KEYHOUSE – The Innovation Hub For Tomorrow's Fashion
In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.
KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.
JOIN ARCHROMA AT THE KEYHOUSE:
Game-changing approach delivers planet conscious, trendy denim
In the fast-paced world of denim fashion, Archroma stands as a pioneering force, collaborating with global denim brands and mills to drive the industry towards a greater focus on sustainability, and cater to evolving consumer preferences.
Their latest innovation, DENIM HALO, represents a fresh approach to denim production, blending lower environmental impact with simplicity. This concept introduces an exclusive chemical technology alongside efficient pretreatment and dyeing processes. By superficially dyeing the yarn, DENIM HALO achieves the desired aesthetic while drastically reducing the environmental footprint of denim finishing. This approach eliminates the need for harmful processes such as manual scraping or potassium permanganate spraying. The end result? One of the industry’s most sustainable laser friendly and easy to wash denim, marking a significant stride towards denim that is more planet conscious.
For the classic blue jeans, Archroma’s aniline-free* (Typically more than 95% lower than current industry standard limits. For further information please refer to The Safe Edge portal.) DENISOL® PURE INDIGO 30 dyes, boasting up to 40% water savings compared to conventional dyeing and laundry finishing methods. Meanwhile, the DIRESUL® SMARTDENIM BLUE pre-reduced sulfur dye delivers savings of up to 70%, ensuring a distinctive blue denim look. For black denim enthusiasts, DIRESUL® EVOLUTION BLACK reduces water usage by up to 56% during dyeing and finishing processes, creating unique wash-down effects with a remarkable 57% reduction in overall environmental impact compared to standard sulfur black in synthesis (Life Cycle Analysis by Ecoterrae).
To validate the eco-credentials of their laser-friendly denim fabrics, Archroma collaborates closely with Jeanologia, a global leader in laser technology. The assessments highlight DENIM HALO’s exceptional performance in ‘Light Sensitive Fabric’ and ‘Environmental Impact Measurement’ tests, where in both tests, the DENIM HALO application far exceeds the current ring dyeing market standard.
In essence, Archroma’s commitment to innovation and sustainability not only transforms denim manufacturing but also aligns with conscientious consumer demands for more planet conscious fashion choices. Through DENIM HALO and its array of solutions, Archroma continues to shape the future of denim, one garment at a time.
*Below limits of detection according to industry standard test methods
**Life Cycle Analysis by Ecoterrae
Switzerland – H7 KH | K12
Figure 1: Light Sensitive Fabric
Figure 2: Environmental Impact Measurement
THIS MIGHT BE ALSO INTERESTING FOR YOU
MUNICH FABRIC START – September 25 closing report
At its 56th edition, MUNICH FABRIC START reinforced its clear positioning. Over two days, the Munich textile trade show brought the fashion industry together with its four show-in-show formats.
Materials as Agents of Change with Simon Angel
Each season, the Sustainable Innovations forum brings together projects that provoke, inspire, and challenge assumptions. This year is no exception, with work ranging from bio-luxury couture to energy-generating textiles and regenerative materials grown from wetlands.
AUTUMN.WINTER 26/27 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART X
For the first time in Germany, S2G XR (Style 2 Garment eXtended Reality) will present a live demo of its 3D textile configurator at booth A4.20 Not a teaser.
Living Matter: Bio-Luxury for Future Materials
Indigo, a colour with a lot of history, is the main focus of this project. Denim has always meant strength and durability, and its roughness is linked to work and usefulness.
BLUEZONE NEWS FOR SEPTEMBER 2025 – PART VI
At DNM Denim, the journey continues. Inspired by nature’s cycles and guided by Flow Theory, the company moves from Challenge to Focus, and now to Freedom—the phase where potential becomes power.
BIOTEXFUTURE: How to Make Textiles from Fossils
The program is a group of businesses and universities working together to find scalable, bio-based alternatives.
Additionals Trends Autumn.Winter 26/27 – Part 8
This collection embodies softness, simplicity, and flow – from soft-touch labels and stretchable materials that move with the body, to a calming palette of pastel tones and organic, natural fibers.
Wetlands Matters – by Marc Wijkmans
Wijkman’s idea came from a simple but important observation: animals carry seeds across ecosystems in their fur.
AUTUMN.WINTER 26/27 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART IX
The designs embrace various trend themes – sometimes subtle, sometimes expressive – and lend each fabric its own distinctive character.
MUNICH FABRIC START September 2025 – Outlook
The countdown is on: in just three weeks, Munich will once againbecome the epicentre of the European fashion and textile industry. During the first week ofSeptember, MUNICH FABRIC START Exhibitions GmbH will unite all key fashion segments underone roof, reaffirming its position as one of Europe’s leading textile trade shows.