KEYHOUSE
Innovation hub for the fashion of tomorrow
In the atmospheric industrial charm of KEYHOUSE, Hall 5, progressive suppliers and global players from cross-industry sectors will show their latest new developments and innovations. On more than 1,000 square metres you will find trend-setting smart textiles, future fabrics and new technologies – be it in terms of sustainability, circular economy, digitalisation, traceability, technology or finishing. Staged as an interactive think tank, forward-looking show cases will be in the spotlight alongside sustainable innovations.
The KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions and expert talks from international industry insiders. These are some of the innovative brands that presented their new products during the last KEYHOUSE Edition in July 2023.
ALGA – LIFE
Algaeing™ is all about proactively addressing apparel and textile supply chain practices, combating climate change, and capitalizing on the growing market demand for sustainable and healthy products. With an innovation that converts algae into bio-fiber and eco-friendly dye, Algaeing™ is redesigning the world of fashion and other industries for future generations. Let’s detoxify the fashion industry with Algaeing™ textile solutions!
CLO Virtual Fashion
CLO Virtual Fashion, established in 2009, is a multinational technology company revolutionizing the garment industry. Utilizing their cutting-edge 3D Cloth Simulation Algorithm, they seamlessly integrate digital and physical garment components, leading the market. The transformative CLO Fabric Digitization Service converts physical fabrics into digital assets, enabling limitless design possibilities and fostering collaboration with suppliers. This service reduces costs and unlocks unparalleled creativity. With a comprehensive suite of interconnected products, including 3D garment design software, digital asset management, and consumer-facing services like virtual fitting, CLO Virtual Fashion offers users a consolidated and innovative way of designing.
EYAND
Ecological yarn and 100% natural dying: Eyand is a registered Brand that represents the technical know-how used in the knitting and preparing of the fabrics and garment dying process using natural colors assuring the absence of chemical products. With a family tradition in textiles and more than 30 years of experience, Marti Puignou, General Manager of TIS Group and creator of the brand Eyand has invested all his efforts to offer fabrics with the maximum quality and with an ecological focus. Eyand® holds certifications such as OEKO-TEX® Standard 100, GOTS and GRS.
MONTEGA CHEMICAL SOLUTIONS
Montega Chemical Solutions from Italy is the leader in the production of chemicals and focuses its new research on its responsibility for a cleaner chemistry without penalize the fashion look that always inspires its new collections. Montega gives the input to continuously use the fantasy, to express the creativity without bounds realizing a sustainable art on the garment with Italian flavour.
NEW (RE)SOLUTIONS by Naveena Denim Mills
NEW (RE)SOLUTIONS is a collaborative collection exploring new solutions to design future-fit sustainable denim crafted by Naveena Denim Mills using the latest LYCRA® innovations. The collection is designed by Jac Cameron, and sustainably finished by Chantuque, the first pure sustainable laundry of Turkey. Established in Karachi, Pakistan, in 2005, Naveena Denim Mills specializes in manufacturing premium yarn and denim fabrics, constantly seeking the ultimate union of form and function through creative engineering.
SORONA
Sorona® is a breakthrough bio-based, high-performance polymer offering unique benefits for the textile industry. It contains 37% renewable plant-based ingredients by weight and minimizes the impact on the environment without sacrificing quality and performance. Sorona® can be used in a wide range of textile applications and offers unique performance benefits, including incredible softness, long lasting stretch and recovery properties, UV and chlorine resistance, a quick dry ability, excellent resilience, color fastness, and inherent stain resistance without the need for toxical treatments. Sorona® is a USDA certified bio-based product and has received the OEKO-TEX® Standard 100 Certification and blue sign certification.
TAILORLUX
Tailorlux supports companies in realizing transparency in supply chains, circularity and product protection. IntegriTEX® is an innovative traceability system designed to ensure the authenticity, identity and blending ratios of fibers and textile products. The system is based on tracer fibers that contain inorganic luminescent pigments and can be read out by Tailorlux sensors. The patented Chopcot® Dosing Device creates the entry point for integriTEX® tracer fibers. The unit crimps and cuts filaments to staple fiber, and then doses the fiber into the material flow. Visit Tailorlux at their KEYHOUSE booth H5 | 13 to learn more about textile traceability and how it can be connected to digital solutions!
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EMELIE SANDRE DESIGN – SUSTAINABLE INNOVATIONS
Modularity is hardly a new concept. It has transformed architecture, furniture and industrial design for decades. Applying it to soft textiles, however, opens an entirely different conversation.
Smart Textile Design – SUSTAINABLE INNOVATIONS
We have always been driven by creativity and curiosity. Our practice evolves through prototypes, never finished, always asking more questions of materials, processes and possibilities.
STUDIO ALICE GIELEN – SUSTAINABLE INNOVATIONS
It is an idea that feels increasingly relevant as artificial intelligence and computational design become part of fashion's creative landscape. Perhaps the future is not about humans versus machines. Perhaps it is about learning how to create together.
Leather from the Sea – SUSTAINABLE INNOVATIONS
"Through hands-on experimentation, I explore the potential of new surfaces and alternative forms of leather, aiming to reconnect human life with the natural world as an interconnected fabric."
Maison du Flock – SUSTAINABLE INNOVATIONS
Working with everything from delicate tulle and lace to leather, sequins and other unconventional materials, the studio has transformed flock into a contemporary design language capable of meeting the demands of luxury fashion and Haute Couture.
MUNICH FABRIC START – January 26 closing report
A solid trade show. An optimistic mindset. That sums up the outcome of MUNICH FABRIC START. After three days, the Munich textile fair came to an end yesterday, Thursday, with the integrated show-in-shows BLUEZONE, KEYHOUSE and THE SOURCE. MUNICH FABRIC START concluded with a stable visitor frequency compared to the previous event.
MUNICH FABRIC START – Between Attitude and Sensuality
The future begins where we reimagine it. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection.
KnitForm+ by Jeanne Mora – SUSTAINABLE INNOVATIONS
What matters is how the textile responds: how it regulates volume, distributes pressure, and transitions from flat to three-dimensional states. Process transparency is embedded in the methodology itself.
Cartoon – WEAR YOUR OPTIMISM
Embark on this fashionable journey and discover the new Cartoon collection at our store. Be inspired, mix and match to your heart's content, and wear optimism—every day, for every occasion.
RETRAKT – SUSTAINABLE INNOVATIONS
Performance, in this context, is measured by organisational resilience. RETRAKT applies resilience engineering to help employees anticipate, monitor, respond to, and learn from complex and changing requirements.