Bluezone
Denim Trend #2: Phygital Denim
SS 2022 DENIM TREND ANALYSIS: PHYGITAL DENIM
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #2 PHYGITAL DENIM
– Digitisation in denim design…fabrics, styling, interactive products
– Digitisation in denim marketing… visualisations, communication & promotion
– From fungus to yarn…denim fabrics made from bacteria and organics
– Any indigo fabric innovation but… NO cotton, NO PE, NO PET
– Metallics and coatings… only sustainable will do
– Protection: denim to protect against microbia, virus, rashes, scratches…
– For a work, utility & active lifestyle
Denim Trend #1: New Grounds
SS 2022 DENIM TREND ANALYSIS: NEW GROUNDS
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #1 NEW GROUNDS
– Urban moves to the countryside, new « utility needs »
– Country is in…new earthy poetry
– Durable quality vs objects of consumption
– Fashion food…denim in the kitchen, cookware and utensils
– Vegan denim…patches & trims
– Interior design…objects, vases, home furnishings & denim furniture
Our Upcoming Shows
For your collection planning: Our dates for Autumn.Winter 22/23 are set!
Our team is ready and excited to get back to doing what we love best: organising trade shows for you. With a healthy mix of confidence and realism, we look forward to the summer months ahead and look forward to seeing you again at our upcoming trade shows for Autumn.Winter 22/23:
VIEW Premium Selection: 13 – 14 July 2021
MUNICH FABRIC START: 31 August – 02 September 2021
BLUEZONE: 31 August – 01 September 2021
Working together with our industry partners, our team is committed to meet the wishes and market needs for physical events with this trade fair planning. Using the example set by our FABRIC DAYS event, which we successfully realised in September 2020, we will of course implement the upcoming trade fairs in a Covid-19 compliant manner, because our priority remains to ensure the safety of all those involved.
Our goal is to present the established, premium portfolio of MUNICH FABRIC START again at our show in September 2021: Fabrics, Additionals, Bluezone, Keyhouse, Design Studios, Sourcing, ReSource and Sustainable Innovations. Don’t miss your chance to meet your partners in person and connect with the industry at our shows. Event registration will be available in the weeks leading up to our show but get ready here and create your visitor login.
In the meantime, please take another look at our DIGITAL TREND SPACE with your latest material developments and our newly developed BLUEZONE Living Page – we are also currently working on a new homepage for MUNICH FABRIC START, which we will be launching soon.
Our New BLUEZONE Living Page is Live!
Discover & Contribute To Our Interactive Digital Platform!
We, the BLUEZONE team, are proud to share our new digital home for the denim community with you: www.bluezone.show. With the launch of the progressive BLUEZONE Living Page, we offer a completely new and surprising experience through an interactive and dynamic approach featuring exclusive insights for all denim lovers.
The idea behind the one-of-a-kind website is to constantly update and inspire the blue-blooded community through a “living” platform in between shows. Our next BLUEZONE show will take place in Munich from 31 August – 1 September 2021. Until then, everyone with a heart for denim is welcomed on www.bluezone.show to dive deeper into the blue world showcasing the stories, personalities and brands who are shaping this industry.
“We’ve always wanted to offer the denim community a special environment according to their needs – which is why we started to organise BLUEZONE as a dedicated denim show in the first place. In these challenging times, we felt like broadening this approach by offering the industry a new, exciting and vivid platform to share information, get inspired, collect futuristic ideas and stay connected throughout the year”, says Sebastian Klinder, Managing Director of BLUEZONE.
“We aimed to create something truly unique: a lively digital home where one could spend hours because the content never gets boring and is constantly updated. True to our motto ‘denim beyond the seasons’, our special BLUEZONE Living Page creates the perfect basis for the live talks and the development of innovative novelties which will be presented at our upcoming BLUEZONE show from 31 August to 1 September 2021”, adds Lucie Germser, Denim Creative Consultant for BLUEZONE.
Besides offering information about the key event BLUEZONE itself, the interactive Living Page presents “Unmissable Community News” as well as inspiring “Blue Trends“, behind the scene shots, material news and fashion collections to be discovered by the blue community. Page visitors can share some “Hot Minutes With” industry insiders like Stephanie Micci, Global Creative Director of Roxy, or Ronnie Reyes, Global Head of Design of Quiksilver.
Further denim heads like Luca Braschi, CEO of Blue Alchemy, or Barbara Gnutti, CEO of Effe-Bi, answer unexpected questions in the “Who Really Is” series while denim manufacturer and mills showcase their most recent collection novelties and company values in the “Bluezone Speed Meeting” series.
Now it’s your turn: We invite you to share your most exciting novelties and ideas with our BLUEZONE team and therefore with the whole denim industry! We are looking forward to receiving your ideas via mail to news@bluezone.show
Stay healthy & hopetimistic and see you in the end of August at BLUEZONE,
Your BLUEZONE team
Taking Steps towards Digitisation
Taking Steps towards Digitisation
Digitisation is more important than ever. Accelerated by the global pandemic, partnerships and workflows between suppliers and fashion brands have become increasingly more digital. Fabric mills focusing on digitisation will not only cater to a brand’s digital product creation but also greatly increase customer service, reduce costs and reduce resources.
In most cases, fashion brands would digitise their fabric swatches in-house, with the swatch ordered and shipped this is a process which can take as long as 4 weeks. To optimise this process, there is a greater push to move the digitisation of fabrics from brands to the suppliers. With this shift, designers can immediately begin their design process, allowing them to move up their ordering schedule for the collections accordingly.
In a move which we hope will encourage and support our exhibiting manufacturers in the potential advantages of fabric digitisation, we have digitised and showcased a selection of new material developments in the WE ARE ALL IN Digital Trend Space for the new Spring.Summer 22 season.
We first introduced the concept that fabric suppliers will offer a digital twin alongside physical swatches at our 2019 edition of Keyhouse. After successfully demonstrating the individual steps of fabric digitisation in the Digital Fabric Lab, we have now succeeded in creating a realistic image of digital fabric samples in cooperation with individual partners from this network.
We are acting on behalf of the industry to enter the next phase of digitisation and communicate the advantages to proactively adopt 3D technology. Thanks to Triple Tree software developers, Vizoo, material visualisation specialists and Caddon as our experts in multispectral colour communication, we could visualize selected fabrics from our exhibitors as digital samples in our Trend Space.
We are planning further exciting projects with our partners in the near future. For now, we invite you to discover the 3D digital fabrics and trend inspirations showcased in our DIGITAL TREND SPACE.
Denim Trend Analysis #6: Create
AW 21/22 Denim Trend Analysis: Create
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #6: CREATE
Wild and crazy creative work
A new “creative exaltation”
An explosion of never before seen strong colours, hues and shapes
Key trends “disaster luxury” and “Rugged future” combines smooth designer looks with rebelious accents
It’s all in the creative contrasts
Rugged vs silky, sturdy vs soft, black vs bright colour
Nothing handsome, nothing 100% nice…
A punkish : “God save reality” attitude.
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the CREATE trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #5: London Acid Jazz
AW 21/22 Denim Trend Analysis: London Acid Jazz
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #5: LONDON ACID JAZZ
South London bring the new jazzy hipster vibe
A soft and warm theme (in shapes and colours)
World famous (NYC) “Blue note” music label, opens a new area of emotional acid-jazz vibes
Denim hats, ties, shirts, coloured jeans with draw strings…
Cultural mixes
Think artists like: Swindle, Ezra Collective, Corduroy & Nerija
High rises, balloon shaped bottoms
Softened earth tones, Black & White & soft pink for men
Softer & contoured gender neutral shapes & fit
Linen denim or the extreme opposite, “hairy” surface structure
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the LONDON ACID JAZZ trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #4: Fast
AW 21/22 Denim Trend Analysis: Fast
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #4: FAST
Diehard revenge spenders continue to surprise the world
“I want everything and now”, no time to lose
The sky is the limit
I want “wow effects”… please entertain me
Me, myself and I,who knows what will happen after
A focus on luxury and its glamorous iconic logos
Bold statements about success in life
Fabrics blended with premium ingredients.
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the FAST trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #3: New Commuters
AW 21/22 Denim Trend Analysis: New Commuters
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #3: NEW COMMUTERS
A new world of urban and interurban travellers
A gritty “survivalism” feel
New options for design
Utility pockets fulfil a real need, for masks, gel, gloves…
Make way for useful utility denim product designs
Think commuting in the subway, bus, train, plane…
Smart & trend related utility clothing shopping & popular gatherings
Leisure utility & sartorial utility
Required in Universities & office spaces
Commuting requires us to use fabrics which protect us against microbial and viruses
No gimmicks, only reliable innovation
ACME R&D, legitimate certified results
Anti-microbia innovation – Think PG DENIM > Fuck Microbia or TONELLO > Sanicare
Protective coatings
Protection through innovation in fibers
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the NEW COMMUTERS trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #2: Medical Heroes
AW 21/22 Denim Trend Analysis: Medical Heroes
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #2: MEDICAL HEROES
When feeling uncertain we used to call Superman, Batman, Gi-Joe and Arnold Schwazenegger
Doctors and nurses have become the new medical heroes for all
Key products: Aprons, blouses, pencil pockets
Security stitches, triple stitching, reinforcements and aeration holes
Keep it clean
White denim is key!
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the MEDICAL HEROES trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!