ORTA x Long John presents:
The Biggest Sustainable Jeans!
ORTA x Long John Presents: The biggest sustainable jeans!
The well-known Turkish denim manufacturer ORTA, celebrated its 70th anniversary last year teams up with Wouter Munnichs, founder of online denim magazine Long John and freelance denim specialist for brands and retail, to create the biggest sustainable pair of blue jeans ever made. This huge collaboration jeans will be on display at denim fabric trade show Bluezone in Munich, Germany on the 23rd and 24th of January, 2024.
This January, ORTA and Long John will join forces in a very special jeans collaboration. Together they developed the biggest sustainable jeans ever produced to set a new milestone within the denim industry. This display jeans is made with a waist size 133 and a total length of around 4,5 meters. For the inspiration of this collaboration jeans, they looked at the past when huge display jeans were made as a promotion for a denim brand. These originals were used to showcase a jeans brand in a unique and unmissable way in front of retailers and at rodeo events in the West of America from the 1920’s onwards.
Showcasing the new sustainable denim fabric
The idea of making something that stands out came when ORTA developed a new sustainable denim fabric with code 4853A, colored Steel Blue. This rigid 2/1 Z twill denim fabric weighs 10.6 oz and is made with a composition of 80% better cotton + 20% post-consumer recycled cotton. The fibers as well as the fabric were all manufactured in Turkey locally. As a long partner of ORTA, Long John sat down with the ORTA to think about a way they could present this innovative denim fabric that can’t be missed by each visitor of the Bluezone trade show in Munich. Soon, they were thinking of creating this enormous pair of jeans.
The inspiration for the display jeans
The design of the ORTA x Long John display jeans is inspired on the original miner jeans that were worn during the kick-off of the so-called ‘Gold Rush’ period around 1850 in California, USA. During this period, many people from all over the world came to California when gold was discovered in the mines. To get the job done, a sturdy and durable pair of blue jeans was needed. This is seen by many as the kick-off of the history of denim. The rest is history.
The ORTA x Long John display jeans is produced with an eye for detail, just like the originals. Key detail features on this pair are included such as one back pocket, a cinch back, suspender buttons on the waistband, and even a crotch rivet on the front. Also, for this display pair, a huge hangtag is produced, the same as a back patch from sustainable cotton fabric showing both ORTA and Long John logos.
Displayed at Bluezone
The biggest sustainable jeans ever produced by ORTA x Long John will be showcased for the very first time at the denim fabric trade show Bluezone in Munich on the 23rd and 24th of January. Don’t miss this chance to get yourself photographed in front of this big 133-sized pair of blue jeans.
This might be also interesting for you:
The latest accessory developments for Spring.Summer 25 – Part IV
At the core of MONO‘s philosophy lies the idea of using single or minimal materials that are easily separable, making reuse and recycling for garments more accessible and efficient.
BLUEZONE Signature Spring.Summer 25 – Part III
The aim is to showcase not only the Japanese heritage ofthe ancient hand-stitch technique but also to raise awareness about the significance of repairing and repurposing clothing.
Fabric Trends Spring.Summer 25 – Part VI
With a rich legacy and a focus on sustainability, they offer a diverse range of ecofriendly fabrics like Modal, Tencel, Linen, Organic and Regenagri Cotton. Their commitment to quality meets the latest fashion trends through innovative designs.
The latest accessory developments for Spring.Summer 25 – Part III
With new recycled materials and innovative dyeing techniques, they create environmentally friendly designs. Organic polyester gives additional sustainability, while customised designs emphasise personal style.
Honestly Hemp – Sustainable Innovations
Her vision: to create an entire outfit made wholly from hemp fibre and end the stigma surrounding the plant.
Fabric Trends Spring.Summer 25 – Part V
At the heart of this collection is Q-Cycle by Fulgar™, a revolutionary approach that incorporates end-of-life tires into the mass balance technology used during its production, minimizing waste and giving a new life to materials that would contribute to environmental challenges.
BLUEZONE Signature Spring.Summer 25 – Part II
The designer has given free rein to his creativity to develop his vision of high quality, making increased use of ISKO's Ctrl+Z material science.
BioBase – Sustainable innovations
The project targets the establishment of biobased polymers in the textile industry, demonstrating their full potential.
Fabric Trends Spring.Summer 25 – Part IV
Summer, sun, well-being: Cooling materials such as cotton, linen, hemp is wanted as plain or combined qualities.
Blooming Minds – Sustainable Innovations
Elizabeth’s research focuses on combining nature – especially the use of natural and recycled materials – and community, a social practice which weaves themes such as mental health while encouraging accessible creativity.