Munich Fabric Start

CLOUDWOOL - Sustainable Innovations

CLOUDWOOL by MARTIN BRAMBLEY

Sustainable Innovation from Local Wool

Sustainable Innovations

13. February 2024

Cloudwool, presented by Martin Brambley, is an oasis of sustainability in the textile universe, introducing pure, local wool of new quality to the market. The projects name symbolises not just an island in the sky but also the unity of environmentally conscious production and high-quality materials.

In a time where natural wool is often imported and blended with synthetic fibers, Cloudwool relies on local resources and fights against the neglect of local sheep farmers’ wool. The sustainable angle of Cloudwool emerges from the desire to bring local fibers to the market in new and exciting forms. The 100% local wool, typically considered waste, is transformed into a super-soft and durable fabric through nonwoven technology – without burdening the environment. Natural, breathable, and comfortable, Cloudwool integrates the natural properties of wool into the material to make it as exceptional as possible.

From farm to fabric, Cloudwool relies on local resources, creating a traceable supply chain in collaboration with European sheep farmers. The company pays farmers up to 5 times more than the market price for their wool and produces Cloudwool locally using energy-efficient processes. Together with Cloudwool, you’re not just shaping clothing but also reshaping silhouettes and textures. This isn’t just ordinary wool fabric – with more personality and far fewer post-processing possibilities, the potential is endless.

Doppelhaus, the company behind Cloudwool, was founded by Martin Brambley and Yolanda Leask. In a world where sustainable fashion must be affordable, they are committed to creating sustainable materials for a circular, low-carbon fashion industry of the future. Their innovative approach utilizes efficient nonwoven textile production techniques in line with Cradle-to-Cradle principles.

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BLUEZONE Signature Spring.Summer 25 – Part II

The designer has given free rein to his creativity to develop his vision of high quality, making increased use of ISKO's Ctrl+Z material science.


BioBase – Sustainable innovations

The project targets the establishment of biobased polymers in the textile industry, demonstrating their full potential.


Fabric Trends Spring.Summer 25 – Part IV

Summer, sun, well-being: Cooling materials such as cotton, linen, hemp is wanted as plain or combined qualities.



THE SOURCE 2024 - Spring.Summer 25 - Part II

THE SOURCE

PRIME MANUFACTURING SOLUTIONS

8. February 2024

Some 30 selected clothing manufacturers present their products and services around the latest sourcing services and apparel manufacturing at THE SOURCE studio in hall 2. The range of services of the internationally experienced manufacturing companies include cut-make-trim (CMT) solutions as well as high-end production. Furthermore, services such as A-Z process solutions including procurement processes are offered – a suitable addition to the diverse portfolio of MUNICH FABRIC START.

As part of the MUNICH FABRIC START, THE SOURCE is a one-stop sourcing platform and the stage to all-in-one providers to present turnkey, end-to-end solutions from PLV to white-label for brands, labels and retail.

Companies from some of the most important manufacturing countries such as Italy, Portugal, Greece or Turkey will be on site to present a business-relevant mix of services. Discover THE SOURCE in Hall 2.

M360

M360 believes in design as the top key point for innovation, which is why they have a style office that creates 3 capsule collections every month, available for their customers. For the incoming season they focus on sustainability thanks to their selection of eco fabrics. For the evening, they offer glamour and lights as the true protagonists. A real novelty in their showroom is Denim, in all its forms. They’re welcoming you to visit their showroom in Alba (CN – Italy) at the headquarter of Miroglio Group.

OTS – OVERSEAS TEXTILES SERVICES

OTS has an extensive research of garments, fabrics, finishing and accessories, which they offer to the designers and product managers of their customers. This offer is constantly updated and it is seasonally integrated with innovative, yet commercially viable garments. They focus on natural and recycled materials so make sure to pay a visit and discover the most recent designs and production processes.

THE SOUTH INDIA GARMENTS

THE SOUTH INDIA GARMENTS is producing high end knitted readymade garments to consumer’s expectations, while also discharging our responsibility as a business house in keeping in perspective the social, economic, culture and environmental concerns of the nation. The versatility of the product line at “THE SOUTH INDIA GARMENTS” is its advantage & very wide range of knitted garments are produced in cotton, Organic cotton, Recycled cotton, Mercerized cotton, Lyocell, Modal & Linen blended fabrics.

UNION 3 FASHION

The Spring-Summer Collection of Union 3 Fashion accommodates both flexible lifestyles and timeless feminine styles. Pointelle and structured fabrics, transparent, soft and shiny materials, as well as plisse techniques capture the fluidity of movement and the vision of natural beauty. Flattering silhouettes, a combination of black-and-white or natural colour tones, vibrant allover and part digital prints complete their fashion story.


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CO2 Tex - Sustainable innovations

CO2 Tex

by BIOTEXFUTURE

Revolutionary Sustainability In The Textile Industry

Sustainable Innovations

1. February 2024

Within the BIOTEXFUTURE cluster, the CO2Tex project introduces innovative paths for sustainable elastic yarns. In the context of the overarching BIOTEXTFUTURE project, the Institute for Textile Technology (ITA) and the Chair for Technology and Organizational Sociology (STO) at RWTH Aachen, together with adidas, strive to achieve the transition of the entire textile value chain to bio-based materials.

CO2Tex stands out as a central project within BIOTEXFUTURE, focusing on CO2-containing thermoplastic polyurethane (TPU) as an alternative to conventional elastane. This project revolutionizes elastic yarn production by eliminating toxic solvents, not only reducing environmental impact but also enabling potential industrial mass production.

The overarching BIOTEXFUTURE project, led by ITA, STO, and adidas, aims for a swift translation of fundamental research into practical applications. Traditional textiles are to be replaced by sustainable, biobased materials, with CO2Tex playing a pivotal role by demonstrating advancements in the development of commercially viable elastic filament yarns from CO2-containing TPU.

CO2Tex’s goal by October 2024 is to establish these environmentally friendly yarns on an industrial scale, replacing conventional elastane. The project not only focuses on technological advancements but positions itself as a pioneer for sustainable development across the textile industry. By integrating CO2Tex into BIOTEXFUTURE, the vision of an eco-friendly and bio-based future in the textile industry takes a significant step forward.

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BLUEZONE Signature Spring.Summer 25 – Part II

The designer has given free rein to his creativity to develop his vision of high quality, making increased use of ISKO's Ctrl+Z material science.


BioBase – Sustainable innovations

The project targets the establishment of biobased polymers in the textile industry, demonstrating their full potential.


Fabric Trends Spring.Summer 25 – Part IV

Summer, sun, well-being: Cooling materials such as cotton, linen, hemp is wanted as plain or combined qualities.



THE SOURCE 2024 - Spring.Summer 25 - Part I

THE SOURCE

PRIME MANUFACTURING SOLUTIONS

30. January 2024

Some 30 selected clothing manufacturers present their products and services around the latest sourcing services and apparel manufacturing at THE SOURCE studio in hall 2. The range of services of the internationally experienced manufacturing companies include cut-make-trim (CMT) solutions as well as high-end production. Furthermore, services such as A-Z process solutions including procurement processes are offered – a suitable addition to the diverse portfolio of MUNICH FABRIC START.

As part of the MUNICH FABRIC START, THE SOURCE is a one-stop sourcing platform and the stage to all-in-one providers to present turnkey, end-to-end solutions from PLV to white-label for brands, labels and retail.

Companies from some of the most important manufacturing countries such as Italy, Portugal, Greece or Turkey will be on site to present a business-relevant mix of services. Discover THE SOURCE in Hall 2.

DMISS TEXTILE GROUP

At DMISS, the spring summer season plunges us into a desire for pleasure, abundance and a continuously search for well-being. We reconnect with our senses and emotions, new entry patterns in classic ideas reignite and are created authentically by updating know-how and craftsmanship while focusing on materials with a certain roughness but also smoothness. The connection with nature benefits from the input of technological innovations that can be adapted to climatic changes while preserving the development of natural materials.

EAST DK

Fashion is not only about following trends, but also about expressing your creativity and personality. That’s why we at www.EASTDK.com are proud to present our spring-summer collection of ladies apparel, featuring sustainable fabrics, vibrant colours and original designs. Whether you are looking for a casual outfit, a formal dress or other inspiring garments, you will find something that suits your style and values on their booth. Don’t miss this opportunity to refresh your collection with the updated collection for spring / summer 2025!

EKOLTEKS

Ekolteks Tekstil is a leading supplier of sustainable and organic knitted tops and bottoms for ladies-, mens-, kids- and babywear such as t-shirts, sweatshirts, tank tops, hoodies, jackets, pants, yogawear etc. Their core strength lies in offering high-quality products, also in small quantities, as well as quick delivery times. They offer both, OEM services and the development/design of collections for their customers.


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MUNICH FABRIC START Januar 2024 - Closing Report

LOOKING TO THE FUTURE WITH CAUTIOUS OPTIMISM

CLOSING REPORT
MUNICH FABRIC START | BLUEZONE | KEYHOUSE | THE SOURCE

26. January 2024

The Spring.Summer 2025 edition of MUNICH FABRIC START came to an end yesterday afternoon. Under the motto “CLARITY”, designers, buyers, product managers and decisionmakers were able to view the latest products and services for the new season from around 1,000 international suppliers, spread over the eight areas ADDITIONALS, FABRICS, ReSOURCE, BLUEZONE, DESIGN STUDIOS, KEYHOUSE, SUSTAINABLE INNOVATIONS and THE SOURCE.

The essence of the meeting of the European fashion industry: we are experiencing a return to our roots to meet the growing need for orientation – supported by a variety of exciting sustainable and AI-supported solutions that can pave the way to the future for the industry.

“We’re very pleased: MUNICH FABRIC START is and remains a central fixture for the fashion industry. Over the past few days, clarity and orientation have proven to be the current mega topics of our industry. Now is the time for everyone to reflect on their own strengths and focus on how to play to them. This applies to our visitors, exhibitors and ourselves as organizers. Our core competence is the creation of a space for business, inspiration and interaction. And we are told from all directions that this place will become even more important in the future. In this respect, we are proud that we have once again succeeded in creating it and are already looking forward to getting straight into planning the next season.”

Sebastian Klinder, Managing Director MUNICH FABRIC START Exhibitions GmbH
Frank Junker, Creative Director der MUNICH FABRIC START Exhibitions GmbH

Trends: Spring.Summer 25

Looking at trends for Spring.Summer 2025, various developments emerged: on the one hand, a return to the familiar, the tried and tested, with a focus on craftsmanship and clear shapes. The nostalgia is partially broken up by complementary statement pieces from the athleisure or, in women’s fashion, lingerie sector. Denim is omnipresent in the coming season – not least because it is probably the most democratic fabric and can be translated into any quality and price category. In womenswear, there will be new interpretations of the men’s shirt, which will be deconstructed in its classic masculine forms. The focus will be on natural materials such as linen and hemp, not least in the area of new casual work wear, especially in combination with warm neutrals and broken facets of white. We will also continue to see lots of pastels – albeit in new nuances, balanced by an earthy colour palette.

This time, the main focus of the supplementary program was on sustainability – be it natural innovative fibers and their disruptive potential for a more sustainable fashion industry, recycling issues and the associated EU regulations that will challenge the industry, or helpful instructions on how various players can prepare for this today. Platforms such as KEYHOUSE play a major part in this transition by building bridges between young, creative thinkers, research and industry players.

On January 23 and 24, BLUEZONE once again transformed the Zenith Area into the absolute denim hot spot. The entire blue-blooded community met here to explore the future of the denim industry. The transformation of the denim industry towards even greater sustainability remains a key topic: cradle-2-cradle concepts, innovative recycling processes and resource-efficient washing, dyeing and finishing technologies were often the focus of the collections presented, as well as stand and aisle discussions and trend lectures. The Denim Deal, which has now been signed by 53 market-leading denim companies, was initially presented in Germany at the BLUEZONE stage. It aims to make the use of recycled materials mandatory in new textile products. The Hall of Fame brought the BLUEZONE “Signature” leitmotif to life by showcasing personal pieces by fashion icons such as Jason Denham, Adriana Galijasevic, Adriano Goldschmied or Renzo Rosso and telling their respective stories. Personal encounters and exchange were also the motto of MUNICH FABRIC NIGHT, where all MUNICH FABRIC START exhibitors and visitors brought the dance floor to a boil in the Dampfdom at Motorworld on the evening of the first day of the show.

In just a few months’ time, the next key event for the European fashion industry will be the VIEW Premium Selection on June 18 and 19 at Motorworld to kick off the Autumn.Winter 25 season. The June event offers an initial inspiring overview of upcoming trends and innovations in the areas of Fabrics, Denim & Sportswear, Additionals and Design Studios for the coming season, and is therefore an essential time for quick ordering, innovations and developments in the fashion industry ahead of the important September event.

KEY FIGURES & HARD FACTS

Over the past three days, 11,700 visitors came to the Munich MOC and the Zenith Area. Many important brands, such as adidas, Akris, Alberto, Alpha Tauri, Anna van Toor, Armed Angels, Baldessarini, Bestseller, Betty Barclay, BMW, Bogner, Brax, C&A, Carhartt, Closed, Comma, Condé Nast, Digel, Diesel, Drykorn, Escada, Eterna, Ganni, Hessnatur, Holy Fashion Group, HSE, Hugo Boss, Inditex, Joop, Katag, Lagerfeld, Lanius, Lodenfrey, Mac, Maloja, Marc Cain, Marc O’Polo, März, Mey, More&More, Mustang, MyTheresa, Oui, Remei, Riani, Roxy, s. Oliver, Schumacher, Seidensticker, Sportalm, Talbot Runhof, Tchibo, Tom Tailor, Tory Burch, Windsor and Wolford were on site.

The visitors came from 58 countries, mainly from Eastern Europe, Germany, Italy, Scandinavia, the UK, the Benelux countries, but also from South America, the USA, the UAE, Saudi Arabia and Oceania. Complimented by a comprehensive supplementary program with prominent and international speakers from various areas of the industry and numerous opportunities for networking, MUNICH FABRIC START once again impressed with its integrated concept.

Further voices:

“For me, MUNICH FABRIC START is not just a trade show for inspiration, but for working. I get a good overview of the collections and suppliers here. The portfolio is very good. I make use of all fair days, have fixed appointments, order samples, make print developments. MUNICH FABRIC START is a well-organized platform. For me, the Munich location is also good and easy to reach.”

Catrin Schanz, Head of Design, Seductive

“MUNICH FABRIC START is a permanent fixture in our seasonal calendar and has absolutely established itself for us. Nowhere else do we have the opportunity to see so many collections in one go.”

Stefan Grupe, Design Specialist, Windsor

“In the textile industry, substantial technical innovation towards sustainability comes from research. The Keyhouse is the perfect platform for us to bridge the gap between research and practice. Sustainable Innovations as an interaction area for demonstrators and prototypes has proven effective again this January. Here, we meet the right industry partners, who transfer the great technological innovations from science into a scaled commercial implementation.”

Nicole Espey – Projektmanagement Office BioTexFuture

“MUNICH FABRIC START is such a great trade show. This season I worked really, really well with the colors of the Trend Forecasts. It was great that they were ready so early this time. We are actually finished with our concept. Our color themes are confirmed. As well when I look into winter. We always enjoy listening to the presentations, especially on the subject of sustainability. Unfortunately, we won’t be able to do that this time as we’ll only be here for one day due to the strike of Deutsche Bahn.”

Andiné Jenauth – Head of Design Womenswear, Eterna

“Platforms like Keyhouse are crucial for the industry – especially the next generation of creators, who want to work towards a more sustainable future. Discussing and making connections with other creatives and experts opens up new perspectives and helps to reinspire me for my own project!”

Natasha Amisha – Founder Honestly Hemp

“This was our first time exhibiting at BLUEZONE and it was great – interested parties from pioneering eco labels to luxury brands approached us about cooperation opportunities. The message is clear: you will only be successful in 2024 if you can offer real and relevant product innovations.”

Sebastian Thies – nat-2.

“BLUEZONE has proven to be the right platform for us to launch The Denim Deal in Germany. It has shown us the power of collaboration and the impact it can have on the circular economy. We believe that by bringing more players together and sharing the same values, we can make a real difference in the denim supply chain. The industry is recognizing the importance of being a part of this movement, and we are excited to continue working towards our goals. We’re looking forward to more exciting activities during the next show in September.”

Nicolas Prophte – Brand Representative of DENIM DEAL Steering Committee

“Our linear supply chains need to change into circular supply chains. We need to link the people – the weavers and spinners, the collectors and the brands – to unify our language and to work towards the same goals. We need a spirit of collaboration. Let’s get ready Germany! Before EPR (Extended Producer Responsibility) is coming. We have to show it’s possible. Now. And together.”

Romain Narcy – Partner Strategy and Innovation, Ereks

“A lot has changed because most fabric suppliers now come to us directly. But I still think it’s important to go to trade shows: for first impressions, presentations and the atmosphere. We still add a day in the city center. MUNICH FABRIC START is a must-attend event and we always enjoy coming.”

Jörg Labatz – Division Head Cartoon/Vera Mont, Betty Barclay

“The demand for sustainable fabrics is ever-increasing. We developed a unique transfer print procedure which is considerably more resource-efficient and environmentally friendly than traditional dyeing techniques, which require a lot of water and energy. And: it has no effect on the material itself, no matter if Tencel or denim. BLUEZONE is the perfect occasion for us to present this solution to our European customers and build on the success we already have in other markets.”

Serhat Tosyalı – Sales Director Prosperity Textile


Discover more industry-changing innovations at our upcoming trade fairs:

BLUEZONE

03/09 – 04/09/2024

www.bluezone.show

MUNICH FABRIC START

03/09 – 04/09/2024

www.munichfabricstart.com

VIEW

18/06 – 19/06/2024

www.viewmunich.com

Trend Preview for SPRING.SUMMER 25

Now available: CLARITY TREND FORECAST

Spring.Summer 25

22. January 2024

The new summer season’s title is Clarity. It describes the longing for clear structures and simplification against the backdrop of our present environment and the growing complexity in many areas. The search for clarity ranges from the call for transparent production and supply chains to structured fashion themes with a meaningful use of colours, silhouettes and materials. Reduction and realism, paired with imagination and creativity, create a new awareness of quality, sustainability and design competence.

The juxtaposition of rediscovered craftsmanship and new technologies, urban and rural spaces, self-questioning and social cohesion, decoration and function reflect the momentary complexity. They are opposites that inspire each other and raise awareness of the need for quality and responsible consumption. Yet, what they all have in common is the desire to face challenges with confidence and creativity. The latter thrives at the interface between new technologies and tradition. Especially where the past and the future form common ground and the familiar mixes with the new.

The five seasonal themes reflect a broad spectrum that ranges from newly interpreted craftsmanship to the rediscovery of one’s own “I”, the synergy between city and country and the fascination for the unknown. The final theme is responsible optimism, a reminder to be active and confident in shaping our future.

CLARITY presents 5 trends for Spring.Summer 25:

SENSUAL MIND

Source:
JIL SANDER, BENNI ALLAN

SENSUAL MIND

Source:
ZOE GHERTNE, WOLFGANG HASSELMANN

PROVINCITY

Source:
JW ANDERSON,
JAKOB FISCHER

UNCHARTED

Source:
SZYMON STEPNIAK, CHRISTOPHER BURNS

JOY INSIDE

Source:
MIN HYUN-WOO, THE ARTLING

DON'T MISS:

INSPIRATION & INFORMATION FOR YOUR COLLECTION DEVELOPMENT - COLOURS, MOODS, SHAPES & STYLES

These 5 CLARITY trends as well as the 5 denim, street and sportswear trends of BLUEZONE under the leading theme SIGNATURE can be found as a comprehensive trend analysis with detailed colour cards, inspiring materials, moods, prints and styles in our TREND FORECAST – available in the trend forums of Foyer 2, 3 and 4, the trade show office Room B 009 or at the Bluezone check-in counter.

JETZT BESTELLEN


Still available:

TREND PACKAGE AUTUMN.WINTER 24/25

TREND BOOK & COLOUR CODE

150 EUR

ORDER AW 24/25 TREND PACKAGE

KEYHOUSE 2024 trends spring.summer25

KEYHOUSE

Innovation Hub For Tomorrow's Fashion

20. January 2024

In the atmospheric industrial charm of KEYHOUSE, Hall 5, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

TO THE LECTURES

BRIGHTFIBRE

BRIGHT.FIBER® INSIDE: 100% circular – end2end – solution provider. We turn your old clothes into new textile. Brightfiber Textiles works in a fully closed loop and turns post consumer textile waste from the end consumer, into brand new collections. Brightfiber Textiles works with local waste streams and automatically sort, clean and process material into BRIGHT.FIBER’s in their circular factory in Amsterdam.100% circular stock yarns are produced in beautiful, contemporary and seasonal colors. BRIGHT.FIBER minimizes the use of virgin resources and offers circular and sustainable end2end solutions.

EEDEN

eeden enables the production of fibers such as Lyocell, Viscose, or Polyester from end-of-life textiles. They have developed a holistic upcycling technology to extract cellulose and polyester from discarded fabrics. Their process is in line with EU regulations, conserving resources and offering a scalable, circular solution to the waste challenges of the textile industry. Visit them at the KEYHOUSE and learn more about their upscale.

EYAND

EYAND presents a collection with a large range of natural colours, all with very good colour fastness. Certified with Oeko-tex and GOTS. Their natural dye cotton, wool, cashmere and silk garments and offer a full package service from the knitting of the fabric, Inhouse workshop for pattern making and proto samples and garment dyeing with their natural colours.

SOKO

Following its innovative nature, the Italy based chemical company Soko has recently launched the “Projects Division” which aims to become the research department open to collaborations – on a project basis – for all players in the textile industry. The Projects Division will evaluate, analyse and seek solutions for specific targets which will be rised from the corresponding partner or Soko itself. The work will range from the optimisation of the washing process, to new finishing techniques and any topic which may constitute a challenge or a discussion.

STRATASYS

Stratasys, a 3D printing solutions pioneer, introduces the first 3D printer designed for direct-to-textile printing: the J850™ TechStyle™. Powered by their 3DFashion™ technology, it is already revolutionizing prototyping and manufacturing in the fashion and automotive sectors, enabling unparalleled design complexity and customization. Their technology accelerates lead times, enhances design flexibility, and supports sustainable production, with more applications continually emerging.

WKS

COMBAT CLOTHING WASTE – WKS Group, an established textile solutions provider with 7 European locations, offers an extensive range of sustainable services throughout the fashion supply chain. These include quality assurance, reverse logistics, and personalized recovery strategies for damaged bulk productions. Introducing RE-VOGUE VENTURES, the circular initiative for the resale and refurbishment of second-hand garments involves the management of trade-ins professional renewal/ repair, and re-commerce of pre-loved clothing. This endeavour underscores WKS Group’s commitment to reducing clothing waste by transforming secondhand items into first-choice options, maximizing the lifespan of each garment.

YOONA.AI

yoona.ai Suite seamlessly merges Data Analytics and Generative AI, revolutionizing design as a collaborative interplay between human creativity and technological expertise. Every stroke, colour, and form is shaped by data-driven insights and empowered by AI-generated possibilities. This innovative synergy transforms design into a dynamic, strategic process, aligning aesthetics with market trends. Yoona AI Suite charts a course toward an evolved design landscape that captivates aesthetically while staying finely attuned to the pulse of the market – a fusion where human ingenuity dances alongside technological advancement, shaping a visionary future for design.


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TIMELY TIMELESS

TIMELY TIMELESS –
A Message from DMI for Spring.Summer 25

A contribution by DMI trend analyst Carl Tillessen about new minimalism and timelessness

18. January 2024

The new minimalism is more than a “palate cleanser” that is intended to give our senses a brief opportunity to recover before the next wave of opulent taste experiences hits them again. It’s sure to linger simply because it is linked to our worldview. In contrast to previous generations, for us “simple” no longer just means “simple and poignant”, but also “sustainable because timeless”.

Two seasons ago, the DMI FASHION DAY at MUNICH FABRIC START was about the question “Should we slow down or speed up?”. We had prepared you for the fact that the desire to slow down fashion would soon reach the mainstream. A recent survey confirms that fashion trends that change too quickly are viewed increasingly critically: three quarters of all women are of the opinion that there are too many and too extreme trends. 65% believe trends are becoming less and less important. And almost 94% pride themselves on saying that they buy regardless of trends.

Longevity is currently very popular. And that doesn’t just mean more solid quality, but also and above all a more timeless design. Fashion is responding to this growing demand for timeless design with increasingly understated design. In this respect, the new minimalism continues the by now century-old tradition of “less is more”, but in a completely new zeitgeist setting. A lot of what is wrongly labelled “Quiet Luxury” actually doesn’t want to look like old money, but rather just be timeless.

Paradoxically, it is currently trendy not to be trendy. People want clothes that look timeless. But then again, paradoxically, timelessness is not timeless either. So we are faced with the challenge of creating a look that is trend-independent in a trendy way and timeless in a contemporary way.

Carl Tillessen

“The debut last season was the best confirmation of our concept of providing trend information with the DMI FASHION DAY exactly when it is needed, namely at the moment when the course for the next season is set with the selection of fabrics. I’m really looking forward to meeting and exchanging ideas with everyone in Munich.”
Carl Tillessen, CEO DMI

INFORM & INSPIRE YOURSELF AT THE MUNICH FABRIC START AT DMI:

DMI FASHION DAY LIVE

22. JANUARY 2024

MOC MUNICH

MORE INFORMATION

You can find out how you can make this work for you in a personal conversation with the DMI analysts. Feel free to contact us anytime.

Discover more industry-changing innovations at our upcoming trade fairs:

BLUEZONE

23/01 – 24/01/2024

www.bluezone.show

MUNICH FABRIC START

23/01 – 25/01/2024

www.munichfabricstart.com

THE SOURCE

23/01 – 24/01/2024

www.thesource.show

Digitale Klarheit im Design - ASSYST

Digital Clarity in Design

16. January 2024

Digital processes elevate design to a new level, but only when the result is right and quick. To ensure the flow of ideas and data, Style3D | Assyst passionately develops and confidently explores new paths.

In the 3D simulation, the dress moves as if caught in a breeze. Whether it‘s a skirt or a down coat, the movement looks so realistic that one tends to forget the computer. Everyone in design, technical development, and pattern teams is meant to experience this seamless connection between the digital and the real world. Fabric, human, and pattern are realistically represented, pushing the boundaries of technology. The results are captivating, opening up new possibilities in clothing development and fabric design.

Digital fabrics facilitate collaboration

With both physical and digital fabric versions, manufacturers can provide better guidance. At events or in their own showroom, fabrics are collectively examined. The scanned digital version can be recolored, enlarged, experimented with in designs, and shared with colleagues on-site or later in the company. Once everyone agrees, the fabric is purchased and ideally produced afterward.

 

3D design and 2D patterns merge

A common scenario: everything looks good digitally until the pattern comes into play. Suddenly, a seam line on the back or inserts on the sleeves are necessary, disrupting the design idea. Numerous approval rounds like these are required in developing a new collection. It‘s much faster when the design interacts directly with the production-ready pattern. The designer doesn‘t need to switch to the CAD system; the pattern stays in the background, automatically updating and reapproving for significant changes.

3D clothing reaches customers

From showroom to eShop or store, it can take weeks … or just days. With the right tools, 3D designs transform into high-quality marketing and sales visualizations. All with the characteristics of the digital product matching the real one, complemented by suitable digital experiences.

Artificial Intelligence begins to create value

When rapid new ideas are needed, inspiration is crucial. AI, like in a brainstorming session, helps generate fresh ideas and refine one‘s concept. Designs can be created quickly, and unsuitable versions can be sorted out promptly. The right design can be replicated and further refined.

Fashion undergoes sustainable change

When design (3D) and production (2D) seamlessly connect, the apparel industry changes significantly. Design, pattern, and technical development can work more easily, sustainably, and cost-effectively, resulting in less fabric and fewer patterns throughout the process. The remarkable aspect is that this revolution requires minimal effort for individuals. Everyone can continue working in their familiar systems, and the integration of systems leads to a closer collaboration with clear results. Each digital design matches the real product, providing extra clarity that is particularly valuable for design teams, thanks to the benefits of digitization.

WE LOOK FORWARD TO WELCOMING YOU IN

→ HALL 2 | D 24 or digitally at www.assyst.de

PROGRAM:

AI for inspiration and promotion
Digital Knitwear Design with KM.On
3D/2D.Connect – Design with product-ready pattern
Digital Fabric for brands and manufacturers
Collaboration – on site, remote or worldwide

 

OUR PRESENTATIONS IN THE KEYHOUSE:

Design from idea to shelf – the new possibilities for designers
with AI and 3D/2D.Connect from Style3D | Assyst

Global design & production – 3D/2D CAD in the supply chain
[Best Practice]

Discover more industry-changing innovations at our upcoming trade fairs:

BLUEZONE

23/01 – 24/01/2024

www.bluezone.show

MUNICH FABRIC START

23/01 – 25/01/2024

www.munichfabricstart.com

KEYHOUSE

23/01 – 24/01/2024

www.keyhouse.show

ORTA x Long John

ORTA x Long John presents:

The Biggest Sustainable Jeans!

13. January 2024

ORTA x Long John Presents: The biggest sustainable jeans!

The well-known Turkish denim manufacturer ORTA, celebrated its 70th anniversary last year teams up with Wouter Munnichs, founder of online denim magazine Long John and freelance denim specialist for brands and retail, to create the biggest sustainable pair of blue jeans ever made. This huge collaboration jeans will be on display at denim fabric trade show Bluezone in Munich, Germany on the 23rd and 24th of January, 2024.

This January, ORTA and Long John will join forces in a very special jeans collaboration. Together they developed the biggest sustainable jeans ever produced to set a new milestone within the denim industry. This display jeans is made with a waist size 133 and a total length of around 4,5 meters. For the inspiration of this collaboration jeans, they looked at the past when huge display jeans were made as a promotion for a denim brand. These originals were used to showcase a jeans brand in a unique and unmissable way in front of retailers and at rodeo events in the West of America from the 1920’s onwards.

Showcasing the new sustainable denim fabric

The idea of making something that stands out came when ORTA developed a new sustainable denim fabric with code 4853A, colored Steel Blue. This rigid 2/1 Z twill denim fabric weighs 10.6 oz and is made with a composition of 80% better cotton + 20% post-consumer recycled cotton. The fibers as well as the fabric were all manufactured in Turkey locally. As a long partner of ORTA, Long John sat down with the ORTA to think about a way they could present this innovative denim fabric that can’t be missed by each visitor of the Bluezone trade show in Munich. Soon, they were thinking of creating this enormous pair of jeans.

The inspiration for the display jeans

The design of the ORTA x Long John display jeans is inspired on the original miner jeans that were worn during the kick-off of the so-called ‘Gold Rush’ period around 1850 in California, USA. During this period, many people from all over the world came to California when gold was discovered in the mines. To get the job done, a sturdy and durable pair of blue jeans was needed. This is seen by many as the kick-off of the history of denim. The rest is history.

The ORTA x Long John display jeans is produced with an eye for detail, just like the originals. Key detail features on this pair are included such as one back pocket, a cinch back, suspender buttons on the waistband, and even a crotch rivet on the front. Also, for this display pair, a huge hangtag is produced, the same as a back patch from sustainable cotton fabric showing both ORTA and Long John logos.

Displayed at Bluezone

The biggest sustainable jeans ever produced by ORTA x Long John will be showcased for the very first time at the denim fabric trade show Bluezone in Munich on the 23rd and 24th of January. Don’t miss this chance to get yourself photographed in front of this big 133-sized pair of blue jeans.

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