In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.
KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.
Working towards a scalable solution for textile-to textile recycling: Introducing the T-REX Project
Today, only 2% of post-consumer textiles in the EU are diverted to fibre-to-fibre recycling. The T-REX (Textile Recycling Excellence) Project brings together 13 major players from the textile industry along with research institutions to create a harmonised EU blueprint for closed loop sorting, and recycling of household textile waste.



Drishti Masand, Senior Manager, Sustainability Direction – adidas
Across a three-year period, the EU-funded T-REX Project l is working to collect and sort household textile waste and demonstrate the full recycling process of polyester, polyamide 6, and cellulosic materials from textile waste into new garments.
“Circularity is a team sport, and we need to play together to win – this is the ethos of the circularity work at adidas. By bringing together major players across the whole value chain, the T-REX Project aims to demonstrate a new ecosystem approach, with harmonised methods and quality criteria.” – Drishti Masand
The project ultimately aims to develop systemic solutions to the problem of textile waste by identifying the infrastructure, technology, and policy needed to encourage the growth of circular value chains in the textile industry. At the same time, the consortium will also work on assessing how citizens can be empowered to actively contribute to the transition towards a circular textiles system.
“Currently, innovative materials like textile-to-textile recycled fibres constitute less than 1% of the fibre mix. A combination of brand commitment, legislation, and regulation can accelerate the adoption of next-gen materials.” – Jyotsna Gopinath

Jyotsna Gopinath, Innovation Analyst – Fashion for Good
Drishti Masand, Senior Manager, Sustainability Direction at adidas, and Jyotsna Gopinath, Innovation Analyst at Fashion for Good, will delve into the insights and learnings garnered from the project so far in an upcoming talk and panel discussion within the KEYHOUSE area programme, moderated by Muchaneta ten Napel.
Join the “IN CONVERSATION WITH Drishti Masand” session on Tuesday, 3rd September at 11am
&
Don’t miss to be part of the Panel Discussion on “Closing the Loop: Breaking Down Barriers in Fiber Recycling for Fashion” on Wednesday, 4th September at 3pm
TREND LECTURES | KEYHOUSE – Hall 7

Muchaneta ten Napel, Founder & CEO – Shape Innovate
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