Interview
SAAT MUNICH X BLUEZONE
SAAT MUNICH creates the BLUEZONE hostess look
BE together with CALIK Denim, Le Faxx & nat-2™.
The BLUEZONE has chosen “SIGNATURE“ as this year‘s theme to emphasize the importance of a clear and unique vision in an ever-changing world.
The SAAT MUNICH Design Studio acts as a central link, drawing on its longstanding partnership to contribute expertise in sustainable conception, creation and production. The company excels in accurately capturing the latest trends and translating them into innovative and aesthetic designs. From high-quality denim products to customised corporate wear, SAAT MUNICH offers a broad range of stylish solutions that seamlessly combine functionality and elegance.
Together with three selected partners – CALIK Denim as a material expert, Le Faxx Jeans as a renowned denim manufacturer, and nat-2™ as an innovative and sustainable shoe partner – the SAAT MUNICH Design Studio aims to represent the theme “BE YOUNIQUE“ by designing the Bluezone hostess outfits.
Calik Denim‘s journey spans three decades, marked by passion for denim innovation and growth. From its roots in 1987 as Calik Holding‘s first investment, it has evolved into a global denim fabric leader, employing over 2,000 people and producing 55 million meters annually. The journey has been marked by milestones, including the establishment of an integrated plant and the development of a renowned R&D Center. Their commitment to sustainability drives them to create impactful, innovative fabrics, aiming to transform the industry and positively influence lives.
Le Faxx Jeans, founded in 2000 by Mr. Vedat Dogan and Mr. Ibrahim Önder has its headquarters in Istanbul and production facilities in Sivas. With 600+ staff and 25+ years‘ experience, it stands as a leading producer of denim and non-denim products. The company prioritizes cutting-edge production technology, social economic responsibility and operates a fully equipped in-house production facility.
Le Faxx Jeans prides itself on delivering premium, high-quality jeans through its use of advanced technology and a modern machine park. nat2™, founded in 2007, the 6th generation team around Carmen & Sebastian Thies has been designing and producing creative, sustainable shoes and accessories for international brands, retailers and corporates since 1856. The brand being the winner of various design awards, the focus is on innovation, aesthetics, special materials and production in Europe.
This partnership combines the core competencies of all four partners to create a unique denim look for the Bluezone hostesses.
The “SIGNATURE Corporate Collection” from SAAT – a pinnacle of elegance and sophistication. Crafted with great attention to detail and an unwavering commitment to excellence, the collection epitomises the grace of the company. From elegant stationery to eye-catching accessories, each item reflects refined style and unrivalled quality. Don’t miss the chance to discover this embodiment of sophistication and professional finesse.
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BLUEZONE
03/09 – 04/09/2024
MUNICH FABRIC START
03/09 – 04/09/2024
VIEW
18/06 – 19/06/2024
TIMELY TIMELESS
TIMELY TIMELESS –
A Message from DMI for Spring.Summer 25
A contribution by DMI trend analyst Carl Tillessen about new minimalism and timelessness
The new minimalism is more than a “palate cleanser” that is intended to give our senses a brief opportunity to recover before the next wave of opulent taste experiences hits them again. It’s sure to linger simply because it is linked to our worldview. In contrast to previous generations, for us “simple” no longer just means “simple and poignant”, but also “sustainable because timeless”.
Two seasons ago, the DMI FASHION DAY at MUNICH FABRIC START was about the question “Should we slow down or speed up?”. We had prepared you for the fact that the desire to slow down fashion would soon reach the mainstream. A recent survey confirms that fashion trends that change too quickly are viewed increasingly critically: three quarters of all women are of the opinion that there are too many and too extreme trends. 65% believe trends are becoming less and less important. And almost 94% pride themselves on saying that they buy regardless of trends.
Longevity is currently very popular. And that doesn’t just mean more solid quality, but also and above all a more timeless design. Fashion is responding to this growing demand for timeless design with increasingly understated design. In this respect, the new minimalism continues the by now century-old tradition of “less is more”, but in a completely new zeitgeist setting. A lot of what is wrongly labelled “Quiet Luxury” actually doesn’t want to look like old money, but rather just be timeless.
Paradoxically, it is currently trendy not to be trendy. People want clothes that look timeless. But then again, paradoxically, timelessness is not timeless either. So we are faced with the challenge of creating a look that is trend-independent in a trendy way and timeless in a contemporary way.
Carl Tillessen
“The debut last season was the best confirmation of our concept of providing trend information with the DMI FASHION DAY exactly when it is needed, namely at the moment when the course for the next season is set with the selection of fabrics. I’m really looking forward to meeting and exchanging ideas with everyone in Munich.”
Carl Tillessen, CEO DMI
INFORM & INSPIRE YOURSELF AT THE MUNICH FABRIC START AT DMI:
You can find out how you can make this work for you in a personal conversation with the DMI analysts. Feel free to contact us anytime.
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Digitale Klarheit im Design - ASSYST
Digital Clarity in Design
Digital processes elevate design to a new level, but only when the result is right and quick. To ensure the flow of ideas and data, Style3D | Assyst passionately develops and confidently explores new paths.
In the 3D simulation, the dress moves as if caught in a breeze. Whether it‘s a skirt or a down coat, the movement looks so realistic that one tends to forget the computer. Everyone in design, technical development, and pattern teams is meant to experience this seamless connection between the digital and the real world. Fabric, human, and pattern are realistically represented, pushing the boundaries of technology. The results are captivating, opening up new possibilities in clothing development and fabric design.
Digital fabrics facilitate collaboration
With both physical and digital fabric versions, manufacturers can provide better guidance. At events or in their own showroom, fabrics are collectively examined. The scanned digital version can be recolored, enlarged, experimented with in designs, and shared with colleagues on-site or later in the company. Once everyone agrees, the fabric is purchased and ideally produced afterward.
3D design and 2D patterns merge
A common scenario: everything looks good digitally until the pattern comes into play. Suddenly, a seam line on the back or inserts on the sleeves are necessary, disrupting the design idea. Numerous approval rounds like these are required in developing a new collection. It‘s much faster when the design interacts directly with the production-ready pattern. The designer doesn‘t need to switch to the CAD system; the pattern stays in the background, automatically updating and reapproving for significant changes.
3D clothing reaches customers
From showroom to eShop or store, it can take weeks … or just days. With the right tools, 3D designs transform into high-quality marketing and sales visualizations. All with the characteristics of the digital product matching the real one, complemented by suitable digital experiences.
Artificial Intelligence begins to create value
When rapid new ideas are needed, inspiration is crucial. AI, like in a brainstorming session, helps generate fresh ideas and refine one‘s concept. Designs can be created quickly, and unsuitable versions can be sorted out promptly. The right design can be replicated and further refined.
Fashion undergoes sustainable change
When design (3D) and production (2D) seamlessly connect, the apparel industry changes significantly. Design, pattern, and technical development can work more easily, sustainably, and cost-effectively, resulting in less fabric and fewer patterns throughout the process. The remarkable aspect is that this revolution requires minimal effort for individuals. Everyone can continue working in their familiar systems, and the integration of systems leads to a closer collaboration with clear results. Each digital design matches the real product, providing extra clarity that is particularly valuable for design teams, thanks to the benefits of digitization.
WE LOOK FORWARD TO WELCOMING YOU IN
→ HALL 2 | D 24 or digitally at www.assyst.de
PROGRAM:
AI for inspiration and promotion
Digital Knitwear Design with KM.On
3D/2D.Connect – Design with product-ready pattern
Digital Fabric for brands and manufacturers
Collaboration – on site, remote or worldwide
OUR PRESENTATIONS IN THE KEYHOUSE:
Design from idea to shelf – the new possibilities for designers
with AI and 3D/2D.Connect from Style3D | Assyst
Global design & production – 3D/2D CAD in the supply chain
[Best Practice]
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ORTA x Long John
ORTA x Long John presents:
The Biggest Sustainable Jeans!
ORTA x Long John Presents: The biggest sustainable jeans!
The well-known Turkish denim manufacturer ORTA, celebrated its 70th anniversary last year teams up with Wouter Munnichs, founder of online denim magazine Long John and freelance denim specialist for brands and retail, to create the biggest sustainable pair of blue jeans ever made. This huge collaboration jeans will be on display at denim fabric trade show Bluezone in Munich, Germany on the 23rd and 24th of January, 2024.
This January, ORTA and Long John will join forces in a very special jeans collaboration. Together they developed the biggest sustainable jeans ever produced to set a new milestone within the denim industry. This display jeans is made with a waist size 133 and a total length of around 4,5 meters. For the inspiration of this collaboration jeans, they looked at the past when huge display jeans were made as a promotion for a denim brand. These originals were used to showcase a jeans brand in a unique and unmissable way in front of retailers and at rodeo events in the West of America from the 1920’s onwards.
Showcasing the new sustainable denim fabric
The idea of making something that stands out came when ORTA developed a new sustainable denim fabric with code 4853A, colored Steel Blue. This rigid 2/1 Z twill denim fabric weighs 10.6 oz and is made with a composition of 80% better cotton + 20% post-consumer recycled cotton. The fibers as well as the fabric were all manufactured in Turkey locally. As a long partner of ORTA, Long John sat down with the ORTA to think about a way they could present this innovative denim fabric that can’t be missed by each visitor of the Bluezone trade show in Munich. Soon, they were thinking of creating this enormous pair of jeans.
The inspiration for the display jeans
The design of the ORTA x Long John display jeans is inspired on the original miner jeans that were worn during the kick-off of the so-called ‘Gold Rush’ period around 1850 in California, USA. During this period, many people from all over the world came to California when gold was discovered in the mines. To get the job done, a sturdy and durable pair of blue jeans was needed. This is seen by many as the kick-off of the history of denim. The rest is history.
The ORTA x Long John display jeans is produced with an eye for detail, just like the originals. Key detail features on this pair are included such as one back pocket, a cinch back, suspender buttons on the waistband, and even a crotch rivet on the front. Also, for this display pair, a huge hangtag is produced, the same as a back patch from sustainable cotton fabric showing both ORTA and Long John logos.
Displayed at Bluezone
The biggest sustainable jeans ever produced by ORTA x Long John will be showcased for the very first time at the denim fabric trade show Bluezone in Munich on the 23rd and 24th of January. Don’t miss this chance to get yourself photographed in front of this big 133-sized pair of blue jeans.
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The latest accessory developments for Spring.Summer 25 – Part IV
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Fabric Trends Spring.Summer 25 – Part VI
With a rich legacy and a focus on sustainability, they offer a diverse range of ecofriendly fabrics like Modal, Tencel, Linen, Organic and Regenagri Cotton. Their commitment to quality meets the latest fashion trends through innovative designs.
The latest accessory developments for Spring.Summer 25 – Part III
With new recycled materials and innovative dyeing techniques, they create environmentally friendly designs. Organic polyester gives additional sustainability, while customised designs emphasise personal style.
Honestly Hemp – Sustainable Innovations
Her vision: to create an entire outfit made wholly from hemp fibre and end the stigma surrounding the plant.
Fabric Trends Spring.Summer 25 – Part V
At the heart of this collection is Q-Cycle by Fulgar™, a revolutionary approach that incorporates end-of-life tires into the mass balance technology used during its production, minimizing waste and giving a new life to materials that would contribute to environmental challenges.
BLUEZONE Signature Spring.Summer 25 – Part II
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Blooming Minds – Sustainable Innovations
Elizabeth’s research focuses on combining nature – especially the use of natural and recycled materials – and community, a social practice which weaves themes such as mental health while encouraging accessible creativity.
Visbatex - Performance by nature
Green revolution with bamboo
Visbatex shows its revolutionary high-performance fabrics made of bamboo viscose at Munich Fabric Start
Performance by nature – Visbatex is a pioneer in the production of high-quality textiles based on bamboo viscose and sets standards in the implementation of a holistic circular economy and European production standards. At the Munich Fabric Start from 18 to 20 July 2023, the Munich-based company will show how high-tech and sustainability go hand in hand. Visit Visbatex in Hall 2 at Stand B 13.
Fabrics made of bamboo are rightly considered an ecologically sound alternative to conventional textiles. The product properties of the fibre of the rapidly renewable natural raw material are too superior. Bamboo offers excellent wearing comfort. The fabric has an antibacterial and thus odour-inhibiting effect. Microscopically small holes in the fibre ensure breathability and rapid moisture transport. And as a natural UV barrier, bamboo filters up to 97.5% of harmful UV radiation.
The young company Visbatex combines all these properties in its new revolutionary high-performance fabrics based on at least 50 % bamboo viscose. This world innovation is developed and refined in the company’s own Nature Tech Lab. Visbatex’s own laboratory is the heart of the company’s product development, with which Visbatex is driving forward the transformation of conventional textiles into high-tech materials with a great pioneering spirit. The goal of Visbatex’s textile revolution is a bionically inspired evolution of classic fabrics. Visbatex has already applied for a patent for the composition of its fabrics based on bamboo viscose. The bamboo viscose from Visbatex is sold as a blend with other textiles such as recycled polyester or organic cotton.
But it is not only the product properties of Visbatex textiles that are convincing. The production in Europe and the implementation of a holistic circular economy also set standards. “As a company, we want to live up to our social and ecological responsibility,” says Klaudia Atelj, Managing Director of Visbatex. “Visbatex is environmentally friendly, durable, very hard-wearing and dimensionally stable.“
A variety of uses derive from all these properties. Besides fashion, these include workwear, medical clothing, leisurewear and, of course, baby and children’s fashion. But even in the automotive sector or in Munich, 30 June 2023 the packaging industry, Visbatex textile fabrics can show off their outstanding quality and performance features.
About Visbatex
Visbatex strives for nothing more and nothing less than a textile revolution. In its own Nature Tech Lab, the Munich-based company develops high-performance fabrics based on bamboo viscose (at least 50 %). The engine of the textile revolution is the pioneering spirit of the young company, which consistently questions standard processes and researches new bionically inspired solutions in an interdisciplinary framework with research and science. The basis for the development of new fabrics is always the possibility of ecological and social production and the embedding in a system of circular economy.
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CONNEXXION - SAAT MUNICH
Connexxion – 20 Years of togetherness in denim
H 6 | B 0 7
Connexxion – The association
The perfect connection is characterized by the fact that the SAATMUNICH Design Studio has been developing conceptual outfits for the Bluezone Hostess in collaboration with exclusive partners since 2016. The selection of these partners is based on the innovation of a weaver and the expertise of the manufacturer in the transformation of the nominated theme.
Connexxion – The relationship
Sajna Weber and Thorsten Bulander, the creative minds behind SAAT, designs conceptual looks for Bluezone every year. SAAT’s unique concept developments underline their long- term experience in the fields of design, denim, and workwear.
The SAATMUNICH Design Studio has established itself as an innovative and reliable partner in the sustainable production of denim products and corporate wear.
Connexxion – The combination
SAAT means “together” in the Indian language and “that which arises from the seed sown” in the German language. Thus, SAAT’s fashion is a harmonious interplay of different factors that always creates something new. The result is a timeless way of work fashion, stylish and individually tailored to the customer’s needs.
Connexxion – The correlation
The Bluezone hostesses’ anniversary look is a selection of Key-Pieces from the previous year’s outfits. The looks represent the exhibitors and the essential components needed to create something unique in the apparel industry.
“THE HOSTESS LOOK” – The boxy crewneck T-shirt, quilted denim vest and denim shorts echo the Connexxion theme and links all the components of the apparel industry, such as, fabrics, graphics and manufacturers needed to create unique and sustainable products for the fashion world.
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Interview about Pre-Creation, -Action and -Connection in our industry
"Pre-Action"
An interview with Simon Angel, curator of the Sustainable Innovations Forum
Our contact regarding the developments that are groundbreaking for our industry? Simon Angel – Curator of the SUSTAINABLE INNOVATIONS, which are presented every season at MUNICH FABRIC START. SUSTAINABLE INNOVATIONS offers a platform for exciting young designers who create extraordinary material developments and rethink the textile world – with these insights you are always one step ahead of the market.
Here is an overview of all SUSTAINABLE INNOVATIONS of the last seasons >>
Hey Simon, it’s good to see you. How are you?
Actually, I am really busy with the investigation of social impacts – next to the primal impact of this pandemic, we also have the secondary impact on society as a whole and the challenges to our personal selves to deal with. Right now, the personal impact of global challenges is reaching its peak. And yes, whenever the pressure becomes too much, people (and the society) have to dissociate from it in order to ‘save’ themselves or to cope with the challenges. For now, this is resulting in the creation of new realities, ignorance or even denial. We have to ask ourselves what is going on right now. And what is even real, and what’s not? What is the real real? And behind the actual challenges of Covid-19 and climate change, there might be an even bigger challenge: reliability.
This new reality we have to face – how do you suggest we find solutions?
As I just mentioned, there are two keywords that I can really relate to: reality and reliability. I am noticing that we have to unravel these words to the point that tickles our consciousness. Our moral compasses. What are we really fighting for? What are our real problems? To be clear, problems like climate change, consumer behaviour, the oversupply of clothing, Covid-19 and fake news are all big issues. For sure, it’s good and important to clean up this mess, but the solution is not only to clean it up. We have to get to the core, which is: Why did we lose connection to what is real in the first place? We have to find inspiration in that instead of just pointing out the negative aspects.
“We have to get to the core, which is: Why did we lose connection to what is real in the first place? We have to find inspiration in that instead of just pointing out the negative aspects.”
And how do you think we can do that?
I think we have to change the prefix from ‘pre’ to ‘re’… Rethink becomes pre-think. Re-cycle becomes pre-cycle.
Give this thought some time… It’s about pre-acting instead of reacting: we have to do something new to support the next generations and enable them to follow on from us. Reacting will never be inspiring. Responding to toxic things can never be fresh, inspiring, exciting or new. We cannot achieve a better future by relying on the toxic relationships that have already existed – with economics, fashion and other people.
The prefix ‘re’ in reaction or reconnection points out to what has already been there. But: What has already been there was tainted and can no longer help us. So we don’t want to react and reconnect, we want to pre-act, pre-connect, pre-do, pre-dict and pre-create. We need something pure, something fresh in order to make a change. Let’s make new pre-lationships in order to pre-connect with our future generations.
In terms of this year’s sustainable innovations, where can we find parallels to that pre-action?
We aim to focus on the real challenges, the real choices. What do we actually want?
The common goal is to be a real person in a good society with a pure relationship to nature. Our projects show how that can be done, how we can pre-act to make a change.
Motorskins offer a solution to becoming lean and active with the pre-creation of movements and support.
Studio Panorama Fabrics pre-use the substance of light with their project Sunkolor, which incorporates the substance of natural elements – this is how we can be inspired and influenced by nature.
Another example of nature’s support for better fashion is Irene Purasachit’s project Flower Matter and the order of pre-action with nature as a collaborative partner.
With projects and innovations like these, we can respond to the real questions and real solutions and face the challenges that lie ahead in the coming years. We will present these and other SUSTAINABLE INNOVATIONS to you in detail here on our M/UNIQUE blog in the coming weeks.
A Sneak Peak in our E-Magazine:
