraid of robots! How automation will change the fashion industry
As we move closer towards a fashion system which resembles Industry 4.0, the five experts offered their insights into our current status and the role of automation, digitalization and localization.
Are we operating in times of Industry 4.0?
In terms of the classic, mass production of our fashion systems, our panellists agreed we are not fully digitized yet. Where Industry 4.0 is concerned, it has a lot to do with digitization and digital product development and simply the necessary steps have not been integrated throughout all areas of the production chain. Fischer estimates the progress among the various fragments of the fashion industry only reaches a maximum of 50%, with Baumann also suggesting that if we break down the many subtopics, we are making greater progress in some areas than others.
What then is the greatest challenge facing our industry?
Industry 4.0 relies on the exchange and sharing of data, which is currently still a problem for our fashion industry which is greatly fragmented. Where progress is often stunted due to manufacturers working conservatively instead of as part of a community which makes sharing and accessing data difficult. Collecting and processing data at all stages plays a vital role for Ozaydin, in order to bring more information about the production into the hands of the end consumer. With greater investment in automation technology, linking systems together in this way Zornow elaborates will make data sharing infinitely more efficient and available.
Is there a role textiles can play as part of Industry 4.0?
Textiles can be distinguished as part of the network where clothes can play an essential role in communication with its environment and the wearer. Through various integrated CPS’s (Cyber Physical Systems) such as sensors and antennas, textiles can become extremely useful materials for Industry 4.0 as well as a lot of other sectors. We explored this topic in greater detail with The Nurture Room project by fashion technology expert Pauline van Dongen also at the Keyhouse.
Will there always be a place for humans in fashion and textile manufacturing?
Through greater collaborative efforts and research into digitization, it will be possible to drive down the initial costs of automation which would lead to increased investments into automating processes. However, these will be non-value adding tasks and currently cannot replace the labour-intensive processes carried out by human beings. Schmelzeisen typically advises that 40% of production should be digitised but views the future of robots in the fashion industry as a collaborative relationship, where robots are brought in to assist workers and provide relief in difficult or strenuous tasks. Repetitive or mundane processes can be out sourced while increasing focus on value adding tasks only achieved by humans. There will be more jobs which evolve are suited to the human nature, their creativity and craftsmanship also in the development and management of these processes.
What is the role of localization in this new fashion system?
With global trends indicating that labour costs are set to increase in the conventionally ‘cheaper’ countries, this could make the higher investment costs of automation technology more feasible. At the same time, from a sustainability point of view, there will be an increase in companies operating regionally where materials can be processed and recycled locally. With solutions such as nearshoring, micro factories and smaller production centres offering attractive alternatives in times of political and environmental uncertainty. Also offering a solution to the high demand for personalisation and bespoke design services at the point of manufacturing, leading to the invention of new, customised technology and automated processes scaled to these new production processes. “Everything that can be digitized will be and everything that can be digitized can be personalised.” – Dr Thomas Fischer
Want to know more? Watch the full discussion now available on our YouTube channel.
Focus On Thrivability at MUNICH FABRIC START Spring.Summer 21
A PARADIGM SHIFT TOWARDS HOLISTIC SUSTAINABILITY
A new level of sustainability, digitalisation, transparency, a growing need for information and the desire to inspire - that's what the Spring.Summer 21 season stands for
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals successfully introduced the Spring.Summer 21 season from 04 – 06 February in Munich. The approximately 18,400 international trade visitors were offered a broad spectrum of strongly positioned collections with innovative product and trend statements that demonstrated a new awareness of ecology and the increasing relevance of natural looks and resource-saving materials.
The MUNICH FABRIC START has shown very clearly that this fair format is convincing as a strong industry platform in times of changes and major challenges. Thanks to the professionalism and sovereignty of all those involved, the necessary responsibility to approach the reorientation of the market constructively and in a solution-oriented manner has been created. We have experienced this willingness in numerous discussions with exhibitors and visitors during the three intensively used days of the fair. We therefore feel confirmed in our current and future orientation.
Sebastian Klinder, Managing Director MUNICH FABRIC START
The design team of Boss Women emphasizes not only the good atmosphere but also the high-quality and quantitative offer:
We enjoy the relaxed atmosphere here in Munich. All the important suppliers are on-site, so we can work excellently. The main topic is of course sustainability and the correspondingly wide range of natural materials such as linen as one of the favourites for summer 21. There are also very innovative jerseys, bondings and neoprene knittings as new and exciting materials.
This was also confirmed by Theresa Austin, Advisor AKOJO MARKET, Co-founder Paris UIUX, LVMH Group Digital:
I thoroughly enjoyed my time at Munich Fabric Start. The Bluezone and Keyhouse, in particular, were eye-opening for me and I was very impressed at the number of suppliers working with innovative new technologies and methods to produce in more sustainable ways. It was a great showcase of sustainable innovation and it was very inspirational to speak with so many experts on such a key topic. I left both motivated and educated, with a lot to share back into my work.
Further background information on the main theme, the innovations of the season and the trade fair highlights can be found on our HOMEPAGE and in the PREVIEW PRESS RELEASE. High-resolution pictures can be found in the PRESS GALLERY.
FOCUS ON THRIVABILITY
The guiding theme THRIVABILITY met the current mood of the industry, in which future-oriented entrepreneurial spirit meets enthusiasm and a changing understanding of values.
In Munich, it became very clear that the era of sustainability is currently determining all talks and discussions in the textile industry. The tenor seems unanimous: The industry is on the right track and now it is time to take responsibility, turn information into action and create transparency.
Claudia Lanius, Lanius, highlighted the positive approach to a new form of open-mindedness:
The largest portfolio of sustainable products is on display here in Munich. Such a broad spectrum in this density cannot be found anywhere else. All major suppliers are on-site. In addition, there is an excellently staffed accompanying program of panels and discussion rounds. The acceptance of sustainable topics is increasing all the time, which is a very positive development overall. This is also reflected in the competent awards for articles in the ReSOURCE Area.
The increasing interest in sustainability, certifications and future-relevant topics confirms Franziska Dohrmann, GOTS:
Our contact to major brands is clearly increasing and the interest in certified articles is growing. Already on the first day of the fair, we recorded a strong visitor frequency with very good discussions. The increasing acceptance is also reflected in the highly attended lectures of the ReSOURCE Forum.
INFORMATION, RESPONSIBILITY AND TRANSPARENCY IN DISCUSSION
The different aspects, innovations, collaborations and communication concepts were also the focus of the numerous well-attended side events at KEYHOUSE, the ReSOURCE Area and BLUEZONE.
As a trade fair organiser, we also see ourselves in the role of an impulse generator that can generate a corresponding reach. Therefore, we attach particular importance to a qualitative and varied supporting programme which, thanks to international experts, offers an insight into current innovation topics, problems and solutions and thus forms the basis for transparent knowledge transfer.
Frank Junker, Creative Director MUNICH FABRIC START
Right at the start on Tuesday morning, trend forecaster David Shah addressed precisely these challenges in his enthusiastic Keynote „The 10 Design Pillars of Design“. The publisher and CEO of View Publications drew scenarios of new retreat possibilities and the search for structures and simplicity in times of digitalisation and diversification.
The panel discussion on the subject of “Future Textile Supply Chain” with international experts also provided new thought-provoking impulses on how the textile chain can be transformed through sustainable solutions and networking. In addition to transparency, intensive communication with consumers and the development of technologies, product development, quality and aesthetics should not be forgotten as indispensable criteria.
The textile value chain is currently being radically rethought. Every company has to deal with these impulses and develop individual concepts. One thing is certain: in the future, too, only those companies will be successful whose fashion fascinates and who act in an economically sensible manner. Digital processes, decentralized production, smaller batches, shorter lead times, comprehensive transparency and new circular business models – it remains exciting to see which of these developments are scalable and when. One thing is certain: now is the right time to develop principles for dealing with the new perspectives for your own company. In view of these fascinating prospects, a 90-minute expert panel on “Future Textile Supply Chain” is just enough to scratch the surface of the new possibilities.
Alexander Vogt, Kern. Consulting
INNOVATIONS, FUTURE MATERIALS & NEW TRENDS
Knowledge, transparency, quality, responsibility and communication influence the current multitude of product and process innovations.
Linen, both pure and blended with cotton, is the big favourite for the season Spring.Summer 21. Other material innovations were super-stretch silk, recycled polyester, Ecovero-Tencel linen, Naia and Cupro fibre blends or hemp textiles – the constant reference to natural fibres and surfaces was clearly visible.
The theme of Li Edelkoort’s exclusive trend seminar underlines this statement. In her two-hour “Green Wave” lecture, the internationally renowned trend expert presented her interpretations of Spring.Summer 21. Here, too, a rethinking of natural materials and looks was clearly evident. In her outlook on Autumn.Winter 21/22, she favours White as a global colour, on which new structures, styles and designs are based.
BLUEZONE – Reject egoism. Create ECOISM. Rewrite your future
The denim industry is facing new challenges, which the Blue Community faced as an optimistic and international community at BLUEZONE under the ECOISM theme.
The strong network of over 100 major international brands and numerous denim experts was looking for answers to a conscious consumer approach and a growing interest in ready-made solutions that offer future-oriented products, state-of-the-art technological processes and complex functionalities.
Current topics that determine the denim market were discussed in depth in lectures and international panel discussions. The Rivet 50 Talk on the topic of “2020 Vision” on the first morning of the fair gave an outlook on companies, technologies and fashion in the next decade. One of the key statements highlighted the changing demands of consumers – stationary retail can only survive with new concepts, such as offering sustainable fashion, vintage, and repair stores under one roof. This is precisely why the denim community must move closer together.
Alberto Candiani von Candiani confirms that the community spirit of the ECOISM guiding theme determines the future:
ECOISM – I love the concept, the slogan, the theme of this year’s BLUEZONE. It’s about green innovations, which must be visible and tangible, and about consumers who are better informed than ever before and are looking for a new way of consuming. We, as the Blue Community, are responsible for a massive change that will transform what is considered a “polluting” industry into a green model based on sustainable innovation and circularity. Denim can be seen as the most popular, “democratic” and perhaps “invasive” fabric ever made on the planet – and we, the Ecoists, want to change denim to become the representative flag for this revolution.
KEYHOUSE – A STRONG NETWORK OF CREATIVE MINDS
The think tank of MUNICH FABRIC START offered concrete approaches for a future-oriented textile and fashion industry. Information, transparency and interaction stand for an inspiring network of innovative projects and sustainable collaborations.
Munich Fabric Start’s advanced platform, KEYHOUSE, has been paving the way into the future for some time now, connecting innovators and the industry. The innovation space, which brings together game changers and pioneers, successfully gives traditionalists in the textile industry a glimpse of the future. KEYHOUSE provides the space for superstars of fashion technology to present new technologies, sustainable developments, expert workshops and trend seminars. I would easily describe KEYHOUSE as the “Department of Innovation” for fashion companies.
Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com
In her keynote speech “Rethinking the business of fashion”, Muchaneta Kapfunde called for a rethinking within the fashion industry. The change is possible and necessary due to the influence of digitalisation and technology. Examples of fundamental changes are block chain transparency, compostable packaging, on-demand solutions and the production of textiles based on dairy products.
In the panel discussion of Sportswear International, international experts discussed how automation, digitalisation and localisation will change the global fashion market and what impact these new standards will have on CSR issues and sourcing structures.
Once again, the SUSTAINABLE INNOVATIONS Area at KEYHOUSE, curated by Simon Angel, received great attention. He emphasized above all the openness of the visitors to the complex topics, to new materials and material extraction. He said that particularly pleasing was the willingness to exchange ideas, form networks and thus strengthen the community of all those involved within the textile and fashion industry.
The Keyhouse has a unique energetic atmosphere with very inspiring visitors. Especially exciting was the great interest in holistic sustainable concepts that go into depth. So the industry is definitely on the right track
Chandra Prakash, Founder & CEO Cocccon
The future of the textile industry was not only discussed in the seminars and lectures – the MUNIQUE MOODS party on the first evening of the fair also provided an opportunity to strengthen the community and exchange information. Around 1,500 guests gathered in an elaborately staged and specially built palace tent.
MUNICH FABRIC START – A Paradigm Shift Towards Holistic Sustainability
A new level of sustainability, digitalisation, transparency, a growing need for information and the desire to inspire
– that’s what the Spring.Summer 21 season stands for.
The awareness of a new ecology has become one of the strongest social movements. It challenges us to rethink, to take responsibility, to create transparency and to enter into an intensive dialogue.
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals will introduce the Spring.Summer 21 season from 4 – 6 February in Munich. Approximately 20,000 trade visitors will have access to an extensive range of fabrics, additionals, designs, manufacturing services, supported by an informative and inspiring events programme.
The Spring.Summer 21 season is characterised by dynamism, waves and radiance – the guiding theme THRIVABILITY brings enthusiasm, creates excitement, let’s blossom and flourish. THRIVABILITY deconstructs our understanding of fashion and embeds a new, positive way of thinking: aesthetics and people see eye to eye; resources and nature are respected. This creates a new understanding of holistic sustainability and future-oriented entrepreneurial spirit. Spring.Summer 21 answers current market needs and reflects an evolved understanding of values. Knowledge, transparency, quality, responsibility and communication influence the current showcase of innovative product and processes on offer. THRIVABILITY combines the essence of this new era with a classic definition of trends and cultivates an inspiring and progressive direction for materials, fashion and design.
MUNICH FABRIC START HIGHLIGHTS
ASK THE EXPERT – Communication islands with THRIVABILITY experts.
Taking into account the focus on sustainability and innovation driven by THRIVABILITY, a new information concept will be integrated into the Trend Forum at the upcoming MUNICH FABRIC START. At various communication islands in the foyer of the MOC, industry experts will provide impulses and answers to current questions, from the origins of the material to exploring the diverse range of production processes and end garment recycling. Through direct discussions, you will gain valuable know-how, insights into topics and current solutions for both sustainable and innovative processes along the value chain:
CIRCULARITY | FIBERS & MATERIALS | MARKETING & COMMUNICATION | RECYCLING | SOCIAL RESPONSIBILITY
NEW ICON GUIDANCE SYSTEM
In addition, MUNICH FABRIC START has implemented a newly developed icon guidance system which in the spirit of transparency, identifies the sustainable and technical aspects of all the material highlights presented in the Trend Forums. In this way, visitors can establish these respective and previously hidden properties of textiles and ingredients at a single glance.
FABRICS
AWARENESS AS A DRIVER OF INNOVATION. Around 700 suppliers present their creative new developments across more than 1,000 collections – based on the latest technology innovations and the conscious and conservative use of resources. The fashionable combination of natural and innovative fibres is reflected in numerous new textile qualities including: luminous surfaces, wet gloss looks, soft glazes, colour gradients, transparent qualities, abstract patterns and relief elements. This season, MUNICH FABRIC START once again unites textile producers with a huge range of state-of-the-art fabrics, presenting not only essentials such as cotton, viscose, wool, elastane, lace and linen, but also novelties such as super-stretch silk, recycled polyester, Ecovero-Tencel linen, Naia and Cupro fibre blends or hemp textiles.
ADDITIONALS
TRIMS FOR FUTURE – this is the global motto which represents approximately 200 of the world’s leading international ADDITIONALS suppliers. Fashionable new developments revolve around iridescent surfaces, glowing yarns and electrifying colour applications. The focus is on recycled and sustainably produced products in natural colours. ITL Group will not only show its comprehensive range of products for the first time, but will also launch its C.A.R.E. Collection (Conscious, Affordable, Responsible, Eco-friendly labels) during the upcoming trade fair. Clic sums up these developments: “We have focused on realistic and organic articles that preserve nature both in form and texture”.
ReSOURCE
In a comprehensive forum, the ReSOURCE Area categorises and presents around 800 sustainably produced articles by exhibiting fabrics and additionals producers. “With our ground breaking DryIndigo® technology it is now possible to produce denim with 0% water consumption”, Tejidos Royo describes its latest milestone. Bornemann Etiketten sees the biggest challenge in balancing creativity, sustainability and efficiency, while Dutel focuses on timeless and durable top quality. Lanificio Roma pursues resource saving process solutions with the aim of wasting less and reusing production and consumption waste as new resources.
DESIGN STUDIOS
Natural colours based on sustainable dyeing techniques now determines the colour palettes of the inspiring designs at the internationally renowned, textile designers and trend offices in the DESIGN STUDIOS. The current change in the textile industry is leading to a revolution in the printing and dyeing industry and inspires a revival of natural dyes. Design Union and Primus Pattern also emphasize the simultaneous closeness to nature and diversity of textile prints for Spring.Summer 21.
SOURCING
Ready-made solutions are becoming more and more important and the interest in sourcing providers close to the market is also growing with a focus is on speed and a reduction in complexity. As globally established manufacturing companies in the SOURCING Area, numerous high-quality newcomers such as Easy Invest Solutions or Union 3 Fashion offer comprehensive insights into the entire textile production chain and its reliable procurement management. For Spring.Summer 21, Cascade Enterprises takes its inspiration from nature and returns to the basics in prints, fabrics and silhouettes. Sourcing specialist Fateks Kumas Tekstil offers and processes fabrics made from recycled PET bottles, also to conserve resources.
As the think tank for innovation, KEYHOUSE provides insights into future fabrics, new technologies, smart products & processes, sustainable innovations and alternative material resources, offering and inspiring pioneering concepts. For more information click here.
With over 100 major international brands, BLUEZONE has positioned itself as the initiator of an extraordinary, strong and innovative denim community. The answer to a conscious consumer approach and a growing interest in ready-made solutions that offer revolutionary products, state-of-the-art technological processes and complex functionalities. For more information click here.
KEYNOTES & SEMINARS
At the upcoming MUNICH FABRIC START, there will be a premium event programme featuring impressive panel discussions, polarising keynotes and trend seminars by international experts. The KEYHOUSE in Hall 5 will feature exciting lectures on the various subjects of innovation. The diverse events on offer in the BLUEZONE area of Hall 7 will provide an in-depth insight into the developments in the denim industry, while the ReSOURCE Forum in K3 in the MOC will offer an equally relevant programme on the topics of sustainability, certification and quality seals.
David Shah about „The 10 Design Pillars” – Tuesday, 4 Feb 2020, 10.30am – 12pm
The trend forecaster and publisher of Textile View will deliver the keynote “The 10 Design Pillars”. David Shah presents new perspectives on design influences from Slowbilisation to Hopepunk, from Biophilia to Datascapes.
Fashion Revolution – Tuesday, 4 Feb 2020, 12pm – 1pm
Ariane Piper gives an insight into Fashion Revolution – how the campaign will revolutionize the fashion industry. The viral campaign “Who made my clothes” will once again feature in the trend forums as an installation for transparency in the fashion industry.
Expert panel about „Future of the Textile Value Chain” – Tuesday, 4 Feb 2020, 2pm – 3.30pm
The panel discussion with expert participants on the subject of “Future of the Textile Value Chain” will be moderated by Jana Kern and Alex Vogt from KERN Consulting. The five international experts, including Prof. Dr. Michael Braungart, Hans H. Jung, David Shah, Jan Wilmking and Lauren Zahringer, will discuss the disruption and transformation through sustainability and networking in the textile value chain.
Rivet 50‘s 2020 Vision – Tuesday, 4 Feb 2020, 3pm – 4pm
What will the new decade bring for the denim industry and community? Rivet 50 will lead a discussion between some of the world’s most influential denim characters to discuss their predictions for business, technology and fashion.
Exclusive Trend Seminar by Li Edelkoort – Tuesday, 4 Feb 2020, 4pm – 6.30pm
Arguably the most famous trend forecaster of our time holds an exclusive trend seminar. In an impressive presentation, GREEN WAVE – the Fashion Trends for Spring.Summer 21, as GREEN BOOK – the Recreationwear Trends for Spring.Summer 21, as well as STILLNESS – a Full Colour Forecast for Autumn.Winter 21/22.
„Fashion Activism” Panel by Muchaneta Kapfunde – Wednesday, 5 Feb 2020, 11am – 12pm
FashNerd founder Muchaneta Kapfunde brings together the experts Kresse Wesling, Styliani Parascha, Marta Waydel and Marina Toeters as part of the panel discussion “Fashion Activism: Creating the Fashion of the Future.”
Hessnatur Stiftung about „The way to the green button“ – Wednesday, 05 Feb 2020, 11am – 12pm
Rolf Heimann, CEO of the Hessnatur Foundation, Institute for Applied Sustainability, explores in a lecture the question “How do I prepare my company for certification?”.
„How automation will change the fashion industry” – Wednesday, 5 Feb 2020, 2pm – 3pm
The five experts in technology, David Schmelzeisen, Ralf Schneider, Dr. Thomas Fischer, Jon Zornow and Sabine Kühnl will discuss “Don’t be afraid of robots – how automation will change the fashion industry” in a panel discussion. Automation, digitalisation and localisation are the trends that are reshaping the global fashion market. Is the fashion industry ready to adapt to new standards? What consequences does this have for the current procurement structure, also in terms of social responsibility?
“The data behind today’s winning marketing strategies” – Wednesday, 5 Feb 2020, 5pm – 6pm
Gina Gulberti, VP Digital Marketing at Launchmetrics, explains in her keynote “The data behind today’s winning marketing strategies”.
All dates and the complete events programme can be found here.
MUNICH FABRIC START & KEYHOUSE & SOURCING
04 February 2020 | 9.30am – 6.30pm
05 February 2020 | 9.30am – 6.30pm
06 February 2020 | 9.30am – 4.00pm
BLUEZONE
04 February 2020 | 9.30am – 6.30pm
05 February 2020 | 9.30am – 6.30pm
The Nurture Room: Interview with Pauline van Dongen
LET'S TAKE CARE OF FASHION TOGETHER.
During the previous edition of MUNICH FABRIC START, you presented the Smart Textile Pop-up Lab at the KEYHOUSE. What was it all about?
The aim of this Pop-up Lab was to familiarize people with smart textiles, and in particular those created by printed electronics. Through my work at Holst Centre (a leading Dutch R&D centre), I see the potential of printed electronics for the textile industry. These printed electronics are thin and stretchable and the printing process allows for a modular design approach. Moreover, they are made using familiar processes, namely through screen-printing conductive inks on flexible substrates like TPU and then heat bonding these smart “trims” onto textile. Visitors of the Pop-up Lab could see this process up close to better understand it and be inspired by the possibilities.
This time, visitors of the fair can book a (free) session in “The Nurture Room”. View the timetable and register here.
What will they experience there?
After having successfully shown the process of printing electronics and their integration in textiles, it is time for the next step. The Nurture Room is a space to reflect and to meet likeminded people who share a wish to do things differently within the fashion industry. It invites open dialogues addressing the urgency to create new relationships between humans and the clothing they wear.
The aim of the sessions at The Nurture Room is to not only inspire participants, but to ensure that they can follow up their inspiration with concrete actions once back in the office. You will be guided through the session by wearable technology experts: Pauline van Dongen and Marina Toeters. By booking a session on a particular topic, such as workwear, outdoor clothing or casual wear, you can tap into a wealth of knowledge and simultaneously help shape the direction of developments in the field of wearables.
The sessions are meant to connect companies covering the full value chain, in order to collectively contribute to new product developments. Together, we will discuss ways to embed technologies into clothing in ways that can nurture people and improve their wellbeing. Visitors will be able to encounter the latest developments that fall within this scope, such as MYSA 2.0: a “relax shirt” that guides the wearer through breathing exercises that can be felt through subtle vibrations along the spine.
Can you tell us a bit more about your own research and how the idea of The Nurture Room relates to it?
In my own research, I focus on the way clothing mediates between our bodies and the world. Our clothes shape how we relate to the world, they actively shape our perceptions and our actions. I look at how we can strengthen our relationship and emotional bond with clothing and, by wearing clothing, with others and with the environment. When our clothes become active and responsive, how will this affect the human-garment relationship for example? My research shows that when we create wearables, we need to take into account the full set of experiential qualities of the garment, and not just the functionality of the technology. I extensively describe this approach in my recent book “A Designer’s Material-Aesthetics Reflections on Fashion and Technology”. It also includes practical guidance for designers and engineers who wish to develop wearables.
As a designer working between the fields of fashion design, textile innovation and technology, I understand these different worlds and know how to connect them. I would like people entering this space to think very consciously about what they want to develop and for whom, what new values the product will bring to people and how they incorporate considerations relating to the well-being of the planet. This ambition is reflected in the concept of The Nurture Room.
Why did you call it “The Nurture Room”?
Nurture is care that is given to someone while they are growing and developing. The term reflects the care with which we should all treat industry. In the context of “nature vs nurture”, the word “nurture” describes the influence of learning and other influences from one’s environment. I experienced how many new things I had to learn when I made a turn to wearables. In wanting to change the system as well as my own position and attitude as a designer, I also noticed that I needed to shed some of the premises that formed the basis for my fashion education. This learning and unlearning are processes that not many people in the industry take the time for or get the time for. While new perspectives are so desperately needed right now. So, to help facilitate this, our main message is: “Come and nurture yourself, by expanding your knowledge in the area of wearable technology.”
Visit The Nurture Room at MUNICH FABRIC START on February 4-6 2020 in Munich, Keyhouse, Booth #34
Due to the limited number of places available for the free individual workshops, we kindly ask you to register by mail to Chantal Gräff at cgr@munichfabricstart.com.
WORKSHOP TIMETABLE
Tuesday, 4th February
11.00 – 11.45 am: sports & activewear
14.00 – 14.45 pm: wool & tailoring
Wednesday, 5th February
11.00 – 11.45 am: workwear
14.00 – 14.45 pm: intimates
16.00 – 16.45 pm: outdoor
Thursday, 6th February
12.00 – 12.45 pm: casualwear